De keuken van Thijs
- Company typePrivate
- Founded2012
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
De keuken van Thijs firmographics
Firmographics- Name
- De keuken van Thijs
- Legal name
- De keuken van Thijs
- Website
- https://dekeukenvanthijs.nl
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
De keuken van Thijs industry classification
Industry- Product category
- Food Service / Catering
- NAICS
- Restaurants and Other Eating Places (72251), Food Service Contractors (72231), Special Food Services (7223)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ)
- akta.pro secondary industry
- Meal Prep & Subscription Virtual Kitchens (THAFAJAI)
Keywords
Where De keuken van Thijs is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De keuken van Thijs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- In-store lunchroom sales: Walk-in and takeaway customers purchasing breakfast and lunch products directly at the Biltstraat lunchroom in Utrecht. Products include filled sandwiches, broodjes, baked goods, salads, soups, and drinks.
- Business catering: Corporate lunch catering delivered to offices across Utrecht. Products include Broodlunch (Basic €8.90, Thijs €9.82, Luxer €10.73) and Lunch Assortiment (Basic €11.38, Thijs €12.29, Luxer €13.21). Business customers can pay via iDEAL or invoice (Peppol e-invoicing). Minimum order €45.
- Online ordering with delivery: Direct-to-consumer delivery of lunch products to homes and offices across Utrecht and surrounding areas. Delivery via cargo bike. Delivery zones with varying fees (€4.50 within Utrecht, up to €29.50 for distant areas). Minimum €45 order.
- Space rental: The lunchroom space is available for hire for private events such as birthdays, meetings, or gatherings in the center of Utrecht. Customers can inquire via email.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Broodlunch Basic — variation of filled sandwiches, 1.5 broodjes per person |
| Unit Pricing | Pay-as-you-go | Broodlunch Thijs — variation of filled sandwiches, 1.5 broodjes per person |
| Unit Pricing | Pay-as-you-go | Broodlunch Luxer — variation of filled sandwiches, 1.5 broodjes per person |
| Unit Pricing | Pay-as-you-go | Lunch Assortiment Basic — sandwiches + fruit and drinks, 1.5 broodjes per person |
| Unit Pricing | Pay-as-you-go | Lunch Assortiment Thijs — sandwiches + fruit and drinks, 1.5 broodjes per person |
| Unit Pricing | Pay-as-you-go | Lunch Assortiment Luxer — luxury sandwiches + fruit and drinks, 1.5 broodjes per person |
| Unit Pricing | Pay-as-you-go | Delivery charges — tiered by distance zone |
| Unit Pricing | Pay-as-you-go | Add-on options — lunchtasje, separate wrapping, disposables, upgrades |
| Unit Pricing | Pay-as-you-go | Individual items — sandwiches, drinks, snacks, breakfast |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
De keuken van Thijs product offering
Product offeringCore offering
De keuken van Thijs operates a physical lunchroom in Utrecht and a direct-delivery catering service. The business prepares homemade sandwiches, broodjes, baguettes, focaccias, wraps, soups, salads, breakfast items, snacks, and beverages, and delivers them by cargo bike (bakfiets) to homes and offices across the region.
Product overview
De keuken van Thijs is a lunchroom and catering company in Utrecht offering a comprehensive food service operation. The core offering consists of sandwiches (sandwiches/boterhammen, baguettes, focaccias, clubsandwiches) and lunch catering packages (Broodlunch Basic/Thijs/Luxer and Assortiment Basic/Thijs/Luxer) delivered to businesses and homes throughout Utrecht. The product portfolio includes breakfast items (croissants, pancakes, yogurt with granola), warm items and wraps (pies, quiches, focaccias, wraps), soups, salads, snacks (homemade pastries, kruidkoek, fruit salads), and beverages (juices from Schulp, fresh orange juice, milk products, water, smoothies). Delivery services (Bezorgkosten tiers) and packaging options (lunch bags, individual wrapping, disposable cutlery) are available as add-ons. The company also offers venue rental for events and accepts payments via iDEAL and invoice (Peppol e-invoicing).
Differentiator
Problem solved
Functional benefit
Products and services
- Broodlunch Basic / Thijs / Luxer
- Assortiment Basic / Thijs / Luxer
- Ruimte Huren (Venue Rental)
- Ontbijt aan huis (Breakfast at home)
- Walk-in Lunchroom Service
Companies that use De keuken van Thijs
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
De keuken van Thijs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De keuken van Thijs partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Schulp (www.schulp.nl)coreSchulp is a local juice company operating since 1865, producing 100% natural cold-pressed juices and ciders from local fruit (apples and pears from Breukelen). De keuken van Thijs offers Schulp juices (appelsap, perensap, vlierbessensap) as part of its drink offerings and lunch assortiments, and features Schulp products in their blog communications as a recommended local brand.
