DEMAD SA
DEMAD SA is a Madagascar-based B2B apparel manufacturer under Groupe Decant, producing premium children's clothing (Demad, since 1991) and women's ready-to-wear (Arawak, since 2001) for European and global fashion brands, with 600 employees, 120,000 pieces/month capacity, and specialized artisanal finishing techniques.
- Company typePrivate
- Founded1991
- HeadquartersDainville, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DEMAD SA does
DEMAD SA is a Madagascar-based textile and apparel manufacturer, wholly owned by the French family conglomerate Groupe Decant. Operating since 1991 under the Demad sub-brand for premium children's clothing and since 2001 under the Arawak sub-brand for women's ready-to-wear, the company runs a single integrated production platform in Antananarivo with approximately 600 employees, including 350 multipurpose sewing machine operators coordinated by French, Tunisian, and Malagasy management. Production capacity is 120,000 pieces per month, supported by 930 industrial machines and 90 specialized machines for embroidery, smocks, lace, macramé, serigraphy, braiding, and beadwork.
The company's core offering is B2B contract manufacturing for premium apparel brands. Services include custom material sourcing (linen, organic cotton under GOTS, Tencel/Lyocell, silk, viscose), an in-house Style Bureau with prototyping, and a Technical Study Bureau equipped with Lectra, Gescom, Stockman, and Cléo CAD software. Orders carry a minimum of 600 pieces per model and pricing is quote-based; clients are European and global fashion brands rather than end consumers. Quality is controlled under the NFX50-013 standard at AQL 1.5, with third-party audits by SGS, Intertek, Bureau Veritas, ICS, and BSCI, and material certifications including GOTS, European Flax, and OEKO-TEX.
DEMAD's revenue model is one-time contract manufacturing under multi-year B2B relationships with premium apparel buyers in Europe and selected international markets. Commercial go-to-market is enterprise field sales, with a small dedicated commercial team in Madagascar and France (CEO Vincent Lubineau, France Commercial Manager Didier Taillebois, Commercial and Purchasing Director Léa Raharisoa). ESG positioning is a stated differentiator: 80% of electricity is generated on-site via solar, a 100-hectare reforestation concession was acquired in 2021 with Madagascar National Parks, and material inputs include GOTS-certified organic cotton and European Flax-certified linen, supporting the company's premium, eco-responsible value proposition.
DEMAD SA firmographics
Firmographics- Name
- DEMAD SA
- Legal name
- Demad
- Website
- https://demad.mg
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DEMAD SA is a Madagascar-based B2B apparel manufacturer under Groupe Decant, producing premium children's clothing (Demad, since 1991) and women's ready-to-wear (Arawak, since 2001) for European and global fashion brands, with 600 employees, 120,000 pieces/month capacity, and specialized artisanal finishing techniques.
- Ownership category
- akta.pro rank
DEMAD SA industry classification
Industry- Product category
- Apparel Contract Manufacturing
- NAICS
- Cut and Sew Apparel Contractors (315210), Cut and Sew Apparel Manufacturing (3152)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Contract / Private Label Cut & Sew Manufacturing (OEM/ODM) (IMAOAEAM)
Keywords
Where DEMAD SA is headquartered
LocationHeadquarters
- HQ city
- Dainville
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
DEMAD SA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Apparel Manufacturing Services: B2B contract manufacturing of premium children's clothing. Produces garments for boys, girls, and babies including shirts, pants, shorts, jackets, dresses, skirts, combinations, dungarees, sleep sacks, bodysuits, and accessories (hats, headbands). Revenue generated through one-time production contracts based on client specifications with minimum order quantities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Minimum order of 600 pieces per model |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
DEMAD SA product offering
Product offeringCore offering
DEMAD SA provides B2B contract manufacturing services for premium children's clothing (Demad brand, since 1991) and women's ready-to-wear (Arawak brand, since 2001), producing shirts, pants, dresses, bodysuits, jackets, accessories and similar garments for international fashion brands. Manufacturing is carried out in Madagascar with a 600-person workforce and capabilities spanning custom material sourcing, in-house design and prototyping, and specialized artisanal finishing such as embroidery, smocks, lace, macramé, serigraphy, and beadwork, with a MOQ of 600 pieces per model and combined capacity of 120,000 pieces per month.
Product overview
DEMAD SA operates as a textile manufacturing company under Groupe Decant, comprising two distinct sub-brands: Demad (children's clothing, since 1991) and Arawak (women's clothing, since 2001). Both brands share production facilities in Madagascar with a combined workforce of 600 people and 350 versatile machinists. The company offers integrated services including custom material sourcing, in-house style studio with prototyping capabilities, and value-added manufacturing techniques such as embroidery, smocking, lacework, and macramé. The product portfolio encompasses garments for children (shirts, pants, dresses, bodysuits, accessories) and women (blouses, dresses, skirts, pants, jackets), with materials sourced from Madagascar, China, Mauritius, France, and Italy.
Differentiator
Problem solved
Functional benefit
Brands
- Arawak: Women's ready-to-wear clothing brand specializing in feminine products including blouses, dresses, skirts, pants, and jackets, featuring expertise in embroidery, smocking, lace, ladder stitching, macramé, screen printing, braiding, crochet, and beadwork.
- Demad
- Groupe Decant
Products and services
- Demad - Premium Children's Apparel Contract Manufacturing B2B contract manufacturing of premium children's clothing for boys, girls, and babies, including shirts, pants, shorts, jackets, dresses, skirts, jumpsuits, overalls, sleeping bags, bodysuits, and accessories (hats, headbands). Produced in Madagascar with 350 multipurpose machinists and MOQ of 600 pieces per model. Operational since 1991.
