Dehoga Thüringen

What Dehoga Thüringen does

DEHOGA Thüringen e.V. is the official state-level trade association (Landesverband) of the German Hotel and Restaurant Association (DEHOGA Bundesverband) for the Free State of Thuringia, headquartered in Erfurt at Witterdaer Weg 3. Founded in 1990, the association represents approximately 4,257 hospitality companies in Thuringia (1,018 accommodation providers and 3,239 gastronomy operators as of December 2024) and delivers industry representation, political advocacy, legal and tax advisory, vocational training through its own Berufsschule and Kompetenzzentrum, and a portfolio of framework contracts with energy, insurance, payment, software, and equipment partners. Revenue is generated primarily through annual membership dues and seminar/training fees, with seminars tier-priced at EUR 150-180 for members versus higher rates for non-members. The association operates three core subsidiaries — HOGA Gastgewerbe Service GmbH (consulting), DEHOGA Thüringen KOMPETENZZENTRUM gGmbH (training), and Betriebsberatung des DEHOGA Thüringen GmbH (business advisory) — alongside the affiliated Thüringer Stiftung für gastronomische und touristische Bildung. In 2024, DEHOGA Thüringen launched the oneDEHOGA App, an AI-powered mobile chatbot providing 24/7 verified answers from the DEHOGA knowledge base, exclusive member-benefit access, and personalized industry newsfeeds; this represents the organization's primary digital product alongside traditional in-person services distributed via the Erfurt office, field member visits, seminars, and events such as the annual Thuringian Youth Championships and the Tourismusstaffel relay run. Leadership comprises President Mark A. Kühnelt and Hauptgeschäftsführer (Managing Director) Dirk Ellinger.

Name

Dehoga Thüringen

Legal name

DEHOGA Thüringen e.V.

Website

https://dehoga-thueringen.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

DEHOGA Thüringen e.V. is a Thuringia-based non-profit trade association representing approximately 4,257 hospitality companies, delivering legal advice, vocational training, and an AI-powered member app as the regional chapter of DEHOGA Bundesverband.

Ownership category

akta.pro rank

Headquarters

HQ city

Erfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: DEHOGA Thüringen generates revenue through annual membership dues from hospitality businesses (hotels, restaurants) operating in Thuringia. The association offers various membership tiers and provides exclusive member benefits including discounted rates on services and seminars.
2. Seminar and Training Fees: The organization conducts professional development seminars for hospitality professionals with pricing of 150-180 EUR per participant for members and higher rates for non-members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

DEHOGA Thüringen is a non-profit regional trade association (eingetragener Verein) representing hotels, restaurants, and catering businesses in Thuringia, Germany. Its core offering is a membership package that bundles political representation, hospitality-specific legal advice, business consulting, vocational training through its own Berufsschule and Kompetenzzentrum, professional seminars, and group-rate framework contracts with suppliers (energy, insurance, POS, payment, equipment). Members also gain access to the AI-powered oneDEHOGA mobile app for 24/7 expert support.

Product overview

DEHOGA Thüringen is a membership-based industry association for the hospitality sector in Thuringia, Germany. The organization offers a unified portfolio centered on the oneDEHOGA App (an AI-powered mobile application with 24/7 chatbot support and member benefits), the DEHOGA Thüringen Kompetenzzentrum (vocational training, Berufsschule, and seminars), and membership services including legal advice, business consulting, and framework contracts with partner companies. The association does not offer a SaaS platform or modular software product but rather services for its members in the Gastgewerbe (hotels, restaurants, and catering businesses).

Differentiator

Problem solved

Functional benefit

Brands

• oneDEHOGA: A KI-gestützte (AI-powered) digital branch expert mobile application for gastronomy and hotellerie, launched as an exclusive benefit for DEHOGA members providing 24/7 AI chat, exclusive member benefit world, and personalized news feeds.

