Della Luxury Projects | Products

What Della Luxury Projects | Products does

Della Luxury Projects | Products is an Indian luxury interior products company headquartered in Mumbai, founded in 1997 by Jimmy Mistry. The company operates 16 product brands spanning 122 categories with a catalog of 5,000+ products covering hotel furniture, home furniture, office furniture, lighting, bathrooms, tiles, doors, safes, flooring, carpets, paints, furnishings, decor, nursery products, AV & automation, and construction materials. It serves three customer segments: hospitality/hotels, commercial/offices, and residential/homes, claiming to have reimagined over 250 spaces across these verticals.

The business model combines project-based enterprise contracts for hospitality and commercial clients with direct-to-consumer sales for residential customers, supported by multi-currency transactions (INR, USD, EUR). Manufacturing is conducted through in-house production and outsourced partners at an 80,000 sq ft facility, with the 50-acre Della Campus in Lonavala functioning as a flagship showroom and experience destination. The company has extended beyond products into an integrated ecosystem of subsidiaries including Della Townships (real estate), Della Resorts (hospitality), Della Adventure (experiential), Della DATA (technology), and Della Leaders Club (executive networking).

The company's competitive positioning rests on its self-claimed status as the "first Indian Meta-Luxury Brand," supported by international designer collaborations with Karim Rashid, Ross Lovegrove, and Danny Forster, and AV & automation category partnerships with Bose, JBL, Yamaha, and Pioneer. It holds ISO certifications and reports a workforce of 350 experts, though third-party firmographic data indicates a smaller headcount, creating a transparency gap that affects diligence.

Name

Della Luxury Projects | Products

Legal name

Della Luxury Products Pvt Ltd

Website

https://della.in

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Della Luxury Projects | Products is a Mumbai-based luxury interior products company founded in 1997 by Jimmy Mistry, operating 16 brands across 122 categories with 5,000+ products. It serves hospitality, commercial, and residential customers through project-based contracts and a 50-acre experience campus in Lonavala.

Ownership category

akta.pro rank

Product category

Luxury Interior Products

NAICS

Household and Institutional Furniture Manufacturing (33712), Office Furniture (including Fixtures) Manufacturing (3372), Showcase, Partition, Shelving, and Locker Manufacturing (337215), Other Furniture Related Product Manufacturing (3379)

SIC

Household Furniture (2510), Office Furniture (2520), Carpets & Rugs (2273)

akta.pro primary industry

Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)

akta.pro secondary industry

Luxury Home & Lifestyle Department Stores (CRAGADAG)

Keywords

• Luxury interior products
• Luxury furniture manufacturing
• Premium home furnishings
• Commercial office furniture
• Hospitality interior solutions

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Luxury Furniture Sales: Direct-to-consumer and enterprise sales of luxury furniture for homes, offices and hotels through e-commerce platform and Della Campus showroom
2. Interior Products: Sales of 5000+ luxury interior products including lights, bathrooms, tiles, doors, safes, floorings, carpets, paints, furnishings, decor, nursery, AV automation, and construction materials
3. Design and Turnkey Projects: Design-only or turnkey interior design projects for residential, commercial, hotel interiors and township developments
4. Customization and Bespoke Products: Bespoke luxury doors and customized interior solutions

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Della Luxury Products designs, manufactures, and sells 5,000+ luxury interior products across 16 product brands for homes, offices, and hotels, including furniture, lighting, bathrooms, tiles, doors, safes, flooring, carpets, paints, furnishings, decor, nursery plants, AV/automation, and construction materials. Products are produced in in-house and outsourced factories with state-of-the-art machinery across 80,000 sq ft. The company also provides design-only and turnkey interior project services for residential, commercial, hotel, and township clients.

