Danger Jones Creative
Danger Jones Creative is an independent, founder-led professional hair color brand that designs and distributes blonding, toning, permanent, and vivid semi-permanent color products, plus certification and education programs, to licensed stylists in 40+ countries.
- Company typePrivate
- Founded2022
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Danger Jones Creative does
Danger Jones Creative is an independent, founder-led professional hair color brand operated through the legal entity Thurston A&R (a sole proprietorship) and headquartered in Los Angeles. Founded in 2022 by David and Alexis Thurston, the company designs and sells professional hair color products — including the best-selling Gloss Toners with built-in bonder, Artistic Toners, the Epilogue permanent color system, vivid semi-permanent shades, blonding/lightening products, a semi-permanent color remover, and supporting developers — for working professional hair colorists. Product differentiation is anchored in proprietary bonding and conditioning chemistry (e.g., cream lightener with bonding complex, gloss toners with bonder, aloe/argan/jojoba-infused color remover) and a clean formulation stance (no ammonia, PPD, MEA, or parabens; vegan, cruelty-free, and gluten-free certifications).
Danger Jones Creative firmographics
Firmographics- Name
- Danger Jones Creative
- Legal name
- Thurston A&R
- Website
- https://dangerjonescreative.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Danger Jones Creative is an independent, founder-led professional hair color brand that designs and distributes blonding, toning, permanent, and vivid semi-permanent color products, plus certification and education programs, to licensed stylists in 40+ countries.
- Ownership category
- akta.pro rank
Danger Jones Creative industry classification
Industry- Product category
- Professional Hair Color Products
- NAICS
- Toilet Preparation Manufacturing (325620)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Professional Hair Color (CRABALAA)
- akta.pro secondary industries
- Hair Color & Bleaching (CRABABAD), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Conditioners & Hair Masks (CRABABAB), Hair Color & Chemical Services (EDAOALAD)
Keywords
Where Danger Jones Creative is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Danger Jones Creative business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Professional Hair Color Products: Sale of professional hair color products including Epilogue permanent color, Gloss Toners, Artistic Toners, Semi-Permanent colors, Blonding/Lightening products, Developers, and Color Removers. Sold exclusively through professional beauty distributors and direct to licensed stylists.
- Fashion Products: Curated fashion offerings sold through the brand's e-commerce platform.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Danger Jones Creative product offering
Product offeringCore offering
Danger Jones Creative manufactures and sells professional hair color products including demi-permanent Gloss Toners with Bonder, Artistic Toners, the Epilogue Permanent Color system, Semi-Permanent Vivid Colors, blonding and lightening products, color removers, and developers. Products are sold exclusively through professional beauty distributors to licensed stylists and salons in more than 40 countries. The brand also operates artist education programs (The Danger Society certification, Educator Program) and a small fashion line sold direct-to-consumer.
Product overview
Danger Jones Creative is an independent, founder-led professional hair color brand specializing in blonding, toning, and permanent color products for modern working artists. The core product portfolio centers on Gloss Toners with Bonder (their best-selling line), Artistic Toners, and the newly launched Epilogue Permanent Color system. Supporting products include Semi-Permanent Vivid Hair Color (30+ vibrant shades), Powder Lightener/Heavy Lifting Blonding products, Killer Blonde Shampoo & Conditioner, Semi-Permanent Color Remover, and Deluxe Cream Developer (5-40 volume). The brand also offers a Fashion Line using recycled materials and operates educational programs including the Danger Society Expert Certification and Educator Program. Products are cruelty-free, vegan, and free from parabens, sulfates, and gluten.
Differentiator
Problem solved
Functional benefit
Brands
- Epilogue: Permanent hair color line - the first permanent hair color line from Danger Jones.
- Gloss Toners with Bonder
- Killer Blonde
- Artistic Toners
- Heavy Lifting Blonding
- Semi-Permanent Hair Color
- Danger Society
- Danger Jones Crew
Products and services
- Gloss Toners with Bonder Demi-permanent gloss hair color toners with integrated bonding complex for improved hair health during the coloring process. Targeted at licensed professional hair stylists and colorists. These are the brand's best-selling products.
- Artistic Toners Demi-permanent artistic hair color toners for creative coloring applications. Includes shades such as Cool Blonde, Silver, and Violet Blonde. Targeted at licensed professional stylists.
- Epilogue Permanent Color Permanent hair color system featuring natural, ash, violet, gold, copper, red, mahogany, matte, and brown shades across multiple levels. The brand's first permanent color line, targeted at licensed professional stylists.
- Semi-Permanent Vivid Hair Color Vivid semi-permanent hair color collection with vibrant shades including Dopamine, Ray Gun, Hustler, Adrenaline, Exotica, Burnout, Solitude, Empire, Hotwire, Libertine, Poolside, Cheap Date, Starrider, Pavement, Lovesick, Simpatico, Hysteria, Diablo, and Oblivion. Formulated without ammonia, PPD, MEA, or parabens. Targeted at licensed professional stylists.
- Powder Lightener Professional powder lightening product for blonding services, available in various strengths. Targeted at licensed professional stylists performing blonding services.
- Heavy Lifting Blonding High-performance blonding products for maximum lightening results. Targeted at licensed professional stylists performing advanced blonding services.
- Cream Lightener with Bonding Complex Cream lightener formulated with bonding complex to protect hair during the lightening process. Targeted at licensed professional stylists performing blonding services.
- Killer Blonde Shampoo & Conditioner Toning shampoo and conditioner system for maintaining blonde hair between color appointments. Targeted at licensed professional stylists and their clients.
- Semi-Permanent Color Remover Fast, gentle removal of semi-permanent colors without compromising hair integrity. Contains Aloe Vera, Argan Oil, Jojoba Oil, and Sorbitol. Mix with Deluxe Cream Developer in 1:3 ratio. Targeted at licensed professional stylists.
