Kinderopvang De Groene Helden

What Kinderopvang De Groene Helden does

Kinderopvang De Groene Helden is a Dutch nature-based childcare and primary education organization operating in the Overijssel province of the Netherlands. The company runs three locations — Balkbrug, Nieuwleusen, and a BSO site in Oud Avereest — plus a DeKiBo pickup point in Dedemsvaart, serving children aged 0–12 across four service lines: green daycare (kinderopvang) for ages 0–4, a preschool playgroup (peuterspeelzaal) for ages 2+, after-school care (BSO) for ages 4–12, and the IBBO IJskwarts state-free primary school ("B3 school") in Balkbrug. The company is privately owned by founder Etelka and is staffed by approximately 30 employees split across childcare, the primary school, and an in-house kitchen team.

The core product is nature-immersed childcare anchored in the Groene Kinderopvang quality mark, with differentiated programming in bushcraft, outdoor sleeping, music via the Zingenderwijs method, the Uk & Puk early-childhood curriculum, and child yoga. The business model is a B2C hourly subscription service priced at €10.37–€11.96/hour for daycare, €10.37–€10.87/hour for BSO, and €12.50/hour for the playgroup, offered under 52-, 48-, and 40-week package tiers. Dutch families access the government childcare allowance (kinderopvangtoeslag), which covers up to 96% of costs for eligible households and is indexed annually, making demand structurally price-inelastic at the household level. The company is registered in the Landelijk Register Kinderopvang (LRK), is a member of Brancheorganisatie Kinderopvang, and the IBBO IJskwarts school is recognized by the onderwijsinspectie; enrollment and parent communication run on the third-party Jaamo platform. No proprietary technology, AI capability, or external funding is present in the disclosed operating profile.

Name

Kinderopvang De Groene Helden

Legal name

De Groene Helden

Website

https://degroenehelden.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kinderopvang De Groene Helden is a Dutch nature-based childcare and primary education operator in Overijssel running three locations, serving children 0–12 via green daycare, preschool playgroup, BSO after-school care, and the IBBO IJskwarts state-free primary school.

Ownership category

akta.pro rank

Product category

Nature-based Childcare and Early Education Services

NAICS

Child Care Services (62441), Elementary and Secondary Schools (611110)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Outdoor / Nature-Based Childcare Centers (EDACAAAO)

akta.pro secondary industries

Outdoor/Nature/Forest Preschools (EDACABAJ), Outdoor / Nature-Based Before/After Care Programs (EDACAHAJ)

Keywords

• Nature-based childcare
• Outdoor daycare services
• Green preschool education
• After-school care
• Alternative primary school

Headquarters

HQ city

Balkbrug

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Childcare fees (dagopvang): Parents pay hourly rates for day care services under three package tiers: 52 weeks, 48 weeks, or 40 weeks of annual care. Prices range from €10.37 to €11.96 per hour depending on the package chosen. The Dutch government provides childcare allowance (kinderopvangtoeslag) which can reimburse up to 96% of costs depending on parental income and number of children.
2. BSO (Buitenschoolse Opvang) fees: After-school care is charged hourly under three annual package tiers (52, 48, or 40 weeks). BSO rates range from €10.37 to €10.87 per hour.
3. Peuterspeelzaal fees: Preschool playgroup services are charged at €12.50 per hour for a 40-week package, with sessions on Monday, Wednesday, and Friday mornings.
4. Voorschoolse opvang (preschool care): Pre-school care is offered as an add-on at 2 hours per morning, available under 40, 48, or 52 week packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

De Groene Helden delivers green (nature-based) childcare and primary education in the Dutch Overijssel region, with daycare for children aged 0–4 (Dagopvang), a preschool playgroup (Peuterspeelzaal), after-school care (BSO) for ages 4–12, and a recognized green primary school (IBBO IJskwarts). Services emphasize outdoor living — outdoor sleeping, organic meals, bushcraft, music, yoga — and are sold via hourly subscription packages.

Product overview

Kinderopvang De Groene Helden operates a multi-service childcare and education platform consisting of green daycare (0-4 years), preschool (2+ years), green primary school IBBO IJskwarts (B3 recognized), and after-school care (4-12 years). The core offering is nature-based childcare where children spend extensive time outdoors, sleeping outside, eating meals outside, and participating in nature activities. Supporting modules include flexible packages (52/48/40 weeks), preschool care, and specialized programs like bushcraft, child yoga, and music education. The IBBO IJskwarts school follows the 'Ik Ben Bewust Onderwijs' philosophy, emphasizing head-heart-hands learning, self-paced development, talent discovery based on Gardner's 8 intelligences, and thematic project-based learning with field trips.

Differentiator

Problem solved

Functional benefit

Brands

• IBBO IJskwarts: A green IBBO (Ik Ben Bewust Onderwijs) elementary school recognized by the education inspection, offering alternative education focused on personal growth and spiritual development

