DEEP AND DEEP INDUSTRIES - India

What DEEP AND DEEP INDUSTRIES - India does

Deep and Deep Industries is a Pune-based partnership firm founded in 1974 by the Naik family, specializing in architectural water features, musical fountains, and industrial spray nozzles. The company designs, manufactures, and installs custom fountains including PLC-synchronized musical fountains with choreographed light and sound shows, interactive dry-deck fountains, fog systems, and an industrial product line of over 800 spray nozzle variants. Its product portfolio rests on proprietary designs (12 registered patents/designs) and in-house foundry capabilities that support both finished installations and OEM/contract manufacturing. The firm is family-led, with founder Sundeep Naik and second-generation working partner Ruturaj Naik (joined 2001) overseeing operations.

The business operates on a project-based B2B enterprise model, designing, manufacturing, installing, and maintaining custom water features for marquee Indian clients including TCS, Infosys, Reliance (Jamnagar refinery), L&T, Bajaj, Piramal, GMR, and Panchshil Real Estate. Public-sector and municipal clients include Pune Municipal Corporation, and hospitality clients include Auram Hotels and Malaka Spice. The firm also functions as the sole Indian distributor for Idrobase (Italy) and Lumiartecnia (Spain), and operates as an authorized partner for Oase (Germany), layering imported technology onto its domestic manufacturing base. Revenue is generated through custom project contracts, equipment sales (industrial nozzles), and ongoing maintenance/service contracts; there is no subscription or SaaS component.

The company is privately held as an Indian partnership, files no public revenue disclosure, has not raised institutional funding, and operates exclusively within India despite its European distribution relationships. Its growth levers to date have been product breadth (nozzles, fog systems, interactive and musical fountains) and exclusive import partnerships rather than geographic or channel expansion outside the subcontinent.

Name

DEEP AND DEEP INDUSTRIES - India

Legal name

Deep and Deep Industries

Website

https://deepanddeep.co.in

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Deep and Deep Industries is a Pune-based partnership firm designing, manufacturing, and installing custom architectural water features, musical fountains, and 800+ industrial spray nozzle variants for Indian enterprises, government, hospitality, and real estate developers including TCS, Infosys, Reliance, and L&T.

Ownership category

akta.pro rank

Product category

Architectural Water Features and Fountain Equipment Manufacturing

NAICS

Other General Purpose Machinery Manufacturing (3339), Electric Lighting Equipment Manufacturing (33513)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Pressure Washing & Jetting Equipment (IMAHALAB)

akta.pro secondary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

Keywords

• Architectural water features
• Fountain design installation
• Industrial spray nozzles
• Musical fountain systems
• High pressure fog systems

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fountain Design, Manufacturing & Installation: Complete custom fountain solutions from concept to completion including design, manufacture, installation, debugger, and maintenance services for architectural water features
2. Fountain Products & Components: Sale of fountain nozzles, underwater lighting fixtures, pool accessories, digital water curtains, and fountain accessories to customers
3. Industrial Spray Nozzles: Precision engineered industrial spray nozzles and accessories sold to meet diverse industrial requirements
4. Fog Systems Installation: Design, supply and Installation of high pressure fog systems for industrial, commercial, and residential markets
5. Fountain Maintenance Services: Ongoing maintenance and support services for installed fountain systems

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Deep & Deep Industries designs, manufactures, installs, and maintains architectural water features, fountains, and musical fountain systems for commercial, hospitality, government, and industrial clients across India. The company also produces over 800 variants of precision-engineered industrial spray nozzles and supplies high-pressure fog systems for cooling, humidification, and dust control. Operations are supported by an in-house foundry and manufacturing facility in Pune, with proprietary DEEP series nozzle technology and twelve registered patents.

