Delusional
Delusional is a founder-led Vancouver brand and marketing agency founded in 2021 that delivers branding, web design, marketing, and growth strategy services to small and medium-sized businesses across verticals including cannabis, music, retail, and wellness.
- Company typePrivate
- Founded-
- HeadquartersNot specified
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Delusional does
Delusional is a founder-led brand and marketing agency headquartered in Vancouver, British Columbia, founded in 2021 and operating as "delusional marketing company." The firm delivers branding, web design, marketing, and growth strategy services to small and medium-sized businesses across diverse verticals including cannabis, music/entertainment, retail, architecture, wellness, and fashion. The core service portfolio is organized around a structured 3-step methodology (Discover, Design, Deploy) and includes tiered branding packages (Foundation, Core Brand at $4,999+, Full Brand Ecosystem quote-based), tiered website packages on Shopify, Squarespace, and WordPress/WooCommerce (Essential at $2,999+, Professional at $5,999+, Custom quote-based), comprehensive marketing execution (SEO/SEM/PPC, social, email automation, copywriting), and growth strategy consulting covering fractional leadership and GTM planning.
The agency's technology stack is entirely third-party — Shopify, Squarespace, and WordPress/WooCommerce — with no proprietary platform, API, or AI/ML assets disclosed. Delivery is supported by a lean six-person team led by co-founders Will Alexander (Lead Strategist) and Chad Evans (Branding & Creative), with additional strategy, creative, project management, and revenue operations roles. Revenue mechanics blend one-time project fees (typically billed 50% upfront, 25% at concept approval, 25% on delivery) with monthly retainer engagements such as Imagine (monthly graphic design and animation for music clients) and Encore (monthly social, animation, and product photography for cannabis/wellness clients). The go-to-market is sales-led, founder-driven, and direct, with inbound via a Notion-based booking system, content marketing through a blog, and organic presence on Instagram and LinkedIn.
Delusional firmographics
Firmographics- Name
- Delusional
- Legal name
- delusional marketing company
- Website
- https://delusional.company
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Delusional is a founder-led Vancouver brand and marketing agency founded in 2021 that delivers branding, web design, marketing, and growth strategy services to small and medium-sized businesses across verticals including cannabis, music, retail, and wellness.
- Ownership category
- akta.pro rank
Delusional industry classification
Industry- Product category
- Brand and Marketing Agency Services
- NAICS
- Advertising Agencies (54181), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
Keywords
Where Delusional is headquartered
LocationHeadquarters
- HQ city
- Not specified
Offices1 record
Markets served
Delusional business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Branding Services: Brand strategy, identity, logo design, graphic design, illustration and animation services. Packages range from Foundation ($4,999) to Full Brand Ecosystem (contact for quote).
- Website Design & Development: Website build packages starting at $2,999 for Essential, $5,999 for Professional, and Custom quotes. Template-based and custom development services.
- Monthly Retainer Services (Imagine): Monthly graphic design, marketing materials, animation, social media content creation, photography services on retainer basis.
- Growth Strategy Services: Fractional leadership, GTM strategy, product positioning, strategic roadmapping, and operational optimization consulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Foundation - New/small brands needing clean professional identity |
| One time/ perpetual license | Multi-year contract | Core Brand - Growing brands needing clear story and recognizable visuals |
| One time/ perpetual license | Multi-year contract | Full Brand Ecosystem - Established/scaling brands needing full strategy |
| One time/ perpetual license | Multi-year contract | Essential Website Package |
| One time/ perpetual license | Multi-year contract | Professional Website Package |
| One time/ perpetual license | Multi-year contract | Custom Website Package |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Delusional product offering
Product offeringCore offering
Delusional is a brand and marketing agency that provides businesses with Branding, Marketing, Web Design, and Growth Strategy services. The agency delivers customized brand identity, marketing campaigns, website builds, and growth planning using platforms such as Shopify, Squarespace, and WordPress/WooCommerce.
