Unicasa
Unicasa Móveis (B3: UCAS3) is a Brazilian public manufacturer of custom modular cabinetry, operating a 50,000+ m² automated plant producing 180,000+ modules monthly and selling through Dell Anno, New, Casa Brasileira, and an Unicasa Corporate B2B channel via 80+ stores and 30+ international showrooms.
- Company typePublic
- Founded1985
- HeadquartersBento Gonçalves, Brazil
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Unicasa does
Unicasa Móveis (B3: UCAS3) is a publicly-traded Brazilian manufacturer of custom, modular cabinetry headquartered in Bento Gonçalves, Rio Grande do Sul, founded in 1985 and listed on B3's Novo Mercado segment since 2012. The company operates a fully robotized production park of more than 50,000 m² that produces over 180,000 furniture modules per month using a just-in-time production line and an imported automotive-technology lacquer paint system (Laccas) that the company flags as a major recent capital investment.
Unicasa sells through a portfolio of three consumer sub-brands — Dell Anno (premium international kitchen and closet systems), New (modern, versatile, mid-market cabinetry launched in 2008), and Casa Brasileira (Brazilian-identity-inspired designs) — plus a separate Unicasa Corporate channel addressing offices, hotels, and construction companies. Distribution is decentralized: more than 80 monobrand stores and an authorized dealer network across Brazil, with more than 30 international showrooms in South America, Central America, Africa, and the Middle East. Pricing is quote-based and project-specific rather than list-priced, and the revenue model is one-time sale of customized units.
The go-to-motion is multi-brand channel-partner distribution supported by brand websites in Portuguese, English, and Spanish, and digital retargeting through standard social and home-design pixels. The customer base is fragmented across individual consumers (primary), corporate clients (secondary), and international consumers (secondary), with no anchor enterprise customers disclosed.
Unicasa firmographics
Firmographics- Name
- Unicasa
- Legal name
- UNICASA INDÚSTRIA DE MÓVEIS S/A
- Website
- https://unicasamoveis.com.br
- Company type
- Public
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Unicasa Móveis (B3: UCAS3) is a Brazilian public manufacturer of custom modular cabinetry, operating a 50,000+ m² automated plant producing 180,000+ modules monthly and selling through Dell Anno, New, Casa Brasileira, and an Unicasa Corporate B2B channel via 80+ stores and 30+ international showrooms.
- Ownership category
- akta.pro rank
Unicasa industry classification
Industry- Product category
- Custom Furniture Manufacturing
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Furniture and Related Product Manufacturing (337), Office Furniture (including Fixtures) Manufacturing (3372)
- SIC
- Retail-Furniture Stores (5712), Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)
- akta.pro secondary industries
- Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA), Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Unicasa is headquartered
LocationHeadquarters
- HQ city
- Bento Gonçalves
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Unicasa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Custom Furniture Sales (B2C): Sale of custom furniture through brand-specific stores (Dell Anno, New, Casa Brasileira) and authorized dealers network
- Corporate Furniture Solutions (B2B): Unicasa Corporate develops personalized furniture solutions for corporate clients including offices, hotels, and construction companies
- International Export: Export operations to South America, Central America, Africa, and Middle East through more than 30 international showrooms
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Unicasa product offering
Product offeringCore offering
Unicasa Móveis manufactures and sells custom modular furniture (móveis planejados) such as kitchens, closets, and living space solutions through three consumer sub-brands—Dell Anno (premium international), New (modern versatile), and Casa Brasileira (Brazilian identity)—and a dedicated corporate channel (Unicasa Corporate) for offices, hotels, and construction companies. Production runs on a fully automated, robotized just-in-time facility spanning more than 50,000 m² in Bento Gonçalves, Brazil, capable of producing over 180,000 furniture modules per month, with automotive-grade paint technology for lacquered finishes. The company distributes through exclusive brand stores, an authorized dealer network across Brazil, and more than 30 international showrooms in South America, Central America, Africa, and the Middle East.
Product overview
Unicasa Móveis is one of the largest and most modern manufacturers of custom furniture (móveis planejados) in Latin America, operating from Bento Gonçalves, Rio Grande do Sul, Brazil. The company manages a portfolio of three distinct sub-brands—Dell Anno (premium international kitchen and closet systems), New (modern versatile cabinetry), and Casa Brasileira (Brazilian-inspired designs)—plus the Unicasa Corporate channel for commercial projects. The company operates a fully automated 50,000+ m² production facility producing over 180,000 furniture modules monthly, with export operations spanning South America, Central America, Africa, and the Middle East through over 30 showrooms.
Differentiator
Problem solved
Functional benefit
Brands
- Dell Anno: International custom kitchen and closet systems brand known for sophisticated, modern, and functional design. One of the largest and most modern cabinetry manufacturers in Latin America with over 540,000 sq. ft. production facility.
