DEHOGA Sachsen

What DEHOGA Sachsen does

DEHOGA Sachsen (DEHOGA Hotel- und Gaststättenverband Sachsen e.V.) is the state-level trade and employers' association (Landesverband) representing hotels, restaurants, and gastronomy businesses across the entire Free State of Saxony, Germany. Founded in 1990 and headquartered at Tharandter Str. 5, Dresden, the association operates as a registered non-profit (eingetragener Verein / e.V.) with approximately 10 staff and is affiliated with the national DEHOGA Bundesverband. It functions as both a Berufsverband (professional association) and Unternehmerverband (employers' association), providing political advocacy, legal services, and operational support to hospitality operators ranging from family pensions and restaurants to enterprise hotels such as Holiday Inn and RAMADA by Wyndham.

The association's service portfolio is delivered through a digital stack consisting of the meinDEHOGA member portal, the oneDEHOGA mobile app (iOS/Android, launched 2026), the HOGA ONLINEwelt e-commerce shop, and the DEHOGA Sachsen Börse classifieds marketplace for jobs and equipment. Core member benefits include mandatory legal protection insurance (DEHOGA-Rechtsschutz, automatic since January 2023), a 20% GEMA music licensing discount, group purchasing rates through a platinum partner network (METRO, Transgourmet, SIGNAL IDUNA, ECOLAB, enviaM, Radeberger, and others), hotel star classification, and compliance training such as HACCP-Schulung. A wholly-owned subsidiary, SAXONIA Fördergesellschaft, manages training and economic development activities, while a joint stake in Europa Miniköche gGmbH (since 2019, alongside six other DEHOGA state associations) supports a youth culinary education program running in 21 Saxon schools.

Revenue is generated primarily through tiered annual membership dues (calculated via an online Beitragsrechner based on business type and size), supplemented by e-commerce sales, training and certification programs, event sponsorships (Sächsische Landesmeisterschaften, DEHOGA Sommerfest, IssGut! Messe Leipzig), and program-related income from youth initiatives. The organization holds no venture capital or private equity backing, is governed by member-elected leadership under President Jens Dzurny, and maintains managing directors Antje Mikoleit and Franziska Luthardt overseeing operations and member services respectively.

Name

DEHOGA Sachsen

Legal name

DEHOGA Hotel- und Gaststättenverband Sachsen e.V.

Website

https://dehoga-sachsen.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

DEHOGA Sachsen is the Saxon state chapter of Germany's DEHOGA trade association, representing hotels, restaurants, and gastronomy businesses across the Free State of Saxony through tiered membership services including legal protection insurance, advocacy, training, and a digital portal and mobile app.

Ownership category

akta.pro rank

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: DEHOGA Sachsen collects membership fees from hospitality businesses (hotels, restaurants) across Saxony. The association publishes a membership fee calculator on its website, indicating a structured, tiered dues model based on business size/type. Members receive bundled benefits including legal advice, insurance, GEMA discounts, and group purchasing rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

DEHOGA Sachsen is a registered non-profit trade association (eingetragener Verein) representing the hotel and hospitality industry in the Free State of Saxony, Germany. As the state chapter of DEHOGA Bundesverband, it provides member businesses with bundled services including legal protection insurance, political advocacy, cost-saving partnerships (GEMA discounts, group purchasing), classification services, workforce development programs, and a member-exclusive marketplace (Börse).

Product overview

DEHOGA Sachsen is a trade association for the Saxon hospitality industry offering a portfolio of member services, digital platforms, and youth development programs. The core offering includes the oneDEHOGA-App mobile application, the meinDEHOGA member portal, and the HOGA ONLINEwelt e-commerce shop. Supporting products include DEHOGA-Rechtsschutz legal protection insurance, the Börse marketplace, and classification services. Youth initiatives include Europa Miniköche Sachsen (children's cooking program), DEHOGA Sachsen JobTour (career orientation), TourismusTalente Sachsen (talent development), and azubi akademie (apprentice training). The association also organizes annual Sächsische Landesmeisterschaften championships and offers the TOP-Ausbildungsbetrieb certification label. Compliance products include HACCP-Schulung online training and Hygiene-Arbeitshilfen.

