Lush Experiences

What Lush Experiences does

Lush Experiences is a private hospitality sales and marketing representation company founded in 2013 and headquartered in New Jersey. The firm operates as a B2B intermediary between luxury hotels, destination management companies (DMCs), and North American luxury travel advisors who book affluent client travel. Revenue is generated on a commission basis (transaction fees) tied to bookings routed through the company's represented partner portfolio, with pricing not publicly disclosed.

The company's core offering is the Lush Collection, a curated portfolio of luxury hotel partners across Asia (Armani Hotel Dubai, Milaidhoo Maldives, Raya Heritage, Rayavadee, Fullerton Hotel and Fullerton Bay Hotel Singapore), the Caribbean (Eden Roc Cap Cana), and Europe (Hotel Royal Evian, Grand Hôtel du Palais Royal, Hotel Grand Powers, Hôtel Prince de Conti). Beyond hotel representation, Lush Experiences operates Lush Destination Services, a network of DMC partnerships including ICS Travel Group (Asia), Deluxe France, Exclusively Britain, and Privilege Italia, providing ground services and concierge logistics. Supplementary offerings include luxury shopping partnerships (El Corte Inglés), commissionable photography (Pix Around), educational webinars (Lush Learning), and content (Lush Chronicles). The firm also operates the WanderLuxe Destinations luxury travel advisory sub-brand, launched in 2019 when co-owner Tara D'Agostino acquired and rebranded Wegner Associates.

The go-to-market is a sales-led, enterprise field sales model organized geographically, with dedicated representatives covering Eastern Canada, the Northeast, Southern States, Texas, and South Central regions. Engagement with travel advisors occurs through familiarization trips (FAMs), webinars, roadshows, consortia program management, and a VIP client services tool ("Enhance Your Client's Stay"). The company is co-owned by Brad Beaty (CFO), Giuseppe Di Palma (CAO), and Tara D'Agostino, with leadership drawing on prior experience at Four Seasons, Orient-Express/Belmond, Rosewood, Raffles, and Concord. Technology is not central; the business is fundamentally a relationship-driven representation platform rather than a tech-enabled marketplace.

Name

Lush Experiences

Legal name

Lush Experiences

Website

https://lushexperiences.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Lush Experiences is a private luxury hospitality sales and marketing representation firm that connects a curated portfolio of upscale hotels and destination management companies across Asia, the Caribbean, and Europe with North American luxury travel advisors, earning commissions on resulting bookings.

Ownership category

akta.pro rank

Product category

Luxury Hospitality Sales Representation

NAICS

Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industries

Luxury Villas & Residences Resorts (THAGACAM), Boutique Resorts (Small-Scale Resorts) (THAGADAJ), Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)

Keywords

• Luxury hotel representation
• Hospitality sales marketing
• Travel advisor relations
• Destination management services
• Affluent travel distribution

Headquarters

HQ city

Bloomfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Representation Services: Lush Experiences generates revenue by representing luxury hotels and destination management companies to North American travel advisors. The company earns commissions on bookings made through their represented partners.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Lush Experiences provides North American sales and marketing representation for a curated portfolio of luxury hotels, resorts, and destination management companies across Asia, the Caribbean, and Europe. The company connects these properties with luxury travel advisors through field sales, familiarization trips, educational webinars, and marketing programs, and earns commissions on bookings generated through its advisor network.

Product overview

Lush Experiences operates as a luxury travel representation company offering a unified platform combining hotel representation (Lush Collection), destination management services (Lush Destination Services), and supplementary services. The Lush Collection comprises their core portfolio of luxury hotel partners across Asia, Caribbean, and Europe. WanderLuxe Destinations serves as their luxury travel advisory sub-brand. The company also provides educational content through Lush Chronicles and Lush Learning Webinars, photography services via Pix Around, luxury shopping experiences through El Corte Inglés, and a VIP client services tool called 'Enhance Your Client's Stay' for personalized guest amenities.