- New
- Casa Brasileira
- Unicasa Corporate
Products and services
- Dell Anno Premium international sub-brand offering sophisticated, modern, and functional custom kitchen and closet systems. Marketed through exclusive stores and authorized dealers across more than 10 countries.
- New Modern and versatile sub-brand offering optimized custom cabinetry solutions that combine design, functionality, and a democratic aesthetic. Present across all Brazilian regions and Latin America.
- Casa Brasileira Sub-brand providing custom cabinetry and furniture with a distinctly Brazilian identity, drawing on the country's culture, lightness, and joy of living to create cozy, welcoming home environments.
- Unicasa Corporate Dedicated B2B corporate channel developing personalized furniture solutions for offices, hotels, and construction/real estate development companies, offering exclusive projects with high quality standards and specialized technical assistance.
Companies that use Unicasa
Customer profileSegments3 records
Ideal customer profiles2 records
Unicasa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Unicasa partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights5 records
Unicasa competitors and assessment
Company assessmentDirect peers
- Florense: Brazilian custom kitchen and cabinetry manufacturer with premium positioning and an authorized dealer network. Highly comparable in product mix, customization model, and target customer.
- Battistella: Brazilian manufacturer of custom kitchens and modular furniture with nationwide dealer presence. Directly comparable product portfolio and go-to-market structure.
- Itatiaia: Established Brazilian furniture and cabinetry manufacturer serving residential and corporate segments. Comparable in scale, distribution model, and exposure to Brazilian consumer cycles.
- Ethan Allen: US-based vertically integrated custom furniture manufacturer with a company-owned designer/store network. Comparable business model: made-to-order residential furniture at scale with brand-driven design.
- Todeschini: Major Brazilian manufacturer of custom kitchens, closets, and cabinetry with a similarly distributed dealer/showroom model. Closest direct comp to Unicasa's Dell Anno and Casa Brasileira lines within the Brazilian market.
Regional players
- Tok&Stok: Brazilian contemporary furniture retailer with owned-store distribution. Comparable regional retail presence and residential customer base, though focused on standardized rather than fully custom cabinetry.
Broad incumbents
- IKEA (Inter IKEA): Global flat-pack furniture giant with kitchen and storage systems. Comparable in kitchen/storage product overlap and manufacturing scale, but competes via standardized self-assembly versus Unicasa's custom-installed model.
- La-Z-Boy: Vertically integrated furniture manufacturer and retailer with company-owned stores. Comparable as a public furniture incumbent with branded retail distribution and a custom-build option.
- Ashley Furniture Industries: World's largest furniture manufacturer with broad residential assortment and global distribution. Comparable as a large-scale furniture incumbent but operates a mass-production model rather than custom cabinetry.
Emerging players
- Madeira Madeira: Brazilian online-first furniture and home goods marketplace/marketplace-enabled retailer. Comparable end-customer and product overlap but operates a digital-native marketplace rather than dealer-led custom manufacturing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Unicasa social profiles
Digital presenceUnicasa compliance and trust
Trust signalCompliance2 records
Unicasa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unicasa leadership team
Management profileNumber of profiles
Unicasa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unicasa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unicasa
What does Unicasa do?
Unicasa Móveis manufactures and sells custom modular furniture (móveis planejados) such as kitchens, closets, and living space solutions through three consumer sub-brands—Dell Anno (premium international), New (modern versatile), and Casa Brasileira (Brazilian identity)—and a dedicated corporate channel (Unicasa Corporate) for offices, hotels, and construction companies. Production runs on a fully automated, robotized just-in-time facility spanning more than 50,000 m² in Bento Gonçalves, Brazil, capable of producing over 180,000 furniture modules per month, with automotive-grade paint technology for lacquered finishes. The company distributes through exclusive brand stores, an authorized dealer network across Brazil, and more than 30 international showrooms in South America, Central America, Africa, and the Middle East.
Is Unicasa a public or private company?
Unicasa is a public company. It is classified as public and is currently operating.
When was Unicasa founded?
Unicasa was founded in 1985. It employs 251 to 500 people.
Where is Unicasa based?
Unicasa is headquartered in Bento Gonçalves, Brazil, in the Latin America region.
How does Unicasa make money?
Three revenue lines are on record. Custom Furniture Sales (B2C) is the primary driver. The others are corporate Furniture Solutions (B2B) and international Export.
Who are Unicasa's main competitors?
Direct peers on record are Florense, Battistella, Itatiaia, Ethan Allen and Todeschini. Tok&Stok is listed as a regional player. Broad incumbents are IKEA (Inter IKEA), La-Z-Boy and Ashley Furniture Industries. Madeira Madeira is listed as an emerging player.
Does Unicasa have an API?
No public API is recorded for Unicasa.
What industry is Unicasa in?
Unicasa's product category is Custom Furniture Manufacturing. Its primary akta.pro industry code is CRAIAAAD, Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage), with a secondary code of CRAOAFAA, Furniture (Residential & Commercial) Wholesale Distribution. Its NAICS code is 33712 and its SIC code is 5712.