De Kubus, Centrum voor Kunst&Cultuur

What De Kubus, Centrum voor Kunst&Cultuur does

De Kubus, Centrum voor Kunst&Cultuur is a non-profit cultural education center operated by Stichting de Kubus, headquartered in a single monument-listed building at Agorabaan 3, 8224 JS Lelystad, Flevoland, Netherlands. The organization delivers structured arts courses across four disciplines—music and vocal training, dance, theater and musical, and visual arts (drawing, painting, ceramics, sculpting, fashion design, jewelry making)—serving all age groups from toddlers (0-3) through seniors (21+). It employs 41 people and runs ensembles including Kubus Orkest, Barokensemble Camerata de Lely, and Fluitorkest De Lelyfluiters, with year-end productions in its 275-seat theaterzaal. The building has held monument status since 2019.

The center operates a direct-to-consumer, subscription-based model. Annual course fees range from €130 (children's choir, ages 6-8, 32 lessons) to over €1,950 (40-minute classical singing lessons, 30 lessons). Free trial lessons (proefles) are standard, and a one-month cancellation notice applies. Two financial-access funds reduce cost barriers: the Fonds Sport & Cultuur covers fees for low-income participants (potentially reducing costs to €0), and the Fonds voor Talentontwikkeling offers corporate sponsorship packages from €250 (Talentmaker) up to €10,000+ multi-year (Over de Top). Secondary revenue comes from theater and room rentals, with 40% discounts for exclusive partners. Distribution is omnichannel between a self-service website (dekubuslelystad.nl), on-site enrollment at Lelystad, and email newsletters; marketing spans events (LelySTART Festival, Open Monumentendag, Week tegen Eenzaamheid) and referral partnerships with schools and the municipality.

De Kubus is embedded in the Flevoland cultural ecosystem through strategic partnerships with Cultuureducatie Flevoland, Kunstlink Flevoland, Gemeente Lelystad, Provincie Flevoland, AGORA Theater, Corneel, and Flevomeer Bibliotheek. Corporate sponsors include Bozia Advocatuur, Bureau Goed Geregeld!, De Groene Sluis, Heutink Groep, Mats BV, Pluvier Beweegzorg en Advies, and Rotaryclub Lelystad. The center has no proprietary technology, no AI/ML capabilities, no API, and no mobile application of its own (only a third-party community app it lists). Leadership consists of Alex van Zijl (Directeur-bestuurder). Operations are single-geography (Flevoland only), non-scalable without physical expansion, and structurally dependent on Dutch municipal/provincial cultural funding and corporate sponsorships.

Name

De Kubus, Centrum voor Kunst&Cultuur

Legal name

Kubus, Centrum voor Kunst & Cultuur

Website

https://dekubuslelystad.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

De Kubus is a non-profit cultural education center in Lelystad, Netherlands, offering annual arts courses (music, dance, theater, visual arts) for all ages from toddlers to seniors, plus theater rental, community events, and subsidized access via two financial-support funds, supported by municipal, provincial, and corporate sponsors.

Ownership category

akta.pro rank

Product category

Arts and Cultural Education

NAICS

Fine Arts Schools (61161)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Performing Arts & Music Lessons (Dance, Drumming, Instrument Lessons, Theater) (THAJAKAC)

akta.pro secondary industries

Music Instruction (Instrumental & Vocal) (EDAMAAAE), Music Schools & Conservatory Prep (Pre-College) (EDAMANAE)

Keywords

• Arts education services
• Music and singing lessons
• Dance instruction
• Theater and musical training
• Visual arts courses

Headquarters

HQ city

Lelystad

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Course fees: Annual and short-term course fees for art, music, dance, and theater lessons. Fees vary by course type, duration, and age group, ranging from €130 to over €1,400 for individual lessons.
2. Facility rental: Rental of theater space (275 seats) and rooms for events, activities, and external bookings.
3. Sponsorship programs: Talent Development Fund receives sponsorship contributions from local businesses and organizations, with sponsorship packages ranging from €250 to €10,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

De Kubus delivers structured year-long arts courses (30–38 lessons) in music and singing, dance, theater and musical, and visual arts for learners aged 0 through 21+, complemented by ensemble and orchestra programs. Revenue is generated from course fees, 275-seat theater and room rentals, and corporate sponsorship packages tied to the Talent Development Fund.

Product overview

De Kubus operates as a multi-disciplinary cultural education center offering structured arts courses organized by four core disciplines: Muziek & Zang (music and singing), Dans (dance), Theater & Musical, and Beeldend (visual arts including drawing, painting, sculpting, ceramics, and jewelry making). The center provides year-round courses for all age groups from toddlers (0-3 years) through seniors, with additional support programs including the Fonds voor Talentontwikkeling (talent development fund) and Fonds Sport & Cultuur (financial support for course fees). De Kubus also operates a 275-seat theater available for rental and organizes community events including the annual LelySTART Festival, Open Monumentendag tours, and Week tegen Eenzaamheid activities. The center serves as a cultural hub in Lelystad, Flevoland, with partner organizations AGORA Theater, Corneel, and Flevomeer Bibliotheek.