Differentiator

Problem solved

Functional benefit

Products and services

• Lush Collection A curated portfolio of luxury hotels and resorts represented by Lush Experiences for the North American travel advisor market, spanning Asia, Caribbean, and Europe. It provides advisors with a vetted set of luxury properties to offer affluent clients.
• WanderLuxe Destinations A luxury travel advisor platform and sub-brand offering curated luxury travel experiences and advisory services to North American travel advisors and their affluent clients.
• Lush Destination Services A network of destination management companies and concierge services offering ground services, customized itineraries, and local expertise across Asia and Europe. Targeted at travel advisors booking luxury travel experiences.
• Luxury Shopping (El Corte Inglés) Private shopping experiences and concierge services, including partnerships with El Corte Inglés department stores across Spain and Portugal, offering personal shopper services, tax refunds, and luxury retail experiences for affluent travelers.
• Pix Around Boutique photography and video services connecting travelers with professional photographers worldwide for capturing travel moments including proposals, honeymoons, small weddings, and family holidays. Commissionable to travel advisors at 10-15%.
• Lush Learning Webinars Educational webinars and virtual learning events for travel advisors featuring partner hotels and destinations, designed to help advisors sell luxury travel experiences from a first-hand perspective.
• Enhance Your Client's Stay A VIP client services form enabling travel advisors to submit guest preferences and special requests for clients booking with Lush Collection properties, providing personalized amenities and concierge services.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Armani Hotel DubaicoreStrategic or Co-development PartnerLuxury hotel in Burj Khalifa representing Armani brand hospitality, featuring 160 guestrooms, 7 restaurants, and 12,000 sq.ft. Armani/Spa. Lush Experiences provides North American sales and marketing representation.
• Milaidhoo MaldivescoreStrategic or Co-development PartnerBoutique luxury resort in Baa Atoll UNESCO Biosphere Reserve with 50 villas. Lush Experiences represents this property in North America, providing sales support and familiarization opportunities.
• Raya Heritage Chiang MaicoreStrategic or Co-development PartnerContemporary Thai design river sanctuary on banks of Ping River with 38 suites. Lush Experiences provides North American representation for this boutique property.
• Rayavadee KrabicoreStrategic or Co-development PartnerAward-winning resort on Phranang Peninsula featuring 94 pavilions and 7 villas. Lush Experiences represents this Thailand property in North America.
• The Fullerton Hotel SingaporecoreStrategic or Co-development Partner400-room heritage hotel in 1928 neoclassical landmark, Singapore's 71st National Monument. Lush Experiences provides North American sales representation.
• The Fullerton Bay Hotel SingaporecoreStrategic or Co-development PartnerWaterfront hotel with 100 rooms on Marina Bay featuring Clifford Pier heritage venue. Lush Experiences represents this boutique property in North America.
• ICS Travel GroupcoreStrategic or Co-development PartnerLeading destination management company founded in 1994 with operations across Asia including Vietnam, Cambodia, Laos, Myanmar, Japan, China, India, Philippines. Lush Experiences includes ICS in their destination services portfolio for Asia travel.
• Deluxe FrancecoreStrategic or Co-development PartnerPremier destination management company specializing in bespoke luxury travel experiences in France. Founded in 2003 with own fleet of luxury vehicles and directly employed drivers. Lush Experiences includes Deluxe France in their destination services offering.
• Exclusively BritaincoreStrategic or Co-development PartnerBoutique tour, concierge, destination management and luxury transportation company based in London covering England, Scotland, and Wales. Lush Experiences includes Exclusively Britain in their destination services for UK travel.
• Privilege ItaliacoreStrategic or Co-development PartnerDMC specialized in concierge services for Italian destinations. Third-generation family business founded in 1950s on Capri. Lush Experiences includes Privilege Italia in their destination services offering for Italy.
• Eden Roc Cap CanacoreStrategic or Co-development PartnerFive-star Relais & Chateaux resort in Dominican Republic's Cap Cana community. Features 32 boutique suites, 2 villas, and Beach Club. Lush Experiences provides North American representation.
• Hotel Royal - Evian ResortcoreStrategic or Co-development Partner5-star Palace hotel on Lake Geneva with 150 rooms including 32 suites. Home to Michelin-starred Les Fresques restaurant. Lush Experiences represents this property in North America.
• Grand Hôtel du Palais RoyalcoreStrategic or Co-development PartnerParisian hotel near Louvre with 59 rooms including 13 suites. Features rooftop suite with Eiffel Tower views and Holidermie Spa. Lush Experiences provides North American representation.
• Hotel Grand PowerscoreStrategic or Co-development PartnerHistoric Parisian hotel in Golden Triangle since 1920, featuring 50 rooms and suites. Home to Eiffel Tower Suite and Cafe 52. Lush Experiences represents this property in North America.
• Hôtel Prince de ConticoreStrategic or Co-development Partner17th-century hotel in Saint-Germain-des-Prés district with 23 rooms and suites. Features art collection spanning 17th century to contemporary. Lush Experiences provides North American representation.
• El Corte InglésminorStrategic or Co-development PartnerEurope's largest department store chain with 75+ stores across Spain and Portugal. Features luxury shopping experiences and personal shopper services. Lush Experiences includes this as a luxury shopping partner.
• Pix AroundminorStrategic or Co-development PartnerBoutique photography company connecting travelers with professional photographers worldwide. Offers commissionable packages for travel advisors. Lush Experiences includes Pix Around in their travel services portfolio.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Virtuoso: Global luxury travel advisor network and consortium that connects advisors with luxury suppliers; functions as a broader incumbent channel that Lush's hotel partners must work alongside for bookings.
• Ovation Travel Group: Established corporate and luxury leisure travel management company with a sizable advisor network; represents a broader incumbent that captures luxury bookings Lush's portfolio depends on.
• Preferred Hotels & Resorts: Larger global collection of independent luxury hotels with its own in-house sales representation infrastructure; competes for the same independent luxury hotel partnerships and advisor mind-share at greater scale.
• MMGY Global: Large integrated travel and hospitality marketing firm with travel trade, PR, and digital capabilities serving hotels, DMOs, and travel brands; broader incumbent competing for hotel marketing and representation mandates.
• Abercrombie & Kent: Global luxury tour operator and DMC with proprietary itinerary capability overlapping with Lush's DMC partner network; competes for the same affluent travelers via a more vertically integrated model.

