Del Sol Photography

What Del Sol Photography does

Del Sol Photography is a privately held boutique wedding photography studio founded in 2005 by Matt Adcock (USA) and Sol Tamargo (Mexico) and headquartered in Playa del Carmen, Riviera Maya, Mexico. The company specializes in destination wedding photography and is credited with pioneering underwater cenote wedding photography as well as creating the globally recognized 'Trash the Dress' and 'Adam & Eve' experience categories. Core services span full-service wedding coverage, proposal photography and coordination, vow renewals, cenote ceremonies with Mayan rituals, Trash the Dress sessions, family and portrait photography, and commercial work for resorts; it also sells custom flush-mount photo albums (6x6 to 12x12 inches, $219-$559).

The studio operates on Canon EOS mirrorless camera systems with proprietary underwater lighting and camera housing setups enabling underwater work even with non-swimmers. It sells directly to consumer couples via its website contact form, phone, and video consultations, and distributes through authorized photographer partnerships with Dreams, Secrets, Breathless, Zoetry, Grand Velas, Mahekal Beach Resort, and Akumal Bay — relationships that eliminate venue entrance fees for clients. The founder-owned business has no external funding, employs ~7 people, and operates a sister travel agency (Del Sol Travels) that bundles destination wedding logistics with photography bookings.

Wedding packages are quote-based and not publicly listed; revenue is undisclosed. The company has earned American Photo Magazine's Top 10 Wedding Photographers in the World designation (2009), a National Geographic Traveler cover feature for Sol Tamargo (2013), and HuffPost 'Wedding Trailblazers' recognition, alongside multiple ISPWP, WPJA, and Fearless Photographers industry awards between 2011 and 2015.

Name

Del Sol Photography

Legal name

Del Sol Photography

Website

https://delsolphotography.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Del Sol Photography is a boutique destination wedding photography studio in Playa del Carmen, Mexico, founded in 2005, specializing in underwater cenote wedding photography, Trash the Dress experiences, and full-service wedding coverage for couples traveling to the Riviera Maya.

Ownership category

akta.pro rank

Product category

Wedding Photography Services

NAICS

Commercial Photography (541922), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industries

Luxury All-Inclusive Resorts (THAGAKAC), Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Wedding photography services
• Destination wedding photography
• Underwater cenote photography
• Trash the dress sessions
• Portrait photography studios

Headquarters

HQ city

Playa del Carmen

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Wedding photography services: Full-service wedding photography for destination weddings in Mexico and international locations. Includes engagement sessions, wedding day coverage, and multiple photographers.
2. Trash the Dress experiences: Adventure photography experiences including underwater cenote sessions, beach trash the dress, and Adam & Eve couple sessions. Half-day minimum sessions.
3. Portrait sessions: Family, couple, engagement, maternity, boudoir, sunrise, and anniversary portrait photography throughout Riviera Maya region.
4. Proposal photography and coordination: Surprise proposal photography and full coordination including location planning, decorations, transportation, and custom ceremony design.
5. Custom wedding photo albums: Custom flush mount photo albums in multiple sizes (6x6 to 12x12 inches) with optional leather covers, presentation boxes, and clone album discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Del Sol Photography is a boutique destination wedding and portrait photography studio delivering full-service wedding coverage, Trash the Dress underwater experiences, proposal and vow renewal ceremonies, and portrait sessions across the Riviera Maya and select international locations. The studio combines photography with experience design, including Mayan shaman ceremonies and cenote-based setups, and offers custom flush-mount photo albums as a physical product add-on. Revenue is generated through personalized photography service packages, half-day adventure sessions, and unit-priced album production.

Product overview

Del Sol Photography operates as a boutique photography studio offering a portfolio of distinct photography services led by co-founders Matt Adcock and Sol Tamargo. The core offerings center on wedding photography, trash the dress underwater sessions, portrait photography, and proposal/vow renewal ceremonies, all primarily delivered in Mexico's Riviera Maya region. Additional products include commercial photography, custom wedding photo albums (with sizes from 6x6 to 12x12 inches and multiple cover options), specialized cenote wedding experiences with Mayan ceremonies, elopement packages, the signature Adam & Eve artistic underwater couple experience, healing art sessions, and Del Sol Photo Adventures combining photography with multi-day destination exploration. The company also offers proposal planning and coordination services as an add-on to photography packages.

Differentiator

Problem solved

Functional benefit

Brands

• Del Sol Travels: Sister travel agency specializing in destination weddings, honeymoons, and travel planning services.
• Del Sol Photo Adventures

