DeliberateU

What DeliberateU does

DeliberateU is a privately held, Guelph, Ontario-based Christian business leadership mentorship organization founded in 2012 with approximately 9 employees. It serves Christian business owners and leaders, their spouses, and small business owners through a portfolio that includes MasterMind peer groups, online group courses, one-on-one business mentorship and coaching, spousal support programs, a free Leadership Test, a free self-leadership assessment branded 'The Moonshot,' and an annual 'Your Faith at Work in Muskoka' conference held at Muskoka Bible Centre. The offering integrates biblical discipling with practical business tools (sales, marketing, team building, referrals, mid-life leadership) and is delivered by senior mentors including Pete Kuehni (40+ years of experience) and Matthew Eckert (former banker and lead pastor with a Doctor of Ministry).

The company has no proprietary technology products; its intellectual property is its methodology for combining faith-based coaching with peer accountability, plus an extensive blog content library (articles dated 2016–2024 spanning roughly 20 thematic categories). A community sub-brand called Mavericks anchors the peer-group motion. Distribution relies on content marketing, free diagnostic tools as lead magnets, a weekly email newsletter, testimonial videos, and the annual conference, supported by organic social sharing and direct outreach.

Revenue is generated primarily through subscription-based peer group memberships, monthly online group courses, and monthly one-on-one mentorship services (pricing not publicly disclosed), with one-time revenue from the annual conference ($219 individual / $199 group of 3+) and event sponsorships ($250–$3,000 tiers). The go-to-market motion is community-led, sales-led, and event-driven, targeting SMB owners and '2nd Half' leaders, with an emerging international footprint via team-member engagements in Lithuania, Kenya, and Czechia. No external institutional funding, parent company, or M&A activity is disclosed.

Name

DeliberateU

Legal name

DeliberateU

Website

https://deliberateu.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

DeliberateU is a Guelph, Ontario-based Christian business leadership mentorship organization serving SMB Christian business owners and their spouses through subscription MasterMind peer groups, online courses, one-on-one coaching, spousal support programs, and an annual Muskoka conference.

Ownership category

akta.pro rank

Product category

Executive & Leadership Coaching Services

NAICS

Professional and Management Development Training (611430), Religious Organizations (81311), Convention and Trade Show Organizers (561920)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

akta.pro secondary industries

Marketing, Branding & Sales Skills (EDAMAHAG), Innovation & Design Thinking Programs (EDAMAHAD), Academic & Education Conference Organizers (THAHACAE)

Keywords

• Christian business mentorship
• Executive leadership coaching
• Peer group facilitation
• Faith-based leadership development
• Online business courses

Headquarters

HQ city

Guelph, Ontario

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. MasterMind Peer Groups: Richly experienced God in a business community that provides growth tools, accountability and support. These are ongoing group programs for Christian business leaders featuring mentorship, peer accountability, and spiritual development.
2. Online Group Courses: Specialized high-value group courses for individuals and teams to grow immediately. Courses cover topics like sales, leadership, marketing, and Christian business principles.
3. Spousal Support Programs: Growth programs for spouses of business leaders, helping them grow in identity and freedom while supporting their partners in leadership.
4. Conference and Events: In-person conferences such as 'Your Faith at Work in Muskoka' priced at $219/person for individuals and $199/person for groups of 3+. Includes sponsorship opportunities at various tiers.
5. Business Services / Mentorship: One-on-one mentorship and coaching services for business leaders needing guidance with business challenges.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

DeliberateU provides Christian faith-based business leadership mentorship through MasterMind peer groups, online group courses, spousal support programs, one-on-one business coaching, and an annual Muskoka conference. The offering integrates biblical discipling with practical business tools (sales, marketing, leadership, team building) to grow Christian business leaders' acumen, capacity, and results.

Product overview

DeliberateU is a Christian business leadership mentoring organization offering a unified ecosystem of services centered around biblical principles and business acumen development. The core portfolio includes MasterMind Peer Groups for community-based accountability, Online Group Courses for structured learning, Spousal Support programs, and The Moonshot self-leadership assessment. Additional offerings include the Leadership Test diagnostic tool, the annual 'Your Faith at Work in Muskoka' conference event, Business Services mentoring, and a free Blog/Tools resource library. All offerings integrate biblical discipling with practical business leadership development.

