Tactus

What Tactus does

Tactus (legal entity TCT Contabilidade Ltda) is a 100% online digital accounting firm headquartered in São Bernardo do Campo, São Paulo, Brazil. Founded in 1996, the firm specializes in serving digital entrepreneurs and SMBs across segments including infoprodutores, affiliates, e-commerce operators, developers, YouTubers, traffic managers, dropshippers, launch agencies, adult content producers, and physicians. It serves over 3,000 clients across more than 100 Brazilian cities entirely through digital channels — no physical service offices — via website contact forms, WhatsApp (11 99632-2729), email, and video calls.

The core service portfolio combines monthly subscription accounting plans (segmented by business type), one-time company registration (CNPJ opening), outsourced financial management using the Conta Azul platform, and tax planning advisory that simulates regime choices (Simples Nacional, Lucro Presumido, Lucro Real) using a proprietary internal tool. Sub-brand extensions include Tactus Prime Premium for higher-complexity clients, Tactus Virtual (free virtual HQ for service businesses), Tactus Branding, and Tactus Seg. The firm operates as an integration layer on top of third-party technology rather than developing proprietary accounting software; key partnerships include Conta Azul (financial management), Cora (free PJ bank accounts), E-notas (automated NFSe/NFe invoicing), and direct integrations with Hotmart, Monetizze, and Eduzz for digital product sellers.

Revenue is generated primarily through recurring monthly subscriptions to segment-specific accounting plans, complemented by one-time fees for company formation, add-on financial management, tax planning engagements, and a 30-day money-back guarantee. Go-to-market is sales-led but executed exclusively online, leveraging content marketing, SEO, organic social media (Facebook, Instagram, YouTube), and platform-partner referral flows — particularly from Hotmart's ecosystem. The company is privately held, bootstrapped and founder-led by Anderson Hernandes (29 years of accounting experience, author of 11 books), with no external institutional investment.

Name

Tactus

Legal name

TCT Contabilidade Ltda

Website

https://tactus.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Tactus is a 100% online Brazilian digital accounting firm specializing in segment-specific accounting, tax planning, and company registration for SMB digital entrepreneurs — including infoprodutores, e-commerce, developers, YouTubers, and physicians — serving 3,000+ clients across Brazil via subscription-based plans.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Accounting Plans (Planos de Contabilidade): Tactus generates recurring subscription revenue through tiered monthly accounting plans priced differently by business segment (MEI, digital entrepreneurs, e-commerce, developers, doctors, etc.). Plans include company registration, tax filing, financial statements, fiscal compliance, and virtual headquarters. Plans are sold directly through the website and via WhatsApp sales. Customers can cancel at any time with no loyalty contract.
2. Company Registration (Abertura de Empresa): One-time revenue from opening new companies, including legal registration, CNPJ issuance, municipal registration, and tax regime selection. Offered as an add-on to monthly plans or as standalone service.
3. Tax Planning Advisory: Revenue from specialized tax planning services that identify optimal tax regimes and savings opportunities, particularly for digital businesses, developers, doctors, and real estate investors. Often bundled into higher-tier plans or sold as premium advisory.
4. Financial Management (Gestão Financeira): Outsourced financial management for digital businesses using the Conta Azul system, including all financial process management. This is an add-on service to the core accounting plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Tactus is a fully online digital accounting firm (TCT Contabilidade Ltda) providing monthly accounting, tax filing, invoice issuance, tax planning, company registration, and outsourced financial management for digital entrepreneurs and SMBs in Brazil. It specializes in segment-specific accounting for infoprodutores, affiliates, e-commerce sellers, developers, physicians, YouTubers, dropshippers, traffic managers, launch agencies, adult content producers, and MEI clients, integrating with platforms such as Hotmart, Monetizze, Eduzz, E-notas, Conta Azul, and Cora.

