Law Offices of Brian D. Guralnick

What Law Offices of Brian D. Guralnick does

The Law Offices of Brian D. Guralnick is a Florida-based personal injury law firm founded in 1998 by Brian D. Guralnick, practicing under the DBA "Brian D. Guralnick Injury Lawyers" with the "Demand More" brand positioning. The firm represents individuals injured in accidents across 13 practice areas, including car, truck, motorcycle, bicycle, pedestrian, boating, e-bike/scooter, ride-sharing, slip-and-fall, trip-and-fall, premises liability, defective product, and construction accidents, serving clients throughout Florida with three physical offices in West Palm Beach (headquarters), Jupiter, and Boynton Beach, plus 24/7 phone intake and remote video consultations. The team comprises approximately 7 employees, including Managing Partner Brian D. Guralnick, Litigation Partner Samuel R. Guelli (a Florida Bar board-certified civil trial lawyer with 30+ years of trial experience), and Senior Trial Attorney Guy C. Icangelo, Jr.

The firm operates as a contingency-fee practice with no proprietary technology platform; case intake, marketing, and representation rely on traditional phone-based outreach, a content-driven website, free case evaluations, client testimonials, earned local media (Palm Beach Post "Best Personal Injury Attorney," awarded four times including 2025), and community reputation. Service delivery emphasizes a dedicated team model (attorney plus case manager plus legal assistant per case), free initial consultations, and no upfront costs to clients. A Spanish-language website extends reach to Hispanic accident victims in Florida.

The revenue model is purely professional services: the firm earns a percentage of settlements or verdicts only on successful outcomes, with no disclosed pricing tiers. The firm claims to have recovered "hundreds of millions of dollars" for clients since 1993, and has been recognized by Super Lawyers and multiple Palm Beach Post reader polls. Ownership is founder-led and private, with no external institutional investors, parent company, or M&A activity disclosed in the source material.

Name

Law Offices of Brian D. Guralnick

Legal name

Law Offices of Brian D. Guralnick

Website

https://demandmorelawfirm.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

The Law Offices of Brian D. Guralnick is a Florida personal injury law firm founded in 1998, serving accident victims across 13 practice areas through three Palm Beach County offices on a contingency-fee basis.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Accident legal representation
• Contingency fee attorney
• Florida injury lawyer
• Premises liability law

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Legal Services - Contingency Fee: Personal injury legal representation services primarily billed on a contingency fee basis. The firm receives a percentage of settlements or judgments recovered for clients. No upfront costs to clients. Revenue is contingent on successful case outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Personal injury law firm providing legal representation to individuals injured in accidents throughout Florida. The firm handles car, truck, motorcycle, bicycle, pedestrian, ride-share, boating, e-bike/scooter, slip-and-fall, trip-and-fall, construction, premises liability, and defective product liability cases on a contingency fee basis. Services include free case evaluations, dedicated attorney-case manager-legal assistant teams, and representation in negotiations and trials against insurance companies.

