Bingen Tourismus & Kongress GmbH

What Bingen Tourismus & Kongress GmbH does

Bingen Tourismus & Kongress GmbH is the municipal destination marketing organization and convention bureau for the city of Bingen am Rhein in Rhineland-Palatinate, Germany. Organized as a private limited liability company under German law, the entity is owned by the city and governed by a supervisory board chaired by the Mayor; operational leadership rests with two managing directors, Jens Thiele and Michaela O'Hara. Its mandate is to promote tourism, attract conventions, and support cultural events for the Bingen am Rhein destination, anchored in assets such as the Hildegard von Bingen heritage, the Rhine riverfront, the Mouse Tower, and a long-standing wine tradition. The organization is currently preparing for BUGA 2029, the Federal Garden Show, which is expected to drive a step-change in regional tourism demand.\n\nThe primary digital product is the dein-bingen.de tourism portal, which provides destination information, event listings, accommodation search, and booking functionality. The booking and ticketing infrastructure is built on Deskline by feratel, a widely deployed European tourism technology platform that supports reservation workflows for hotels, events, and tours. The product portfolio includes in-house or partnered experiences such as the historical Postbus tours (run jointly with the Ingelheim tourist office), Mäuseturmfahrten boat tours to the Mouse Tower, and the major recurring events of Winzerfest, RheinVokal Festival, and Klangstrom Bingen. The website is localized into German, English, Dutch, and French, with email marketing handled through Brevo and ticket distribution extended via third-party channels such as ticket-regional.de.\n\nThe business model combines three revenue streams: commission-based accommodation booking intermediation through the Deskline platform, direct ticket sales for events and tours, and convention/conference services for groups and organizers. As a municipal GmbH, the company is also expected to receive some public funding to discharge its destination marketing mandate, although specific financial figures are not disclosed. Geographic focus is concentrated on the Bingen am Rhein destination and the wider Rheinhessen region, with international demand addressed through multilingual site access and cultural event programming rather than outbound marketing investment.

Name

Bingen Tourismus & Kongress GmbH

Legal name

Bingen Tourismus & Kongress GmbH

Website

https://dein-bingen.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bingen Tourismus & Kongress GmbH is the municipal destination marketing organization and convention bureau for Bingen am Rhein, Germany, operating the dein-bingen.de portal and providing event ticketing, accommodation booking via Deskline/feratel, and cultural tour services including Postbus and Rhine boat tours.

Ownership category

akta.pro rank

Product category

Tourism and Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152), Scenic and Sightseeing Transportation, Water (487210)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tours, Activities & Experiences Booking (HSACAKAF)

akta.pro secondary industries

Multi-Activity Adventure Tour Operators (Mixed itineraries) (THAAADAJ), Day-Cruise & Excursion Boat Operators (Non-overnight) (THAEAGAG)

Keywords

• Destination marketing services
• Tourism information portal
• Convention bureau services
• Guided city tours
• Wine tourism experiences

Headquarters

HQ city

Bingen am Rhein

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tourism Promotion Services: As a municipal tourism and convention organization, Bingen Tourismus & Kongress GmbH provides tourism promotion services for the city of Bingen am Rhein, facilitating visitor experiences, event coordination, and destination marketing. Revenue generation includes ticket sales for events and tours, accommodation booking intermediation through feratel Deskline, and potentially convention/meeting planning services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Bingen Tourismus & Kongress GmbH operates as the official municipal destination marketing organization and convention bureau for the city of Bingen am Rhein. The company provides tourism information, event ticket sales, accommodation booking intermediation, guided city and wine tours, group travel coordination, and convention/meeting planning services through its dein-bingen.de tourism portal and physical tourist information center on the Rhine waterfront.

Product overview

Bingen Tourismus & Kongress GmbH operates dein-bingen.de as its primary digital tourism information portal — a unified platform providing comprehensive visitor information for Bingen am Rhein. The offering centers on the tourism portal (dein-bingen.de) supplemented by event services (Winzerfest, Mäuseturm-Fahrten), guided tour offerings (Stadtführungen, Historischer Postbus Touren), and group travel coordination (Gruppenreisen). The portfolio is complemented by preparations for BUGA 2029. All services are coordinated through the central tourism office, with online bookings processed via the feratel/Deskline booking system.

