DEIN ERSTER TAG

What DEIN ERSTER TAG does

DEIN ERSTER TAG, operated by Studio2B GmbH (Berlin, founded 2012), is a mobile-first career orientation platform serving the German apprenticeship and dual study program market. The platform addresses three interlocking customer segments: (1) students aged approximately 14-20 seeking apprenticeships via the free DEIN ERSTER TAG JobApp (50,000+ Google Play downloads, 4.8 stars on the Apple App Store); (2) German secondary schools and career counselors, served through 5,000 school relationships, free media box lending, workbooks, and the DET-Akademie e-learning platform; and (3) employers (200+ customers including Peek Cloppenburg, Lidl, Siemens, BMW, Deutsche Bank, Vodafone, Amazon, McDonald's) recruiting apprentices through paid job listings, TikTok campaigns, and custom media production. Core product architecture combines a swipe-based mobile job-matching application (JobCards with key terms surfaced at a glance), a proprietary 360-degree video content library covering 140+ companies and 160+ professions, VR-Box hardware (Meta Quest 3S-based), the BerUFO offline streaming device, Jobterminal kiosks, and the BO.AI chatbot system for career counseling built on Microsoft ChatGPT technology. A distinctive operational feature is a 100% response guarantee requiring every student applicant to receive an acceptance or rejection with next steps.

The business model is a hybrid of freemium consumer acquisition (free student app) monetized through B2B/B2B2C institutional channels: employer job posting subscriptions with a 4-week free trial, hardware sales of VR-Box units (~300 institutions purchased), BerUFO licensing for permanent offline access, printed workbooks at €8.45/unit, custom video production services, and TikTok recruiting campaigns. Distribution leverages five channels: organic social (TikTok at 200,000-400,000 average views per campaign, Instagram, YouTube), free teaching materials driving school adoption, educational conferences, direct sales to schools and employers, and marketplace app store presence. The go-to-market combines product-led growth (mobile-first, free for students) with sales-led field motion for enterprise employer accounts and event-driven outreach at career fairs and school events. The company operates exclusively in Germany with full GDPR/DSGVO compliance, EU data processing via Hetzner hosting, and heyData privacy certification. As a privately held, bootstrapped business with 19 employees and no disclosed external funding, DEIN ERSTER TAG functions as a niche but deeply embedded vocational infrastructure player rather than a venture-backed growth company.

Name

DEIN ERSTER TAG

Legal name

Studio2B GmbH

Website

https://deinerstertag.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

DEIN ERSTER TAG (Studio2B GmbH) operates a mobile-first German career orientation platform serving students aged 14-20, 5,000 schools, and 200+ employers, offering the free JobApp, VR-Box hardware, BerUFO offline streaming, and BO.AI chatbot to match apprentices with apprenticeship and dual study positions.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Supply Chain

Revenue model

1. Job App Job Listings for Employers: Companies pay to post apprenticeship and dual study positions on the mobile app. Four-week free trial offered. Revenue based on job posting volume or subscription.
2. VR-Box Sales: Sale of VR boxes containing Meta Quest headsets with pre-installed app for offline 360-degree workplace tours. Priced for schools and career counselors. Updated semi-annually with new films.
3. BerUFO Licensing: License purchase for permanent access to BerUFO device enabling offline streaming of career orientation videos to entire classes. Includes semi-annual content updates.
4. Workbooks (Arbeitshefte): Printed educational workbooks for career orientation classes. Sold to schools with minimum order of 10 copies. Includes class license for online academy. Volume discounts available.
5. Custom Media Production for Employers: Employer branding video production services including 360-degree tours, TikTok content, and #kurzerklärt format videos. Professional production from concept to final cut.
6. TikTok Recruiting Campaigns: Social media recruitment campaigns on TikTok using company's established channel to reach Gen Z. Average 200,000-400,000 views per campaign.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

DEIN ERSTER TAG operates a mobile-first career orientation platform (JobApp) that enables German students to discover, swipe through, and apply to apprenticeships and dual study programs directly via smartphone. The company also sells VR-based immersive products (VR-Box with Meta Quest 3S, BerUFO offline streaming device, Medienbox lending), career counseling AI chatbots (BO.AI), printed workbooks (Arbeitshefte), the DET-Akademie e-learning platform, and provides employer services including TikTok recruiting campaigns and custom 360-degree video production.

Product overview

DEIN ERSTER TAG is a digital career orientation platform operated by Studio2B GmbH, offering a mobile-first ecosystem centered on the JobApp for students seeking apprenticeships and dual study programs. The portfolio includes VR-based products (VR-Box with Meta Quest 3S, BerUFO offline streaming device, Medienbox lending service) for immersive workplace exploration, educational materials (Arbeitshefte workbooks, Videostunde video lessons, Ausbildungsrallye, Bewerbungsrallye), the BO.AI chatbot system for AI-powered career counseling, and video content (#kurzerklärt explainer videos, 360-degree virtual tours). For employers, services include TikTok recruiting, custom media production, and company-school matching. The ecosystem is complemented by the DET-Akademie e-learning platform and Jobterminal kiosk. The platform emphasizes 100% response guarantee for applications and GDPR-compliant data handling.