- Slagerij Gerrit TakkeminorLocal butcher supplying carpaccio for the Huisgesneden carpaccio sandwich product. Used as a quality differentiator in product descriptions.
- Halal-certified meat suppliersminorMeat suppliers with Halal certification. Halal certificates available on the website for customer reference (files: BRWDCE99497011A_023728-002-HALAL-Certificaat-2024.pdf and Remkes-Epe_HaPI-Zertif.-24-17022025.pdf).
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
De keuken van Thijs competitors and assessment
Company assessmentEmerging players
- SLA: Dutch organic salad and healthy lunch chain with retail locations and corporate delivery; overlaps on the salad/lunch assortment category but leans more toward bowls and warm lunches rather than sandwich-led catering.
- The Foodlovers: Utrecht-area healthy lunch and salad delivery brand; overlapping in the same city with a narrower health/salad focus, competing for both D2C and corporate orders.
Broad incumbents
- Maison van den Boer: Major Dutch/European corporate catering and event caterer with full-service workplace food programs; an established incumbent pursuing the same corporate lunch category from a much larger base.
- Deliveroo for Business: Corporate offering from the global food-delivery platform enabling offices to order from multiple restaurants per-meal; competes for lunch spend with aggregative reach and tech scale rather than single-brand quality.
- Appèl Bedrijfscatering: One of the largest Dutch contract caterers operating workplace restaurants and food services across hundreds of corporate sites; competes for the same corporate lunch contracts at scale with broader menus and nationwide footprint.
Regional players
- Le Perron: Sandwich and lunch specialist focused on fresh, high-quality bread-based products in the Netherlands; comparable on sandwich-led product and B2B delivery, though primarily active in other Dutch cities.
Direct peers
- Simply Lunch: Dutch provider of sandwich-based corporate lunch catering and breakfast boxes to businesses, the closest 1:1 analogue to Thijs' Broodlunch/Assortiment tier model.
- Lunch.nl: Dutch corporate lunch platform aggregating local restaurants to deliver to offices — directly competing for the same Utrecht/Sandwich-catering orders De keuken van Thijs wins through its own WooCommerce storefront.
- Goodybag: Amsterdam-based corporate lunch and breakfast delivery specialist serving Dutch offices with per-employee meal packages — directly overlapping with De keuken van Thijs' B2B catering model, though operating in the Randstad region more broadly.
- Broodjes.nl: Online ordering platform for Dutch sandwich/broodje delivery to homes and offices; competes head-on in the D2C delivery channel for lunch in Utrecht and other Dutch cities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
De keuken van Thijs social profiles
Digital presenceDe keuken van Thijs financial estimates
Financial estimateRevenue estimate
Valuation estimate
De keuken van Thijs leadership team
Management profileNumber of profiles
Profiles1 record
De keuken van Thijs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De keuken van Thijs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De keuken van Thijs
What does De keuken van Thijs do?
De keuken van Thijs operates a physical lunchroom in Utrecht and a direct-delivery catering service. The business prepares homemade sandwiches, broodjes, baguettes, focaccias, wraps, soups, salads, breakfast items, snacks, and beverages, and delivers them by cargo bike (bakfiets) to homes and offices across the region.
Is De keuken van Thijs a public or private company?
De keuken van Thijs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was De keuken van Thijs founded?
De keuken van Thijs was founded in 2012. It employs 11 to 50 people.
Where is De keuken van Thijs based?
De keuken van Thijs is headquartered in Utrecht, Netherlands, in the Europe region.
How does De keuken van Thijs make money?
Four revenue lines are on record. In-store lunchroom sales are the primary driver. The others are business catering, online ordering with delivery and space rental.
Who are De keuken van Thijs's main competitors?
Emerging players on record are SLA and The Foodlovers. Broad incumbents are Maison van den Boer, Deliveroo for Business and Appèl Bedrijfscatering. Le Perron is listed as a regional player. Direct peers are Simply Lunch, Lunch.nl, Goodybag and Broodjes.nl.
Does De keuken van Thijs have an API?
No public API is recorded for De keuken van Thijs.
What industry is De keuken van Thijs in?
De keuken van Thijs's product category is Food Service / Catering. Its primary akta.pro industry code is CRAHAJAJ, Corporate/Workplace Meal Programs & Bulk Prepared Meals, with a secondary code of THAFAJAI, Meal Prep & Subscription Virtual Kitchens. Its NAICS code is 72251 and its SIC code is 5812.