Product overview

Della Luxury Products is a platform of 16 product brands offering 122 categories with over 5000+ meticulously crafted products for discerning Homes, sophisticated Offices, and prestigious Hotels. The portfolio includes: Della Hotel Furniture (resort rooms and suites), Della Home Furniture (residential furniture across living, dining, bedrooms, kitchens, outdoor, home offices), Della Office Furniture (management cabins, workstations, chairs, receptions, meeting pods, cafeteria, lights, carpets, flooring), Della Lights (decorative, office, LED track, spot, outdoor lights), Della Bathrooms (vanities, faucets, sanitaryware, showers, jacuzzis), Della Tiles (marble look, wood look, pattern, mosaic, 3D wall design, slabs), Della Doors (bespoke luxury doors and hardware), Della Safes (luxury security), Della Floorings (marble, sandstone, laminated, artificial lawns), Della Carpets (tiles, rugs, rolls), Della Paints (interior, exterior, designer textures, wall coverings), Della Furnishings (cushions, bed linen, curtains, bath linen, mattresses, tapestry), Della Decor (glassware, tableware, cutlery, candles, sculptures, wall art, aquariums, bar accessories), Della Nursery (plants, trees, bonsai, lawns, fruit trees, planters), Della AV & Automation (amplifiers, speakers, CCTV, automation), and Della Const. Materials (cleaners, sealers, coatings). Products are manufactured in-house and outsourced factories across 80,000 sq ft with 350 experts.

Differentiator

Problem solved

Functional benefit

Brands

• Della Hotel: Luxury hotel furniture and supplies with 40+ collections
• Della Home
• Della Office
• Della Lights
• Della Bathrooms
• Della Tiles
• Della Doors
• Della Safes
• Della Floorings
• Della Carpets
• Della Paints
• Della Furnishings
• Della Decor
• Della Nursery
• Della AV & Automation
• Della Const. Materials

Products and services

• Della Hotel Furniture Luxury hotel furniture brand offering resort rooms and suites furniture for prestigious hotels and resorts, with 40+ collections.
• Della Home Furniture Luxury residential furniture for living rooms, dining rooms, bedrooms, kitchens, outdoor spaces, home offices, kids rooms, and bars, with 281+ collections.
• Della Office Furniture Premium office furniture including management cabins, executive cabins, workstations, office chairs, receptions, meeting pods, cafeterias, boardrooms, conference rooms, lights, carpets, and flooring with 305+ collections.
• Della Lights High-end luxury lighting solutions including decorative lights, office lights, LED track lights, spot lights, and outdoor lights with 304+ collections.
• Della Bathrooms Luxury bathroom products including vanities, mirrors, faucets, accessories, sanitaryware, shower cubicles, and jacuzzis with 261+ collections.
• Della Tiles Premium tile collections including marble look, wood look, pattern tiles, Mediterranean look, wall art tiles, mosaic look, stone/concrete look, 3D wall design, slabs, outdoor tiles, and solid look tiles with 229+ collections.
• Della Doors India's first high-performance bespoke luxury doors and door hardware with 56+ collections.
• Della Safes Luxury safes combining security with opulence for high-end residential and commercial spaces with 14+ collections.
• Della Floorings Innovative flooring solutions including marble, sandstone, laminated flooring, and artificial lawns with 23+ collections.
• Della Carpets Premium carpet designs including office carpet tiles, rugs, and carpet rolls with 60+ collections.
• Della Paints India's disruptive super luxury paint collection including interior paints, exterior paints, designer textures, undercoats, wall coverings, and painting tools with 17+ collections.
• Della Furnishings Luxurious furnishings including cushions, bed linen, curtains, bath linen, mattresses, table linen, and tapestry fabrics with 26+ collections.
• Della Decor Home decor and accessories including glassware, tableware, cutlery, vases, candles, sculptures, wall art, artificial plants, aquariums, bar accessories, electric fireplaces, and more with 93+ collections.
• Della Nursery Instant landscape solutions including palm trees, bonsai, trees, outdoor plants, indoor plants, flowering plants, foliage plants, vines, medicinal/herbal plants, lawns, fruit trees, artificial plants, and planters with 266+ collections.
• Della AV & Automation Luxury audio video equipment and automation including amplifiers, automation devices, CCTV cameras, curtain motors & tracks, speakers, and telephones.
• Della Construction Materials Construction materials including deep cleaners, fabric protectors, marble backcoat sealers, marble coatings, cleans & seals, flooring marble sealers, leather protectors, metal coatings, glass coatings, rug protectors, ceramic coatings, marble polish, interior cleaning, and stone coatings.
• Della Design and Turnkey Interior Projects Design-only or turnkey interior design project service for residential, commercial, hotel interiors, and township developments, leveraging Della's 5,000+ product range and 350 expert team to deliver end-to-end interior solutions.

