Del Amo Motorsports
Del Amo Motorsports is a privately held Southern California powersports dealership network operating 7 retail locations (8th coming in Victorville), retailing motorcycles, ATVs, UTVs, watercraft, electric bikes, and trailers across 16+ OEM brands and earning revenue from vehicle sales, parts, service, and financing.
- Company typePrivate
- Founded-
- HeadquartersRedondo Beach, CA, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Del Amo Motorsports does
Del Amo Motorsports is a privately held Southern California powersports dealership network operating 7 retail locations, with an 8th site announced in Victorville. The company retails new and pre-owned motorcycles, ATVs, UTVs, personal watercraft, snowmobiles, electric bikes, and trailers under a multi-brand portfolio that includes Yamaha, Kawasaki, Honda, Can-Am (BRP), Sea-Doo, Polaris, Suzuki, Ducati, KTM, Triumph, Husqvarna, CFMoto, Kayo, Kymco, Super73, and Intense. It is affiliated with El Cajon Harley-Davidson, extending its authorized dealer access. Current disclosed inventory totals approximately 3,812 units (3,461 new plus 351 pre-owned), indicating meaningful working capital tied to vehicle stock.
The business generates revenue through five streams: new vehicle sales, pre-owned vehicle sales, parts and accessories, service and repair, and consumer and commercial financing arranged through OEM-affiliated and third-party lenders. The company has expanded its commercial exposure through the Polaris Ag & Business Fleet Program, serving agricultural, business, and government fleet buyers alongside its consumer base. There is no disclosed proprietary technology, digital platform, or direct-to-consumer e-commerce infrastructure; the operation is a traditional brick-and-mortar dealership model reliant on physical showroom traffic, OEM allocations, and finance-and-insurance product attachment at the point of sale.
The go-to-market is a multi-location retail footprint in Southern California, leveraging OEM franchise exclusivity by territory and promotional financing campaigns to drive unit volume. No headcount, founding date, ownership structure, parent company affiliation beyond El Cajon Harley-Davidson, or financial figures (revenue, EBITDA, same-store growth) are disclosed in the available data, which limits confidence in any quantitative assessment of scale.
Del Amo Motorsports firmographics
Firmographics- Name
- Del Amo Motorsports
- Legal name
- Del Amo Motorsports
- Website
- https://delamo-motorsports.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Del Amo Motorsports is a privately held Southern California powersports dealership network operating 7 retail locations (8th coming in Victorville), retailing motorcycles, ATVs, UTVs, watercraft, electric bikes, and trailers across 16+ OEM brands and earning revenue from vehicle sales, parts, service, and financing.
- Ownership category
- akta.pro rank
Del Amo Motorsports industry classification
Industry- Product category
- Powersports Vehicle Dealership
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)
- akta.pro secondary industries
- Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK), Motorcycle & Powersports Finance (FSAKADAG)
Keywords
Where Del Amo Motorsports is headquartered
LocationHeadquarters
- HQ city
- Redondo Beach, CA
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Del Amo Motorsports business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sale of new motorcycles, ATVs, UTVs, side-by-sides, watercraft, and snowmobiles from multiple manufacturers including Yamaha, Kawasaki, Honda, Can-Am, Sea-Doo, Polaris, Suzuki, Ducati, KTM, Triumph, Husqvarna, CFMoto, Kayo, Kymco, Super73, and Intense.
- Pre-Owned Vehicle Sales: Sale of certified pre-owned and used vehicles with trade-in options available at all locations.
- Parts Sales: Aftermarket and OEM parts sales through Parts Finder tool and in-store parts departments at each location.
- Service Revenue: Maintenance and repair services scheduled through the website for all vehicle types sold.
- Financing: Vehicle financing and pre-approval services offered through the dealership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New vehicles - full MSRP pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Del Amo Motorsports product offering
Product offeringCore offering
Del Amo Motorsports is a multi-location Southern California powersports dealership network that sells new and pre-owned motorcycles, ATVs, side-by-side/UTVs, personal watercraft, snowmobiles, electric bikes, three-wheel roadsters (Polaris Slingshot, Can-Am Ryker/Spyder), and trailers from manufacturers including Yamaha, Kawasaki, Honda, Can-Am, Sea-Doo, Polaris, Suzuki, Ducati, KTM, Triumph, Husqvarna, CFMoto, Kayo, Kymco, and Super73. Each location operates sales, parts, and service departments, with online financing pre-approval, trade-in valuation, and service scheduling tools supporting transactions.
Product overview
Del Amo Motorsports is a multi-location Southern California powersports dealership offering a comprehensive portfolio of new and pre-owned vehicles across multiple categories. The core offerings include motorcycles (sport, cruiser, adventure, dual-sport), ATVs, side-by-side vehicles (UTV/SxS), personal watercraft (Sea-Doo, Kawasaki JetSki), snowmobiles (Polaris), electric bikes, trailers, and three-wheel vehicles (Can-Am Ryker, Spyder, Polaris Slingshot). The company provides related services including parts & accessories sales, maintenance & repair, vehicle financing, and trade-in valuations. They represent numerous manufacturer brands including Yamaha, Kawasaki, Honda, Can-Am, Sea-Doo, Polaris, Suzuki, Ducati, KTM, Triumph, Husqvarna, CFMoto, Kayo, Kymco, and Super73. The product lineup spans youth models to professional-grade equipment, serving recreational, sport, utility, and commercial customers across Southern California.
