De Koffiezaak
De Koffiezaak is a privately held Dutch specialty coffee retailer operating five café locations in Zaandam and Wormerveer, selling espresso beverages and on-premise coffee-to-go alongside a Shopify-based e-commerce site shipping its own private-label and curated coffee bean brands across the Netherlands.
- Company typePrivate
- Founded2009
- HeadquartersZaandam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What De Koffiezaak does
De Koffiezaak Zaandam B.V. is a privately held Dutch specialty coffee retailer founded in 2009 in Zaandam, Netherlands, operating five physical café locations across Zaandam and Wormerveer in the Zaanstreek region, with its most recent outlet, De Koffiezaak Station, opened in April 2026 adjacent to the NS railway station. The company sells espresso-based beverages and coffee-to-go on-premise while also offering a narrow packaged-bean product line online and in-store, comprising its own private-label house blends (Classic Original, Latin American Blend, Décaf Original) alongside curated third-party brands (Manetti Espresso, Giraffe Coffee Roasters). Revenue is transactional: per-cup on-premise sales at the five locations and per-pack bean sales priced €7.50-€26.50 via the dekoffiezaak.nl Shopify storefront with PostNL delivery nationwide.
The underlying technology stack is deliberately lightweight: a Shopify-hosted e-commerce site for product catalog, payments, and order management; PostNL for fulfillment; and Facebook/Instagram accounts for organic community engagement. There is no proprietary technology, no app, no API, and no integrations beyond the Shopify/PostNL rails. Distribution is dual-channel — owned physical cafés and DTC e-commerce — with all logistics and customer relationships handled directly by the company.
The business model is owner-operated and self-funded, with no institutional capital, no parent company, and no documented M&A activity. Growth has been organic and regional: one new location roughly every two-to-four years since founding, plus two co-location partnerships (KISS Bakery and Slagerij van't Oever at the Albert Heijn XL site since 2017) and a prior integration into Coöperatie De Verskade in 2016. The customer base is exclusively consumer — local residents, commuters, shoppers, and travelers in the Zaanstreek — with no B2B or wholesale accounts. The company positions around 100% fair-trade ("100% eerlijke") coffee and tea and an artisanal barista-prepared experience, with no subscription, loyalty, or technology-led retention mechanics in evidence.
De Koffiezaak firmographics
Firmographics- Name
- De Koffiezaak
- Legal name
- De Koffiezaak Zaandam B.V.
- Website
- https://dekoffiezaak.nl
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Koffiezaak is a privately held Dutch specialty coffee retailer operating five café locations in Zaandam and Wormerveer, selling espresso beverages and on-premise coffee-to-go alongside a Shopify-based e-commerce site shipping its own private-label and curated coffee bean brands across the Netherlands.
- Ownership category
- akta.pro rank
De Koffiezaak industry classification
Industry- Product category
- Specialty Coffee Retail
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Independent Neighborhood Cafes (THAFADAC)
- akta.pro secondary industry
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where De Koffiezaak is headquartered
LocationHeadquarters
- HQ city
- Zaandam
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
De Koffiezaak business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Coffee Bean Product Sales: Direct sales of private label and curated third-party coffee beans (e.g., De Koffiezaak Private Label, Manetti Espresso, Giraffe Coffee Roasters) through both physical retail locations and e-commerce. Products sold in various weights (250g, 350g, 1kg). Revenue is transactional per order with no subscription component.
- On-Premise Coffee Service: Revenue from espresso bar and coffee-to-go sales at five physical locations including Station, Hermitage Shopping, To Go, Wormerveer, and XL outlets. Serves commuters, travelers, and local consumers seeking espresso, cappuccino, and specialty coffee beverages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Classic Original 250g - 100% Arabica house blend |
| Unit Pricing | Pay-as-you-go | Classic Original 1kg - 100% Arabica house blend |
| Unit Pricing | Pay-as-you-go | Latin American Blend 350g - sweet cappuccino coffee |
| Unit Pricing | Pay-as-you-go | Décaf Original 250g - decaffeinated house blend |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
De Koffiezaak product offering
Product offeringCore offering
De Koffiezaak operates five physical espresso bar and coffee-to-go locations in Zaandam and Wormerveer (Netherlands), serving specialty coffee beverages and light food on-premise. It also retails its own private-label coffee bean blends (Classic Original, Décaf Original, Latin American Blend) and curated third-party brands (Manetti Espresso, Giraffe Coffee Roasters) through a Shopify-hosted e-commerce storefront with PostNL delivery across the Netherlands. The offering combines café service with packaged coffee bean sales under a fair trade (100% eerlijke) positioning.
