Dell Anno Anália Franco | Braz Leme

Name

Dell Anno Anália Franco | Braz Leme

Legal name

Dell Anno Anália Franco

Website

https://dellannoanaliafranco.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Dell Anno Anália Franco is a São Paulo franchise operating 7 showrooms that sell custom-designed residential kitchens, closets, and built-in furniture under the Dell Anno/UNICASA brand, serving homeowners via WhatsApp-led consultation and quote-based projects.

Ownership category

akta.pro rank

Product category

Custom Planned Furniture

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Furniture and Related Product Manufacturing (337)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

akta.pro secondary industry

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)

Keywords

• Custom planned furniture
• Kitchen cabinetry
• Closet systems
• Furniture retail
• Interior design services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Custom Planned Furniture Sales: One-time sales of customized built-in furniture for residential interiors. Customers work with architects and designers to create bespoke furniture solutions. Pricing based on project scope with values ranging up to R$300,000+. Includes project management, installation, and after-sales support.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Dell Anno Anália Franco is a retail franchise specializing in custom planned furniture for residential interiors, including kitchens, closets, living rooms, and other built-in furniture solutions. The franchise operates 7 showrooms across São Paulo, offering end-to-end service from design consultation and digital moodboard creation through manufacturing (via parent UNICASA) to professional installation, with project values ranging from under R$100,000 to over R$300,000.

Differentiator

Problem solved

Functional benefit

Brands

• Dell Anno Illustrare: A moodboard creation tool that allows customers to choose surfaces, personalize elements, and export their furniture projects.

Products and services

• Custom Planned Furniture Custom-designed built-in furniture for residential interiors including kitchens, closets, living rooms, and home offices. Projects range from single rooms to complete home interiors with project values up to R$300,000+, including professional consultation, manufacturing, and installation services.
• Interior Design Consultation Professional design consultation with dedicated specialists who help customers select finishes, materials, and configurations for their custom furniture projects. Consultants follow up within 48 hours of inquiry and support the project from concept through completion.
• Professional Furniture Installation End-to-end professional installation of custom planned furniture at customer residences, included as part of the custom furniture project delivery.

Quantifiable outcome

• 50,000+ satisfied clients served over 23+ years of operation
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• UnicasacoreStrategic or Co-development PartnerUnicasa is the parent company and brand licensor for Dell Anno. It is one of the largest planned furniture brands in Latin America with 36+ years of operation. Unicasa provides manufacturing capability (~54,000 m² facility), technology (German productive technology), design direction, and brand licensing. The company is publicly traded on São Paulo Stock Exchange with strong corporate governance. Unicasa's three pillars: German productive technology, Italian design, and Brazilian craftsmanship.
• Dell IllustrarecoreTechnology or IntegrationDigital moodboard creation tool developed and hosted at dellanno.com.br/illustrare. Allows customers to choose surfaces, personalize elements, and export projects before visiting the showroom. Integration enables seamless transition from digital exploration to in-store consultation.

Scale indicators5 records

Direct peers

• Tok&Stok: One of Brazil's largest furniture and home décor retail chains, operating showrooms across major cities with a focus on design-forward residential furniture. Directly comparable as a multi-store Brazilian retailer serving premium residential customers with planned and modular furniture solutions.
• Etna: Brazilian premium furniture retailer offering custom and modular solutions for kitchens, bedrooms, and living spaces through showroom-led experiences. Highly comparable to Dell Anno in target customer (aspirational Brazilian families), product mix (planned/custom residential furniture), and showroom distribution model.
• Florense: Italian-Brazilian premium custom furniture brand with a franchised showroom model across Brazil, focusing on high-end kitchens, closets, and integrated residential interiors. Directly comparable positioning to Dell Anno Anália Franco in the premium planned furniture category with similar showroom-led, project-based sales approach.
• Madesa Móveis: Brazilian furniture manufacturer-retailer offering modular and custom residential furniture through both retail showrooms and online channels. Comparable as a Brazilian vertically integrated custom furniture player competing in kitchens, closets, and bedroom furniture categories at similar price tiers.

Emerging players

• Mobly: Brazilian digitally-native furniture retailer offering affordable furniture with online configuration tools and fast delivery. Represents the DTC competitive threat to traditional showroom-led custom furniture retailers like Dell Anno Anália Franco, targeting overlapping residential customers with a lower-friction purchase model.
• Oppa Studio: Brazilian online custom furniture brand specializing in modular, designer-grade pieces sold direct-to-consumer with online configurators. Competes in the same custom residential furniture category as Dell Anno, particularly for younger, design-conscious urban São Paulo customers seeking more accessible price points.

Broad incumbents

• Leroy Merlin Brazil: French home improvement giant operating in Brazil with extensive showroom networks and increasingly integrated kitchen/bath custom furniture offerings. Comparable as a large-format Brazilian home retail destination that competes for the same renovation-driven planned furniture projects.
• IKEA Brazil: Global furniture retailer with growing Brazilian presence, offering affordable modular and custom furniture solutions through large-format stores and online channels. Represents a broad incumbent expanding into the planned/custom furniture category where Dell Anno Anália Franco operates, with significant pricing pressure potential.
• Unicasa (parent): Parent company and brand licensor of Dell Anno, operating one of Latin America's largest planned furniture manufacturing platforms (~54,000 m² facility) and publicly traded on B3. While not a direct store-level competitor, comparable as the vertically integrated manufacturer backing the franchise and setting competitive benchmarks across the planned furniture segment.

Regional players

• Casa & Vídeo: Regional Brazilian home goods and furniture retailer with strong presence in specific geographies including São Paulo area. Overlaps with Dell Anno Anália Franco in mid-to-premium home furnishing categories and represents a regional competitive force in the residential furniture market.

Market position

Customer concentration

• Instagraminstagram.com/dellannoanaliafranco
• LinkedInlinkedin.com/company/dell-anno-an%C3%A1lia-franco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dell Anno Anália Franco | Braz Leme