Schmitz Marketing GmbH

What Schmitz Marketing GmbH does

Schmitz Marketing GmbH is a German full-service marketing agency founded in 2015 by Martin Schmitz and headquartered in Nachrodt-Wiblingwerde in the Sauerland region near the Ruhrgebiet. The firm specializes in marketing services for the hospitality, gastronomy, tourism, wine, and retail sectors, serving B2B clients across Germany through a sales-led go-to-market with personalized proposals delivered on-site or via video conferencing. Service offerings span website creation and hosting, search engine optimization and advertising (SEO/GEO/AEO, SEA via Google Ads and Microsoft Ads), social media management and advertising, review management, brand and logo development, content production including photography and drone footage, sales optimization consulting, and workshop facilitation. The company completed a legal transition to a GmbH structure in May 2023.

The firm's technical stack is anchored on the Google ecosystem (Analytics, Ads, Tag Manager, Search Console, My Business), Microsoft platforms (Ads, Teams), Meta (Facebook, Instagram), and hospitality-specific tools including TrustYou and Customer Alliance for review aggregation, plus booking engines and channel managers. Its only disclosed proprietary software product is the WordPress Review Plugin, launched in December 2020, which automatically pulls reviews from paid review platforms and embeds them in client hotel websites to generate unique content and improve SEO. The firm holds Google Partner and Microsoft Ads Partner certifications, is a 15-year member of HSMA Deutschland e.V., and co-developed the E-Commerce Manager distance learning program with Deutsche Hotelakademie Köln and the Gastro-Check initiative with Kur- & Freizeit GmbH Schmallenberger Sauerland.

Revenue is generated through a mix of professional services consulting, recurring online marketing and social media retainers, one-time website and content production projects, and workshop engagements. Pricing is quote-based and individually negotiated per German AGB terms, with monthly or annual flat fees for ongoing services and time-based billing available. The core team of 7-10 employees is augmented by a network of 28 partners that extends delivery capacity across marketing disciplines. Customer base includes hotels (Parkhotel Landau, Waldhotel Stuttgart, Schloss Hotel Holzrichter, Hotel von Heyden), tourism organizations (Schmallenberger Sauerland Tourismus), a savings bank (Stadtsparkasse Schmallenberg), a major real estate project (FOUR Frankfurt), and an education partner (Deutsche Hotelakademie Köln), with quantified case-study outcomes including +35% website revenue and +46% IBE revenue for Parkhotel Landau.

Name

Schmitz Marketing GmbH

Legal name

Schmitz Marketing GmbH

Website

https://schmitz-marketing.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Schmitz Marketing GmbH is a German full-service marketing agency providing digital marketing, website development, review management, and consulting services to hotels, restaurants, tourism boards, and hospitality businesses across Germany.

Ownership category

akta.pro rank

Product category

Hospitality Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

Keywords

• Hospitality marketing services
• Hotel digital marketing
• Website development
• Review management
• Online advertising

Headquarters

HQ city

Nachrodt-Wiblingwerde

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Consulting Services: Core revenue stream from marketing consulting, strategy development, and advisory services. Delivered both on-site and online, with engagement models including project-based work and ongoing retainers.
2. Website Development & Hosting: Website creation including landing pages and e-commerce, plus associated hosting services. Delivered as work contracts under German law.
3. Online Marketing Services: SEO/GEO/AEO, SEA, email marketing, tracking infrastructure, and funnel optimization services. Ongoing management of advertising campaigns on Google Ads and Microsoft Ads.
4. Content Production: Text development, photography, videography, and drone footage creation for marketing materials.
5. Social Media Management: Ongoing social media management, advertising, presence setup, and content creation across platforms.
6. Workshop & Training Services: Seminars, workshops, and presentations on marketing topics for hospitality professionals. Topics include brand strategy, employer branding, website strategy, social media strategy, sustainability, and organizational development.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Schmitz Marketing GmbH is a German marketing agency founded in 2015 that provides digital marketing services tailored to the hospitality, gastronomy, tourism, wine, and trade sectors. Its core offerings include website creation, online marketing, social media management, review management, brand development, content production, sales optimization, and consulting/workshops. The agency also distributes a WordPress Review Plugin as a complementary product for review management.

