Modern Beauty
Modern Beauty is a Canadian wholesale distributor of professional beauty supplies serving licensed salons, spas, and stylists across five provinces since 1986, via retail showrooms, e-commerce, and Academy education.
- Company typePrivate
- Founded1986
- HeadquartersCalgary, Canada
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Modern Beauty does
Modern Beauty, operating as Modern Beauty Supplies Inc., is a privately held, family-owned Canadian wholesale distributor of professional beauty supplies founded in 1986 and headquartered in Calgary, Alberta. The company sells professional-grade hair care, hair color, skin and body, cosmetics, nail, men's grooming, professional tools, and salon furniture products to licensed beauty professionals — salons, spas, stylists, estheticians, and nail technicians — through three coordinated channels: physical retail showrooms across five Canadian provinces (Alberta, British Columbia, Manitoba, Saskatchewan, and Ontario), an e-commerce website (modernbeauty.com) that requires professional license verification for registration, and seasonal printed catalogues. The assortment is curated from over 100 authorized brand partnerships, including premium and exclusive professional lines such as Olaplex, Dyson, Wella, Schwarzkopf Professional, Joico, OPI, Moroccanoil, K18, ghd, Color Wow, CND, and Takara Belmont.
The business model is straightforward wholesale distribution with per-product pricing (one-time/perpetual license), pay-as-you-go billing, and gated access to wholesale pricing for verified professionals. There is no public subscription or membership tier. Revenue is generated through product resale across the categories above, augmented by paid professional education through the Modern Academy (classes and workshops that charge fees and require models) and the Modern Channel video content platform. Distribution is geographically constrained to Canada, with explicit shipping restrictions to confirmed Canadian addresses.
Operationally, the company employs 101–250 staff, has no disclosed parent company, no institutional investors, no public ticker, and no subsidiaries. Strategic posture emphasizes multi-provincial retail density, education-led loyalty (Modern Academy), curated brand portfolio expansion, and community-building initiatives such as the Beauty of Giving partnership with Lymphoma Canada. The underlying technology is a standard B2B e-commerce stack with no disclosed proprietary algorithms, APIs, or AI capabilities; differentiation rests on distribution relationships, multi-channel reach, and educational infrastructure rather than on technology IP.
Modern Beauty firmographics
Firmographics- Name
- Modern Beauty
- Legal name
- Modern Beauty Supplies Inc.
- Website
- https://modernbeauty.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Modern Beauty is a Canadian wholesale distributor of professional beauty supplies serving licensed salons, spas, and stylists across five provinces since 1986, via retail showrooms, e-commerce, and Academy education.
- Ownership category
- akta.pro rank
Modern Beauty industry classification
Industry- Product category
- Professional Beauty Supplies Wholesale Distribution
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Professional/Salon Beauty Distribution (CRAOAEAB)
Keywords
Where Modern Beauty is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Modern Beauty business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale beauty supplies distribution: Modern Beauty operates as a wholesale distributor selling professional beauty products to licensed beauty professionals including salons, spas, and stylists. Revenue is generated through product sales across multiple categories including hair care, skin & body, cosmetics, nails, tools, and furniture. The company serves as an authorized distributor for over 100 professional beauty brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Wholesale pricing for licensed beauty professionals only |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Modern Beauty product offering
Product offeringCore offering
Modern Beauty operates as a wholesale distributor selling professional beauty products to licensed beauty professionals across Canada. The company distributes over 100 professional beauty brands across categories including hair care, skin and body, cosmetics, nails, salon tools, men's grooming, and salon furniture. Sales are conducted through physical retail locations across multiple Canadian provinces, an e-commerce platform requiring professional license verification, and printed catalogues.
Product overview
Modern Beauty is Canada’s leading B2B beauty supplier and wholesaler, operating as a family-owned business since 1986. The company offers a comprehensive portfolio of professional beauty products and salon supplies through both retail locations and an e-commerce platform. The product range encompasses hair care (shampoos, conditioners, styling products, treatments, color, extensions), skin and body care (skincare, spa, foot care, hair removal), cosmetics (makeup, fragrance), professional tools (heated tools, shears, clippers), nail products, men's grooming, salon furniture, and salon essentials. The company serves licensed beauty professionals and salons, requiring proof of professional licensing for online registration. Notable brands carried include K18, Olaplex, Color Wow, ghd, Dyson, Wella, Schwarzkopf, Joico, Moroccanoil, OPI, Cuccio, Footlogix, Gehwol, Therabath, and over 100 other professional beauty brands. The business also provides educational classes through its Academy and publishes seasonal catalogues featuring deals and promotions.
