De Loonwerker
De Loonwerker is a Dutch-Belgian B2B trade magazine and online news platform for agricultural contractors, operated by Prosu BV. It publishes 10 themed print editions per year plus a news website, newsletter, and industry events, monetized via subscriptions and equipment-brand advertising.
- Company typePrivate
- Founded-
- HeadquartersDronten, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What De Loonwerker does
De Loonwerker is a specialized B2B trade publication and online news platform serving the agricultural contracting (loonwerk) sector in the Netherlands and Belgium. It is operated by Prosu BV, a privately held Dutch media company headquartered in Dronten, Netherlands, with 9 employees. The core product is a professionally edited trade magazine (vakblad) published 10 times per year, with each edition built around a unique seasonal theme aligned to contractor field activities such as fertilization, silage, harvesting, and tillage. The magazine is distributed via direct mail subscription to contractors, and the platform extends this editorial franchise through a daily-updated news website (deloonewerker.nl), a weekly email newsletter, organic social media, and coverage of major industry events including Agritechnica, ATH, TKD, and the publication's own Trekker van het Jaar (Tractor of the Year) award.
The underlying technology is a conventional content management system hosting the news site, supporting subscription management for the print magazine and newsletter distribution. Editorial coverage spans the full contractor value chain: tractor brands (Case-IH, CLAAS, Deutz-Fahr, Fendt, John Deere, Kubota, Massey Ferguson, New Holland, Steyr, Valtra), mechanization suppliers (Amazone, Joskin, Kaweco, Krone, Kverneland/Vicon), and field activities from fertilization and mowing through harvesting and transport.
De Loonwerker monetizes through two principal streams: recurring subscription revenue (€66.50 half-year / €101.50 annual / €147.50 in combination with sister publication Melkveebedrijf) and advertising packages sold to agricultural machinery OEMs, importers, and dealers seeking access to the Dutch and Belgian contractor audience. The GTM is sales-led, with the print subscription base as the primary audience asset and brand-partner relationships with OEMs such as Vredo, Deutz-Fahr, Ahlmann/Mecalac, and Kverneland Group reinforcing advertising-side monetization. A separate Belgian edition (De Loonwerker België) extends the platform into the Belgian market via Agroshop.be.
De Loonwerker firmographics
Firmographics- Name
- De Loonwerker
- Legal name
- Prosu BV
- Website
- https://deloonwerker.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- De Loonwerker is a Dutch-Belgian B2B trade magazine and online news platform for agricultural contractors, operated by Prosu BV. It publishes 10 themed print editions per year plus a news website, newsletter, and industry events, monetized via subscriptions and equipment-brand advertising.
- Ownership category
- akta.pro rank
De Loonwerker industry classification
Industry- Product category
- Agricultural Trade Media
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
Where De Loonwerker is headquartered
LocationHeadquarters
- HQ city
- Dronten
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
De Loonwerker business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Magazine Subscriptions: Annual and half-year subscriptions for the professional agricultural magazine delivered 10 times per year with unique seasonal themes
- Advertising: Advertising packages for agricultural machinery brands, equipment manufacturers, and agricultural service providers to reach the contractor audience
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Half-year subscription covering 5 issues |
| Subscription | Annual | Annual subscription covering 10 issues |
| Subscription | Annual | Combined subscription with Melkveebedrijf magazine |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
De Loonwerker product offering
Product offeringCore offering
De Loonwerker publishes a Dutch-language professional trade magazine for the agricultural contracting (loonwerk) sector ten times per year, with each themed edition aligned to the seasonal work cycle. The company also operates a news website and email newsletters covering tractors, agricultural machinery, and contracting activities in the Netherlands and Belgium, supported by annual, half-year, and combined subscription products and B2B advertising packages for machinery brands.
Product overview
De Loonwerker is a leading Dutch/Belgian trade magazine and online news platform for the agricultural contracting (loonwerk) sector. The core product is the ten-times-per-year published magazine featuring unique seasonal themes, supported by a comprehensive news website covering tractors, agricultural machinery, fertilization, crop management, and contracting activities. The company offers subscription products including annual and half-year magazine subscriptions as well as a combination subscription with partner publication Melkveebedrijf. The platform covers major agricultural machinery brands including Case-IH, CLAAS, Deutz-Fahr, Fendt, John Deere, Kubota, Massey Ferguson, New Holland, Steyr, and Valtra tractors, as well as equipment from Amazone, Joskin, Kaweco, Krone, Kverneland, and Vredo.
Differentiator
Problem solved
Functional benefit
Brands
- De Loonwerker België: Belgian edition of the trade publication De Loonwerker, covering the loonwerk sector in Belgium.
Products and services
- De Loonwerker Vakblad (Trade Magazine)
Companies that use De Loonwerker
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
De Loonwerker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Loonwerker partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- VredominorBrand partner featured in footer section of the website, providing visibility to Vredo agricultural equipment products
- Deutz-FahrminorBrand partner section showcasing Deutz-Fahr tractors, SDF Benelux dealer network, and tractor news coverage
- AhlmannminorBrand partner for Ahlmann Mecalac machines, distributor for construction and agricultural equipment in the Netherlands
- Kverneland GroupminorBrand partner covering Kverneland and Vicon agricultural machinery including plows, seeders, spreaders, and mowers
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
De Loonwerker competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
De Loonwerker social profiles
Digital presenceDe Loonwerker compliance and trust
Trust signalCompliance1 record
De Loonwerker financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Loonwerker leadership team
Management profileNumber of profiles
De Loonwerker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Loonwerker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Loonwerker
What does De Loonwerker do?
De Loonwerker publishes a Dutch-language professional trade magazine for the agricultural contracting (loonwerk) sector ten times per year, with each themed edition aligned to the seasonal work cycle. The company also operates a news website and email newsletters covering tractors, agricultural machinery, and contracting activities in the Netherlands and Belgium, supported by annual, half-year, and combined subscription products and B2B advertising packages for machinery brands.
Is De Loonwerker a public or private company?
De Loonwerker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was De Loonwerker founded?
De Loonwerker was founded in -1. It employs 1 to 10 people.
Where is De Loonwerker based?
De Loonwerker is headquartered in Dronten, Netherlands, in the Europe region.
How does De Loonwerker make money?
Two revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising.
Does De Loonwerker have an API?
No public API is recorded for De Loonwerker.
What industry is De Loonwerker in?
De Loonwerker's product category is Agricultural Trade Media. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 513120 and its SIC code is 2721.