Quantifiable outcome

• 250+ Spaces Reimagined - Projects designed and built invoking sense of awe and inspiration
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Karim RashidflagshipStrategic or Co-development PartnerInternational designer collaborator known for iconic design work. Partners with Della on design projects bringing global design sensibility to Indian luxury interiors.
• Ross LovegroveflagshipStrategic or Co-development PartnerBritish designer and creative director known for organic design. Collaboration brings contemporary European design aesthetics to Della luxury products.
• PioneercoreTechnology or IntegrationAudio equipment brand for Della AV & Automation products including amplifiers
• BosecoreTechnology or IntegrationPremium audio brand supplying speakers and amplifiers for Della AV & Automation product line
• JBLcoreTechnology or IntegrationAudio equipment brand for Della AV & Automation - 8100 Series speakers
• YamahacoreTechnology or IntegrationAudio brand for Della AV & Automation - YSP Series speakers

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pepperfry: Pepperfry is an Indian online furniture and home furnishings marketplace with private-label and third-party brands. Comparable to Della as an India-based furniture D2C player, though broader in price tier and assortment.
• Ethan Allen: Ethan Allen is a vertically integrated premium home furniture manufacturer and retailer with North American design centers. Comparable to Della's vertical integration of design, manufacturing, and direct-to-consumer showrooms in the premium furniture segment.
• Urban Ladder: Urban Ladder is an Indian D2C furniture and home decor brand owned by Reliance. Comparable to Della as an India-focused premium furniture e-commerce player with in-house design.
• Restoration Hardware (RH): RH is a multi-category luxury home furnishings brand operating galleries and D2C channels across furniture, lighting, bath, and textiles. Della's 16-brand, 5,000+ SKU luxury interior platform and experiential showroom model mirrors RH's positioning and go-to-market approach.

Broad incumbents

• Asian Paints: Asian Paints is India's dominant decorative paints and coatings company with expanding interior solutions. Comparable to Della via the Della Paints brand and broader home interior adjacency in the Indian market.
• Williams-Sonoma (Pottery Barn / West Elm): Williams-Sonoma operates premium multi-brand home furnishings portfolios including Pottery Barn and West Elm. Comparable to Della as a multi-brand premium home furnishings platform, though at significantly larger scale and broader geographic reach.
• Kohler: Kohler is a global luxury kitchen and bath fixtures brand. Comparable to Della via the Della Bathrooms brand spanning vanities, faucets, sanitaryware, showers, and jacuzzis at the premium end of the Indian market.

Emerging players

• HomeLane: HomeLane is an Indian modular interiors and home renovation brand. Comparable to Della in offering interior design and turnkey solutions to Indian residential customers, with overlap in kitchen, wardrobes, and home interiors.
• Livspace: Livspace is an India-focused interior design and home renovation marketplace. Comparable to Della as an Indian interior solutions provider serving residential customers, though model is more marketplace-led versus Della's own-brand manufacturing.

Regional players

• Godrej Interio: Godrej Interio is India's largest furniture brand spanning home, office, and institutional furniture. Comparable to Della as an Indian furniture competitor, though positioned more mass-market versus Della's luxury focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCO9EDdukD7p4MwFznjHJL1w
• Facebookfacebook.com/DellabyJimmyMistry
• LinkedInlinkedin.com/company/della-luxury-projects-products
• Instagraminstagram.com/dellaluxuryproducts
• Pinterestin.pinterest.com/dellatownshipsofficial

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Della Luxury Projects | Products