Dementality

Name

Dementality

Legal name

Verein Dementality

Website

https://dementality.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Holistic Dementia Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Dementia Companion & Engagement Care (HSABAEAA)

akta.pro secondary industries

Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH), Memory Care Respite (Short-Term) (HSABAEAD), Memory Care Adult Day Programs (Dementia/Alzheimer’s) (HSABANAC)

Keywords

• Dementia care services
• Holistic therapy
• Caregiver coaching
• Memory workshops
• Nonprofit healthcare

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual membership fees providing access to therapeutic courses, coaching discounts, Angehörigentreff participation, and Win-a-Wish opportunities. Tiered pricing for individuals (70-90 CHF), families (120-160 CHF), and companies/organizations (200-260 CHF).
2. Donations and charitable contributions: Tax-deductible donations through bank transfers (Zürcher Kantonalbank) and TWINT. Supporters include Therapy Sponsors who fund therapy places, Gönner (benefactors), and general donors. Verein Dementality is recognized as gemeinnützig (charitable) and tax-exempt since December 2019.
3. Therapeutic services: Fees for therapeutic courses including Holistische Therapie, Atelier der Erinnerung, and coaching services. Members receive discounts (CHF 5 per hour for people with early-stage dementia; 10% for Angehörigen coaching).
4. Love over Brain food products: Food production and sales under the Love over Brain brand, featuring homemade, seasonal, and vital food products. Incorporates people with dementia in production processes. Members receive 10% discount on Love over Brain products (from 2025).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Verein Dementality delivers holistic therapeutic courses, memory workshops, caregiver coaching, and relatives' support meetings (Angeh\u00f6rigentreff) for people with early-stage dementia and their families in Zurich, Switzerland. Adjunct offerings include Golftherapie (golf-based therapy in partnership with Golf in Society) and the Love over Brain social enterprise producing homemade, seasonal food products that integrate people with dementia into production. Memberships, donations, therapy sponsorships, and charity events fund the mission.

Product overview

Dementality (Verein Dementality) is a Swiss non-profit association providing a portfolio of holistic therapeutic and social support services for people with early-stage dementia and their relatives. The core service offerings include: Holistische Therapie (holistic therapy), Atelier der Erinnerung (memory workshop), Coaching für Angehörige (relatives coaching), and the Angehörigentreff (relatives meeting group), all delivered through a low-threshold, familial approach. Adjunct therapeutic services include Golftherapie (golf therapy) using the Golf in Society methodology. Social enterprise offerings include Love over Brain, a homemade seasonal food production social enterprise that actively integrates people with dementia. The organization operates a tiered membership/donation program (Member des Jahres) and runs periodic charity events to fund its mission. A long-term vision is the planned HAUS Dementality community center (c. 2027), envisioned as a dementia village integrating therapeutic, social, and daily life activities. The organization does not offer a technology product; all offerings are service, social, and charitable programs.

Differentiator

Problem solved

Functional benefit

Brands

• Love over Brain: A food production venture that creates homemade, seasonal, and vital meals in Zurich, actively involving people with dementia in the production processes. LOVE OVER BRAIN is their contribution to and for society.

Products and services

• Holistische Therapie (Holistic Therapy) Therapeutic courses providing holistic body-soul-spirit wellness support for people with early-stage dementia and their relatives, delivered in a welcoming familial environment with low barriers to access.
• Atelier der Erinnerung (Memory Workshop) Therapeutic workshop designed to stimulate memory and cognitive function through creative and artistic activities, offering CHF 5 per hour discount for people with early-stage dementia.
• Coaching f\u00fcr Angeh\u00f6rige (Relatives Coaching) Coaching services providing 10% discount for relatives and family members of people with dementia, offering guidance and emotional support for navigating the caregiving journey.
• Angeh\u00f6rigentreff (Relatives Meeting) A regular meeting group for relatives and caregivers of people with dementia to share experiences, find mutual support, and process the challenges of caring for someone with dementia. Free for members.
• Golftherapie (Golf Therapy) Golf-based therapeutic activity (Golf in Society methodology) designed to provide calm, well-being, and physical activity for people with Alzheimer's and dementia, leveraging outdoor sports and social interaction.
• Love over Brain A homemade, seasonal, and vital food production social enterprise in Zurich that actively involves people with dementia in its processes, offering 10% discount on non-food products for Dementality members and dietary supplements at loveoverbrain.com.
• Member des Jahres (Annual Membership Program) Annual membership program with tiered pricing (2024: individual 70 CHF, family 120 CHF, company 200 CHF; 2025: individual 90 CHF, family 160 CHF, company 260 CHF) offering benefits including therapeutic course discounts, free relatives meetings, and access to Win-a-Wish competitions.
• Win-a-Wish A wish-fulfillment lottery program that awards caregivers a valuable day of respite, such as a theme park visit, boat trip, or hiking excursion, combining birthday celebration, relief, and experience in one package.
• Therapie Sponsor*in (Therapy Sponsorship) A financial sponsorship program enabling donors to directly secure a therapy place for people with dementia and their relatives, supporting holistic therapeutic services.
• G\u00f6nner*in (Benefactor Program) A donation/sponsorship program supporting families, relatives, and people with dementia in challenging life situations, with contributions going toward the organization's charitable mission.
• Charity Events Charity brunch and event program featuring culinary offerings, personal stories about dementia, tombolas, and educational content that sensitizes society about dementia while building friendships and community connections.

