Deluxe France

What Deluxe France does

Deluxe France (legal entity SARL IN SUD) is a privately-held French Destination Management Company founded in 2003 by Moatez Khalek, Marco Angelino, and Julien Pieve, all graduates of an MBA program in Tourism Business at Aix-en-Provence. The company operates a strict B2B-only model, serving travel advisors and tourism professionals rather than accepting direct bookings from individuals, and generates revenue from professional services fees for destination management, luxury ground transportation, and commission on partner accommodation bookings. Its core asset is an owned fleet of Mercedes luxury vehicles supported by directly employed drivers, driver-guides, and tour guides organized by French region, supplemented by licensed museum guides and in-house VIP Meet & Greet capability at eight major French and Swiss airports.

The company distributes exclusively through three core channel partnerships: preferred supplier status with the Virtuoso and Internova luxury travel consortia, and an 18-year exclusive representation arrangement with Lush Experiences, which also operates the company's US office in Bloomfield, New Jersey. Service coverage spans all major French regions — Paris, Provence, French Riviera, Normandy, Bordeaux, Loire Valley, Champagne, and Burgundy — with a modular product catalog that includes regional private tours, food and wine experiences, boat and yacht cruises, fashion tours, luxury hotel and villa bookings, train station VIP services, and bespoke tailor-made itineraries. Pricing is pay-as-you-go with no minimum spend, transparent itemized quotes, and commission processed through WPS/Onyx after the client's last service.

The operating model is bootstrapped and founder-led with no disclosed external funding, no parent company, and no public listing. The technology stack is limited to a marketing website (with Google Maps, Google Analytics, and YouTube integrations) and the WPS/Onyx commission platform; there is no API, no mobile app, and no documented AI/ML capability. Recent strategic emphasis has been on deepening the B2B advisor channel through sustained participation in the DUCO France trade show, long-tenured preferred supplier renewals, and incremental product-line additions (Events Management, expanded fashion and wine verticals) rather than geographic expansion or technology transformation.

Name

Deluxe France

Legal name

SARL IN SUD

Website

https://deluxefrance.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Deluxe France is a privately-held B2B-only Destination Management Company founded in 2003, providing luxury private tours, chauffeured transportation, and accommodation bookings across France exclusively to travel advisors and tourism professionals via Virtuoso, Internova, and Lush Experiences.

Ownership category

akta.pro rank

Product category

Destination Management Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation (487), Limousine Service (485320)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA)

akta.pro secondary industries

Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access) (THAHANAE), Luxury & VIP Destination Services (Concierge/Chauffeur) (THAKAEAG), Luxury Self-Drive Touring Packages (THADAMAI), Group Accommodation Sourcing & Contracting (Room Blocks, Allotments) (THAHADAD)

Keywords

• Destination management services
• Luxury travel services
• Private guided tours
• Chauffeur transportation
• Tailor-made itineraries

Headquarters

HQ city

Salon-de-Provence

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Destination Management Services: Custom private tours and experiences across France including sightseeing tours, museum tours, food & wine experiences, boat cruises, fashion tours, and tailor-made itineraries. Revenue generated through service fees for tour planning, coordination, and execution.
2. Luxury Transportation Services: Chauffeur services with Mercedes fleet for airport transfers, private transfers, and point-to-point transportation. Revenue from transportation fees per service.
3. Accommodation Bookings: Hotel and villa booking services including luxury properties like Villa Gallici, Château La Messardière, Royal Champagne, La Bastide de Gordes, and La Chenevière. Commission-based revenue from partner accommodations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Deluxe France is a B2B-only Destination Management Company (DMC) that designs and delivers luxury private tours, chauffeur-driven transportation, VIP airport and train station meet-and-greet services, food and wine experiences, museum and walking tours, boat and yacht cruises, fashion tours, and luxury accommodation bookings across all major regions of France. The company serves exclusively travel advisors and tourism professionals, leveraging its own Mercedes fleet and directly employed guides to deliver tailor-made itineraries without any minimum spend requirement.