Differentiator

Problem solved

Functional benefit

Brands

• Mavericks: Community group for business leaders focused on deliberate growth and learning

Products and services

• MasterMind Peer Groups Ongoing group-based mentorship and accountability community for Christian business leaders, providing growth tools, peer support, and spiritual formation integrated with business leadership development.
• Online Group Courses Specialized high-value online group courses designed to accelerate growth for Christian business owners and their teams; covers sales, leadership, marketing, and Christian business principles.
• Spousal Support (Women of Freedom) Discipleship-based growth program for spouses of business leaders, helping them grow in identity and freedom while supporting their partners in leadership, modeled on Jesus' approach.
• Business Services / One-on-One Mentorship One-on-one expert mentoring and coaching for business owners, leveraging biblical truths and tested business experience to address unique challenges and deliver leadership and team results.
• Your Faith at Work in Muskoka Conference Annual in-person conference at Muskoka Bible Centre providing inspiration, encouragement, and challenge for Christian leaders; includes continental breakfast and lunch, with tiered sponsorship opportunities for organizations.
• Leadership Test Free immediate-insights diagnostic assessment providing Christian business owners with a snapshot of their leadership capabilities and priority areas for growth.
• The Moonshot Self-Leadership Assessment Free self-leadership assessment and program designed for Christian leaders seeking to thrive and stay engaged in the Second Half of life.

Quantifiable outcome

• Leadership coaching unavailable elsewhere with similar Christian approach
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Genius Network (Joe Polish): Genius Network is a high-ticket mastermind and community for established entrepreneurs — directly comparable to DeliberateU's MasterMind groups in business model, premium pricing, and curated peer-cohort format, though secular.
• YPO (Young Presidents' Organization): YPO is a premier global peer community for chief executives offering forum groups, learning, and events — directly comparable in peer-group structure and target buyer (CEO/business owner), though secular and at much larger scale.
• Traction (EOS Implementers / Strategic Coach): EOS Worldwide and similar strategic-coaching franchises deliver peer-group facilitation, accountability, and business operating systems to SMBs — closely aligned with DeliberateU's peer group + coaching offerings from a methodology standpoint.
• Halftime Institute: Halftime Institute coaches Christian leaders on transitioning from success to significance, including '2nd Half' leadership planning — highly comparable to DeliberateU's Moonshot self-leadership assessment and Pete Kuehni's '2nd Halfer' positioning.
• C12 Group: C12 Group runs Christian CEO and business leader peer advisory boards across North America, with mentor chairs facilitating accountability and business growth — the closest direct comparable to DeliberateU's MasterMind peer groups with a faith-integrated model.
• Entrepreneurs' Organization (EO): EO is a global peer-to-peer network of business owners running forum-based accountability and learning groups — directly comparable to DeliberateU's MasterMind community model in structure, though secular and higher-revenue member tier.
• Vistage Worldwide: Vistage is the largest peer-group coaching and executive advisory organization for SMB owners and CEOs — same core business model as DeliberateU's MasterMind groups but secular and much larger scale.
• Faith Driven Entrepreneur: Faith Driven Entrepreneur is a faith-based community and content/resource platform for Christian entrepreneurs, offering peer connection, content, and events — a thematic direct peer with similar faith + business integration.
• Convené / The Alternative Board (TAB): TAB franchises peer advisory boards for SMB owners with structured monthly meetings and coaching — directly analogous to DeliberateU's peer-group format from a delivery and pricing perspective.

Broad incumbents

• CBMC (Christian Business Men's Connection): CBMC is a long-established global Christian business ministry focused on marketplace leaders — operates as a broader incumbent in the faith-and-business space with comparable audience and values, though structured as a movement rather than coaching practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/deliberateu
• Facebookfacebook.com/deliberateu
• LinkedInlinkedin.com/company/deliberateu

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeliberateU