De Meene

What De Meene does

De Meene is a nonprofit campsite and group accommodation complex operated by Stichting De Meene, a Dutch foundation founded in the 1930s by emancipating workers from Enschede organized in the Arbeiders Jeugd Centrale (AJC). It operates a single ~54-pitch campsite in Buurse (municipality of Haaksbergen, Overijssel, Twente region), Netherlands, open seasonally from April 1 to October 5, divided into five sub-terrains: Kleine Wei (9 pitches), Voorpost (7 tent pitches), Bos forest area (9 rental + 3 camper spots), Grote Wei (17 seasonal pitches), and a separate certified Natuurkampeerterrein (9 pitches). A separately branded group accommodation building (Groepsaccommodatie De Meene) is also operated under the same foundation.

All management, maintenance, and operational work are performed by volunteers organized into a Thursday maintenance crew, Saturday grounds workers, and rotating Hutwacht (camp managers); the firm reports a headcount of 7, but these roles are volunteer-based. Core technology consists of a self-serve online reservation and pre-payment system (tommy.demeene.nl), a Wix-hosted website, free WiFi across the campsite, and email infrastructure hosted in-kind by sponsor B-LEX. No proprietary software, mobile app, API, or AI/ML systems are in use.

Revenue mechanics comprise (i) per-person, per-night camping fees with a 10% low-season discount across defined date bands and a €1.30 per-person tourist tax, (ii) annual seasonal pitch rentals on Grote Wei for returning campers, and (iii) ancillary services including paid laundry, Groene Boekje / Natuurkampeerkaart sales (€15.95), and walking/cycling map sales. Distribution is direct-to-consumer via the Tommy booking system, supplemented by ANWB Charme Camping, Eurocampings, Zoover, and Natuurkampeerterreinen directory listings, plus organic Facebook and Instagram. All reservations follow Recron terms. No revenue figures are publicly disclosed.

Name

De Meene

Legal name

Stichting De Meene

Website

https://demeene.nl

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1–10 employees

Short description

De Meene is a nonprofit Dutch foundation operating a ~54-pitch seasonal campsite and group accommodation in Buurse (Haaksbergen, Overijssel), staffed entirely by volunteers and serving individual nature-loving campers, families, and Groene Boekje holders from April to October.

Ownership category

akta.pro rank

Product category

Outdoor Accommodation / Campsite Services

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

akta.pro secondary industries

Eco-Camps & Sustainable Camping Retreats (THAGAOAE), Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF)

Keywords

• Nature camping
• Group accommodation
• Campsite rental
• Outdoor hospitality
• Volunteer campground

Headquarters

HQ city

Buurse (Haaksbergen)

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Camping Fees: Nightly camping fees charged per person per night. Includes 10% low season discount during specific periods (early April, late May-early June, mid-June to early July, late August to October). Tourist tax of €1.30 per person per night applies.
2. Seasonal Pitch Rental: Annual/seasonal pitches rented to returning campers on the Grote wei (large meadow) area.
3. Additional Services: Laundry facilities (washing machine and dryer available for a fee), camping equipment sales (Groene Boekje/Natuurkampeerkaart for €15.95), and walking/cycling maps.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

De Meene operates a multi-terrain campsite with approximately 54+ tent, camper, and caravan pitches across five sub-areas (Kleine Wei, Voorpost, Bos, Grote Wei, and a separate Natuurkampeerterrein), along with a separate group accommodation building for overnight group stays. All operations are run by volunteers of Stichting De Meene on a seasonal basis (April-October), with reservations handled through the Tommy online booking system requiring pre-payment.

Product overview

De Meene is a campsite and group accommodation complex operated by Stichting De Meene, a foundation run by volunteers. The main offering is Camping De Meene, which provides diverse camping pitches across five sub-terrains: Kleine Wei, Voorpost, Bos (Forest), Grote Wei (Large Meadow), and the Natuurkampeerterrein (Nature Campsite). Each terrain offers different amenities including electricity, proximity to facilities, and natural surroundings. A separate group accommodation building is also available. The campsite is recognized by ANWB and operates seasonally from April to October.