- Arawak - Women's Ready-to-Wear Contract Manufacturing B2B contract manufacturing of women's ready-to-wear clothing including blouses, dresses, skirts, pants, and jackets, with specialized value-added finishing such as embroidery, smocking, lace, ladder stitching, macramé, screen printing, braiding, crochet, and beadwork. Operational since 2001, sharing the Madagascar production platform with Demad.
Companies that use DEMAD SA
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
DEMAD SA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
DEMAD SA partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Tree for LifecorePartnership for reforestation activities. In 2021, acquired 100-hectare concession from Madagascar National Parks and Ministry of Environment, planting 10-20 hectares of trees annually.
- Les Enfants du SoleilminorCharitable association supporting children without family connections and living on the streets for reintegration into society. Company provides financial support and assists women in learning industrial sewing skills by providing machines and raw materials.
- Les Orchidées BlanchesminorAssociation of friends and parents of children with disabilities in Madagascar. Supported since 2004, recognized as a reference in mental disability in Madagascar.
- Madagascar National ParkscoreGovernment partner for reforestation concession. In 2021, acquired 100-hectare concession for carbon emission compensation through annual tree planting.
- Ministry of Environment (Madagascar)coreGovernment partner for reforestation concession. In 2021, acquired 100-hectare concession for carbon emission compensation through annual tree planting.
Scale indicators4 records
Recent moves12 records
Expansion highlights5 records
DEMAD SA competitors and assessment
Company assessmentBroad incumbents
- Hirdaramani Industries: Sri Lankan apparel manufacturer operating across South Asia and East Africa producing woven and knit garments for global brands. Comparable to DEMAD in B2B contract manufacturing, with a larger scale and broader geographic footprint.
- Epic Group: Multinational apparel manufacturer with operations in Hong Kong, China, Kenya, Vietnam, and Ethiopia producing knit and woven garments for global brands. Comparable to DEMAD's emerging-market production model with European/Asian brand customers.
- Beximco: Bangladesh-based textile and apparel conglomerate with operations in yarn, fabric, and garment manufacturing. Comparable to DEMAD as a vertically integrated apparel manufacturer serving major global brands, though at significantly larger scale.
- Naveena Exports: Pakistan-based vertically integrated apparel manufacturer producing denim, knit, and woven garments for European and US brands. Comparable to DEMAD in B2B contract manufacturing with sustainability credentials (BCSI, OEKO-TEX) and emerging market production.
- MAS Holdings: Sri Lanka-based apparel conglomerate, one of the world's largest apparel tech manufacturers serving intimates, activewear, and children's wear. A scaled-up reference point for DEMAD's contract manufacturing model, with much broader geographic and product reach.
- Delta Galil Industries: Israel-based global apparel manufacturer specializing in intimate apparel, activewear, and basics. Comparable to DEMAD as a large-scale B2B contract manufacturer with global production footprint and design-led capabilities.
- Epyllion Group: Bangladesh-based vertically integrated apparel manufacturer producing knit and woven garments for global brands. Comparable to DEMAD as a contract manufacturer with design, knitting, and finishing capabilities, though at a much larger scale.
- Hansae: Korean apparel manufacturer with significant production in Vietnam supplying knit and woven garments for global brands including children's wear. Comparable to DEMAD in B2B contract manufacturing with offshore production and broad customer base among premium brands.
Direct peers
- Crystal Martin: UK-based apparel manufacturer producing premium knit and woven garments including children's wear and women's apparel. Closest comparable to DEMAD given similar B2B contract model, premium positioning, and offshore manufacturing (Crystal Martin operates in Asia and North Africa).
- Komar: US-based apparel manufacturer with global production (Caribbean, Central America, Asia) specializing in sleepwear, intimates, and licensed children's apparel. Comparable to DEMAD as a vertically integrated B2B contract manufacturer with design, sourcing, and production capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
DEMAD SA social profiles
Digital presenceDEMAD SA compliance and trust
Trust signalCompliance9 records
DEMAD SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
DEMAD SA leadership team
Management profileNumber of profiles
Profiles6 records
DEMAD SA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DEMAD SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DEMAD SA
What does DEMAD SA do?
DEMAD SA provides B2B contract manufacturing services for premium children's clothing (Demad brand, since 1991) and women's ready-to-wear (Arawak brand, since 2001), producing shirts, pants, dresses, bodysuits, jackets, accessories and similar garments for international fashion brands. Manufacturing is carried out in Madagascar with a 600-person workforce and capabilities spanning custom material sourcing, in-house design and prototyping, and specialized artisanal finishing such as embroidery, smocks, lace, macramé, serigraphy, and beadwork, with a MOQ of 600 pieces per model and combined capacity of 120,000 pieces per month.
Is DEMAD SA a public or private company?
DEMAD SA is a private company. It is classified as family owned and is currently operating.
When was DEMAD SA founded?
DEMAD SA was founded in 1991. It employs 11 to 50 people.
Where is DEMAD SA based?
DEMAD SA is headquartered in Dainville, France, in the Europe region.
How does DEMAD SA make money?
One revenue line is on record: apparel Manufacturing Services.
Who are DEMAD SA's main competitors?
Broad incumbents on record are Hirdaramani Industries, Epic Group, Beximco, Naveena Exports, MAS Holdings, Delta Galil Industries, Epyllion Group and Hansae. Direct peers are Crystal Martin and Komar.
Does DEMAD SA have an API?
No public API is recorded for DEMAD SA.
What industry is DEMAD SA in?
DEMAD SA's product category is Apparel Contract Manufacturing. Its primary akta.pro industry code is IMAOAEAM, Contract / Private Label Cut & Sew Manufacturing (OEM/ODM). Its NAICS code is 315210 and its SIC code is 2300.