Demattos Contabilidade, Consultoria e Assessoria

What Demattos Contabilidade, Consultoria e Assessoria does

Demattos Contabilidade, Consultoria e Assessoria is a privately held Brazilian accounting and consulting firm headquartered in Madureira, Rio de Janeiro, founded around 2016 and operating with roughly 8 employees. It positions itself as a digital-first contabilidade for micro and small businesses across Brazil, offering core services including monthly recurring accounting and tax compliance (covering MEI, Simples Nacional, and Lucro Presumido regimes), company formation (Abertura de Empresa), financial outsourcing (Terceirização de Financeiro), accountant-switching onboarding (Troca de Contador), and a free virtual headquarters (Sede Virtual Gratuita). Its technology stack is described as a digital accounting platform with a customer portal accessed via Onvio, supplemented by WhatsApp as the primary client-facing channel and a structured vertical-specialization model.

The firm's portfolio is organized around dedicated practice areas for at least seven SMB verticals: digital services (infoprodutores, affiliates, YouTubers, EAD instructors), IT developers and software houses, healthcare professionals, startups and SaaS companies, beauty and esthetics salons, franchises and general commerce, and e-commerce (bundled with the free virtual headquarters). A strategic partnership with Banco Cora provides clients with an integrated digital PJ account, no-fee Visa business cards, free PIX/TED, unlimited free boleto issuance, and automatic bank-statement syncing into the accounting workflow. Additional offerings include MEI registration and regularization, Pessoa Física (personal income tax) services, and paid Cursos e Treinamentos.

Demattos monetizes primarily through customized monthly subscription plans priced per client need, supplemented by one-time fees for company formation and managed-services revenue from financial outsourcing. Go-to-market is sales-led and digital-first: top-of-funnel content is distributed through a blog, YouTube channel, and free e-books, while bottom-of-funnel conversion runs through WhatsApp and email, with no publicly disclosed pricing. The firm operates as a single-entity independent practice with no disclosed institutional investors, no subsidiaries, no M&A history, and no public funding events, relying on organic client acquisition across Brazil.

Name

Demattos Contabilidade, Consultoria e Assessoria

Legal name

Demattos Contabilidade, Consultoria e Assessoria

Website

https://demattoscontabilidade.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Demattos Contabilidade is a Rio de Janeiro-based digital accounting firm serving Brazilian micro and small businesses with monthly subscription services, vertical-specific expertise, free virtual headquarters, and an integrated Banco Cora digital banking partnership via WhatsApp-led sales.

Ownership category

akta.pro rank

Product category

Accounting Services

NAICS

Offices of Certified Public Accountants (541211)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro industry

PRIMARYBPAAAGAD

Billing & Revenue Operations (Subscription/Usage Billing, Rating, Order-to-Cash Support)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Finance & Accounting Outsourcing (AP/AR, GL, Billing)

Keywords

• Accounting services
• Tax compliance
• Bookkeeping services
• Financial consulting
• Business registration

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Accounting and Tax Services: Recurring accounting, tax filing, and compliance services for micro and small businesses including MEI, Simples Nacional, and Lucro Presumido regimes.
2. Company Registration Services: One-time fees for new company formation and registration services.
3. Financial Outsourcing: Outsourced finance department services for businesses wanting specialized financial management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Demattos provides recurring digital accounting, tax filing, and compliance services for micro and small Brazilian businesses, including company formation, accountant switching, financial outsourcing, free virtual headquarters, and vertical-specialized accounting (digital services, IT, healthcare, startups, beauty, e-commerce). Services are delivered remotely via a digital accounting platform, Onvio client portal, and WhatsApp, with an embedded Banco Cora digital banking partnership.

Product overview

Demattos Contabilidade, Consultoria e Assessoria operates as a digital accounting firm offering a comprehensive suite of services centered on its core Digital Accounting (Contabilidade Digital) platform. The portfolio includes company formation (Abertura de Empresa), accountant switching (Troca de Contador), financial outsourcing (Terceirização de Financeiro), and free virtual headquarters (Sede Virtual Gratuita). Specialized accounting modules serve specific sectors including digital services (infoprodutores, affiliates, YouTubers), IT developers and software companies, healthcare professionals, startups and SaaS companies, beauty and aesthetics, franchises, and general service providers. Additional offerings include MEI services for microentrepreneurs, personal finance assistance (Pessoa Física), and educational courses. A strategic partnership with Banco Cora provides integrated digital banking services.