Products and services

• Wedding Photography Full-service wedding photography covering ceremonies, receptions, and destination weddings in the Riviera Maya, Cancun, Tulum, Cozumel, and select international locations, delivered to couples planning destination weddings.
• Trash the Dress Photography Underwater and adventure photography experiences for brides and couples, including beach, cenote, and Adam & Eve couple sessions where wedding dresses are photographed in creative natural settings; sold as half-day minimum sessions.
• Portrait Photography Sessions Professional portrait sessions including family, couples, engagement, maternity, boudoir, underwater, mermaid, sunrise, and personal branding photography throughout the Riviera Maya, targeting families and individuals on vacation.
• Proposal Photography Marriage proposal photography experiences including surprise proposals, cenote proposals, beach proposals, boat proposals, sunset proposals, and full proposal planning and coordination services for couples seeking unique proposal experiences.
• Vow Renewal Ceremonies Vow renewal ceremony photography and planning services including beach, cenote, Mayan, family, and adventure vow renewals in Mexico with full coordination, offered to couples celebrating anniversaries.
• Commercial Photography Commercial photography services for businesses including product shoots, fashion photography, and brand content creation, targeting resorts, hospitality businesses and brands.
• Custom Wedding Photo Albums Custom flush-mount wedding album design and production service offering multiple sizes (6x6 to 12x12 inches) with 10-spread base configurations, optional leather covers, presentation boxes, and clone album discounts for wedding clients.
• Cenote Wedding Experiences Specialized underwater wedding photography and ceremonies held in cenotes (natural sinkholes), including Mayan ceremonies with shamans, floating candles, and spiritual blessings for couples seeking destination wedding experiences in Mexico.
• Elopement Packages Intimate elopement photography packages for couples seeking private, non-traditional wedding experiences, including micro weddings in cenotes and scenic locations across the Riviera Maya.
• Adam & Eve Trash the Dress Signature artistic underwater couple photography experience featuring conceptual fine art styling inspired by themes of intimacy and natural beauty, created by the co-founders and now an industry-recognized concept.
• Del Sol Photo Adventures Adventure photography experiences combined with travel and exploration, including multi-day excursions to unique destinations like waterfalls, pink lakes, and archaeological sites for individuals and couples.

Quantifiable outcome

• Voted Top 10 Wedding Photographers in the World by American Photo Magazine
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and major.

• Del Sol TravelscoreOthersSister company and USA-based full-service travel agency specializing in destination weddings, honeymoons, and special events. Complimentary services for Del Sol Photography clients. Helps with accommodation booking, travel planning, and resort recommendations.
• Dreams ResortscoreChannel Partner/ Reseller/ DistributorAuthorized photographers for Dreams Resorts properties with no entrance fees charged to clients.
• Secrets ResortscoreChannel Partner/ Reseller/ DistributorAuthorized photographers for Secrets Resorts with no entrance fees for Del Sol Photography clients.
• Grand VelasmajorChannel Partner/ Reseller/ DistributorAuthorized photography provider at Grand Velas resorts with no client fees.
• Mahekal Beach ResortmajorChannel Partner/ Reseller/ DistributorAuthorized photographers at Mahekal Beach Resort with no entrance fees.
• Akumal Bay Beach and Wellness ResortmajorChannel Partner/ Reseller/ DistributorAuthorized photography provider with no entrance fees for clients.
• Breathless ResortsmajorChannel Partner/ Reseller/ DistributorAuthorized photographers for Breathless Resorts properties.
• Zoetry ResortsmajorChannel Partner/ Reseller/ DistributorAuthorized photographers for Zoetry Resorts properties.

Scale indicators3 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Aaron Delesie Photographer: Luxury destination wedding photographer known for Mexico, Caribbean, and international weddings with a cinematic, light-driven aesthetic. Directly comparable to Del Sol's Riviera Maya destination wedding niche and premium pricing tier.
• Daniel Stabley Photography: Destination wedding photographer with strong Riviera Maya and Mexican Caribbean presence. Direct local competitor to Del Sol in the same Playa del Carmen / Tulum / Cancun corridor, serving the same resort-wedding clientele.
• Samm Blake Photography: Destination wedding and elopement photographer based in the US covering Mexico, Hawaii, and Europe. Closely comparable to Del Sol's adventure- and experience-led wedding photography style and travel-heavy service model.
• Belathée Photography: Editorial destination wedding and elopement photography studio with a focus on travel-inspired shoots across Europe, Mexico, and beyond. Comparable to Del Sol in premium positioning, destination focus, and magazine-style imagery.
• KT Merry Photography: Editorial-style luxury destination wedding photographer serving couples worldwide with a focus on travel-inspired settings. Closely comparable to Del Sol's premium, travel-driven positioning and high-end destination wedding clientele.
• Flytographer: Global marketplace connecting vacation and honeymoon travelers with professional photographers in 350+ destinations. Closely comparable to Del Sol's destination-travel photography model with similar target customer (traveling couples and families) and similar service mix (portraits, engagement, honeymoon shoots).
• Nirav Patel Photographer: Fine-art destination wedding photographer covering luxury weddings in Mexico, Asia, and beyond. Comparable to Del Sol's premium editorial aesthetic, destination-led model, and award-winning international brand.
• Jose Villa Photography: Internationally recognized fine-art destination wedding photographer working primarily in California, Mexico, and the Caribbean. Closely comparable to Del Sol's editorial, magazine-featured positioning and luxury destination wedding clientele.

Others

• The Knot Worldwide: Wedding marketplace and planning platform (also parent of WeddingWire) that aggregates vendor listings including wedding photographers. Comparable as an adjacent ecosystem participant that influences how couples discover and book photographers like Del Sol.

Emerging players

• Snappr: On-demand photography marketplace connecting clients with professional photographers across multiple categories including events and portraits. Comparable as an emerging platform-based competitor in professional photography services, though broader and not wedding-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/delsolphoto
• YouTubeyoutube.com/user/DelSolPhotography
• Facebookfacebook.com/DelSolPhoto
• LinkedInlinkedin.com/company/del-sol-photography
• Instagraminstagram.com/delsolphoto
• Pinterestpinterest.com.mx/delsolphoto

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Del Sol Photography