Differentiator
Problem solved
Functional benefit
Companies that use Modern Beauty
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Modern Beauty technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Modern Beauty partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered core.
- OlaplexcoreModern Beauty serves as authorized distributor for Olaplex professional hair care products, featuring new arrivals and exclusive offerings on their platform
- DysoncoreAuthorized distributor of Dyson professional styling tools including Supersonic hair dryers and Airstrait flat irons with promotional bundles
- Wella ProfessionalscoreAuthorized distributor for Wella Professional hair color and care products including new Ultimate Color collection
- JoicocoreAuthorized distributor for Joico professional hair care and color products including K-PAK, LumiShine, and Color Intensity lines
- Schwarzkopf ProfessionalcoreAuthorized distributor for Schwarzkopf Professional including BlondMe, Fibre Clinix, and IGORA color lines
- OPIcoreAuthorized distributor for OPI professional nail products including GelColor and nail care essentials
- MoroccanoilcoreAuthorized distributor for Moroccanoil professional hair care and styling products
- CHIcoreAuthorized distributor for CHI professional hair care and styling tools including CHI Ionic and CHI Royal Treatment lines
- Color WowcoreAuthorized distributor for Color Wow professional hair care products featuring new arrivals like Money Laundering shampoo
- K18coreAuthorized distributor for K18 professional hair care products including new TripleBright purple shampoo
- ghd (good hair day)coreAuthorized distributor for ghd professional styling tools including new ghd speed hair dryer
- Takara BelmontcoreAuthorized distributor for Takara Belmont professional salon furniture and equipment
- CucciocoreAuthorized distributor for Cuccio professional nail and skin care products including Deep Dermal Transforming Wrap Mask and cuticle oils
- Malibu CcoreAuthorized distributor for Malibu C wellness-based hair care products including Swimmers Wellness, Blondes Enhancing, and Hard Water lines
- KeunecoreAuthorized distributor for Keune Professional hair care and color products including Keune Care, Keune So Pure, and Keune Style lines
- FootlogixcoreAuthorized distributor for Footlogix professional foot care products featuring Dermal Infusion Technology
- GehwolcoreAuthorized distributor for Gehwol professional foot care products including foot creams, foot baths, and callus treatments
- BCL SpacoreAuthorized distributor for BCL Spa professional body care products including moisture masks and sugar scrubs
- Satin SmoothcoreAuthorized distributor for Satin Smooth professional hair removal products including waxes, warmers, and waxing accessories
- R+CocoreAuthorized distributor for R+Co professional hair care products including award-winning Metal Detector detox shampoo
- UnitecoreAuthorized distributor for Unite professional hair care products including new frizz control line
- TherabathcoreAuthorized distributor for Therabath professional paraffin wax products and bath units made in USA with FDA food grade ingredients
- MilboncoreAuthorized distributor for Milbon professional hair care products including Scalp Cleansing Spa Gel and styling products
- CNDcoreAuthorized distributor for CND professional nail products including Shellac and Vinylux
- DevaCurlcoreAuthorized distributor for DevaCurl professional curly hair care products
- Danger JonescoreAuthorized distributor for Danger Jones professional hair color products including new Epilogue permanent color collection
- DesignMecoreAuthorized distributor for DesignMe professional hair care products including Puff Me sea salt spray
- IGKcoreAuthorized distributor for IGK professional hair care products including Paid In Full collection
- American CrewcoreAuthorized distributor for American Crew professional men's grooming products
- ReuzelcoreAuthorized distributor for Reuzel professional men's grooming products including beard care and pomades
Scale indicators4 records
Recent moves6 records
Expansion highlights2 records
Modern Beauty competitors and assessment
Company assessmentEmerging players
- Framar: Framar is a Canadian-based beauty supply company (originally rooted in hair color accessories) that has expanded into broader professional beauty distribution. It is an emerging player with partial overlap in the Canadian pro beauty market that Modern Beauty serves.