Differentiator

Problem solved

Functional benefit

Products and services

• dein-bingen.de Tourism Portal
• Historical Postbus Tours (Kultur und Wein, Steig Ein!)
• Binger Winzerfest (Wine Festival)
• Mäuseturmfahrten (Mouse Tower Boat Trips)
• Stadtführungen (Guided City Tours)
• Gruppenreisen (Group Travel Services)
• Convention and Congress Services (Kongress) Convention and meeting planning services for corporate and association clients, providing venue selection, event coordination, and local logistics support for conferences and meetings in Bingen am Rhein.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• feratel media technologies AGcoreTechnology or IntegrationProvides Deskline booking system for online reservations, brochure orders, and inquiries. Handles accommodation bookings, ticket sales, and prospektversand. Located at Maria-Theresien-Straße 8, A-6020 Innsbruck, Austria. Data processing agreement in place under Art. 28 DSGVO.
• Tourist-Information IngelheimcoreStrategic or Co-development PartnerJoint operation of 'Kultur und Wein, Steig Ein!' historical Postbus tours between Bingen and Ingelheim. Three thematic tours are offered: Wine Tour (May 16), Culture Tour (September 12), and Wine & Culture Combo (October 10), 2026. Tours are guided by rheinhessischen Kultur- und Weinbotschafter:innen.
• Schmitz Marketing GmbHminorImplementation/ SI/ Consulting PartnerWebsite concept, overall strategy, content, and project management. Located at Jahnstraße 7, 58769 Nachrodt-Wiblingwerde. Responsible for the website design and digital presence.
• Rhein-Nahe-Verkehrsbund (RNN)minorStrategic or Co-development PartnerLocal transportation authority. Partnership for Klangstrom-Bingen 'Mit den Öffis gewinnen' promotional campaign, offering public transport integration with the music festival.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rüdesheim Tourist AG: Tourism organization for Rüdesheim am Rhein, the directly adjacent/upstream wine-tourism destination. Directly comparable in scope (Rhine wine destination marketing, cable car, festivals like the Rieslingfest) and overlapping UNESCO Mittelrheintal catchment.
• Bamberg Tourismus & Kongress Service: Municipal tourism and congress service for Bamberg. Closely comparable in name, governance (public tourism + congress GmbH), and bundled tourism marketing, city tours, event services, and convention offerings for a UNESCO-listed German heritage city.
• Koblenz-Touristik: Official DMO for Koblenz at the Rhine-Moselle confluence. Highly comparable as a Rhine-Valley destination marketer with UNESCO Mittelrheintal positioning, city tours, event booking, and convention services for a mid-sized German city.
• Tourist-Information Ingelheim: Strategic partner and adjacent DMO for Ingelheim am Rhein. Directly comparable as a Rheinhessen wine-region tourism organization and an active commercial partner through the joint 'Kultur und Wein' Postbus tours.
• Mainz Tourismus: Municipal DMO for Mainz, the state capital of Rhineland-Palatinate. Closely comparable as a regional Rheinhessen/Rhine destination marketing organization operating tourism portals, city tours, event coordination, and convention services for a mid-sized German city.
• Trier Tourismus und Marketing: Municipal DMO for Trier, another Rhineland-Palatinate heritage city. Comparable in scope, heritage-tourism positioning (Roman UNESCO sites), city tours, event ticketing, and conference services for a mid-sized German city.

Regional players

• Wiesbaden Tourist Information: Municipal tourism service for Wiesbaden, the Hessian state capital near the Rheinhessen border. Comparable as a Rhine-region DMO offering city tours, events, and accommodation booking, though with a stronger thermal-spa and urban positioning.

Others

• feratel media technologies AG: Provider of the Deskline booking platform used by Bingen Tourismus. Not a peer in destination marketing but the dominant infrastructure partner for Central European DMOs, including many Rhine-region destinations.

Broad incumbents

• Heidelberg Marketing GmbH: DMO for Heidelberg, organized as a GmbH with municipal involvement. Comparable in legal/governance structure and bundled tourism + congress mandate, though operating in a different German region at a larger scale.
• Dresden Marketing GmbH: Municipal DMO for Dresden operating as a GmbH. Comparable governance structure (public-affiliated GmbH with congress mandate) and service portfolio, though at significantly larger scale and broader geographic catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tuk-bingen

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bingen Tourismus & Kongress GmbH