De Kleverij

What De Kleverij does

De Kleverij is a privately held Dutch full-service sign-making and lettering company founded in 1995 and headquartered in Asten, Noord-Brabant. It designs, produces, and installs custom visual-communication products including vehicle lettering and wrapping, facade signage, banners and displays, advertising pillars, directional signage, glass films, interior wall wraps, textile frames, LED neon, and specialist sandblast ("straalstickers") stencils, and complements these with an in-house business photography service. The core technology stack is in-house industrial printing and finishing: two large-format full-colour printers (Canon Colorado m-series, EPSON), two laminators, and five cutting plotters, which together support near-complete in-house production. The business operates a quote-based, project-by-project pricing model with no disclosed recurring revenue streams, generating one-time revenue from custom commercial jobs and smaller self-service foil sales to DIY consumers at its Asten location.

De Kleverij serves a diversified customer base across automotive, industrial, horticulture, logistics, construction, retail, hospitality and public-sector clients, with named accounts including VDL, Royal Brinkman, Rabobank Someren, Cogas Zuid, and KMWE, plus long-tenured relationships such as Gebr. van Eijk (25+ years). It addresses two distinct channels: direct enterprise sales via phone, email and walk-in, and subcontractor execution for advertising studios, graphic service bureaus, interior architects and communication agencies. Distribution is single-country (Netherlands) for most offerings, with international delivery available for the specialist sandblast-sticker line.

Go-to-market is sales-led and relationship-driven, supported by organic social media (Instagram, Facebook, LinkedIn) and word-of-mouth referrals. Quality credentials include SI'BON 'Erkend Signbedrijf' certification (2024) and recognised Avery Dennison film-processor status. Headcount is intentionally small at six "Kleefmeesters", including Twan van Geffen, Sjoerd de Corte, Nadie Teunissen, Ilse van Bussel, Kris de Bruijn, and Vin van Geffen, plus photographer Josien van Geffen. Revenue is not publicly disclosed; the company has no funding rounds, no parent company, and no institutional investors identified.

Name

De Kleverij

Legal name

De Kleverij

Website

https://dekleverij.nl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

De Kleverij is a privately held Dutch full-service sign-making and lettering company in Asten, Noord-Brabant, founded in 1995 and operating with six specialist "Kleefmeesters" who design, produce, and install vehicle wraps, facades, banners, interior decorations, sandblast stencils, and window films for Dutch enterprises, agencies, and DIY consumers.

Ownership category

akta.pro rank

Product category

Commercial Signage Services

NAICS

Sign Manufacturing (339950), Sign Manufacturing (33995), Graphic Design Services (541430)

SIC

Coating, Engraving & Allied Services (3470), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

akta.pro secondary industries

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), Finishing, Converting & Die-Cutting Services (IMALAKAN)

Keywords

• Vehicle lettering services
• Custom signage production
• Car wrapping services
• Window film installation
• Facade advertising

Headquarters

HQ city

Asten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Signage and Lettering Services: De Kleverij designs, produces, and installs custom signage and lettering solutions. Every project is unique and priced per quotation. Services include vehicle lettering/wrapping, facade signage, banners, displays, glass film, interior decoration, and more.
2. Self-Adhesive Foil Sales (Retail/DIY): Sale of adhesive foils for self-application. Customers can purchase offcuts at attractive prices or order foil by the metre from colour samples. Walk-in retail customers are served at the Asten location.
3. Professional Photography Services: Josien van Geffen provides business photography including product photography, portrait photography, team photos, and corporate photography for use in signage and marketing materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

De Kleverij is a full-service lettering and signage company that designs, produces, and installs custom visual communication products. Their core offering covers vehicle lettering and wrapping, facade and building signage, banners and displays, window films, interior decoration (wall wrapping, textile frames, LED neon), and specialist sandblast stickers for glass and metal surfaces. They also offer professional business photography and a DIY/self-service foil sales option for consumers. All production is carried out in-house at their Asten workshop using large-format printers, laminators, and cutting plotters.