Differentiator

Problem solved

Functional benefit

Brands

• Europa Miniköche Sachsen: A youth education project teaching children aged 10-11 about cooking, nutrition, and healthy eating through monthly school-based meetings, operated as a joint venture with other German DEHOGA state associations.
• TourismusTalente Sachsen
• SAXONIA Fördergesellschaft

Products and services

• oneDEHOGA-App Mobile application providing DEHOGA members exclusive access to member services, branch news, HOTWARN alerts, fuel discount benefits, and other member-only features.
• meinDEHOGA (Mitgliederbereich) Exclusive member-only portal offering access to HOTWARN alerts, branch news, downloads, and other member services for DEHOGA Sachsen members.
• HOGA ONLINEwelt (Shop)
• DEHOGA-Rechtsschutz Legal protection insurance for members including entrepreneur legal protection (Component A) and special criminal legal protection (Component S), automatic with membership since January 1, 2023.
• DEHOGA Sachsen Börse
• Europa Miniköche Sachsen
• DEHOGA Sachsen JobTour
• TourismusTalente Sachsen
• azubi akademie
• Sächsische Landesmeisterschaften (DEHOGA Sachsen Meisterschaften)
• TOP-Ausbildungsbetrieb Label
• Hotelklassifizierung
• Hygiene-Arbeitshilfen
• HACCP-Schulung
• Mitgliedshotline

Quantifiable outcome

• Sächsische duale Ausbildung grew 5.9% YoY through July 2025; female apprenticeship uptake grew 11.3% YoY
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• GreenSigncoreStrategic or Co-development Partner · 10 June 2024DEHOGA Sachsen and GreenSign entered a cooperation in June 2024 to offer members sustainability certification and information, providing greater transparency on sustainability matters. The partnership helps members obtain GreenSign certification at preferential terms.
• ECOLAB Deutschland GmbHminorGTM or Marketing PartnerPlatinum partner providing hygiene and cleaning solutions to DEHOGA Sachsen members at preferential rates. ECOLAB appears in the network partner section of the website.
• envia Mitteldeutsche Energie AGminorGTM or Marketing PartnerPlatinum partner supplying energy solutions to DEHOGA Sachsen members. The partnership is listed under network partners on the DEHOGA Sachsen website.
• GEG Gastronomie Einkauf GmbH SachsenminorGTM or Marketing PartnerPlatinum partner providing group purchasing services specifically for gastronomy businesses in Saxony, offering members preferential pricing on supplies.
• Landestourismusverband Sachsen e.V. (LTV)coreStrategic or Co-development PartnerPlatinum partner representing Saxony's broader tourism industry. The LTV and DEHOGA Sachsen collaborate on shared goals including tourism promotion, workforce development, and event organization (e.g., Kulturhauptstadt 2025).
• MEGA Das Fach-Zentrum für die Fleischerei und Gastronomie GmbHminorGTM or Marketing PartnerPlatinum partner supplying specialty meat and gastronomy products to DEHOGA Sachsen members.
• METRO Deutschland GmbHcoreGTM or Marketing PartnerPlatinum partner and major supplier to the hospitality industry. METRO provides DEHOGA Sachsen members with preferential purchasing conditions and co-sponsors youth events such as the Azubi Christmas Dinner Challenge.
• Radeberger Gruppe KGminorGTM or Marketing PartnerPlatinum partner and Germany's largest brewing group, offering DEHOGA Sachsen members preferential terms on beverages.
• SIGNAL IDUNA GruppecoreGTM or Marketing PartnerPlatinum partner providing insurance products. SIGNAL IDUNA serves as a sponsor for Europa Miniköche groups and youth championship programs, supporting both the association and the hospitality industry's workforce development.
• Sparkassen-Versicherung SachsenminorGTM or Marketing PartnerPlatinum partner providing insurance solutions tailored to hospitality businesses.
• Transgourmet Deutschland GmbH & Co. OHGcoreGTM or Marketing PartnerPlatinum partner and major food service distributor. Transgourmet supplies DEHOGA Sachsen members with food and equipment and co-sponsors youth programs and championships.
• ETL ADHOGA Steuerberatungsgesellschaft AGminorGTM or Marketing PartnerPlatinum partner providing tax advisory services specifically tailored to the hospitality sector.
• DEHOGA BundesverbandcoreStrategic or Co-development PartnerDEHOGA Sachsen is the Saxon state chapter of the national German Hotel and Restaurant Association (DEHOGA Bundesverband). The national association sets policy positions, organizes German youth championships, and provides a unified voice for the industry nationwide.
• Europa Miniköche gGmbHcoreStrategic or Co-development PartnerDEHOGA Sachsen is a shareholder (Gesellschafter) in the Europa Miniköche gGmbH alongside DEHOGA state associations from Bavaria, Hesse, North Rhine-Westphalia, Rhineland-Palatinate, Saarland, and Thuringia. The program teaches children cooking and nutrition skills in schools.
• Saxonia FördergesellschaftcoreStrategic or Co-development PartnerSaxonia Fördergesellschaft is the economic development subsidiary of DEHOGA Sachsen, co-organizing programs like Azubi-Dinner and managing training and job placement initiatives.
• Ostsächsische Sparkasse DresdenminorGTM or Marketing PartnerSchirmherr (sponsor) for 10 Europa Miniköche groups across Saxon schools including Seifhennersdorf, Bautzen, Löbau, Schmiedeberg, Pieschen, Tolkewitz, Dohna, Wilsdruff, and Weixdorf.
• LOESERnet.com GmbHminorGTM or Marketing PartnerSchirmherr (sponsor) for 4 Europa Miniköche groups in Saxony. CEO Michael Hanke has supported the program since 2023.
• IHK zu Leipzig, IHK Dresden, IHK ChemnitzcoreStrategic or Co-development PartnerSaxon Chambers of Industry and Commerce (IHK) partner with DEHOGA Sachsen on youth training, apprenticeship programs, and the organization of youth championships (e.g., Sächsische Landesmeisterschaften).
• Agentur für Arbeit Sachsen (Federal Employment Agency)coreStrategic or Co-development PartnerDEHOGA Sachsen collaborates with the Federal Employment Agency to facilitate apprenticeship matching, job placement for hospitality workers, and career orientation events like the Azubi-Dinner.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hotelverband Deutschland (IHA): The leading German hotel industry association, representing hotel-specific interests in contrast to DEHOGA's broader hotel+restaurant+foodservice scope. Comparable in advocacy mission for hospitality businesses but narrower in category coverage, serving as a partial competitor and partial ally to DEHOGA Sachsen.
• DEHOGA Bundesverband: The national umbrella federation of which DEHOGA Sachsen is a state-level chapter. Directly comparable in mission (hospitality trade association) but operates at the federal level providing policy advocacy, the German youth championships, and national-level member benefits that cascade down to state chapters.