Differentiator

Problem solved

Functional benefit

Products and services

• Cursussen Muziek & Zang (Music & Singing Courses) Year-round music courses covering instruments (guitar, drums, bass, piano, saxophone, violin, cello, accordion, recorder) and vocal training in classical, pop, and jazz styles for all age groups from toddlers (0–3) through seniors.
• Cursussen Dans (Dance Courses) Dance instruction including peuterdans (toddler dance), street jazz, hip-hop freestyle, shuffle dance, jazz and show dance, musical dance production, and dance & yoga for children, youth, and adults.
• Cursussen Theater & Musical (Theater & Musical Courses) Theater and musical arts courses teaching acting, singing, and dancing with year-end productions in the 275-seat theater for children, youth, and adults.
• Cursussen Beeldend (Visual Arts Courses) Visual arts courses including drawing, painting (watercolor, acrylic, oil), sculpting, ceramics/pottery, jewelry making (edelsmeden), fashion design, and open workshop access for adults.
• Samen Muziek Maken (Ensembles & Orchestras) Ensemble and orchestra programs including Kubus Orkest, Barokensemble Camerata de Lely, Fluitorkest De Lelyfluiters, Saxbende, and band coaching for children, youth, and adults.
• Theaterzaal Verhuur (Theater Hall Rental) Rental of the 275-seat theater hall for performances, events, and presentations with 40% commercial discount for exclusive partners.
• Onderwijs (School Education Programs) Educational programs for schools bringing arts and culture directly to students in Lelystad, with a dedicated Onderwijs contact line (0320 72 70 01).

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Cultuureducatie FlevolandcoreStrategic or Co-development PartnerRegional partner supporting cultural education initiatives in Flevoland province. Listed as key partner on De Kubus website footer alongside other regional cultural organizations.
• Kunstlink FlevolandcoreStrategic or Co-development PartnerCultural arts network organization in Flevoland province, collaborating on arts education and programming.
• Gemeente Lelystad (Municipality of Lelystad)coreStrategic or Co-development PartnerLocal government partner supporting cultural activities and initiatives in Lelystad. Collaborates on events like Week tegen Eenzaamheid and LelySTART Festival.
• Provincie FlevolandcoreStrategic or Co-development PartnerProvincial government supporting regional cultural development and arts education.
• AGORA TheaterminorStrategic or Co-development PartnerPartner in annual LelySTART Festival, the cultural season kickoff event in Lelystad.
• CorneelminorStrategic or Co-development PartnerPartner in annual LelySTART Festival cultural season event.
• Flevomeer BibliotheekminorStrategic or Co-development PartnerPartner in annual LelySTART Festival cultural season event.
• Bozia AdvocatuurminorOthersSponsor of Kubus Talent Development Fund. Specializes in tax law, advising individuals and businesses.
• Bureau Goed Geregeld!minorOthersSponsor of Kubus Talent Development Fund. Provides secretarial, administrative, and organizational support services.
• De Groene SluisminorOthersSponsor of Kubus Talent Development Fund. Social circular economy organization in Lelystad with volunteer workforce supporting local causes.
• Heutink GroepminorOthersSponsor of Kubus Talent Development Fund. Family business focused on sustainable housing and living environments.
• Mats BVminorOthersSponsor of Kubus Talent Development Fund. Engaged business supporting youth talent development initiatives.
• Pluvier Beweegzorg en AdviesminorOthersSponsor of Kubus Talent Development Fund. Movement and health consultancy helping people move with confidence and enjoyment.
• Rotaryclub LelystadminorOthersSponsor of Kubus Talent Development Fund. Service club of engaged professionals supporting local and international charitable projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SKVR (Stichting Kunstzinnige Vorming Rotterdam): Dutch non-profit foundation offering multi-disciplinary arts education (music, dance, theater, visual arts) across all ages in Rotterdam. Directly comparable to De Kubus as a community cultural center with similar course catalog and subscription model.
• CKE (Centrum voor de Kunsten Eindhoven): Eindhoven-based center for the arts providing courses in music, dance, theater, and visual arts to broad age groups. Closely mirrors De Kubus's structure, mission, and direct-to-consumer course delivery model.
• Lindenberg (Cultuurhuis De Lindenberg): Nijmegen cultural house offering courses and workshops in music, dance, theater, and visual arts. Operates a similar community-based, multi-disciplinary arts education model with comparable funding mix.

Broad incumbents

• Amsterdamse Hogeschool voor de Kunsten (AHK): Amsterdam University of the Arts encompassing multiple conservatories and academies. Comparable broad-spectrum arts education provider but operating at higher-education tier than De Kubus's community-focused model.
• Codarts Rotterdam: Larger Rotterdam-based university of applied sciences for music, dance, and circus arts. Overlaps with De Kubus in offering performing arts instruction but serves pre-professional and higher-education segments rather than community/after-school learners.
• ArtEZ University of the Arts: Major Dutch university of the arts with locations across the country. Provides both broad and specialized arts education that overlaps with De Kubus's course catalog at higher and more advanced levels.
• Conservatorium van Amsterdam: Amsterdam-based conservatory providing professional music education. Operates in the same Dutch music-education ecosystem as De Kubus but at the higher-education tier, representing both an upstream talent feeder and an adjacent competitor for advanced students.

Others

• Bibliotheek Flevomeer: Regional library network in Flevoland and partner in LelySTART Festival. Adjacent public cultural-services provider sharing overlapping community programming goals and audience segments with De Kubus.
• Cultuureducatie Flevoland: Regional umbrella organization supporting cultural education across Flevoland province. Functions as a sector enabler and De Kubus partner rather than direct competitor, but operates in the same policy and funding ecosystem.

Regional players

• AGORA Lelystad: Lelystad-based theater and cultural organization that co-hosts the LelySTART Festival with De Kubus. Operates a complementary performing-arts venue footprint in the same city and shares the local cultural-policy ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/de-kubus-centrum-voor-kunst&cultuur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Kubus, Centrum voor Kunst&Cultuur