Quantifiable outcome

• Quote: 'Mit der Golfaktivität hat sich die anhaltende Unruhe merklich gelegt. Zufriedenheit und Wohlbefinden spiegeln sich klar im Alltag wider.' (With golf activity, persistent restlessness has noticeably decreased. Satisfaction and well-being are clearly reflected in daily life.)

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Love over BraincoreStrategic or Co-development PartnerLove over Brain is Dementality's food production initiative creating homemade, seasonal, and vital food products. People with dementia are actively integrated into production processes. Products are available at loveoverbrain.com with 10% discount for Dementality members.
• Tutti GustiminorOthersPartner logo displayed on Dementality website. Francesco Nesci, team member, is listed as founder of Tavolata Tutti Gusti, suggesting a culinary-related partnership.
• Golf in SocietycoreStrategic or Co-development PartnerPartner for golf therapy programs. Golf is used as a holistic therapy for people with dementia, providing physical activity, social interaction, and well-being benefits.
• PHS AGminorOthersPartner logo displayed on Dementality website. Nature of partnership not explicitly detailed in available content.
• King NatureminorOthersPartner logo displayed on Dementality website. Nature of partnership not explicitly detailed in available content.
• PranamatminorOthersPartner logo displayed on Dementality website. Nature of partnership not explicitly detailed in available content.
• Golfplatz WinterbergcoreChannel Partner/ Reseller/ DistributorGolf course partner for golf therapy programs. Provides venue for golf activities that serve as holistic therapy for people with early-stage dementia.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alzheimer Schweiz: The national Swiss Alzheimer's association providing information, support groups, and advocacy for people with dementia and their families. Directly comparable as a Switzerland-wide mission-driven organization serving overlapping patient and caregiver populations.
• Stiftung Demenz (Foundation Dementia): German foundation focused on improving life for people with dementia through awareness, research, and community projects. Comparable mission structure and donor-supported model.
• Alzheimer Vereinigung beider Basel: Regional Swiss association offering counseling, support groups, and dementia-specific services in the Basel region. Closely mirrors Dementality's non-clinical, family-caregiver-centric service mix on a smaller cantonal scale.
• Golf in Society: UK-based organization that pioneered golf-based therapy programs for people with dementia. Direct program peer via Dementality's existing strategic partnership; identical core methodology.
• Demenz Support Stuttgart gGmbH: German non-profit providing holistic support services, training, and counseling for people with dementia. Comparable in non-clinical orientation, resource-based philosophy, and strong caregiver-coaching portfolio.

Broad incumbents

• Pro Senectute Schweiz: Switzerland's largest foundation for older adults, offering a wide portfolio of services including some dementia-relevant programs. Overlaps in elderly support but operates at significantly greater scale and scope.
• Alzheimer's Society (UK): One of the UK's largest dementia charities offering support services, research funding, and national helplines. Comparable mission and services portfolio but operating at national-incumbent scale.
• Caritas Schweiz: Large Swiss social services organization providing elderly and family support among broader humanitarian programs. Overlaps with Dementality's social-assistance positioning for vulnerable populations.
• Spitex Schweiz: National association of Swiss home-care providers offering clinical and non-clinical in-home support. Adjacent model for dementia care delivery but at scale and with insurance reimbursement structure.

Others

• Swiss Memory Clinics: Swiss network of specialized memory clinics providing clinical diagnosis and treatment. An adjacent clinical counterpart that frequently refers newly diagnosed early-stage families to non-clinical providers like Dementality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dementality
• LinkedInlinkedin.com/company/dementality
• Instagraminstagram.com/dementality/?hl=de

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dementality