Product overview
Delusional is a founder-led brand and marketing agency offering a comprehensive suite of professional services. The core offerings include three main service lines: Branding Services (brand strategy, identity, logo design, graphic design, illustration, animation, photography), Marketing Services (SEO, SEM, PPC, CRM/email automation, social media management, copywriting), and Web Design Services (website development on Shopify, Squarespace, WordPress platforms across Essential, Professional, and Custom tiers). Growth Strategy Services provide fractional leadership and strategic consulting. The company operates on a retainer model with named offerings like Imagine and Encore, alongside project-based engagements for client work including Cooper Rankin Architecture, CTRL-ZIT, Eunoia Europa, and Lip Service.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding
- Marketing
- Web Design
- Growth Strategy
Companies that use Delusional
Customer profileNamed customers17 records
Segments2 records
Ideal customer profiles1 record
Delusional technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Delusional partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Caney StudiominorIllustration & Animation partner providing specialized creative services for client projects. Partnered through Instagram collaboration.
- Wild Digitalminor3D Animation & Motion Graphics partner providing specialized visual effects and animation services through Behance portfolio collaboration.
- SoundwiseminorAudio Branding and Production partner specializing in sonic branding and audio production services for client brand development.
- ShopifycoreOfficial Shopify Partner platform used for e-commerce website development. Platform fees typically $20-40/month for merchants.
- SquarespacecoreWebsite platform partner used for website design and development projects. Platform fees typically $20-40/month.
- WordPress/WooCommercecoreOpen-source website platform partner used for custom website development. Hosting costs $20-100+ per month depending on provider.
Scale indicators2 records
Recent moves5 records
Expansion highlights6 records
Delusional competitors and assessment
Company assessmentDirect peers
- Penji: On-demand graphic and web design subscription platform serving SMBs and agencies. Overlaps with Delusional on logo, brand, and web design delivered via subscription/recurring engagement.
- ManyPixels: Subscription-based graphic design service for SMBs and agencies, offering unlimited design requests on a monthly retainer. Directly mirrors Delusional's productized retainer creative model.
- Ramotion: Branding and product design agency delivering identity systems, web design, and digital marketing to growth-stage companies. Overlaps with Delusional on full-funnel brand and digital execution.
- Column Five: Creative agency specializing in branded content, design, and marketing for SMB and mid-market clients. Comparable brand-and-content agency profile and client tier.
- Clay: Brand identity, web design, and digital product agency serving startups and SMBs. Closely matches Delusional's brand strategy + web design bundle for growth-stage clients.
- DesignPickle: Subscription graphic design service for SMBs, providing ongoing creative output via monthly retainers. Comparable productized service model and SMB target customer to Delusional's Imagine/Encore retainers.
- Superside: Subscription-based creative and design service delivering branding, graphic design, motion, and web design to SMB and mid-market clients globally. Directly comparable go-to-market and service model to Delusional's retainer offerings.
- Ueno: Brand and design studio offering strategy, identity, and digital product work to tech-forward clients. Similar positioning as a small, founder-led creative shop delivering brand-to-digital engagements.
- Huemor: Web design and branding agency focused on B2B and SMB clients, combining brand strategy with website builds. Comparable service mix and SMB target segment to Delusional.
Broad incumbents
- Lounge Lizard: Established digital marketing and web design agency offering branding, web, and growth services. Broader portfolio and longer history than Delusional, but overlapping SMB/enterprise service menu.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Delusional social profiles
Digital presenceDelusional financial estimates
Financial estimateRevenue estimate
Valuation estimate
Delusional leadership team
Management profileNumber of profiles
Profiles2 records
Delusional funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Delusional M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Delusional
What does Delusional do?
Delusional is a brand and marketing agency that provides businesses with Branding, Marketing, Web Design, and Growth Strategy services. The agency delivers customized brand identity, marketing campaigns, website builds, and growth planning using platforms such as Shopify, Squarespace, and WordPress/WooCommerce.
Is Delusional a public or private company?
Delusional is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Delusional founded?
Delusional was founded in -1. It employs 1 to 10 people.
Where is Delusional based?
Delusional is headquartered in Not specified.
How does Delusional make money?
Four revenue lines are on record. Branding Services are the primary driver. The others are website Design & Development, monthly Retainer Services (Imagine) and growth Strategy Services.
Who are Delusional's main competitors?
Direct peers on record are Penji, ManyPixels, Ramotion, Column Five, Clay, DesignPickle, Superside, Ueno and Huemor. Lounge Lizard is listed as a broad incumbent.
Does Delusional have an API?
No public API is recorded for Delusional.
What industry is Delusional in?
Delusional's product category is Brand and Marketing Agency Services. Its primary akta.pro industry code is MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage). Its NAICS code is 54181 and its SIC code is 7311.