Demagog.cz

What Demagog.cz does

Demagog.cz (legal entity Demagog.cz, z.s.) is an independent Czech non-profit civic association founded in 2012 and headquartered in Prague, operating with approximately 12 employees. The organization systematically verifies the truthfulness of statements made by Czech politicians and fact-checks popular content circulating on Czech social networks, including under Meta's Third-Party Fact-Checking program on Facebook and Instagram. Its product suite comprises a Politicians Database covering 400+ Czech political figures, a Statements (Výroky) repository with detailed verdicts, a Sliby Promises Tracker monitoring government commitments across multiple administrations (Sobotka 2014-2017, Babiš 2018-2021, Fiala 2021-2025) and presidential pledges (Zeman 2013-2018, Pavel 2023), a Meta fact-checking service, and 90-minute media literacy workshops for secondary school students. Methodologically, Demagog.cz publishes transparent procedures and sources that any reader can verify, and discloses its financing publicly.

The organization's revenue model is donor- and grant-driven rather than commercial. It accepts one-time and recurring reader donations (with suggested tiers of 100 Kč, 300 Kč, 1000 Kč) and augments this with institutional grants from the Independent Journalism Foundation (NFNZ), the Czech National Recovery Plan (Next Generation EU), and the European Media and Information Fund (EMIF), as well as revenue from its Meta Third-Party Fact-Checking partnership. Distribution is via its public website, Facebook/Instagram under the Meta program, email newsletter, WhatsApp channel, and a direct user-submission pipeline where Czech speakers flag potentially false content for review. Its primary customer segments are the Czech general public (media consumers and donors) and, secondarily, students and educational institutions.

Demagog.cz holds IFCN signatory status (Poynter's International Fact-Checking Network) and is a member of the European Fact-Checking Standards Network (EFCSN), placing it within the international methodology-compliant fact-checking community. It is also a partner in CEDMO (Central European Digital Media Observatory) and maintains operational partnerships with Newton Media for media monitoring and Little Greta for content collaboration. The organization operates as a single-country Czech entity with a Central European footprint through CEDMO and EFCSN collaborations, and is governed by its members as a civic association rather than by external shareholders.

Name

Demagog.cz

Legal name

Demagog.cz, z.s.

Website

https://demagog.cz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Demagog.cz is a Czech non-profit fact-checking organization that verifies statements by Czech politicians and viral social media content, serving Czech media consumers, students, and institutional partners via transparent methodology and IFCN/EFCSN/Meta partnerships.

Ownership category

akta.pro rank

Product category

Fact-Checking and Media Verification Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Management Services (8741)

akta.pro primary industry

News & Media Comment/UGC Moderation (Comments, uploads, livestreams) (BPAAALAJ)

akta.pro secondary industry

UGC Moderation, Trust & Safety Platforms (MPACABAL)

Keywords

• Political fact-checking
• Media literacy education
• Misinformation verification
• Government promise tracking
• Social media fact-checking

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Reader Donations: The organization operates primarily through financial support from readers, offering one-time and monthly donation options.
2. Meta/Facebook Fact-Checking Partnership: Fact-checking content for Meta platforms as part of their Third-Party Fact-Checking program.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Demagog.cz is a Czech fact-checking organization that verifies the truthfulness of statements made by Czech politicians and evaluates popular content circulating on social networks. It maintains a Politicians database, a Statements repository with verdicts, and a Government Promises Tracker covering multiple Czech administrations, and also delivers 90-minute media literacy workshops for students. The organization operates as a Meta third-party fact-checker distributing verified content through Facebook and Instagram.