- TradeUP Program
Companies that use Danger Jones Creative
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Danger Jones Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Danger Jones Creative partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Cosmoprof BeautycorePrimary North American distributor for Danger Jones professional hair color products. Distributes in United States, Canada (Quebec and all provinces eastward), and Puerto Rico through cosmoprofbeauty.com and cosmoprofbeauty.ca
- Armstrong McCallcoreProfessional beauty supply distributor serving the United States market with Danger Jones products.
- Alan HowardcoreUK-based professional hair supplier distributing Danger Jones products throughout Great Britain.
- Chris & SonscoreUK professional hair supplies distributor serving Great Britain with Danger Jones products.
- Salons DirectcoreUK-based professional hair distributor providing Danger Jones products to salons throughout Great Britain.
- Modern BeautycoreCanadian professional beauty distributor serving Ontario and all provinces westward with Danger Jones products.
- Salon CosmeticscoreAustralian professional beauty distributor providing Danger Jones products to the Australian market.
- Hair Health and BeautycoreSouth African professional beauty distributor serving South Africa, Botswana, Namibia, Mozambique, Lesotho, Zimbabwe, Zambia, and Eswatini.
- BLEU LIBELLULEcoreFrench professional beauty retailer distributing Danger Jones products in France.
- Gieske Cosmetic InternationalcoreProfessional beauty distributor serving Germany and Austria with Danger Jones products.
- IdracoreItalian professional beauty distributor providing Danger Jones products to the Italian market.
- TradeUP Program Partner BrandsminorDanger Jones TradeUP program accepts competitors' products for trade-in including Redken Shades EQ, Schwarzkopf Igora Vibrance, Paul Mitchell The Demi, Goldwell Colorance, Joico LumiShine, R+CO Stellar, Mydentity, and other professional color brands.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Danger Jones Creative competitors and assessment
Company assessmentEmerging players
- Olaplex: Originally built on bond-building technology for professional colorists before expanding to retail; demonstrates the trajectory from salon-only brand to consumer powerhouse. Comparable on the bonding-complex technical differentiator embedded in Danger Jones' hero products.
- Manic Panic: Long-standing vivid/semi-permanent color brand with strong community following. Comparable on the vivid color category and community-led positioning, though historically more retail than professional.
Direct peers
- Pulp Riot: Independent, community-driven professional vivid and demi-permanent hair color brand acquired by L'Oréal. Direct comparable on positioning: artist-led, education-first, vivid color focus, professional-only channel.
- Pravana: Professional hair color brand with strong vivid and toning portfolio sold through salons. Directly comparable on product mix (vivids, toners, lighteners) and professional distribution model.
Broad incumbents
- Joico: Professional hair color brand (LumiShine is a TradeUP target) competing in demi-permanent and permanent color categories through professional distributors globally.
- Redken (L'Oréal Professional): L'Oréal-owned professional hair color incumbent; Shades EQ is the dominant professional toner that Danger Jones' TradeUP program explicitly targets. Overlapping professional distributor channel and stylist base.
- Schwarzkopf Professional (Henkel): Henkel-owned professional color brand including Igora Vibrance (demi-permanent), a TradeUP target. Overlaps directly on toner and permanent color categories with global salon distribution.
- Wella Professionals: Global professional hair color incumbent (Koleston, Illumina, Color Touch) with deep salon distribution. Competitor in toning, permanent color, and blonding categories.
- Paul Mitchell (John Paul Mitchell Systems): Professional salon brand whose The Demi is a TradeUP target. Competes in the professional toner category through similar distributor channels and stylists.
- Goldwell (Kao): Kao-owned professional hair color brand with Elumen and Colorance lines. Comparable on demi-permanent toner category (TradeUP target) and salon-only distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Danger Jones Creative social profiles
Digital presenceDanger Jones Creative compliance and trust
Trust signalCompliance4 records
Danger Jones Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Danger Jones Creative leadership team
Management profileNumber of profiles
Profiles2 records
Danger Jones Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Danger Jones Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Danger Jones Creative
What does Danger Jones Creative do?
Danger Jones Creative manufactures and sells professional hair color products including demi-permanent Gloss Toners with Bonder, Artistic Toners, the Epilogue Permanent Color system, Semi-Permanent Vivid Colors, blonding and lightening products, color removers, and developers. Products are sold exclusively through professional beauty distributors to licensed stylists and salons in more than 40 countries. The brand also operates artist education programs (The Danger Society certification, Educator Program) and a small fashion line sold direct-to-consumer.
Is Danger Jones Creative a public or private company?
Danger Jones Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Danger Jones Creative founded?
Danger Jones Creative was founded in 2022. It employs 11 to 50 people.
Where is Danger Jones Creative based?
Danger Jones Creative is headquartered in Los Angeles, United States, in the North America region.
How does Danger Jones Creative make money?
Two revenue lines are on record. Professional Hair Color Products are the primary driver. The others are fashion Products.
Who are Danger Jones Creative's main competitors?
Emerging players on record are Olaplex and Manic Panic. Direct peers are Pulp Riot and Pravana. Broad incumbents are Joico, Redken (L'Oréal Professional), Schwarzkopf Professional (Henkel), Wella Professionals, Paul Mitchell (John Paul Mitchell Systems) and Goldwell (Kao).
Does Danger Jones Creative have an API?
No public API is recorded for Danger Jones Creative.
What industry is Danger Jones Creative in?
Danger Jones Creative's product category is Professional Hair Color Products. Its primary akta.pro industry code is CRABALAA, Professional Hair Color, with a secondary code of CRABABAD, Hair Color & Bleaching. Its NAICS code is 325620 and its SIC code is 2844.