Tourismusverband Havelland e.V.

What Tourismusverband Havelland e.V. does

Tourismusverband Havelland e.V. is a German eingetragener Verein (registered nonprofit association) headquartered in Nauen OT Ribbeck, Brandenburg, that promotes tourism in the Havelland region of western Brandenburg. The organization operates as a regional destination management and marketing body, serving individual travelers, families, and cultural/heritage tourists from Germany and the surrounding Berlin metropolitan area, while coordinating a membership network of regional businesses, municipalities, and tourism providers.

Its core digital product is the visithavelland.de tourism portal, an integrated destination platform that segments content into themed portals covering cycling (Radzeit), water activities (Wasserzeit), hiking (Wanderzeit), culinary and wellness (Genusszeit), culture and castles (Kulturzeit), accommodation (Auszeit), leisure and nature (Freizeit), and events (Veranstaltungen). The platform supports accommodation, ticket, bicycle, and boat bookings and routes visitors to the dedicated e-commerce shop at shop.visithavelland.de for tickets, merchandise, and brochures. Distribution extends across Instagram, Facebook, YouTube, a Spotify podcast (Havelplausch), an email newsletter (Havelland-News), physical tourist information offices, and a coworking facility in Ribbeck aimed at the workation segment. The underlying technology is a standard tourism CMS with booking and e-commerce functionality; no proprietary AI, data, or platform IP is disclosed.

The business model is a hybrid of subscription-style annual membership fees from regional businesses and municipalities, transaction commissions on accommodation bookings and activity reservations routed through the portal, and modest direct sales via the online shop. End-customers are long-tail individual consumers rather than enterprise accounts, and no pricing is publicly disclosed. The Natur- und Sternenpark Westhavelland, marketed as Germany's first international dark sky reserve, is positioned as the differentiated regional asset alongside Prussian heritage sites such as Schloss Paretz and Schloss Caputh.

Name

Tourismusverband Havelland e.V.

Legal name

Tourismusverband Havelland e.V.

Website

https://dein-havelland.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tourismusverband Havelland e.V. is a German nonprofit regional tourism association operating the visithavelland.de portal and online shop to market nature, culture, and recreation in the Havelland region of Brandenburg to individual travelers, families, and member businesses.

Ownership category

akta.pro rank

Product category

Regional Destination Management and Tourism Marketing

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Land (48711), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK)

akta.pro secondary industries

National Park & Protected Area Tours (THAJAIAA), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms) (THAMALAL)

Keywords

• Regional tourism marketing
• Destination management
• Accommodation booking
• Leisure activity promotion
• Cultural heritage tourism

Headquarters

HQ city

Nauen OT Ribbeck

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Membership fees: Annual membership fees from regional businesses, municipalities, and tourism providers who benefit from association promotion and coordination.
2. Booking commissions and transaction fees: Commissions from accommodation bookings, ticket sales, and activity reservations made through their platform.
3. Shop sales: Revenue from selling tickets, merchandise, and promotional brochures through their online shop.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The organization operates the visithavelland.de destination portal as a regional tourism marketing and booking platform for the Havelland region in Brandenburg, Germany. It aggregates and promotes nature-based, cultural, and recreational tourism offerings, supports direct booking of accommodations, tickets, bicycle and boat rentals, and guided tours, and runs an e-commerce shop for tickets, merchandise, and brochures. The association also coordinates regional tourism providers and municipalities as a unified destination brand and operates a coworking facility in Ribbeck for workation travelers.

Product overview

Tourismusverband Havelland e.V. operates visithavelland.de as a unified regional tourism marketing platform offering multiple thematic portals (Radzeit, Wasserzeit, Wanderzeit, Genusszeit, Kulturzeit, Auszeit, Freizeit, Veranstaltungen), an e-commerce shop for tickets and merchandise, the Havelplausch multimedia content hub, and coworking services. The platform functions as a comprehensive destination management system integrating accommodation booking, event listings, activity reservations (boat and bicycle rentals), and curated content about the Havelland region's nature, culture, and recreational offerings in Brandenburg, Germany.