Products and services

• oneDEHOGA App AI-powered mobile application providing 24/7 verified expert answers from the DEHOGA knowledge base to hospitality questions, with an exclusive member benefit world and personalized newsfeed for Gastronomie, Beherbergung, or both. Available exclusively and free of charge to DEHOGA members.
• DEHOGA Thüringen Kompetenzzentrum (Vocational Training and Seminars) Competence center offering vocational training (Ausbildung), continuing education (Weiterbildung), and professional seminars for the hospitality industry. Includes the Berufsschule des DEHOGA Thüringen providing theoretical and practical training for hospitality apprenticeships (cook, restaurant specialist, hotel specialist). Produced 122 graduates from 15 nations in 2026 with an 89% graduation rate.
• DEHOGA Member Legal Advisory Services (Rechtsberatung) Hospitality-specialized legal advice and individual consulting for members, covering labor law, minimum wage, tariff contracts, regulatory compliance, and contract matters. Provided by specialized lawyers and bundled into DEHOGA Thüringen membership.
• DEHOGA Business Consulting (Betriebsberatung) Operational business consulting, business analysis, business valuation (Inventarbewertung), and operational support services for member hospitality businesses, delivered through the subsidiary HOGA Gastgewerbe Service GmbH and Betriebsberatung des DEHOGA Thüringen GmbH.
• DEHOGA Member Benefit Framework Contracts (Sparvorteile) Curated portfolio of negotiated group-rate framework contracts with partner companies covering energy (TEAG, Ampere AG, SWE Energie, wattline), insurance (Sparkassen-Versicherung, DEHOGA Rechtsschutz), payment processing (hobex, PAYONE), POS systems (Vectron-Padelat), equipment (KitchenAid, CoolCompact), office supplies, automotive, telecommunications, GEMA licensing (20% savings), and marketing services exclusively for members.

Quantifiable outcome

• 89% graduation rate at DEHOGA vocational school
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

28 partnerships are on record, tiered core and minor.