Product overview

Law Offices of Brian D. Guralnick is a personal injury law firm (not a technology product company) offering comprehensive legal services for accident victims throughout Florida. The firm provides legal representation across 13 distinct practice areas covering car accidents, truck accidents, motorcycle accidents, bicycle accidents, pedestrian accidents, boating accidents, e-bike/scooter accidents, slip and fall accidents, trip and fall accidents, premises liability, defective product liability, construction accidents, and ride-sharing accidents. The firm's core service is personalized legal representation with a dedicated team of attorneys, case managers, and legal assistants, featuring board-certified civil trial lawyers and offering services in multiple Florida locations (West Palm Beach, Jupiter, Boynton Beach) with remote consultation options.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Representation Comprehensive legal representation for individuals injured in accidents throughout Florida. Each client is assigned a dedicated team of attorney, case manager, and legal assistant, with representation provided on a contingency fee basis (no upfront costs).
• Car Accident Legal Services Legal representation for victims of automobile accidents, navigating insurance claims and pursuing compensation for injuries and damages.
• Truck Accident Legal Services Legal representation for victims of commercial truck accidents, handling complex cases involving trucking companies and their insurers.
• Slip and Fall Accident Legal Services Legal representation for slip and fall accident victims, pursuing premises liability claims against property owners.
• Trip and Fall Accident Legal Services Legal representation for trip and fall accident victims, pursuing claims against responsible parties for hazardous conditions.
• E-Bike and Scooter Accident Legal Services Legal representation for victims of e-bike and electric scooter accidents, handling emerging personal injury claims.
• Ride-Sharing Accident Legal Services Legal representation for victims of ride-sharing accidents involving Uber, Lyft, and other transportation network companies.
• Motorcycle Accident Legal Services Legal representation for motorcyclists injured in accidents, advocating for their rights against insurance companies and at-fault parties.
• Bicycle Accident Legal Services Legal representation for cyclists injured in accidents with motor vehicles or hazardous road conditions.
• Pedestrian Accident Legal Services Legal representation for pedestrians injured in accidents, helping victims recover compensation for medical expenses and other damages.
• Boating and Watercraft Accident Legal Services Legal representation for victims of boating and watercraft accidents on Florida waterways.
• Defective Product Liability Legal Services Legal representation for victims of injuries caused by defective products, pursuing claims against manufacturers and sellers.
• Construction Accident Legal Services Legal representation for workers injured in construction accidents, navigating complex construction site liability issues.
• Premises Liability Legal Services Legal representation for victims of injuries occurring on dangerous or defective premises, holding property owners accountable.

Quantifiable outcome

• Hundreds of millions of dollars recovered for clients since 1993

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Morgan & Morgan: The largest personal injury law firm in the United States with a massive Florida presence. Competes directly for the same car accident, slip-and-fall, and premises liability case mix, but operates at a fundamentally different scale with hundreds of attorneys and a national marketing footprint.

Direct peers

• Gordon & Partners: Florida-based personal injury law firm with a similar practice area mix and contingency fee model. Direct competitor for personal injury cases across Florida with comparable service offerings and client demographics.
• Steinger, Greene & Feiner: Florida personal injury firm with statewide offices and a similar contingency-fee model. Comparable in practice area mix (auto, slip-and-fall, premises liability) and target customer (injured accident victims), with a stronger TV advertising presence.
• Schrier Law Group: Florida personal injury firm with a similar contingency fee structure and personal injury practice focus. Comparable in client demographic (injured accident victims) and practice area mix (auto, slip-and-fall, premises liability).
• Goldberg & Wolf: Florida personal injury firm with a comparable contingency fee model and practice area focus. Direct competitor for personal injury cases in the Florida market with similar client demographic and service delivery.
• The Pittman Law Firm: Florida personal injury firm with a comparable contingency fee model and similar practice area focus (auto, truck, motorcycle, slip-and-fall accidents). Targets the same Florida accident victim segment with a multi-office regional footprint.
• The Law Place: Florida-based personal injury and accident law firm with a similar practice area mix. Directly comparable in service model (contingency fees, free consultations) and target market (injured Florida residents across auto, motorcycle, and premises liability cases).
• The Law Offices of Anidjar & Levine: Florida-based personal injury firm with a similar contingency-fee model and multi-office Florida footprint. Directly comparable in service menu (car, truck, slip-and-fall, motorcycle) and target client (accident victims in Florida), competing for the same Palm Beach County / South Florida case pool.
• Distasio Law Firm: Florida personal injury firm operating on a contingency fee model with a similar practice area menu (car accidents, slip-and-fall, motorcycle). Comparable size and targeting to Guralnick, competing for the same Palm Beach County and broader Florida client base.

Emerging players

• LawGlobe: Digital legal marketing platform serving personal injury law firms. Not a direct competitor but a relevant adjacent industry player that competes for the marketing budget and digital lead generation dollars of Florida PI firms like Guralnick.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/law-offices-of-brian-d-guralnick

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Law Offices of Brian D. Guralnick