Libelle AG
Libelle AG is a German infrastructure software company that develops proprietary automation tools for SAP and enterprise database environments — including disaster recovery, system copy, data masking, and monitoring — serving 500+ enterprise customers globally through direct field sales and subsidiaries in France and the US.
- Company typePrivate
- Founded1996
- HeadquartersLeinfelden-Echterdingen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Libelle AG does
Libelle AG is a privately held German infrastructure software company specializing in automation for SAP and enterprise database environments. Founded in 1996 (one source lists 1994) and headquartered in Leinfelden-Echterdingen, Germany, the company develops a portfolio of six proprietary products — BusinessShadow (high availability and disaster recovery), SystemCopy (automated SAP system copies), DataMasking (GDPR-compliant anonymization), EDIMON (IDoc monitoring), SABMON (SAP landscape monitoring, written entirely in ABAP), and MasterDataServiceSuite (master data management) — plus two announced products for non-production data reduction and PostgreSQL migration. Technical differentiation centers on BusinessShadow's Shared-Nothing architecture (no shared servers or storage) with a patent-pending, dynamically adjustable time-trench for point-in-time recovery, which is positioned as protection against ransomware on the production environment.
The company sells primarily through direct enterprise field sales with a quote-based licensing model, supplemented by professional services for PostgreSQL migrations and a community-led engagement layer through the Libelle UserGroup. It maintains wholly-owned subsidiaries in France (Libelle sarl) and the United States (Libelle LLC). Reported scale points include 500+ customers worldwide, 1,500+ customer installations, and 27+ years of SAP-focused experience, with 25% of customers exceeding €1 billion in annual revenue. The business is founder/family-controlled under a two-tier AG governance structure (CEO Johann Vranic since October 2020 alongside founder/CTO Hans-Joachim Krüger, with Martin Krüger as Supervisory Board Chairman), with no disclosed external institutional investors, funding rounds, or public listing. No AI/ML capabilities are disclosed in the product portfolio.
Libelle AG firmographics
Firmographics- Name
- Libelle AG
- Legal name
- Libelle AG
- Website
- https://de.libelle.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Libelle AG is a German infrastructure software company that develops proprietary automation tools for SAP and enterprise database environments — including disaster recovery, system copy, data masking, and monitoring — serving 500+ enterprise customers globally through direct field sales and subsidiaries in France and the US.
- Ownership category
- akta.pro rank
Libelle AG industry classification
Industry- Product category
- Enterprise IT Automation Software (SAP & Database Operations)
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Database Tools & Ecosystem (Replication, Backup/Recovery, HA/DR, Monitoring) (HDAEAAAO)
- akta.pro secondary industry
- Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL)
Keywords
Where Libelle AG is headquartered
LocationHeadquarters
- HQ city
- Leinfelden-Echterdingen
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Libelle AG business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Enterprise Software Licenses and Subscriptions: Libelle AG sells perpetual software licenses and/or subscription-based contracts for its proprietary software products (BusinessShadow, SystemCopy, DataMasking, EDIMON, SABMON, MasterDataServiceSuite). Pricing is quote-based and enterprise field sales driven. The company also offers a free demo as part of the evaluation process.
- Professional Services: Libelle provides consulting, implementation, migration, and training services, particularly around PostgreSQL migrations and the PostgreSQL competence center services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise licensing with evaluation option |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Libelle AG product offering
Product offeringCore offering
Libelle AG sells proprietary infrastructure software that automates IT operations for SAP and enterprise database environments (Oracle, PostgreSQL, SAP ASE, SAP S/4HANA). The core offerings are Libelle BusinessShadow® (high availability and disaster recovery), Libelle SystemCopy (automated SAP system copies), Libelle DataMasking (GDPR-compliant data anonymization for non-production systems), Libelle EDIMON (SAP IDoc monitoring), Libelle SABMON (SAP landscape monitoring written in ABAP), and Libelle MasterDataServiceSuite (SAP master data management). The company also runs a PostgreSQL Competence Center providing consulting, implementation, migration and training services.