Differentiator

Problem solved

Functional benefit

Brands

• Groepsaccommodatie De Meene: Group accommodation facility operated by Stichting De Meene, separate from the camping area.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Stichting Natuurkampeerterreinen (De Groene Koepel)coreChannel Partner/ Reseller/ DistributorDe Meene's nature camping area operates as part of the Natuurkampeerterreinen network certified by Stichting De Groene Koepel. The partnership involves quality inspections, the Groene Boekje (Green Booklet) certification system for campers, and mutual promotion to nature-focused camping enthusiasts. De Meene sells the Natuurkampeerkaart (€15.95) which provides access to all network campsites.
• NatuurmonumentencoreStrategic or Co-development PartnerNatuurmonumenten manages the adjacent Witte Veen nature reserve. Their conservation work maintains the natural environment that is a key attraction for De Meene campers. They have created hiking trails, wildlife observation screens, and work on habitat restoration including creating pools for amphibians and supporting crane migration.
• B-LEXminorOthersB-LEX sponsors server space for De Meene's email infrastructure, enabling digital communication and operations at no cost.
• Enschedese UitdagingminorStrategic or Co-development PartnerEnschedese Uitdaging facilitated the creation of De Meene's logos by connecting them with Frans Katalanc from kaartnaarsmaak.nl who designed the initial concepts. A volunteer subsequently refined the design and also created the current website.
• Smelt-LuttikheddeminorStrategic or Co-development PartnerDairy and educational farm offering activities for camping guests including farm tours, picnics, and 'help-de-boer' days. Provides educational and leisure activities for groups of 8+ people and during holiday periods for all campers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Europarcs: Europarcs is a Dutch holiday park group with dozens of parks emphasizing nature settings and family amenities. Overlaps with De Meene on Dutch family/nature camping segment but operates at significantly larger scale with capital-driven development.
• Molecaten National Park Resorts: Molecaten operates multiple Dutch holiday parks in nature-rich locations, including family-oriented camping. Comparable to De Meene on target customer (families seeking nature) and Dutch regional positioning, but commercial and multi-site rather than single-site nonprofit.
• RCN Vakantieparken: RCN is a Dutch chain of holiday parks and campgrounds with ~20+ locations across the Netherlands. It overlaps with De Meene on basic camping pitches and small-campsite positioning, but operates commercially at much larger scale and lacks the volunteer-run, nature-camping-only focus.
• Landal GreenParks: Landal is one of the largest Dutch/European holiday park operators with locations near natural areas. Comparable on Dutch family outdoor vacation positioning, but Landa parks are commercial, multi-site, and feature broader lodging (villas, lodges) versus De Meene's pitches and nature camping.

Others

• ANWB Camping: ANWB Camping is the Royal Dutch Touring Club's camping directory where De Meene is listed as Charme Camping and 4-star small campsite. It functions as both a discovery channel and an aggregator of comparable small Dutch campsites that compete for the same ANWB member audience.
• Recron (Dutch Recreation Industry Association): Recron is the Dutch industry association whose terms De Meene follows for reservations. It does not compete directly but represents the broader set of regulated Dutch camping/holiday operators that De Meene competes against for the same camper pool under common industry standards.

Direct peers

• Huttopia: Huttopia operates nature-focused campsites and glamping resorts across Europe, emphasizing eco-friendly accommodations in natural settings. Most directly comparable to De Meene's Natuurkampeerterrein segment on nature-camping product philosophy and target customer.
• Stichting De Groene Koepel (Natuurkampeerterreinen Network): De Groene Koepel is the foundation that certifies and aggregates ~90+ Dutch nature campsites under one network with the Groene Boekje card. As De Meene's certified nature terrain sits within this network, it is the most direct peer ecosystem — individual member campsites compete and cooperate within the same curated channel.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/campingdemeene
• Instagraminstagram.com/demeene
• LinkedInlinkedin.com/company/de-meene

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Meene