gro-up
gro-up is a Dutch non-profit foundation providing integrated social services including childcare, maternity care, youth assistance, and neighborhood community work across 15+ municipalities in South Holland, serving families, youth, seniors, and Dutch municipal government clients.
- Company typePrivate
- Founded-
- HeadquartersBerkel, Netherlands
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What gro-up does
gro-up is a Dutch non-profit foundation (stichting) headquartered in Berkel, Netherlands, that delivers an integrated portfolio of social services spanning maternity care, childcare, youth assistance, neighborhood community work, and education support. Its four core service lines are Kinderopvang (childcare encompassing kinderdagverblijf/daycare, peuteropvang/preschool, and buitenschoolse opvang/after-school care), Kraamzorg (maternity care delivered via home visits and GeboorteHotel facilities in Rotterdam and Den Haag), Jeugdhulp (ambulatory youth assistance under the Dutch Youth Act), and Buurtwerk (neighborhood community work including youth centers, Huis van de Wijk community hubs, and adult/senior programming). The organization operates 31 physical locations across 15+ municipalities, primarily concentrated in South Holland, serving families, youth aged 10-23, expectant/new parents, adults, seniors, and Dutch municipal governments.
The business model combines regulated childcare fees (subject to Dutch government pricing and parental childcare allowances), health-insurance-funded maternity care, and managed-services contracts with Dutch municipalities under the Wet Maatschappelijke Ondersteuning (WMO) and Jeugdwet frameworks. Community activity fees are nominal (EUR 1-15 per session), serving primarily as engagement mechanisms rather than material revenue. The organization is structured through multiple wholly-owned subsidiaries including gro-up buurtwerk, gro-up jeugdhulp, gro-up kraamzorg, GeboorteHotel Haga, GeboorteHotel Maasstad, Geboortecentrum Sophia, Van Brienenoordschool, and Stichting GroeiBriljant, reflecting its evolution from predecessor foundations Stichting Buurtwerk.nl and Stichting Jeugd- en Jongerenwerk Midden-Holland. Customer segments include long-tail individual families (childcare, maternity care), youth (community centers and counseling), adults/seniors (community activities), and government clients (municipal commissioning).
The technology footprint is limited to standard operational tools: online enrollment forms, an activity calendar, complaint-handling workflows, and digital marketing channels (corporate website, TikTok, Twitch, Instagram, Facebook). No proprietary AI/ML, APIs, or disclosed technology platforms were identified. The organization holds NEN-ISO/IEC 27001 information security certification and operates in compliance with AVG/GDPR. Distribution relies heavily on physical centers and street-outreach workers (visibly branded in red clothing), supplemented by digital engagement channels launched in 2026.
gro-up firmographics
Firmographics- Name
- gro-up
- Legal name
- gro-up
- Website
- https://gro-up.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- gro-up is a Dutch non-profit foundation providing integrated social services including childcare, maternity care, youth assistance, and neighborhood community work across 15+ municipalities in South Holland, serving families, youth, seniors, and Dutch municipal government clients.
- Ownership category
- akta.pro rank
Where gro-up is headquartered
LocationHeadquarters
- HQ city
- Berkel
- HQ country
- Netherlands
- HQ region
- Europe
Offices7 records
Markets served
gro-up business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Childcare fees: Revenue from childcare services (kinderdagverblijf, peuteropvang, buitenschoolse opvang) where parents pay fees supplemented by government childcare subsidies.
- Municipality contracts for neighborhood work: gro-up provides neighborhood work services under contract to municipalities including Aalsmeer, Gouda, Krimpen aan den IJssel, Krimpenerwaard, Oegstgeest, Pijnacker-Nootdorp, Rotterdam, Schiedam, Vijfheerenlanden, Uithoorn, Waddinxveen, Wassenaar, Woerden, Zoetermeer and public library Capelle aan den IJssel.
- Maternity care services: Kraamzorg (maternity care) services funded through health insurance with municipality support in Rotterdam and Den Haag areas.
- Youth help services: Jeugdhulp (youth help) services, often commissioned by municipalities under the Jeugdwet (Youth Act), providing preventive and ambulatory youth support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Childcare services with regulated pricing |
| Unit Pricing | Pay-as-you-go | Community activities with small participation fees |
| Unit Pricing | Pay-as-you-go | Preventive day care with meals |
| Unit Pricing | Pay-as-you-go | Community circle support |
| Unit Pricing | Pay-as-you-go | Cooking meet-up |
| Unit Pricing | Pay-as-you-go | Fitness activities for seniors |
| Unit Pricing | Pay-as-you-go | Zumba fitness classes |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
gro-up product offering
Product offeringCore offering
gro-up provides four integrated social service lines in the Netherlands: kinderopvang (childcare including daycare, toddler care, and after-school care), kraamzorg (maternity care including postnatal home support and GeboorteHotel facilities), jeugdhulp (preventive and ambulatory youth assistance), and buurtwerk (neighborhood community work across all age groups). These services are delivered through 31 neighborhood centers, youth hubs, childcare locations, and home-based visits in 15+ municipalities.