Product overview
Libelle AG is an infrastructure software company specializing in automation solutions for SAP and database environments. The product portfolio consists of six core products plus two announced upcoming products. The core offerings include: Libelle BusinessShadow® for disaster recovery and high availability; Libelle SystemCopy for automated SAP system copies; Libelle DataMasking for data anonymization and test data management; Libelle EDIMON for SAP IDoc monitoring; Libelle SABMON for SAP landscape monitoring with a multi-system manager; and Libelle MasterDataServiceSuite for SAP master data management. The company also offers a PostgreSQL Competence Center with consulting services. Two additional products (Libelle DataReducing and Libelle DataMigrating) are announced as upcoming releases. The solutions target enterprise customers running SAP systems and enterprise databases, with over 27 years of experience and more than 1,500 customer installations worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Libelle BusinessShadow: High availability and disaster recovery solution for databases, file systems, and applications
- Libelle SystemCopy
- Libelle DataMasking
- Libelle EDIMON
- Libelle SABMON
- Libelle MasterDataServiceSuite
Products and services
- Libelle BusinessShadow® High availability and disaster recovery solution for databases, file systems and applications. Provides asynchronous mirroring with a dynamically adjustable time-trench and a Shared-Nothing architecture that operates independently of production infrastructure, enabling fast failover, point-in-time recovery, and protection against ransomware and human error. Targeted at enterprises running SAP and other enterprise databases.
- Libelle SystemCopy Automated SAP system copy creation and orchestration solution that runs periodic system refreshes and system copies for testing, development and quality assurance. Capable of fully automated copies (e.g. 2.5 TB in 6 hours, 200 GB in 3 hours). Supports SAP ERP and HR systems. Targeted at enterprise SAP basis teams.
- Libelle DataMasking Automated data anonymization and masking solution for personal and sensitive data. Provides consistent, logically correct anonymized test data for development, test and QA systems across all platforms, supporting database-level and file-level (e.g. CSV) anonymization integrated into data pipelines. Targeted at enterprises that must comply with GDPR/DSGVO for non-production data.
- Libelle EDIMON SAP IDoc monitoring and management solution that provides rule-based responses to inbound and outbound IDocs and comprehensive monitoring across entire SAP landscapes. Targeted at SAP operations teams that need to manage IDoc flows at scale.
- Libelle SABMON System-and-Business Monitor written entirely in ABAP that captures and documents error situations in SAP landscapes, provides automated notifications, and supports multi-system monitoring via a central SABMON Manager. Targeted at enterprise SAP operations teams.
- Libelle MasterDataServiceSuite Master data management suite providing six tools that simplify and automate the management of master data in SAP environments. Targeted at enterprise SAP teams responsible for data quality and master data governance.
- PostgreSQL Competence Center Services Professional services offering covering consulting, implementation, migration and training for PostgreSQL deployments, supporting customers migrating from Oracle and other commercial databases to PostgreSQL. Targeted at enterprises pursuing database modernization and PostgreSQL adoption.
Quantifiable outcome
- 2.5 TB system copy completed in 6 hours; 200 GB in 3 hours; 6 system copies within one week for a major customer
- +1 more outcomes
Companies that use Libelle AG
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Libelle AG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Libelle AG partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core infrastructure.
- Hetzner Online GmbHcore infrastructureLibelle AG uses Hetzner Online GmbH's cloud-computing service for hosting its main website (de.libelle.com), Libelle Portal, Libelle UserGroup community, and Libelle Demo systems. The servers are located in Germany. This is a critical infrastructure partnership for Libelle's web presence and service delivery.
- Amazon Web Services (AWS)core infrastructureLibelle AG uses AWS Simple Storage Service (S3) for hosting downloadable documents and marketing assets. AWS is also used for Libelle's demo systems (https://demo.libelle.com), where servers are used for 6-hour demonstration sessions and log files are deleted after use.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Libelle AG competitors and assessment
Company assessmentBroad incumbents
- Informatica: Informatica is a large enterprise data management and data masking vendor with comprehensive data security and test data management capabilities. It competes with Libelle DataMasking at the upper end of enterprise accounts seeking broader data governance platforms.
- SAP (Native Tools — SAP Landscape Management, SAP Focused Run): SAP's own platform tools (SAP Landscape Management, SAP Focused Run, SAP Test Data Migration Server) increasingly overlap with Libelle SystemCopy, SABMON, and EDIMON. While not a single competitor product, SAP's bundled automation represents the most consequential competitive threat to niche SAP ISVs.