Product overview

De Kleverij is a full-service lettering/sign-making company offering a comprehensive portfolio of visual communication products. The core offering consists of Belettering (lettering and vehicle wrapping), Borden & Routing (signs and wayfinding), Spandoeken & Displays (banners and promotional displays), Gevels & Zuilen (facade and pillar advertising), Fotografie (professional business photography), Straalstickers (sandblast stencils), Glasfolie (window films), Interieur (interior decoration/wall wrapping), and Decoratie (textile frames, wallpaper, neon). The company operates its own workshop with two large-format full-color printers, two laminators, and five cutting plotters for in-house production. A DIY/self-service option (Zelf Plakken) complements the full-service offering by selling adhesive films directly to customers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 25 years of continuous customer relationships (e.g., Gebr. van Eijk)
• +2 more outcomes

Named customers81 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SI'BONcoreStrategic or Co-development PartnerSI'BON is the Dutch industry organisation for sign and advertising companies. De Kleverij is a member and holds the SI'BON ' Erkend Signbedrijf' (certified sign company) mark, which assures customers of quality and professionalism. The mark is only awarded to a select number of companies.
• Avery DennisoncoreTechnology or IntegrationDe Kleverij is a recognised Avery processor, meaning they process Avery films with the correct knowledge and experience. This partnership provides access to high-quality vinyl and cast films for vehicle wrapping, signage, and other applications.
• Orange Creative ConnectorsminorStrategic or Co-development PartnerDe Kleverij collaborated with Orange Creative Connectors on a signage project for Golfbaan Het Woold (a Marshall sign). The relationship appears project-based.
• SteenstramediaminorChannel Partner/ Reseller/ DistributorDe Kleverij has worked with Steenstramedia on multiple projects where Steenstramedia acts as the intermediary agency commissioning signage work from De Kleverij for clients such as TM Techniek Someren and PT Potcultures.
• Peter SlegersminorStrategic or Co-development PartnerDe Kleverij collaborated with Peter Slegers on various custom interior decoration projects, suggesting a creative design partnership.
• Haegens Media / De MaasscheminorStrategic or Co-development PartnerDe Kleverij wrapped a Mini vehicle for De Maassche in Venlo (promoting Haegens Media's new film 'Superkrachten voor je hoofd') in collaboration with Haegens Media.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Others

• Avery Dennison Graphics Solutions: Avery Dennison supplies the cast vinyl and wrap films De Kleverij processes and runs a global network of recognized wrap installers. It is comparable as the upstream materials partner and a partial channel that defines industry quality standards for vehicle wrapping and signage.
• Spandex: Spandex is a European distributor of signmaking materials, digital printing substrates, and hardware, with a portfolio that overlaps De Kleverij's product range. It is comparable as an adjacent ecosystem participant and a potential supplier/distributor relationship for sign shops of De Kleverij's size.
• Mactac (Lintec Group): Mactac is a manufacturer of self-adhesive films for graphics, signage, and vehicle wrapping, including printable vinyls and laminates. It is comparable to De Kleverij as a key supplier in the wrap/sign value chain and as an industry alternative to Avery and 3M films.
• 3M Commercial Solutions: 3M is a major manufacturer of signage films, graphic substrates, and reflective materials used across the sign industry. It is comparable as the upstream materials ecosystem De Kleverij relies on and as a benchmark for premium vehicle wrap and architectural graphics quality.

Broad incumbents

• FASTSIGNS International: FASTSIGNS is the world's largest franchised sign and visual graphics company, offering vehicle wraps, signage, banners, and interior graphics through hundreds of centres. It is a relevant comparison point because it delivers the same mix of bespoke vehicle, facade, and interior signage that De Kleverij offers, but at national/international scale and via a franchise model.
• Signarama: Signarama is a global sign franchise offering vehicle wraps, business signage, banners, and window graphics for SMEs. It overlaps with De Kleverij across almost every product category but operates at significantly larger scale and geographic spread.
• Minuteman Press International: Minuteman Press is a large printing and signage franchise that combines commercial print with signage, banners, vehicle wraps, and wayfinding solutions. Like De Kleverij it serves SMB and enterprise customers end-to-end, but with broader geographic reach and standardized design services.
• Sir Speedy: Sir Speedy is a printing, marketing, and signage franchise serving SMBs with banners, signs, vehicle graphics, and related services. It competes for the same customer wallet as De Kleverij but operates across many US/international centres with broader service menus.
• Image360: Image360 (Alliance Franchise Brands) is a US sign franchise specializing in custom signage, vehicle wraps, and visual communications for businesses. It is comparable to De Kleverij's B2B custom signage model but distributed through a national franchise network rather than a single regional workshop.

Emerging players

• Sticker Mule: Sticker Mule is an online-first custom sticker, label, and vinyl-printing company with a streamlined e-commerce ordering flow. It targets overlapping demand for self-adhesive vinyl prints but competes on convenience and price rather than the bespoke vehicle/facade installation De Kleverij specializes in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dekleverij
• LinkedInlinkedin.com/company/de-kleverij
• Instagraminstagram.com/dekleverij

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Kleverij