Direct peers

• Lisa Holme Luxury Travel Marketing: Boutique luxury hotel sales representation firm serving North American travel advisors with a portfolio of independently owned luxury properties; mirrors Lush's boutique positioning and channel approach.
• The Bradford Group: Established luxury hotel sales and marketing representation firm in North America with a comparable boutique-luxury portfolio and advisor-focused sales motion; operates as a direct competitor to Lush Experiences in the same channel.
• Hart Merrell Schultz: Luxury hotel representation and travel marketing agency focused on North American travel advisors with a similar FAM, webinar, and roadshow engagement model; competes for the same hotel partners and advisor relationships.
• McCabe Bremer Smith: Travel and hospitality public relations and representation firm working with luxury hotels and destinations to reach travel trade and consumer audiences; overlaps with Lush on trade-focused representation work.

Others

• Belmond: Luxury hotel group (LVMH) with strong North American representation needs and historic relationships with Lush's co-founders; relevant as both a potential partner and a comparable brand-side entity whose representation Lush competes to provide.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpSPRMl-_5XvqhNLM65CfUw
• Facebookfacebook.com/LushExperiences
• LinkedInlinkedin.com/company/lushexperiences
• Instagraminstagram.com/lushexperiences
• Xx.com/LushExperiences

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lush Experiences