Products and services

• Groene Kinderopvang (Dagopvang) 0–4 years Nature-based daycare for children from birth to 4 years where children spend most of their time outdoors — sleeping outside, eating outdoors, and participating in activities such as berry picking, animal care, campfire building, and nature walks. Delivered at LRK-registered facilities in Balkbrug and Nieuwleusen; parents enroll through the Jaamo portal.
• Peuterspeelzaal (Peuteropvang) 2+ years Preschool playgroup for children from 2 years old focused on VVE-certified early childhood development — nature, outdoor exploration, music and movement, sign language for language development, potty training, self-reliance, and school readiness. Sessions are Monday, Wednesday, and Friday mornings, 3.5 hours each, at €12.50/hour on a 40-week package.
• Buitenschoolse Opvang (BSO) 4–12 years Before-school, after-school, and holiday care for children aged 4–12 with nature-based activities such as bushcraft, crafts, campfire cooking, hut building, and free outdoor play. Offered at LRK locations in Balkbrug, Nieuwleusen, and the Oud Avereest satellite, with optional transportation via DeKiBo Dedemsvaart.
• Groene Basisschool — IBBO IJskwarts (B3) Green primary school following the IBBO (Ik Ben Bewust Onderwijs) philosophy, recognized as a state-free (B3) school by the Dutch education inspectorate (onderwijsinspectie). Teaches all national core objectives (kerndoelen) using head-heart-hands learning, Gardner's 8 intelligences for talent development, self-paced learning, mixed-age groups, theme-based projects, and bushcraft. Location at Hoofdweg 15, Balkbrug.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• DeKiBo (De KinderBoerderij)minorStrategic or Co-development PartnerDeKiBo is a children's petting farm (kinderboerderij) in Dedemsvaart that serves as a pickup and dropoff point for children whose families live too far from the main locations in Balkbrug or Nieuwleusen. The partnership enables children from Dedemsvaart to access green childcare services. The pickup time is around 08:30 and children are returned by 17:30. De Groene Helden considers DeKiBo 'the ideal place' for this service due to its alignment with the green care vision.
• Stichting Groen CementcoreOthersStichting Groen Cement is a network of experts in nature, landscape, environment, and pedagogy that awards the 'Kwaliteitsmerk Groene Kinderopvang' (Green Childcare Quality Mark). The foundation sets the criteria for the mark and conducts assessments. De Groene Helden has earned this mark, which serves as a key differentiator and quality assurance for parents.
• CED-GroepminorOthersCED-Groep conducts the final of three quick-scans for Uk & Puk location certification, checking whether the childcare location meets the requirements of the recognized VVE (early education) program. The certification is valid for three years.
• Stichting ZingenderwijsminorOthersStichting Zingenderwijs, led by Bernadette Krans, provides the 'Zingenderwijs Dagverblijf' and 'De Kleine Troubadour' music quality marks. The organization trains pedagogical staff as Vakleidster Muziek (music specialists) and certifies locations that integrate music across daily activities. De Groene Helden holds both music quality marks.
• Brancheorganisatie KinderopvangminorOthersBrancheorganisatie Kinderopvang represents Dutch childcare organizations and advocates for quality, professionalism, continuity, and sustainability in childcare. Membership provides access to industry representation, lobbying, and professional development.
• IBBO (Ik Ben Bewust Onderwijs)coreStrategic or Co-development PartnerIBBO (Ik Ben Bewust Onderwijs) is a network/organization of alternative primary schools based on spiritual awareness and personal development. De Groene Helden operates the green school 'IBBO IJskwarts' under this philosophy. The IBBO network provides the pedagogical framework, school plan, school guide, and educational oversight. IBBO IJskwarts is a recognized B3 (state-free) school under the Dutch education inspectorate.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Kids Foundation: Dutch childcare organization offering daycare and BSO across multiple regions. Comparable on regulated childcare services and tiered packaging, though differentiated by conventional rather than nature-based pedagogy.
• Gro-up: Large Dutch childcare and youth education group operating daycare, BSO, and primary education programs. Comparable on the integrated 0–12 lifecycle model and primary school adjacency, but at significantly larger scale with conventional pedagogy.
• Partou: One of the largest Dutch childcare chains operating daycare, BSO, and peuterspeelzaal locations nationally. Comparable as a competing childcare provider serving similar age groups, but operates a conventional indoor model at scale rather than a nature-based niche.
• Spelenderwijs: Dutch childcare operator offering daycare and BSO with a play-based pedagogical focus. Comparable on the play-centered, child-led positioning versus traditional academic preschool models, though not specifically nature-based.
• Humankind: Major Dutch childcare and youth services group with daycare, BSO, and primary education across the Netherlands. Comparable on integrated childcare-plus-education offering and regulatory footprint, though broader and more conventional in pedagogy.

Direct peers

• Buitengewoon: Dutch nature-based childcare operator running forest- and outdoor-oriented daycare and BSO programs. Directly comparable to De Groene Helden on outdoor pedagogy, child-led learning, and small-scale green positioning in the Dutch market.
• IBBO Nederland: Network organization behind the 'Ik Ben Bewust Onderwijs' pedagogical philosophy that underpins De Groene Helden's IBBO IJskwarts primary school. Direct peer on the alternative primary education offering and shared curriculum framework.
• Vrije School (free school movement): Dutch Steiner/Waldorf-inspired free schools offering alternative primary education with anthroposophical pedagogy. Comparable to IBBO IJskwarts as a Dutch alternative primary education option targeting families dissatisfied with conventional schooling.

Regional players

• Blosse: Regional Dutch childcare and primary education group, primarily active in North Holland. Comparable as an integrated daycare-plus-primary-education operator, though geographically non-overlapping with De Groene Helden's Overijssel focus.
• Stichting Kinderopvang Oost-Nederland (SKON): Regional childcare foundation operating in the same Overijssel/eastern Netherlands geography as De Groene Helden. Comparable as a directly competing regional daycare/BSO provider for the same parent pool, though with a broader, non-nature-based portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kinderopvang-de-groene-helden

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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