Product overview

Demagog.cz is a Czech fact-checking organization offering a comprehensive platform that verifies the truthfulness of statements made by politicians and popular content on social networks. The core product suite includes the fact-checking service itself, a Politicians database with verified statements, a Statements repository with verdicts and analysis, and a Promises Tracker monitoring government commitments across multiple administrations. The organization also provides media literacy workshops and collaborates with Meta for social network fact-checking through their Facebook partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Ověřování faktů (Fact-Checking Service) Core editorial service that verifies the truthfulness of statements made by Czech politicians and evaluates popular content on social networks, searching for credible sources that anyone can verify. Content is freely accessible to the public.
• Politici (Politicians Database) Database of Czech politicians, currently covering over 400 politicians, with their verified statements and fact-check ratings accessible to the public.
• Výroky (Statements Repository) Repository of fact-checked statements from politicians and public figures, with verdicts and detailed analysis for each statement.
• Sliby (Promises Tracker) Tracking system monitoring government and presidential promises across multiple Czech administrations, with documented status of each commitment.
• Workshopy (Media Literacy Workshops) 90-minute interactive seminars helping students and the public navigate media literacy, distinguish facts from opinionated texts, and develop critical thinking skills. Targeted primarily at secondary school students.
• Facebook Fact-Check (Meta Third-Party Fact-Checking Service) Partnership service with Meta under its Third-Party Fact-Checking program, verifying content on Facebook and Instagram. Flagged content receives reduced distribution and warning labels are shown to users.

Quantifiable outcome

• Fact-checks posted in partnership with Meta/Facebook, reaching millions of social media users

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Meta/FacebookcoreGTM or Marketing PartnerDemagog.cz participates in Meta's Third-Party Fact-Checking program, verifying content shared on Facebook and Instagram. Flagged content receives reduced distribution and warnings are shown to users.
• International Fact-Checking Network (IFCN)coreStrategic or Co-development PartnerDemagog.cz adheres to IFCN's code of principles for fact-checking organizations, providing international credibility and standards compliance.
• European Fact-Checking Standards Network (EFCSN)coreStrategic or Co-development PartnerMember of EFCSN, the European network of fact-checking organizations, facilitating collaboration with other European fact-checkers.
• CEDMO (Central European Digital Media Observatory)minorStrategic or Co-development PartnerPartner in the Central European Digital Media Observatory project, collaborating on media literacy and disinformation research.
• Little GretaminorStrategic or Co-development PartnerPartnership collaboration on media projects and content development.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AFP Fact Check: AFP Fact Check is the global fact-checking arm of Agence France-Presse, operating across dozens of countries and languages. It is a much larger, established peer with significant overlap in news verification and signed Meta partnership.
• Reuters Fact Check: Reuters Fact Check is the global fact-checking initiative of Reuters News, providing verification of misinformation at scale. It is a broader incumbent peer with similar methodology and global reach that competes with Demagog.cz's verification mission.

Direct peers

• PolitiFact: PolitiFact is a Pulitzer Prize-winning US fact-checking outlet focused on verifying political claims, used by Demagog.cz's IFCN and political-fact-checking peer. Like Demagog.cz, it publishes per-statement verdicts and ratings for politicians.
• FactCheck.org: FactCheck.org is a non-partisan US fact-checking project that monitors the factual accuracy of political statements. It is a direct peer to Demagog.cz in political fact-checking, methodology, and IFCN membership.
• Snopes: One of the oldest and most well-known fact-checking organizations in the US, Snopes verifies viral claims and political statements for a general public audience. It is a direct peer to Demagog.cz in mission, methodology, and audience model, though operating in English/US at much larger scale.
• Full Fact: Full Fact is the UK's leading fact-checking charity, an IFCN signatory, and a Meta third-party fact-checking partner. It mirrors Demagog.cz's non-profit structure, methodological rigor, and AI-augmented verification approach.

Regional players

• Pagella Politica: Pagella Politica is an Italian fact-checking non-profit focused on verifying political statements from Italian politicians. Functional and structural peer to Demagog.cz in methodology, politics focus, and non-profit model, but in the Italian market.
• Maldita.es: Maldita.es is the leading Spanish fact-checking and media literacy non-profit, also an IFCN signatory and Meta partner. It is a direct functional peer to Demagog.cz in scope and methodology, but operates in the Spanish-speaking market rather than Czech.
• Correctiv: Correctiv is a German investigative journalism and fact-checking non-profit, IFCN signatory. It is comparable to Demagog.cz in mission, non-profit structure, and audience-targeting, but operates primarily in the German-speaking market.

Others

• Bellingcat: Bellingcat is an independent open-source investigations collective focused on disinformation and conflict OSINT. While not a direct fact-checking peer, it operates in the same disinformation verification space as Demagog.cz, often collaborating within the EFCSN network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/demagogcz
• LinkedInlinkedin.com/company/demagogcz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Demagog.cz