Del Amo Motorsports

What Del Amo Motorsports does

Del Amo Motorsports is a privately held Southern California powersports dealership network operating 7 retail locations, with an 8th site announced in Victorville. The company retails new and pre-owned motorcycles, ATVs, UTVs, personal watercraft, snowmobiles, electric bikes, and trailers under a multi-brand portfolio that includes Yamaha, Kawasaki, Honda, Can-Am (BRP), Sea-Doo, Polaris, Suzuki, Ducati, KTM, Triumph, Husqvarna, CFMoto, Kayo, Kymco, Super73, and Intense. It is affiliated with El Cajon Harley-Davidson, extending its authorized dealer access. Current disclosed inventory totals approximately 3,812 units (3,461 new plus 351 pre-owned), indicating meaningful working capital tied to vehicle stock.

The business generates revenue through five streams: new vehicle sales, pre-owned vehicle sales, parts and accessories, service and repair, and consumer and commercial financing arranged through OEM-affiliated and third-party lenders. The company has expanded its commercial exposure through the Polaris Ag & Business Fleet Program, serving agricultural, business, and government fleet buyers alongside its consumer base. There is no disclosed proprietary technology, digital platform, or direct-to-consumer e-commerce infrastructure; the operation is a traditional brick-and-mortar dealership model reliant on physical showroom traffic, OEM allocations, and finance-and-insurance product attachment at the point of sale.

The go-to-market is a multi-location retail footprint in Southern California, leveraging OEM franchise exclusivity by territory and promotional financing campaigns to drive unit volume. No headcount, founding date, ownership structure, parent company affiliation beyond El Cajon Harley-Davidson, or financial figures (revenue, EBITDA, same-store growth) are disclosed in the available data, which limits confidence in any quantitative assessment of scale.

Name

Del Amo Motorsports

Legal name

Del Amo Motorsports

Website

https://delamo-motorsports.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Del Amo Motorsports is a privately held Southern California powersports dealership network operating 7 retail locations (8th coming in Victorville), retailing motorcycles, ATVs, UTVs, watercraft, electric bikes, and trailers across 16+ OEM brands and earning revenue from vehicle sales, parts, service, and financing.

Ownership category

akta.pro rank

Product category

Powersports Vehicle Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)

akta.pro secondary industries

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK), Motorcycle & Powersports Finance (FSAKADAG)

Keywords

• Powersports vehicle dealership
• Motorcycle retail sales
• ATV and UTV sales
• Vehicle service and parts
• Powersports financing

Headquarters

HQ city

Redondo Beach, CA

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new motorcycles, ATVs, UTVs, side-by-sides, watercraft, and snowmobiles from multiple manufacturers including Yamaha, Kawasaki, Honda, Can-Am, Sea-Doo, Polaris, Suzuki, Ducati, KTM, Triumph, Husqvarna, CFMoto, Kayo, Kymco, Super73, and Intense.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and used vehicles with trade-in options available at all locations.
3. Parts Sales: Aftermarket and OEM parts sales through Parts Finder tool and in-store parts departments at each location.
4. Service Revenue: Maintenance and repair services scheduled through the website for all vehicle types sold.
5. Financing: Vehicle financing and pre-approval services offered through the dealership.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Del Amo Motorsports is a multi-location Southern California powersports dealership network that sells new and pre-owned motorcycles, ATVs, side-by-side/UTVs, personal watercraft, snowmobiles, electric bikes, three-wheel roadsters (Polaris Slingshot, Can-Am Ryker/Spyder), and trailers from manufacturers including Yamaha, Kawasaki, Honda, Can-Am, Sea-Doo, Polaris, Suzuki, Ducati, KTM, Triumph, Husqvarna, CFMoto, Kayo, Kymco, and Super73. Each location operates sales, parts, and service departments, with online financing pre-approval, trade-in valuation, and service scheduling tools supporting transactions.

Product overview

Del Amo Motorsports is a multi-location Southern California powersports dealership offering a comprehensive portfolio of new and pre-owned vehicles across multiple categories. The core offerings include motorcycles (sport, cruiser, adventure, dual-sport), ATVs, side-by-side vehicles (UTV/SxS), personal watercraft (Sea-Doo, Kawasaki JetSki), snowmobiles (Polaris), electric bikes, trailers, and three-wheel vehicles (Can-Am Ryker, Spyder, Polaris Slingshot). The company provides related services including parts & accessories sales, maintenance & repair, vehicle financing, and trade-in valuations. They represent numerous manufacturer brands including Yamaha, Kawasaki, Honda, Can-Am, Sea-Doo, Polaris, Suzuki, Ducati, KTM, Triumph, Husqvarna, CFMoto, Kayo, Kymco, and Super73. The product lineup spans youth models to professional-grade equipment, serving recreational, sport, utility, and commercial customers across Southern California.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorcycles

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• El Cajon Harley-DavidsonminorOthersAffiliated dealership partner providing Harley-Davidson motorcycle sales and service in the El Cajon area. Linked on Del Amo Motorsports website as a related dealership location.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• A&S Powersports: California-based multi-location powersports dealer with similar OEM brand coverage (Yamaha, Honda, Kawasaki, Polaris, Can-Am). Direct competitor in the same regional market with a comparable multi-store retail model.
• RideNow Powersports: One of the largest multi-location powersports dealership groups in the United States. Competitor in the same product categories (motorcycles, ATVs, SxS, watercraft) with a multi-region footprint and similar OEM brand portfolio, making it the most directly comparable dealer group to Del Amo Motorsports.
• Woodland Motorsports: Single-location Southern California powersports dealer in Woodland Hills (LA's west San Fernando Valley). Comparable product mix and same metropolitan market, though smaller in scale.
• Malcolm Smith Motorsports: Long-established Southern California powersports dealer with deep roots in the off-road and motocross community. Directly comparable in offering (motorcycles, ATVs, dirt bikes) and geography (Riverside, CA), competing for the same SoCal recreational rider base.
• Bartels' Harley-Davidson: California Harley-Davidson franchise operator with Marina del Rey and other Southern California locations. Direct competitor in the premium motorcycle segment with strong parts, service, and apparel (PG&A) revenue streams.
• Temecula Motorsports: Multi-line Southern California powersports dealer located in the Inland Empire between Los Angeles and San Diego. Comparable product mix (motorcycles, ATVs, SxS, watercraft) and overlapping customer base in the LA/San Diego corridor.
• Pro Cal Motorsports: California powersports dealer offering similar product categories (motorcycles, ATVs, SxS, watercraft). Comparable regional dealer model competing for the same Southern California customer base.

Broad incumbents

• AutoNation: Largest U.S. automotive retailer with a meaningful powersports and used powersports vehicle segment. Not a direct powersports specialist but operates adjacent retail and online vehicle channels that compete for parts of the same customer wallet.

Emerging players

• RumbleOn: Publicly traded (NASDAQ: RMBL) online-first powersports marketplace that acquired RideNow in 2023. Represents the digital-native model competing with traditional dealerships, offering a same-customer base but lower-overhead sales channel.

Regional players

• Imperial Valley Motorsports: Regional powersports dealer serving Southern California's Imperial Valley. Comparable product offering to Del Amo but operating in a smaller, distinct geographic market rather than overlapping the LA/San Diego metros.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/del-amo-motorsports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Del Amo Motorsports