Product overview
De Koffiezaak is a Dutch coffee retailer operating 5 physical locations in Zaandam and Wormerveer (Zaanstreek region), offering both an e-commerce store for coffee bean sales and walk-in café services. Their product portfolio consists of their own De Koffiezaak Private Label Coffee brand (house blends including Classic Original, Décaf Original, and Latin American Blend) alongside curated third-party brands (Manetti Espresso and Giraffe Coffee Roasters). The company positions itself as offering No.1 Barista Coffee with 100% honest coffee & tea.
Differentiator
Problem solved
Functional benefit
Brands
- De Koffiezaak Private Label Coffee: The company's own private label coffee brand featuring house blends.
- Classic Original
- Décaf Original
- Latin American Blend
Products and services
- Classic Original 1kg 100% Arabica house blend coffee beans from Colombia, Ethiopia, and Indonesia in a 1kg package. Medium dark roast with a full-bodied espresso, slightly spicy notes, light earthy tones, chocolate aroma, and a fresh light finish. Priced at €26.50 per 1kg pack and targeted at home brewing enthusiasts.
- Classic Original 250g 100% Arabica house blend coffee beans from Colombia, Ethiopia, and Indonesia in a 250g package. Medium dark roast suitable for espresso and latte, priced at €7.50 per 250g pack and aimed at at-home coffee consumers and gift purchasers.
- Décaf Original 250g Decaffeinated version of the Classic Original house blend coffee beans in a 250g package, priced at €7.50. Targeted at caffeine-sensitive consumers seeking the same flavor profile as the flagship blend.
- Latin American Blend 350g Sweet and spicy coffee blend from Brazil and Colombia in a 350g package, priced at €12.50. Optimized for cappuccino and milk-based drinks with chocolate notes, aimed at home baristas seeking a milk-friendly espresso.
- Manetti Espresso Selected third-party espresso brand retailed at De Koffiezaak alongside its own house blends, offered to consumers seeking variety beyond the private-label range.
- Giraffe Coffee Roasters Selected third-party coffee roaster brand retailed at De Koffiezaak alongside its own house blends, offered to consumers seeking variety beyond the private-label range.
- Espresso bar and coffee-to-go service On-premise espresso bar service offered across five physical locations in Zaandam and Wormerveer, providing espresso, cappuccino, latte, iced coffee, matcha, coffee-to-go, and complementary light food items such as wraps, KISS Bakery pastries, and breakfast items. Targeted at commuters, shoppers, travelers, and local residents.
Companies that use De Koffiezaak
Customer profileSegments1 record
Ideal customer profiles1 record
De Koffiezaak technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Koffiezaak partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- KISS BakerycoreCollaboration partnership at De Koffiezaak XL location within 'Vers uit de Streek' food market at Albert Heijn XL. KISS Bakery provides fresh baked goods and pastries complementing the coffee offering, emphasizing craftsmanship and freshness ('ambacht en vers iedere dag met hoofdletters geschreven').
- Slagerij van't OevercoreCollaboration partnership at De Koffiezaak XL location within 'Vers uit de Streek' food market at Albert Heijn XL. Slagerij van't Oever (butcher) provides artisanal fresh meat products, creating a complementary fresh food offering alongside the coffee experience.
- Coöperatie De VerskademinorIn 2016, De Koffiezaak Verskade became part of Coöperatie De Verskade, a small foodmarket that existed for 6 years on the Westzijde in Zaandam. This was a strategic integration into a local food retail cooperative.
- PostNLminorLogistics partnership for order fulfillment. PostNL handles shipping of online coffee bean orders. Shipping costs calculated at checkout based on current PostNL rates. Orders placed on weekdays shipped within 48 hours with track-and-trace confirmation.