• AOK Plus Die GesundheitskassecoreStrategic or Co-development PartnerHealth insurance partner offering special conditions for DEHOGA members, visible on the partnership logos section of the website
• Automobile PeterminorChannel Partner/ Reseller/ DistributorAutomobile dealership partner in the Sparvorteile (savings benefits) section for vehicle purchasing and leasing
• Glinicke AutomobilgruppeminorChannel Partner/ Reseller/ DistributorAutomotive group partner offering vehicle purchasing and leasing options for DEHOGA members
• Sparkassen-VersicherungcoreChannel Partner/ Reseller/ DistributorInsurance partner providing specialized insurance products for hospitality businesses including legal protection, property, and liability coverage at group rates
• TEAG Thüringer Energie AGcoreChannel Partner/ Reseller/ DistributorRegional energy provider partner offering favorable energy rates and consulting for DEHOGA members in Thuringia
• HOGA Gastgewerbe Service GmbHcoreStrategic or Co-development PartnerSubsidiary company providing business consulting services, operational analysis, and business valuation services to DEHOGA members
• Thüringer Tourismus GmbH (TTG)coreStrategic or Co-development PartnerLong-standing partner for tourism promotion, co-sponsoring the Tourismusstaffel (Tourism Relay) team at the annual Rennsteig Staffellauf running event since 2010
• TTG Thüringer Tourismus GmbHcoreStrategic or Co-development PartnerCo-organizer of the Tourismusstaffel relay run team promoting Thuringian tourism since 2010, participating annually at the Rennsteig-Staffellauf
• APART-HOTEL am RennsteigminorStrategic or Co-development PartnerLong-term sponsor of the Tourismusstaffel running team since 2015, supporting promotion of Thuringian tourism
• KöstritzerminorChannel Partner/ Reseller/ DistributorBeverage partner sponsoring the Tourismusstaffel with Zielbier (beer) since 2019, supporting the tourism promotion team
• ZK-MedienminorChannel Partner/ Reseller/ DistributorMedia partner supporting the Tourismusstaffel event in 2022
• Guido KunzecoreStrategic or Co-development PartnerExtreme athlete who conducts Tourismuspreis-Tour promoting Thuringian hospitality businesses, covering 450-600km routes visiting award-winning tourism establishments since 2024
• CarFleet24minorChannel Partner/ Reseller/ DistributorFleet management partner offering vehicle purchasing and leasing with CarFleet24 for DEHOGA members
• KitchenAidminorChannel Partner/ Reseller/ DistributorCommercial kitchen equipment partner offering discounted kitchen appliances to DEHOGA members
• Ampere AGminorChannel Partner/ Reseller/ DistributorEnergy provider partner offering electricity and gas contracts to hospitality businesses through framework agreement
• wattlineminorChannel Partner/ Reseller/ DistributorEnergy consulting partner helping DEHOGA members optimize energy costs and switch providers
• Vectron-PadelatminorChannel Partner/ Reseller/ DistributorPOS system and cash register partner offering point-of-sale solutions for hospitality businesses
• hobexminorChannel Partner/ Reseller/ DistributorPayment processing partner providing credit card terminal services to DEHOGA members
• PAYONEminorChannel Partner/ Reseller/ DistributorPayment solutions partner offering credit card and digital payment processing for hospitality businesses
• ThAFF Thüringer Agentur für FachkräftegewinnungminorStrategic or Co-development PartnerThuringian workforce agency partner supporting recruitment and training initiatives for hospitality businesses
• GEMAcoreChannel Partner/ Reseller/ DistributorMusic copyright organization partner where DEHOGA members receive 20% savings on GEMA licensing fees through collective agreement
• Messe ErfurtminorStrategic or Co-development PartnerTrade fair venue partner collaborating on the Rennsteig-Staffellauf event and tourism promotion
• Messe ErfurtminorStrategic or Co-development PartnerCo-organizer of the Rennsteig-Staffellauf since 2012, supporting the Tourismusstaffel team
• Laufladen MühlhausenminorChannel Partner/ Reseller/ DistributorRunning equipment retailer sponsor supporting the Tourismusstaffel event since 2017
• Golf&SpaResort Weimarer LandminorStrategic or Co-development PartnerLuxury resort sponsor supporting the Tourismusstaffel event since 2017
• Guido KunzecoreStrategic or Co-development PartnerExtreme sports athlete and cycling tour organizer promoting Thuringian hospitality businesses through the Tourismuspreis-Tour since 2024, covering 450-600km routes visiting award-winning tourism establishments
• METRO ErfurtminorChannel Partner/ Reseller/ DistributorWholesale food service supplier supporting the Rennsteig-Staffellauf team since 2010
• Thüringer Stiftung für gastronomische und touristische BildungcoreStrategic or Co-development PartnerFoundation for gastronomic and tourism education that co-organizes the annual Thuringian Youth Championships in hospitality trades, working in close collaboration with DEHOGA Thüringen e.V.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• DEHOGA Sachsen-Anhalt: DEHOGA state chapter for Saxony-Anhalt, an eastern German neighbor with directly comparable hospitality market conditions and association structure to DEHOGA Thüringen.
• DEHOGA Sachsen: Neighboring eastern German DEHOGA state association serving Saxony — comparable structure, services, and eastern-German hospitality market dynamics to DEHOGA Thüringen.
• DEHOGA Nordrhein-Westfalen: DEHOGA state chapter for Germany's most populous state, providing the same combination of membership services, vocational training, and political representation as DEHOGA Thüringen.
• DEHOGA Baden-Württemberg: DEHOGA state association for Baden-Württemberg with comparable member services including vocational training, legal advice, and framework contracts — directly comparable scale and product mix.
• DEHOGA Rheinland-Pfalz: DEHOGA state chapter for Rhineland-Palatinate, offering the standard DEHOGA state-association portfolio of legal advice, training, member benefits, and framework contracts.
• DEHOGA Bayern: The DEHOGA state chapter for Bavaria — by far the largest state hospitality association in Germany. Closest peer in structure, services (membership, training, framework contracts) and governance model to DEHOGA Thüringen.
• DEHOGA Hessen: DEHOGA state chapter for Hesse offering the same core membership, training, and consulting services as DEHOGA Thüringen, with similar scale and structure.
• DEHOGA Niedersachsen: DEHOGA state chapter for Lower Saxony with parallel membership, training, and consulting offerings, comparable to DEHOGA Thüringen in structure and product mix.

Broad incumbents

• IHA Hotelverband Deutschland: National German hotel-industry association representing primarily larger hotel chains and independent hoteliers — adjacent to DEHOGA Thüringen's accommodation-segment membership with overlapping advocacy scope.
• DEHOGA Bundesverband: The federal parent federation of all German state-level DEHOGA associations including DEHOGA Thüringen. Operates nationally with broader political advocacy and sets the structure within which Thüringen operates as a state chapter.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dehoga Thüringen