Differentiator
Problem solved
Functional benefit
Products and services
- Motorcycles
Companies that use Del Amo Motorsports
Customer profileSegments2 records
Ideal customer profiles2 records
Del Amo Motorsports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Del Amo Motorsports partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- El Cajon Harley-DavidsonminorAffiliated dealership partner providing Harley-Davidson motorcycle sales and service in the El Cajon area. Linked on Del Amo Motorsports website as a related dealership location.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Del Amo Motorsports competitors and assessment
Company assessmentDirect peers
- A&S Powersports: California-based multi-location powersports dealer with similar OEM brand coverage (Yamaha, Honda, Kawasaki, Polaris, Can-Am). Direct competitor in the same regional market with a comparable multi-store retail model.
- RideNow Powersports: One of the largest multi-location powersports dealership groups in the United States. Competitor in the same product categories (motorcycles, ATVs, SxS, watercraft) with a multi-region footprint and similar OEM brand portfolio, making it the most directly comparable dealer group to Del Amo Motorsports.
- Woodland Motorsports: Single-location Southern California powersports dealer in Woodland Hills (LA's west San Fernando Valley). Comparable product mix and same metropolitan market, though smaller in scale.
- Malcolm Smith Motorsports: Long-established Southern California powersports dealer with deep roots in the off-road and motocross community. Directly comparable in offering (motorcycles, ATVs, dirt bikes) and geography (Riverside, CA), competing for the same SoCal recreational rider base.
- Bartels' Harley-Davidson: California Harley-Davidson franchise operator with Marina del Rey and other Southern California locations. Direct competitor in the premium motorcycle segment with strong parts, service, and apparel (PG&A) revenue streams.
- Temecula Motorsports: Multi-line Southern California powersports dealer located in the Inland Empire between Los Angeles and San Diego. Comparable product mix (motorcycles, ATVs, SxS, watercraft) and overlapping customer base in the LA/San Diego corridor.
- Pro Cal Motorsports: California powersports dealer offering similar product categories (motorcycles, ATVs, SxS, watercraft). Comparable regional dealer model competing for the same Southern California customer base.
Broad incumbents
- AutoNation: Largest U.S. automotive retailer with a meaningful powersports and used powersports vehicle segment. Not a direct powersports specialist but operates adjacent retail and online vehicle channels that compete for parts of the same customer wallet.
Emerging players
- RumbleOn: Publicly traded (NASDAQ: RMBL) online-first powersports marketplace that acquired RideNow in 2023. Represents the digital-native model competing with traditional dealerships, offering a same-customer base but lower-overhead sales channel.
Regional players
- Imperial Valley Motorsports: Regional powersports dealer serving Southern California's Imperial Valley. Comparable product offering to Del Amo but operating in a smaller, distinct geographic market rather than overlapping the LA/San Diego metros.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Del Amo Motorsports social profiles
Digital presenceDel Amo Motorsports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Del Amo Motorsports leadership team
Management profileNumber of profiles
Del Amo Motorsports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Del Amo Motorsports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Del Amo Motorsports
What does Del Amo Motorsports do?
Del Amo Motorsports is a multi-location Southern California powersports dealership network that sells new and pre-owned motorcycles, ATVs, side-by-side/UTVs, personal watercraft, snowmobiles, electric bikes, three-wheel roadsters (Polaris Slingshot, Can-Am Ryker/Spyder), and trailers from manufacturers including Yamaha, Kawasaki, Honda, Can-Am, Sea-Doo, Polaris, Suzuki, Ducati, KTM, Triumph, Husqvarna, CFMoto, Kayo, Kymco, and Super73. Each location operates sales, parts, and service departments, with online financing pre-approval, trade-in valuation, and service scheduling tools supporting transactions.
Is Del Amo Motorsports a public or private company?
Del Amo Motorsports is a private company. It is classified as unknown and is currently operating.
When was Del Amo Motorsports founded?
Del Amo Motorsports was founded in -1. It employs 101 to 250 people.
Where is Del Amo Motorsports based?
Del Amo Motorsports is headquartered in Redondo Beach, CA, United States, in the North America region.
How does Del Amo Motorsports make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are pre-Owned Vehicle Sales, parts Sales, service Revenue and financing.
Who are Del Amo Motorsports's main competitors?
Direct peers on record are A&S Powersports, RideNow Powersports, Woodland Motorsports, Malcolm Smith Motorsports, Bartels' Harley-Davidson, Temecula Motorsports and Pro Cal Motorsports. AutoNation is listed as a broad incumbent. RumbleOn is listed as an emerging player. Imperial Valley Motorsports is listed as a regional player.
Does Del Amo Motorsports have an API?
No public API is recorded for Del Amo Motorsports.
What industry is Del Amo Motorsports in?
Del Amo Motorsports's product category is Powersports Vehicle Dealership. Its primary akta.pro industry code is CRAMANAB, Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow), with a secondary code of CRAOANAK, Motorcycle, powersports & ATV parts and accessories distribution. Its NAICS code is 441227 and its SIC code is 5500.