Direct peers
- Salon Service Group: Salon Service Group is a UK-based professional beauty distributor supplying salons with hair care, color, and beauty products. It operates the same B2B pro distribution model as Modern Beauty with showrooms, digital ordering, and education, serving as a close international analog.
- Salon Services (Wella): Salon Services is the Wella-owned direct distribution arm serving UK and Irish salons with Wella, OPI, and related professional brands. It is a manufacturer-controlled pro distributor peer, illustrating the vertical integration risk that brand-owning competitors pose to independent distributors like Modern Beauty.
- CosmoProf / Beauty Systems Group: CosmoProf is the Sally Beauty Holdings subsidiary that distributes professional beauty products to salons and licensed professionals across North America. It directly competes with Modern Beauty in the pro beauty wholesale channel, including in Canada, with comparable brand assortments and showroom formats.
- State Beauty Supply: State Beauty Supply is a US-based distributor of professional beauty products to salons, spas, and licensed professionals with a multi-state showroom footprint. It mirrors Modern Beauty's pro-channel distribution model and customer base.
- Burmax Company: Burmax is a US-based wholesale distributor of professional beauty supplies serving salons and licensed professionals for over 60 years. It competes in the same pro distribution channel as Modern Beauty, distributing hair care, tools, and salon essentials to similar B2B customers.
- SalonCentric Canada (L'Oreal): SalonCentric's Canadian arm (L'Oreal-owned) directly competes with Modern Beauty in the Canadian professional beauty wholesale channel, carrying many of the same brands (L'Oreal Professional, Redken, Matrix) and operating showrooms in overlapping provinces.
- SalonCentric: SalonCentric is a division of L'Oreal USA and the largest professional salon products distributor in the United States. It is the most direct analog to Modern Beauty, operating showrooms, e-commerce, and education programs serving licensed professionals with the same brand portfolio (Olaplex, Wella, Redken, etc.).
- Naimie's International Beauty Center: Naimie's is a California-based professional beauty supply store serving licensed stylists and salons with a multi-channel B2B model including showrooms and online ordering. It is a direct peer in the pro beauty distribution category with comparable brand assortments.
Regional players
- Salon Brands (Hairy Growler / Australian Beauty Group): Salon Brands is an Australian professional beauty distributor carrying a portfolio overlapping with Modern Beauty's (Olaplex, K18, Wella, etc.). It is a regional peer in the ANZ market operating the same pro-channel showroom and education model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Modern Beauty social profiles
Digital presenceModern Beauty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modern Beauty leadership team
Management profileNumber of profiles
Modern Beauty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modern Beauty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modern Beauty
What does Modern Beauty do?
Modern Beauty operates as a wholesale distributor selling professional beauty products to licensed beauty professionals across Canada. The company distributes over 100 professional beauty brands across categories including hair care, skin and body, cosmetics, nails, salon tools, men's grooming, and salon furniture. Sales are conducted through physical retail locations across multiple Canadian provinces, an e-commerce platform requiring professional license verification, and printed catalogues.
Is Modern Beauty a public or private company?
Modern Beauty is a private company. It is classified as family owned and is currently operating.
When was Modern Beauty founded?
Modern Beauty was founded in 1986. It employs 101 to 250 people.
Where is Modern Beauty based?
Modern Beauty is headquartered in Calgary, Canada, in the North America region.
How does Modern Beauty make money?
One revenue line is on record: wholesale beauty supplies distribution.
Who are Modern Beauty's main competitors?
Framar is listed as an emerging player. Direct peers are Salon Service Group, Salon Services (Wella), CosmoProf / Beauty Systems Group, State Beauty Supply, Burmax Company, SalonCentric Canada (L'Oreal), SalonCentric and Naimie's International Beauty Center. Salon Brands (Hairy Growler / Australian Beauty Group) is listed as a regional player.
Does Modern Beauty have an API?
No public API is recorded for Modern Beauty.
What industry is Modern Beauty in?
Modern Beauty's product category is Professional Beauty Supplies Wholesale Distribution. Its primary akta.pro industry code is CRAOAEAB, Professional/Salon Beauty Distribution. Its NAICS code is 456120 and its SIC code is 2844.