Product overview
gro-up is a Dutch childcare, maternity care, youth assistance, and community work organization operating as a unified service provider. The core offerings include Kinderopvang (childcare with Kinderdagverblijf, Peuteropvang, and Buitenschoolse opvang), Kraamzorg (maternity care), Jeugdhulp (youth assistance), and Buurtwerk (community work). Supporting platforms include an activity calendar for community events, enrollment forms for services, and a complaints procedure system. The organization serves multiple Dutch municipalities including Rotterdam, Zoetermeer, Gouda, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Kinderopvang (Childcare)
Companies that use gro-up
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
gro-up technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
gro-up partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- SKVR (Centrum voor kunst en cultuur)minorSKVR provides educational and cultural activities in collaboration with gro-up locations. The Huis van de Wijk De Kristal hosts SKVR activities including music lessons (pianoles) and cultural programs.
- PameijerminorPameijer provides support services for people with disabilities or mental health needs. They collaborate with gro-up on activities such as the Buurtcirkel (community circle) support program.
- ShareatyminorShareaty provides food services for gro-up neighborhood activities, supplying soup for the Soepuurtje (soup hour) events.
- CheckpointminorCheckpoint is a collaboration partner for adult services in Ommoord, providing health and social support services.
- Municipalities (15+ including Rotterdam, Zoetermeer, Gouda)coreMunicipalities commission gro-up to provide neighborhood work services under the Wet Maatschappelijke Ondersteuning (WMO) and youth services under the Jeugdwet. This is the primary contractual relationship for neighborhood work services.
- Telekids MusicalschoolminorTelekids Musicalschool provides musical theater lessons in Huis van de Wijk Ommoord on Sundays.
- Jeugdtheater HofpleinminorJeugdtheater Hofplein provides youth theater lessons in Huis van de Wijk Zevenkamp.
- JeugdstemminorJeugdstem provides confidential advisors and support for youth filing complaints about youth help services. They offer information about youth rights and complaint procedures.
- TOON MuziekschoolminorTOON Muziekschool provides piano lessons at Huis van de Wijk Het Lage Land.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
gro-up competitors and assessment
Company assessmentDirect peers
- Kindergarden: One of the largest premium childcare chains in the Netherlands, operating kinderdagverblijf, peuteropvang, and BSO locations nationwide. Directly comparable to gro-up's Kinderopvang business and competes for the same Dutch families, with stronger digital brand presence.
- Partou: Major national Dutch childcare operator offering daycare, after-school care, and toddler care across the Netherlands. Directly comparable to gro-up's kinderopvang footprint, with broader geographic reach and a more centralized operating model.
- Incluzio: Dutch integrated social services provider delivering jeugdhulp, WMO services, and community programs under contract with municipalities. Closely comparable to gro-up's Jeugdhulp and Buurtwerk portfolio and similar public-sector commissioning model.
- KidsFoundation: Dutch childcare operator running multiple brands including Blije Step, combining daycare and after-school care. Direct competitor in the Kinderopvang segment with similar multi-location South Holland presence.
- Xtra: Rotterdam-based social and community services organization delivering wijkwerk, jeugdwerk, and social support in the same South Holland geography. Highly comparable to gro-up's Buurtwerk and community hub model.
- DOCK: Dutch organization operating community centers and youth work in multiple municipalities. Directly comparable to gro-up's Huis van de Wijk and Jongerenhub concepts and competing for the same municipal commissioning contracts.
- Naviva Kraamzorg: One of the largest Dutch maternity care (kraamzorg) providers, offering postnatal home care and maternity hotels. Directly comparable to gro-up's Kraamzorg product line, including GeboorteHotel operations.
- Eigen&Wijzer: Dutch childcare chain providing daycare and after-school care with a pedagogical philosophy similar to gro-up's. Comparable on Kinderopvang service offering and family-segment positioning.
Broad incumbents
- Salvation Army Netherlands (Leger des Heils): Large Dutch social services organization providing youth care, family support, and community programs. Broader scope than gro-up but overlapping on jeugdhulp and social welfare delivery under government contracts.
Emerging players
- Accolade Zorg: Dutch care provider operating in youth care and social support segments. Comparable to gro-up's jeugdhulp offering but with a smaller geographic footprint and more specialized service mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
gro-up social profiles
Digital presencegro-up compliance and trust
Trust signalCompliance2 records
gro-up financial estimates
Financial estimateRevenue estimate
Valuation estimate
gro-up leadership team
Management profileNumber of profiles
Profiles3 records
gro-up subsidiaries and ownership
Company hierarchySubsidiaries13 records
gro-up funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
gro-up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about gro-up
What does gro-up do?
gro-up provides four integrated social service lines in the Netherlands: kinderopvang (childcare including daycare, toddler care, and after-school care), kraamzorg (maternity care including postnatal home support and GeboorteHotel facilities), jeugdhulp (preventive and ambulatory youth assistance), and buurtwerk (neighborhood community work across all age groups). These services are delivered through 31 neighborhood centers, youth hubs, childcare locations, and home-based visits in 15+ municipalities.
Is gro-up a public or private company?
gro-up is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was gro-up founded?
gro-up was founded in -1. It employs 1,001 to 5,000 people.
Where is gro-up based?
gro-up is headquartered in Berkel, Netherlands, in the Europe region.
How does gro-up make money?
Four revenue lines are on record. Childcare fees are the primary driver. The others are municipality contracts for neighborhood work, maternity care services and youth help services.
Who are gro-up's main competitors?
Direct peers on record are Kindergarden, Partou, Incluzio, KidsFoundation, Xtra, DOCK, Naviva Kraamzorg and Eigen&Wijzer. Salvation Army Netherlands (Leger des Heils) is listed as a broad incumbent. Accolade Zorg is listed as an emerging player.
Does gro-up have an API?
No public API is recorded for gro-up.