Product overview

Tactus is a digital accounting firm offering a portfolio of specialized services for digital businesses. The core offering includes accounting for 12+ digital market segments (info-products, e-commerce, developers, YouTubers, traffic managers, dropshipping, agencies, adult content, tech companies, commerce, services, MEI). The product suite includes: Tactus Prime Premium (premium accounting for Lucro Presumido/Real), Tactus Seg (segmentation services), Tactus Virtual (virtual headquarters), Tactus Branding, plus complementary services like free digital bank accounts (Cora), financial management (Conta Azul), e-notas invoicing subscriptions, tax planning, company formation, and MEI transformation. The company serves 3000+ clients with 100% online operations spanning Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Tactus Prime Premium: Premium accounting service for businesses in Lucro Presumido and Lucro Real regimes
• Tactus Seg
• Tactus Virtual
• Tactus Branding

Products and services

• Contabilidade para Infoprodutores e Afiliados Monthly digital accounting service specialized for info-product creators and affiliates selling through Hotmart, Monetizze, Eduzz, and other digital platforms. Includes platform revenue tracking, affiliate payment handling, and tax optimization for digital product sales.
• Contabilidade para E-commerce Monthly accounting service for e-commerce businesses operating on marketplaces such as Mercado Livre, Amazon, Bling, and others. Handles multi-marketplace sales, inventory tax treatment, and ICMS/ISS compliance.
• Contabilidade para Desenvolvedores e TI Specialized accounting for software developers, programmers, and IT professionals. Includes CNPJ opening, tax planning, Fator R optimization, and export services taxation.
• Abertura de Empresa One-time company formation service including guidance on correct CNAE codes, optimal tax regime selection, and corporate advisory for new businesses.
• Planejamento Tributário (Tax Planning) Tax planning service to legally reduce tax burden by identifying the optimal tax regime (Simples Nacional, Lucro Presumido, Lucro Real) and savings opportunities for digital businesses. Uses a proprietary tax study tool simulating regimes with real client data and 12-month historical figures.
• Transformação de MEI MEI transformation service analyzing whether the business has exceeded billing limits or remains within permitted limits, presenting appropriate scenarios for MEI-to-ME transition.
• Troca de Contador (Accountant Switching) Migration service for clients switching from another accountant. Includes initial business analysis and complete migration bureaucracy handled with the previous accountant.
• Tactus Prime Premium Premium accounting service for companies operating under Lucro Presumido and Lucro Real tax regimes, featuring a dedicated specialized team.
• Tactus Virtual (Sede Virtual) Virtual headquarters service providing a professional business address for company registration. Offered free for qualifying service-only clients and available as a paid service for others.
• Conta Digital PJ Gratuita (Cora Partnership) Free digital business account in partnership with Cora bank, providing boleto issuance, TED transfers, PIX, bill payments, and debit/credit cards without monthly fees. Account opened within 24 hours.
• Gestão Financeira (Financial Management) Outsourced financial management for digital businesses using the Conta Azul system, providing real-time access to business transactions with complete outsourcing of financial processes.
• Assinatura eNotas para Afiliados E-notas subscription for affiliates providing NFSe and NFe invoice issuance integrated with Hotmart, Eduzz, and Monetizze, automatic invoice generation, refund exclusion, and separate service/product invoicing.

Quantifiable outcome

• Tax savings of up to R$2,400/month (~R$29,000/year) for physicians through Fator R optimization, reducing effective tax rate from ~16.7% to ~8.6%
• +3 more outcomes