Product overview

Schmitz Marketing GmbH is a full-service marketing agency and software developer targeting the hospitality, gastronomy, tourism, wine, and trade sectors. The company operates a portfolio of services organized around digital marketing, brand development, and website solutions. The core software product is the WordPress Review Plugin, which automatically aggregates and displays hotel reviews from third-party platforms (Customer Alliance, TrustYou) on client websites. The agency's main service lines include website creation and hosting, online marketing (SEO/GEO/AEO, Google Ads, Microsoft Ads), social media management and advertising, review management, brand and logo development, content production (text, photo, video, drone), sales optimization consulting, workshop facilitation, and print media production. Services are delivered both on-site and online via video conferencing. The company also developed an E-Commerce Management distance learning program in partnership with the Deutsche Hotelakademie.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Creation Design and build of websites for hospitality, gastronomy, tourism, and trade clients, providing them with a digital presence to attract and convert customers.
• Online Marketing Performance-oriented online marketing services including Google Ads and Meta/Facebook campaigns to drive traffic, leads, and bookings for hospitality and SME clients.
• Social Media Management Ongoing management of social media channels for hospitality, gastronomy, tourism, and wine businesses, including content planning, posting, and community engagement.
• Review Management Management of online reviews and ratings across platforms such as ProvenExpert and Google for hospitality and SME clients, supported by a proprietary WordPress Review Plugin.
• Brand Development Development of brand identity, positioning, and messaging for hospitality, gastronomy, tourism, wine, and trade clients.
• Content Production Creation of marketing content including copy, photography, video, and editorial assets for use across websites, social media, and campaigns.
• Sales Optimization Analysis and optimization of clients' sales processes and conversion funnels to improve booking and revenue outcomes.
• Workshops Training workshops for hospitality and SME clients covering marketing topics, tools, and best practices.
• Consulting Strategic marketing consulting for hospitality, gastronomy, tourism, wine, and trade clients on digital strategy, campaigns, and channel selection.
• WordPress Review Plugin A proprietary WordPress plugin that integrates review management functionality into WordPress websites, primarily for hospitality and SME clients.

Quantifiable outcome

• Website revenue increase of +35% for hospitality clients
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Deutsche Hotelakademie KölncoreStrategic or Co-development PartnerJoint development of E-Commerce Manager distance learning program for hospitality industry. Schmitz Marketing contributed to curriculum development and provides ongoing module instruction. Partnership spans over 7 years.
• Kur- & Freizeit GmbH Schmallenberger SauerlandminorStrategic or Co-development PartnerCo-developed the Gastro-Check project providing 360-degree analysis (product, finances, marketing) for hospitality businesses in the Sauerland region.
• Stadtsparkasse SchmallenbergminorStrategic or Co-development PartnerFinancial institution partner in the Gastro-Check project development for hospitality businesses.
• Furcht & TadelminorStrategic or Co-development PartnerCreative agency partnership for logo contest entry. Joint team won FOUR Frankfurt logo competition.
• HSMA Deutschland e.V.minorGTM or Marketing PartnerHospitality Sales & Marketing Association with 15-year membership. Martin Schmitz participates in events, Barcamps, and E-Days.

Scale indicators7 records

Recent moves7 records

Expansion highlights2 records

Others

• SiteMinder: Global hotel channel manager and booking platform vendor used indirectly by Schmitz Marketing clients. Adjacent infrastructure provider; comparable in that it competes for the same hotel technology budget that drives demand for Schmitz Marketing's services.
• Customer Alliance: Berlin-based hotel review and guest feedback platform, integration partner for Schmitz Marketing's WordPress Review Plugin. Adjacent technology vendor in the hospitality review ecosystem.
• TrustYou: Global hotel review platform and technology partner to Schmitz Marketing. Adjacent ecosystem participant rather than competitor; useful for benchmarking where Schmitz Marketing's WordPress Review Plugin sits in the review-management stack.
• HSMA Deutschland e.V. Hospitality Sales & Marketing Association in Germany, of which Martin Schmitz is a 15-year member. Industry association, not a competitor, but the primary professional community through which Schmitz Marketing generates leads and partnerships.

Direct peers

• Hotelpartner24 (Hotel Partner24): German full-service agency focused exclusively on hotel and tourism marketing, providing websites, SEO, SEA and social media. Most direct comparable in vertical, geography, and service mix to Schmitz Marketing.
• Wilde & Partner Communication: Munich-based German communications and marketing agency with a long-standing focus on tourism, hospitality and mobility sectors. Direct comparable in vertical focus (German hotels/tourism) and full-service agency model, though typically larger than Schmitz Marketing.
• Lemundo: German digital agency specializing in hotel and tourism marketing with booking engine, channel manager and website services. Closely comparable in vertical, geography, and service mix including IBE/OTA optimization.
• Performance Media Deutschland: German digital performance marketing agency with strong SEM/SEO capabilities and travel/hospitality client work. Comparable in digital performance marketing orientation, though less vertically specialized than Schmitz Marketing.

Broad incumbents

• Jung von Matt: One of Germany's largest and most awarded creative agencies, serving multiple verticals including hospitality-adjacent travel and tourism clients. Comparable as a German full-service agency, but with much broader scope and substantially larger scale than Schmitz Marketing.
• Scholz & Friends: Major German full-service advertising agency with tourism and hospitality client work. Comparable as a German creative/digital agency at much larger scale; demonstrates the broader competitive set a boutique like Schmitz Marketing must differentiate against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/schmitz-marketing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schmitz Marketing GmbH