Differentiator

Problem solved

Functional benefit

Brands

• visithavelland.de: Official tourism portal and booking platform for the Havelland region

Products and services

• visithavelland.de Tourism Portal Regional tourism marketing platform serving as the primary digital destination for Havelland, offering comprehensive information about nature, culture, and recreation activities, including event listings, accommodation booking, and travel planning tools for individual travelers and visitors.
• Shop (shop.visithavelland.de) E-commerce platform for purchasing tickets to regional events, merchandise, brochures, and promotional products related to the Havelland region, targeting visitors and tourists.
• Auszeit (Accommodation Booking) Accommodation booking service offering hotels, pensions, holiday homes, apartments, camping options, and venues for conferences and celebrations in the Havelland region, targeting individual travelers, families, and groups.
• Radzeit (Cycling) Cycling-focused booking and information service promoting the Havel cycling trail with bicycle rental services and route information for exploring the region by bike, targeting cycling enthusiasts and active tourists.
• Wasserzeit (Water Activities) Water activity booking service featuring boat tours, boat rentals, and paddling experiences along the Havel rivers and lakes, targeting visitors interested in water-based recreation.
• Veranstaltungen (Events) Event listing and ticketing platform showcasing festivals, exhibitions, performances, and cultural events throughout the Havelland region, targeting individual visitors and cultural tourists.
• Natur- und Sternenpark Westhavelland Promoted natural attraction featuring rare wildlife including sea eagles, cranes, and otters, designated as an international dark sky reserve for astronomical observation, targeting nature enthusiasts and stargazers.
• Coworking Ribbeck Coworking facility in Ribbeck serving digital nomads and remote workers, extending tourism stays into workation opportunities in the Havelland region.
• Havelplausch Digital magazine featuring stories, profiles of interesting people, and insights about the Havelland region available in text, audio, and video formats, targeting prospective and current visitors.
• Kulturzeit (Culture) Cultural tourism booking and information service highlighting historical castles such as Schloss Paretz and Schloss Caputh, along with cultural events and heritage sites in the Havelland region.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Emerging players

• Outdooractive: Outdoor activity platform offering hiking, cycling, and paddling route planning with booking integration — overlaps directly with Havelland's Radzeit, Wasserzeit, and Wanderzeit offerings and represents a digital-native alternative for trip planning in the same region.
• Komoot: Leading cycling and hiking route planning platform in Europe with crowdsourced content for the Havel region; competes for the attention of the cycling-focused visitors targeted by Havelland's Radzeit section.

Direct peers

• Dresden Marketing GmbH: City-level DMO operating a destination portal with thematic content, event listings, and cultural/heritage promotion that mirrors Havelland's Kulturzeit and Veranstaltungen sections, providing a comparable city-region DMO operating model.
• Tourismus NRW: Regional DMO for North Rhine-Westphalia operating a comparable destination portal with thematic content sections, booking functionality, and content-led social media marketing, paralleling Havelland's operating model in a different German region.
• Tourismusverband Mecklenburg-Vorpommern e.V. Regional tourism association for Mecklenburg-Vorpommern operating under the same eingetragener Verein (e.V.) structure and fulfilling an equivalent destination marketing and booking coordination role for its region, making it the closest structural and functional peer.
• Tourismus Marketing Brandenburg: State-level DMO for Brandenburg that directly overlaps with Havelland's geography (Havelland sits within Brandenburg) and competes for the same visitor attention and tourism marketing budgets at a higher administrative level.
• Nationalpark Harz Nationalpark Harz / Harz National Park: Other major German national park authority promoting nature-based tourism with hiking, wildlife observation, and stargazing — directly competes for the same nature-tourism visitor that the Westhavelland Natur- und Sternenpark targets.

Broad incumbents

• GetYourGuide: Global tours, attractions, and experiences marketplace; operates at a much larger scale with broader inventory but overlaps with Havelland's guided tours, castle visits (Schloss Paretz, Schloss Caputh), and activity booking categories.
• Booking.com: Global accommodation marketplace that captures a significant share of the booking commissions Havelland relies on; the comparison highlights both the scale of competitive pressure and the structural dependency on intermediaries that may disintermediate regional DMOs over time.
• Berlin Tourismus & Congress GmbH: Official DMO for Berlin, the dominant urban destination in the same catchment area; competes with Havelland for overnight stays but also serves as a feeder source market for day-trippers to the Havelland region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/havellandsehnsucht
• YouTubeyoutube.com/user/TVHavelland
• Facebookfacebook.com/Havellandsehnsucht
• Instagraminstagram.com/havellandsehnsucht
• LinkedInlinkedin.com/company/tourismusverband-havelland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourismusverband Havelland e.V.