Differentiator

Problem solved

Functional benefit

Products and services

• Contabilidade Digital (Digital Accounting) Core recurring digital accounting service for entrepreneurs that handles all bureaucratic accounting and tax compliance tasks, supported by a specialized team, so clients can focus on running their business.
• Abertura de Empresa One-time company formation and registration service that allows entrepreneurs to open their business quickly without bureaucracy or leaving home.
• Troca de Contador Service for clients to switch from their current accountant to Demattos, providing access to a specialized accounting team tailored to the client's business needs.
• Terceirização de Financeiro Outsourced finance department service that connects clients with specialists to organize and manage their financial operations.
• Sede Virtual Gratuita Free virtual headquarters address service for entrepreneurs, providing a business address so they can avoid managing bureaucratic documents themselves.
• Contabilidade para Serviços Digitais Specialized accounting and tax compliance service for digital service providers including info-product creators, affiliates, YouTubers, consultants, mentors, and EAD course instructors.
• Contabilidade para Desenvolvedores e Empresas de T.I Specialized accounting for programmers, developers, and systems analysts operating in the technology sector.
• Contabilidade para Profissionais de Saúde Specialized accounting and tax planning service for healthcare professionals seeking improved taxation for their practices.
• Contabilidade para Startups Specialized accounting for startups, software houses, healthtechs, digital products, and SaaS companies, including support for investment rounds and startup-specific financial needs.
• Contabilidade para Beleza e Estética Specialized registration and tax compliance accounting for hairdressers, beauty salons, and esthetic clinics.
• Contabilidade para Franquias e Comércios Specialized accounting and compliance service for service franchises and general commerce businesses.
• Contabilidade para Empresas de Serviços General accounting and tax services for service professionals such as lawyers, engineers, bankers, and other service providers.
• E-commerce + Sede Virtual Gratuita Combined e-commerce accounting service bundled with a free virtual headquarters address for online retailers and digital commerce businesses.
• MEI - Microempreendedor Individual Service for opening new MEI businesses or regularizing existing ones, providing registration and ongoing annual compliance support for individual microentrepreneurs.
• Pessoa Física Personal financial services for individuals, including income tax assistance and personal finance help.
• Cursos e Treinamentos Educational courses and training programs that help entrepreneurs gain advanced knowledge to keep their businesses legally compliant.

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Banco CoracoreGTM or Marketing PartnerOfficial partner of Banco Cora, offering digital PJ account and financial services to clients. Partnership provides free digital business accounts, Visa business credit cards without annual fees, free TED and PIX transactions, and free unlimited boleto issuance. Simplifies client banking with automatic statement sharing for accounting.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Agilize Contabilidade Online: Brazilian online accounting firm offering subscription-based "Contabilidade Online" for SMEs with automated processes and WhatsApp-style communication — competes head-to-head with Demattos for Brazilian SMB clients.
• Conta Azul: Brazilian SaaS + accounting platform for SMBs combining bookkeeping automation with access to accountants; the same digital SMB accounting wedge but heavier on software, serving the same micro/small business segment as Demattos.
• Já Entendi Contabilidade: Brazilian digital accounting firm serving SMBs with online service delivery and recurring plans, operating in the same niche as Demattos.
• Magnus.e-Fiscal: Brazilian online accounting firm targeting small businesses with digital delivery, recurring subscription revenue, and self-service portals — closely comparable operating model to Demattos.
• Contabilizei: Brazil's largest online accounting firm serving micro and small businesses nationwide with a digital-first model, multiple vertical specializations, and subscription pricing — directly comparable to Demattos' model and customer base.
• Tactus Contabilidade: Online accounting firm in Brazil focused on small and medium businesses with subscription plans and digital onboarding, mirroring Demattos' GTM and pricing structure.

Broad incumbents

• Xero: Global SMB accounting software platform used by millions of small businesses, often combined with partner accounting firms. Serves the same end customer (SMB owners needing compliant books) as Demattos, though as a software-and-partner-network incumbent rather than a direct accounting service provider.
• Intuit QuickBooks: Dominant SMB bookkeeping and accounting software globally with a large partner accounting-finder network. Competes for the same Brazilian SMB customers through its Brazilian operations and ecosystem of partner accountants.

Emerging players

• Bench: North American online bookkeeping + accounting firm targeting SMBs with a technology-augmented, subscription-based delivery model — same SMB-accounting-as-service thesis but operating in a different geography.
• Pilot: US-based bookkeeping, accounting, and tax service for startups and SMBs with subscription pricing and vertical specializations (notably startups) — directly comparable business model and startup vertical focus as Demattos' "Contabilidade para Startups" offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/demattoscontabilidade
• YouTubeyoutube.com/channel/UChcQeb5goOadjWTdz25qorw
• Facebookfacebook.com/demattoscontabilidade
• Instagraminstagram.com/demattoscontabilidade
• LinkedInlinkedin.com/company/demattos-contabilidade-consultoria-e-assessoria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Demattos Contabilidade, Consultoria e Assessoria