Product overview

Deep & Deep Industries is a water feature company established in 1974, offering a comprehensive portfolio of architectural fountains, industrial nozzles, and fog solutions. Their product line centers on Fountain Nozzles (jet series, cascade series, precision nozzles, specialty nozzles, and interactive fountain systems), Underwater Lighting Fixtures (submersible fixtures and illuminated jars), Fountain Pool Accessories (drains, antivortex units, deflectors), and Filtration Systems (sand and cartridge filters). They also manufacture Industrial Spray Nozzles for diverse applications and High Pressure Fog Systems for cooling and humidification. The company provides complete Fountain Design, Installation & Maintenance Services, including musical fountain systems synchronized with PLC Programming to music and lighting. They serve architectural/commercial water features, industrial applications, and residential markets, acting as sole distributors for Idrobase (Italy) and LumiarTech (Spain).

Differentiator

Problem solved

Functional benefit

Products and services

• Fountain Nozzles (DEEP Series - Jet, Cascade, Precision, and Specialty)

Quantifiable outcome

• Shaniwar Wada fountain system has been running continuously for 12 years
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Idrobase ItalycoreOEM/ Whitelabel/ Licensing PartnerSole distributors for Idrobase Italy products in India. Idrobase provides fog system technology which Deep & Deep installs and services in the Indian market. Fog system installation found to be optimum in performance and customer satisfaction.
• Lumiartecnia SpaincoreOEM/ Whitelabel/ Licensing PartnerSole distributors for Lumiartecnia Spain products in India. Partner provides premium fountain lighting technology and components for Deep & Deep's architectural water feature installations.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lechler: Germany-based precision manufacturer of industrial spray nozzles and tank cleaning equipment. Direct peer — comparable precision-engineered nozzle portfolio serving dust suppression, gas cooling, and process industry applications that overlap with Deep & Deep's industrial spray nozzle line.
• Wet International: U.S. designer and builder of architectural fountains and water features for commercial, municipal, and entertainment venues. Direct peer — same custom fountain design / build / install service model targeting corporate, hospitality, and government clients.
• Crystal Fountains: Toronto-based global designer and manufacturer of custom architectural fountains and water features. Direct peer — same architectural water feature design / build / install model targeting commercial, hospitality, and municipal clients.
• Spraying Systems Co. U.S.-based global leader in industrial spray nozzles with thousands of SKUs across virtually every industrial application. Direct peer — overlaps with Deep & Deep's 800+ industrial spray nozzle portfolio in chemical, cooling, dust control, and tank cleaning use cases.
• PNR Nozzles: Italy-based industrial spray nozzle manufacturer serving industrial process, dust suppression, and humidification applications. Direct peer — competes in the same precision industrial nozzle market as Deep & Deep's 800+ industrial spray nozzle variants.
• Bete Fog Nozzle: U.S. manufacturer of industrial spray nozzles, fog nozzles, and atomization equipment. Direct peer — overlapping product lines in industrial spray, fog systems, and humidification, where Deep & Deep also competes via its own nozzles and Idrobase-installed fog systems.
• Pacific Fountains: U.S. design-build firm for architectural fountains, water features, and musical fountain installations. Direct peer — same custom architectural fountain / musical fountain delivery model targeting commercial, municipal, and entertainment segments.

Broad incumbents

• Oase Living Water: Germany-headquartered global leader in water feature equipment, pumps, and fountain lighting. Deep & Deep is an authorized partner for Oase in India. Oase is a broad incumbent offering standardized product lines, while Deep & Deep bundles, customizes, and installs locally.
• Idrobase: Italy-based manufacturer of high-pressure fog systems and professional cooling/humidification equipment. Exclusive Deep & Deep partner in India for fog systems. Broad incumbent — supplies fog technology globally; Deep & Deep provides local install, service, and integration.
• Lumiartecnia: Spain-based manufacturer of premium fountain lighting and underwater LED systems. Lumiartecnia is one of Deep & Deep's exclusive Indian distribution partners for lighting components. Broad incumbent — supplies premium lighting globally while Deep & Deep handles Indian installation and service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/deep-and-deep-industries---india

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEEP AND DEEP INDUSTRIES - India