Differentiator

Problem solved

Functional benefit

Brands

• BO.AI: AI chatbot platform for career counseling and vocational orientation for students, job seekers, and young professionals.
• BerUFO
• VR-Box
• DEIN ERSTER TAG JobApp

Products and services

• DEIN ERSTER TAG JobApp Mobile-first job matching platform for apprenticeships and dual study programs that lets students discover, compare and apply to training positions via smartphone with a swipe-based JobCard interface. Free for students.
• DET-Akademie (Online Academy) E-learning platform with 37 learning units on career orientation and professional entry topics, accessible via QR codes in workbooks or standalone class licenses.
• VR-Box (Purchase) Permanent VR headset package for career counseling with 140+ company virtual tours, Meta Quest 3S glasses, controllers, and semi-annual video updates. Includes offline app for content playback.
• BerUFO (License) License for an offline streaming device that allows entire classes to watch career orientation videos via their own smartphones through internal WiFi, without internet connection and GDPR-compliant.
• Jobterminal Interactive touchscreen kiosk device for career and job discovery, designed for counseling areas, career fairs, entrance halls, or common rooms with VR streaming capability.
• Medienbox (Media Box) - Free Lending Program Free loanable package containing 3 VR headsets, BerUFO device, and instructions for schools to experience career orientation content. Available for 3 or 7 day borrowing periods.
• Arbeitshefte (Workbooks) Career orientation workbooks for grades 7-10 combining traditional exercises with QR codes linking to 360-degree tours, quizzes, learning videos, and influencer interviews. Includes free academy access. €8.45 per workbook.
• BO.AI (AI Chatbot System) AI-powered chatbot system for career counseling featuring specialized bots for internship finder, application document checker, and interview practice. GDPR-compliant with Microsoft ChatGPT technology.
• Individuelle Medienproduktionen (Custom Media Production) Professional employer branding video production service including concept development, filming, and editing for showcasing company culture and training programs. Includes 360-degree tours, TikTok content, and #kurzerklärt format.
• TikTok Recruiting Service Apprentice marketing via TikTok, leveraging DEIN ERSTER TAG's strong social media presence to reach Gen Z with employer branding content and training position promotions. Average 200,000-400,000 views per campaign.
• Pädagogisches Material (Pedagogical Materials) Free educational materials for modern career orientation including lesson units, teaching modules, VR activities, and classroom games for use with media box.
• 360-Grad Videos (360-Degree Workplace Videos) Virtual workplace tour videos in 360-degree format, viewable via VR headsets or BerUFO, showing authentic work environments across 140+ companies.

Quantifiable outcome

• Every third upper secondary school in Germany uses VR equipment semi-annually
• +3 more outcomes

Named customers28 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability6 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and moderate.

• Microsoft/OpenAI (BO.AI Chatbot)coreTechnology or IntegrationBO.AI chatbots for career counseling built on ChatGPT technology. Microsoft Ireland Operations serves as data processor under Art. 28 DSGVO agreement. No data used for AI training.
• GooglecoreTechnology or IntegrationGoogle Analytics, Firebase, and Google Tag Manager used for app and website analytics. Google Maps for location features. Google Webfonts for typography.
• HetznercoreTechnology or IntegrationWebsite hosting provider. Hetzner Online GmbH based in Gunzenhausen, Germany. Processes data within EU.
• heyData GmbHmoderateImplementation/ SI/ Consulting PartnerData protection certification and privacy seal provider. Located in Berlin. Manages whistleblowing channel for incident reporting.
• Meta (VR Headsets - Meta Quest)coreTechnology or IntegrationVR-Box includes Meta Quest 3S headsets for 360-degree workplace exploration content. Latest model for improved career orientation experience.

Scale indicators10 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Azubi.de: One of Germany's largest apprenticeship job boards, directly matching school leavers with Ausbildung positions across industries. Closest comparable to DEIN ERSTER TAG's mobile-first matching and employer-side listing model.
• Jobbörse der Bundesagentur für Arbeit: Official German federal employment agency job board, which lists apprenticeships, dual study programs and jobs. It is both a partner of DEIN ERSTER TAG and the most-funded incumbent alternative for the same user flows.
• Praktikum.info: Internship and apprenticeship matching site targeting German students. Comparable in user segment (school-age youth), employer-side monetisation, and career orientation content focus.
• Ausbildung.de: German career orientation and apprenticeship platform operated by FUNKE Medien. Provides career information, company profiles, and application tools aimed at the same student segment and employer base as DEIN ERSTER TAG.
• Jobmensa: German mini-job and apprenticeship/student job platform operated by StudentJob. Targets the same student demographic for entry-level and apprenticeship roles with a comparable mobile-first flow.
• Yousty: Online platform for school students seeking apprenticeships, dual study programs, and career orientation in Germany. Overlaps with DEIN ERSTER TAG on target persona and core use case.

Emerging players

• Softgarden: German HR tech vendor offering applicant tracking and career site solutions used by mid-market and enterprise employers for Ausbildung recruitment. Competes for employer-side recruiting wallet in the same German market.
• Talentry: Employee referral and talent relationship platform headquartered in Germany. Adjacent in employer recruiting technology for DACH mid-market and enterprise, including apprentice pipeline building.

Broad incumbents

• Indeed Germany: Global job search engine with strong German presence and growing apprenticeship inventory. Overlaps as an alternative discovery channel for students and as a competing employer recruitment surface.
• StepStone: Major German/European job platform covering professional roles, including a dedicated Ausbildung section. Competes indirectly for employer recruiting budgets and student attention with broader scale but less apprenticeship specialisation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6iDIGrFrXIOav7rc98zhHA
• LinkedInlinkedin.com/company/dein-erster-tag
• Instagraminstagram.com/deinerstertag
• TikToktiktok.com/@deinerstertag

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEIN ERSTER TAG