Named customers8 records

Segments11 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Conta AzulcoreTechnology or IntegrationConta Azul is the primary financial management software used by Tactus for client financial oversight. Tactus provides its clients with access to Conta Azul's platform, enabling real-time financial tracking, invoice management, and comprehensive business financial visibility. This is a core operational partnership integral to Tactus's service delivery.
• Cora (Banco Cora)coreTechnology or IntegrationCora is a digital bank partner offering free PJ (corporate) accounts to Tactus clients. Tactus facilitates the opening of Cora corporate bank accounts for its clients within 24 hours. Cora provides business banking services including boleto issuance, TED transfers, PIX, debit/credit cards, and bill payments at no cost, enhancing Tactus's full-service offering.
• E-notascoreTechnology or IntegrationE-notas is the automated invoice issuance platform integrated with Tactus's service. It handles automatic NFSe (service invoices) and NFe (product invoices) issuance, integrates with Hotmart, Monetizze, and Eduzz platforms, excludes reimbursements automatically, configures guarantee and issuance rules, and handles coproduction note separation to optimize taxation. Tactus provides full implantation support for e-notas to its clients.
• HotmartcoreGTM or Marketing PartnerHotmart is a major digital product platform that serves as a referral and co-marketing partner for Tactus. Tactus maintains dedicated landing pages within the Hotmart ecosystem, offers a Hotmart-based accounting course, and specializes in serving Hotmart creators and affiliates. This partnership drives significant customer acquisition from the Hotmart user base.
• MonetizzeminorGTM or Marketing PartnerMonetizze is a Brazilian digital product platform integrated with Tactus's services. Tactus handles accounting for Monetizze creators and affiliates, with invoice automation integrated through E-notas. The partnership generates referrals from Monetizze's user base seeking specialized digital business accounting.
• EduzzminorGTM or Marketing PartnerEduzz is a Brazilian digital product and courses platform integrated with Tactus's accounting services. Tactus provides specialized accounting for Eduzz creators with automated invoice issuance through E-notas integration, similar to the Hotmart and Monetizze partnerships.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Qipu Contabilidade: Qipu is a Brazilian online accounting platform offering automated accounting, tax filing, and financial management for SMBs. Comparable to Tactus in subscription-based online accounting for the Brazilian SMB market, with stronger automation focus.
• ContaSimples: ContaSimples is a Brazilian online accounting firm targeting startups, SMEs, and individual entrepreneurs with subscription accounting services. Comparable target customer profile and online-only delivery model position it as a direct competitor to Tactus in the SMB digital-accounting space.
• Agilize Contabilidade Online: Agilize is a Brazilian digital accounting firm offering online accounting plans for SMBs, MEI, and individual entrepreneurs across multiple segments. Direct competitor to Tactus with similar subscription model, online-only delivery, and SMB-focused positioning.
• Contabilizei: Contabilizei is the largest 100% online accounting firm in Brazil, serving SMBs and individual entrepreneurs with subscription accounting, tax filing, and company formation. It is the most direct comparable to Tactus, with overlapping digital-only model and SMB/MEI target segments, but at materially larger scale and with venture backing.
• Aquarela Contabilidade: Aquarela is a Brazilian accounting firm providing online accounting services for small and medium businesses, including MEI migration and digital business support. Comparable to Tactus in target customer and online service delivery model.
• Contabilivre: Contabilivre is a Brazilian digital accounting firm offering online accounting and tax services for individual entrepreneurs and SMBs. Overlapping target segments and online subscription model make it a direct competitor to Tactus, particularly in the MEI and small entrepreneur segments.

Emerging players

• eNotas: eNotas is a Brazilian automated invoice issuance (NFSe/NFe) platform that integrates with Hotmart, Monetizze, Eduzz, and other digital platforms. It is both a Tactus technology partner and a potential emerging competitor offering automation that could disintermediate parts of Tactus's manual invoice workflow.

Broad incumbents

• Conta Azul: Conta Azul is a leading Brazilian cloud financial management software platform used by SMBs and accountants. While primarily a software vendor (and a Tactus technology partner), Conta Azul serves overlapping customers and could expand into accounting services, making it an adjacent incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCx6t6VvD_cEp5ZBf5n6JwMw
• Facebookpt-br.facebook.com/TactusContabilidade
• Instagraminstagram.com/tactusoficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tactus