Product overview

Deluxe France is a premier Destination Management Company (DMC) specializing in luxury travel experiences across France, operating exclusively as a B2B partner for travel advisors. The company offers a unified portfolio of private tour products organized by French region (Paris, Provence, French Riviera, Normandy, Bordeaux, Loire Valley, Champagne, Burgundy), complemented by specialized service modules including VIP transportation with their own Mercedes fleet, museum and walking tours with licensed guides, food and wine experiences, boat and yacht cruises, fashion tours, luxury hotel bookings, train station meet-and-greet services, and bespoke tailor-made experiences. The core offering centers on private chauffeur-driven tours with expert local guides, supplemented by accommodation booking, restaurant reservations, and 24/7 on-ground assistance. The company was founded in 2003 and maintains offices in Provence, Paris, and a US representation through Lush Experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Transportation & Airport Services VIP airport meet-and-greet services at Paris CDG, Orly, and other major French airports, plus private chauffeur-driven Mercedes fleet (sedans, minivans, minibuses) with bilingual drivers for transfers throughout major French cities. Designed for travel advisors booking for luxury travelers arriving in France.
• Paris Tours & Experiences Private guided tours of Paris including Highlights Tours, Eiffel Tower experiences, Louvre Museum tours, Versailles excursions, vintage sidecar tours, 2CV tours, tuktuk experiences, and Mini Moke tours. Sold to travel advisors for their clients visiting Paris.
• Provence Tours & Experiences Private tours covering Aix-en-Provence, Marseille, Cassis, Luberon villages, Alpilles, Avignon, Châteauneuf du Pape, Camargue, and Arles including wine tastings, cooking classes, and boat trips. Offered to travel advisors for clients visiting southern France.
• French Riviera Tours & Experiences Private tours covering Nice, Cannes, Monaco, Èze, Saint-Paul-de-Vence, Saint Tropez, Antibes, and Grasse including wine tours, painter museum tours, vintage car experiences, and sunset cruises. Offered to travel advisors for clients visiting the Côte d'Azur.
• Normandy Tours & Experiences Private tours covering D-Day landing beaches, Mont Saint-Michel, Honfleur, Deauville, Bayeux, Étretat cliffs, Brittany, and Rouen including sidecar tours and jeep adventures. Offered to travel advisors for clients visiting northern France.
• Bordeaux Wine Tours & Experiences Private wine tours covering Saint-Émilion, Médoc, Sauternes, Pessac-Léognan, Cognac, Arcachon (oyster tasting), and Dordogne/Lascaux Cave, plus cooking classes, vintage sidecar tours, and guided walking tours. Offered to travel advisors for clients visiting southwestern France.
• Loire Valley Tours & Experiences Private castle tours covering Chambord, Chenonceau, Cheverny, Blois, Amboise, plus wine tastings, garden tours, cycling experiences, cooking classes, and market visits. Offered to travel advisors for clients visiting the Loire Valley.
• Champagne Tours & Experiences Private Champagne region tours covering Reims, Épernay, vineyard routes, UNESCO-listed cellars, including tastings at Veuve Clicquot, Taittinger, Ruinart, plus WWI American battlefields tours, sabrage experiences, and cooking classes. Offered to travel advisors for clients visiting the Champagne region.
• Burgundy Wine Tours & Experiences Private wine tours covering Côte de Nuits, Côte de Beaune, Route des Grands Crus, including hot air balloon experiences, vintage 2CV tours, cycling through vineyards, and Lyon gastronomic experiences. Offered to travel advisors for clients visiting Burgundy and Lyon.
• Museum & Walking Tours Licensed guide-led walking tours and museum visits across French cities including Eiffel Tower, Louvre, Versailles, Le Marais, Montmartre, plus regional tours in Aix-en-Provence, Arles, Marseille, Avignon, Reims, Lyon, and Loire Valley castles. Sold to travel advisors as add-on or standalone experiences.
• Food & Wine Experiences Curated wine and food experiences including market tours, cooking classes, pastry workshops, cheese tastings, truffle hunting, and gastronomic tours across Paris, Provence, French Riviera, Bordeaux, Burgundy, Lyon, and Champagne regions. Sold to travel advisors as add-on or standalone experiences.
• Boat & River Cruise Experiences Boat, cruise, and yacht services including luxury dinner cruises on the Seine in Paris, yacht tours on the French Riviera, sunset cruises in Saint Tropez, Cassis calanques boat tours, and Arcachon oyster tasting boat tours. Sold to travel advisors as add-on or standalone experiences.
• Fashion Tours Bespoke shopping and fashion experiences including private vintage tours, Coco Chanel fashion tour, Christian Dior private tour, luxury houses fashion tour, La Samaritaine shopping experience, and VIP personal shopper services. Sold to travel advisors for fashion-focused clients.
• Hotels, Villas & Apartments Luxury accommodation booking services featuring partner properties including Villa Gallici (Aix-en-Provence), Château La Messardière (Saint Tropez), Royal Champagne Hotel & Spa, La Bastide de Gordes, and La Chenevière (Normandy). Sold to travel advisors with commission handling through WPS/Onyx.
• VIP Meet & Greet Train Station Premium train station assistance service featuring porters for luggage handling, driver coordination, and formalities assistance at Parisian train stations including Gare du Nord, with lounge access for eligible passengers. Sold to travel advisors as a premium add-on service.
• Exclusive Tailor-Made Experiences Custom-designed private tours and experiences tailored to specific client interests, including unique transportation options (vintage sidecar, 2CV, tuktuk, Mini Moke, horse carriage) and bespoke itineraries across all French regions. Sold to travel advisors for high-end bespoke client requests.
• Events Management Destination management services for events in France, handling logistics, transportation, venue coordination, and on-ground operations for corporate events, weddings, and special occasions. Sold to travel advisors and event planners.

Quantifiable outcome

• No minimum spend requirement
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• VirtuosocoreChannel Partner/ Reseller/ DistributorLeading luxury travel consortium. Deluxe France is part of preferred suppliers, allowing Virtuoso travel advisors to access Deluxe France's DMC services across France.
• InternovacoreChannel Partner/ Reseller/ DistributorLuxury travel network. Deluxe France serves as preferred partner, providing destination management services to Internova member agencies and their clients.
• Lush ExperiencescoreChannel Partner/ Reseller/ Distributor18-year collaboration making Lush Experiences the US representative for Deluxe France. Instrumental in cultivating strong B2B relationships with travel agents across North America. Also represents Deluxe France's US office in Bloomfield, NJ.
• DUCO FranceminorGTM or Marketing PartnerTrade show where Deluxe France actively engages with the industry, building relationships with travel professionals.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/deluxe-france

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deluxe France