Direct peers

• DEHOGA Nordrhein-Westfalen: The state chapter for North Rhine-Westphalia, a large DEHOGA association serving the most populous German state. Direct peer in scope, services, and partnership with Europa Miniköche gGmbH alongside DEHOGA Sachsen.
• DEHOGA Bayern: The Bavarian state chapter of DEHOGA, the largest and most influential chapter in Germany. Direct peer to DEHOGA Sachsen by structure, services (legal protection insurance, GEMA discounts, youth programs), revenue model, and member base — the two organizations share common partnership and JV positions including Europa Miniköche gGmbH.
• DEHOGA Thüringen: The neighboring Thuringian state chapter and direct peer in geographic adjacency to Saxony. Co-shareholder with DEHOGA Sachsen in Europa Miniköche gGmbH and operating the same model of regional trade association services across an eastern German hospitality market with similar structural characteristics.
• DEHOGA Hessen: The Hessian state chapter of DEHOGA. Direct peer providing the same model of regional hospitality association services, member benefits, training programs, and youth development initiatives; co-shareholder with DEHOGA Sachsen in Europa Miniköche gGmbH.
• DEHOGA Baden-Württemberg: The state chapter for Baden-Württemberg, serving southwestern Germany with identical trade association functions: advocacy, legal protection, training, classification services, and member marketplaces comparable to DEHOGA Sachsen's portfolio.
• DEHOGA Brandenburg: The Brandenburg state chapter of DEHOGA, serving the region surrounding Berlin. Direct peer to DEHOGA Sachsen serving an adjacent eastern German hospitality market with comparable structure, services, and member segments (mix of urban tourism and rural Gastronomie).
• DEHOGA Berlin: The Berlin state chapter of DEHOGA. Direct peer trading association operating in a metropolitan hospitality market with comparable service offerings, member dues structure, and advocacy mandate to DEHOGA Sachsen.
• DEHOGA Mecklenburg-Vorpommern: The state chapter serving Mecklenburg-Vorpommern, a northern German coastal/tourism region. Direct peer with a similar member mix of coastal hotels and restaurants, offering comparable legal protection, training, and advocacy services tailored to a tourism-heavy regional economy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dehogasachsenregionen
• Instagraminstagram.com/dehoga_sachsen
• LinkedInlinkedin.com/company/dehoga-sachsen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about DEHOGA Sachsen