- ShopifycoreE-commerce technology partnership powering the online storefront. Shopify hosts the dekoffiezaak.nl website, manages the product catalog, processes payments, handles order management, and provides the technology infrastructure for the online shopping experience.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
De Koffiezaak competitors and assessment
Company assessmentBroad incumbents
- Albert Heijn: Largest Dutch supermarket chain; hosts De Koffiezaak XL inside its Zaandam store and sells extensive private-label coffee at commodity pricing — both a host and an indirect competitor for everyday coffee purchases.
- Starbucks (Netherlands): Global coffee chain with a meaningful Dutch presence offering espresso beverages and packaged coffee; broader portfolio than De Koffiezaak but competes for the same commuter, shopper, and café customers in Dutch high-street locations.
Direct peers
- Bagels & Beans: Largest Dutch specialty coffee and bagel café chain with ~80 locations across the Netherlands, combining espresso bar service with on-site food offerings — directly comparable to De Koffiezaak's hybrid café/bean-retail model.
- Stach: Dutch specialty food and coffee chain operating locations in train stations and urban centers across the Netherlands; directly comparable commuter-focused espresso and grab-and-go model to De Koffiezaak's Station location.
- Lot Sixty One Coffee Roasters: Amsterdam-based specialty coffee roaster with own café locations and direct e-commerce bean sales; competes with De Koffiezaak on third-wave, single-origin positioning and Dutch online coffee retail.
- Blend Coffee & More: Dutch specialty coffee and lifestyle shop with physical stores and online bean sales; comparable as a small-footprint specialty coffee retailer combining café experience with e-commerce bean distribution.
- Doppio Espresso: Dutch espresso bar chain operating ~50+ locations nationwide, focused on barista-prepared coffee for grab-and-go and on-premise consumption — competes in the same specialty coffee bar segment as De Koffiezaak.
Emerging players
- Giraffe Coffee Roasters: Dutch specialty coffee roaster carried at De Koffiezaak; operates roastery-café locations and sells beans online, making it a partial competitor in both retail café and bean e-commerce categories.
- Manetti Espresso: Italian-style espresso brand already stocked at De Koffiezaak as a curated third-party label; comparable as a competing specialty espresso brand present in Dutch specialty retail and food service channels.
- De Koffieboer (Peeze): Netherlands-based specialty coffee roaster (Peeze) with strong fair-trade credentials and office/B2B coffee supply alongside retail beans; comparable to De Koffiezaak's 100% eerlijke positioning and bean-retail business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
De Koffiezaak social profiles
Digital presenceDe Koffiezaak financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Koffiezaak leadership team
Management profileNumber of profiles
De Koffiezaak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Koffiezaak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Koffiezaak
What does De Koffiezaak do?
De Koffiezaak operates five physical espresso bar and coffee-to-go locations in Zaandam and Wormerveer (Netherlands), serving specialty coffee beverages and light food on-premise. It also retails its own private-label coffee bean blends (Classic Original, Décaf Original, Latin American Blend) and curated third-party brands (Manetti Espresso, Giraffe Coffee Roasters) through a Shopify-hosted e-commerce storefront with PostNL delivery across the Netherlands. The offering combines café service with packaged coffee bean sales under a fair trade (100% eerlijke) positioning.
Is De Koffiezaak a public or private company?
De Koffiezaak is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was De Koffiezaak founded?
De Koffiezaak was founded in 2009. It employs 11 to 50 people.
Where is De Koffiezaak based?
De Koffiezaak is headquartered in Zaandam, Netherlands, in the Europe region.
How does De Koffiezaak make money?
Two revenue lines are on record. Coffee Bean Product Sales are the primary driver. The others are on-Premise Coffee Service.
Who are De Koffiezaak's main competitors?
Broad incumbents on record are Albert Heijn and Starbucks (Netherlands). Direct peers are Bagels & Beans, Stach, Lot Sixty One Coffee Roasters, Blend Coffee & More and Doppio Espresso. Emerging players are Giraffe Coffee Roasters, Manetti Espresso and De Koffieboer (Peeze).
Does De Koffiezaak have an API?
No public API is recorded for De Koffiezaak.
What industry is De Koffiezaak in?
De Koffiezaak's product category is Specialty Coffee Retail. Its primary akta.pro industry code is THAFADAC, Independent Neighborhood Cafes, with a secondary code of CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories). Its NAICS code is 722515 and its SIC code is 5810.