- Zerto (HPE): Zerto (now part of HPE) provides disaster recovery and data protection for virtualized and cloud environments. It overlaps with Libelle BusinessShadow on the DR/HA use case, though it is cloud-/VM-led rather than SAP-database-led.
- Veeam Software: Veeam is a global leader in data protection, backup, and disaster recovery for virtual and cloud environments. It competes with Libelle BusinessShadow in the broader HA/DR space, though its primary focus is VM-centric rather than SAP-centric.
- Quest Software: Quest provides a portfolio of database management, replication, and masking tools (e.g., SharePlex, Toad, NetVault) overlapping with Libelle's database HA/DR and data masking capabilities across Oracle, PostgreSQL, and SAP database environments.
Emerging players
- Avantra: Avantra is an AIOps-led SAP operations and monitoring platform, overlapping with Libelle SABMON and EDIMON on the SAP landscape monitoring use case. It represents the newer AI-native generation of SAP monitoring tooling.
- DataCore Software: DataCore provides storage virtualization, high availability, and DR solutions that compete with parts of Libelle BusinessShadow, particularly in infrastructure-agnostic replication and continuous data protection scenarios.
Direct peers
- SNP Schneider-Neureither & Partner: SNP is a Heidelberg-based specialist in SAP data transformation and migration, with a comparable enterprise SAP customer base and overlapping system-copy / data-migration use cases. Both companies sit squarely in the SAP-automation niche serving large DACH enterprises.
- Delphix (IBM): Delphix (acquired by IBM) is a leading enterprise data masking and test data management platform with strong GDPR focus. It competes directly with Libelle DataMasking for the same compliance-driven non-production data anonymization use cases.
Regional players
- IBS Schreiber: IBS Schreiber is a German SAP consulting and software specialist with overlapping offerings in SAP system administration and automation. It is a DACH-focused regional peer with comparable customer profiles but smaller product breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Libelle AG social profiles
Digital presenceLibelle AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Libelle AG leadership team
Management profileNumber of profiles
Profiles3 records
Libelle AG subsidiaries and ownership
Company hierarchySubsidiaries2 records
Libelle AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Libelle AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Libelle AG
What does Libelle AG do?
Libelle AG sells proprietary infrastructure software that automates IT operations for SAP and enterprise database environments (Oracle, PostgreSQL, SAP ASE, SAP S/4HANA). The core offerings are Libelle BusinessShadow® (high availability and disaster recovery), Libelle SystemCopy (automated SAP system copies), Libelle DataMasking (GDPR-compliant data anonymization for non-production systems), Libelle EDIMON (SAP IDoc monitoring), Libelle SABMON (SAP landscape monitoring written in ABAP), and Libelle MasterDataServiceSuite (SAP master data management). The company also runs a PostgreSQL Competence Center providing consulting, implementation, migration and training services.
Is Libelle AG a public or private company?
Libelle AG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Libelle AG founded?
Libelle AG was founded in 1996. It employs 11 to 50 people.
Where is Libelle AG based?
Libelle AG is headquartered in Leinfelden-Echterdingen, Germany, in the Europe region.
How does Libelle AG make money?
Two revenue lines are on record. Enterprise Software Licenses and Subscriptions are the primary driver. The others are professional Services.
Who are Libelle AG's main competitors?
Broad incumbents on record are Informatica, SAP (Native Tools — SAP Landscape Management, SAP Focused Run), Zerto (HPE), Veeam Software and Quest Software. Emerging players are Avantra and DataCore Software. Direct peers are SNP Schneider-Neureither & Partner and Delphix (IBM). IBS Schreiber is listed as a regional player.
Does Libelle AG have an API?
No public API is recorded for Libelle AG.
What industry is Libelle AG in?
Libelle AG's product category is Enterprise IT Automation Software (SAP & Database Operations). Its primary akta.pro industry code is HDAEAAAO, Database Tools & Ecosystem (Replication, Backup/Recovery, HA/DR, Monitoring), with a secondary code of BPAEADAL, Data Security & Privacy Managed Services (DLP/Encryption). Its NAICS code is 513210 and its SIC code is 7372.