Deliver Delights

What Deliver Delights does

Deliver Delights, doing business as EverBliss By Deepti Arora, is a Gurugram-based maternal and infant wellness practice founded in 2013 by certified lactation consultant Deepti Arora. The company delivers personalized clinical services across the prenatal-to-weaning continuum, including lactation consulting, postpartum care, infant nutrition, and birth preparation, and packages these into five named programs: Shubh Aagman, Aarambh, Nivara, Annaprashan, and Nightingale. The Nightingale program additionally targets a B2B audience by training maternity nurses for hospitals and clinical settings, extending the practice beyond direct-to-consumer consultations.

The service delivery model is consultative and founder-led: prospective clients enter through a discovery call, receive a personalized care plan, and continue with ongoing support through in-person and remote engagements. The practice claims to have supported 1,000+ mothers and trained 50+ nurses, and reports a 70% reduction in formula dependency among clients using its lactation services—a clinical outcome metric rather than a commercial KPI. Customer acquisition appears sales-led via local reputation (93 Google reviews) and word-of-mouth within the Gurugram maternity ecosystem.

Commercially, Deliver Delights operates as a bootstrapped, micro-practice with 5 employees, no external funding, and no disclosed enterprise contracts. Revenue is generated through individual consultation fees and B2B training fees, with all clinical delivery anchored to the founder's personal expertise and credentials. The practice's growth ceiling is constrained by founder capacity, geographic concentration in Gurugram, and the absence of scalable technology or AI-enabled delivery layers.

Name

Deliver Delights

Legal name

EverBliss

Website

https://deepti-arora.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Deliver Delights (EverBliss By Deepti Arora) is a Gurugram-based maternal and infant wellness practice offering lactation consulting, postpartum care, infant nutrition, and nurse training to expecting and new mothers and hospitals.

Ownership category

akta.pro rank

Product category

Maternal and Infant Wellness Consulting

NAICS

Offices of Physicians (6211)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

Keywords

• Lactation consulting services
• Postpartum recovery support
• Infant nutrition programs
• Maternity nurse training
• Prenatal birth preparation

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Care Programs: Personalized care programs for pregnancy, postpartum, lactation, and infant nutrition. Programs include Shubh Aagman (birth preparation), Aarambh (postpartum/lactation support for first five months), Nivara (postpartum recovery), Annaprashan (infant nutrition/weaning), and Nightingale (maternity staff training). Revenue generated through program fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Deliver Delights (operating as EverBliss By Deepti Arora) is a single-practitioner maternal and infant wellness consultancy that delivers personalized care programs covering pregnancy preparation, lactation consulting, postpartum recovery, and infant nutrition/weaning. The offering is delivered via discovery calls, tailored care plans, and ongoing one-on-one expert support, supplemented by a B2B training program for hospital maternity staff.

Product overview

Deliver Delights (operating as EverBliss By Deepti Arora) is a maternal and infant wellness service offering centered around five named care programs: Shubh Aagman (expecting parents support), Aarambh (postpartum and lactation support), Nivara (postpartum recovery), Annaprashan (infant nutrition and solid foods introduction), and Nightingale (maternity staff training). The core offering is a services portfolio that includes pregnancy and birth preparation, lactation consultancy, postpartum recovery consultancy, infant nutrition, live webinars, and dietary counseling. The company is a single-practitioner practice led by certified lactation consultant Deepti Arora, with services delivered through personalized care plans and one-on-one consultations.

Differentiator

Problem solved

Functional benefit

Brands

• Shubh Aagman: A live handholding programme for expecting parents, creating the ever blissful experience for the new family from day one. With Birth preparation, pregnancy nutrition, breastfeeding readiness, newborn care.
• Aarambh
• Nivara
• Annaprashan
• Nightingale

Products and services

• Shubh Aagman A live handholding program for expecting parents that delivers birth preparation, pregnancy nutrition, breastfeeding readiness, and newborn care guidance from day one, targeted at new and expecting mothers and families.
• Aarambh A personalized postpartum and lactation support program covering the first five months after birth, providing expert guidance on breastfeeding, newborn care, recovery, and emotional wellbeing for new mothers.
• Nivara A personalized postpartum recovery program designed to help mothers heal, recover, and regain strength after birth through expert guidance on physical recovery, nutrition, and feeding support.
• Annaprashan A guided infant nutrition program that helps parents introduce solid foods with confidence, clarity, and expert support, rooted in Indian traditions and backed by modern nutrition science.
• Nightingale A professional training program for hospital maternity nurses and staff that delivers expert-led education and practical skills to provide compassionate, evidence-based breastfeeding and newborn support.

Quantifiable outcome

• 70% reduction in formula dependency
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Medela: Global leader in lactation products and clinical education for hospitals and mothers. Comparable on the breastfeeding-support domain and as a potential Nightingale-adjacent partner for hospital training content; broader incumbency across products gives it wider scale.
• La Leche League International: Global, long-established breastfeeding-support organization providing peer and leader-led lactation guidance. Comparable on core service (breastfeeding support) but operates via volunteer-led community groups rather than paid personalized clinical programs.

Direct peers

• Mahmee: US-based maternal and infant health platform providing personalized postpartum, lactation, and infant-care support from credentialed clinicians. Highly comparable to EverBliss on clinical positioning and personalized care-plan delivery, despite operating in a different geography.
• BabyChakra: Indian maternal and parenting platform combining expert consultations, content, and a marketplace of vetted specialists. Comparable to EverBliss on target audience (expecting/new mothers) and on combining content marketing with 1:1 expert access.
• Mylo: India-based maternal wellness community and product platform offering expert-led content, consultations, and curated products for pregnancy and postpartum. Comparable on customer persona and on the content-plus-expert-consultation model.
• The Momly: India-based postpartum and maternity support platform offering lactation, postpartum recovery, and infant care guidance. Most directly comparable to EverBliss's Aarambh and Nivara programs in target customer and service scope.

Regional players

• Cloudnine Hospitals: Leading Indian maternity hospital chain with in-house lactation consultants and postpartum programs. Comparable both as a potential Nightingale customer (B2B) and as a competitor absorbing lactation demand into its own service line in Tier-1 cities.
• Fortis La Femme: Specialty women's health and maternity hospital brand under Fortis Healthcare in India. Comparable as a potential Nightingale customer and as a competitor with growing in-house maternity wellness programs in major Indian metros.
• Apollo Cradle: Apollo's specialty maternity and neonatal hospital chain across India, with structured lactation and antenatal programs. Represents both a Nightingale distribution partner and a competitive threat as it scales in-house maternal wellness offerings.

Emerging players

• Mompresso: Indian motherhood-focused content and community platform with expert sessions for new mothers. Comparable on target audience and on the content-plus-expert engagement model, though with less clinical depth than EverBliss.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@everblissbydeepti
• Facebookfacebook.com/deepti.arora.56829
• LinkedInlinkedin.com/company/deliver-delights
• Instagraminstagram.com/deliverdelightss

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deliver Delights