Dementia Jersey

What Dementia Jersey does

Dementia Jersey is a registered Jersey charity (Charity No. 42, established 14 May 2010) and the only organisation on the island specifically dedicated to supporting people living with dementia and their carers. It is headquartered at 74 Halkett Place, St Helier, and operates with a 16-person team led by CEO Claudine Snape under Chairman Chris Renouf. Its mission spans the full dementia pathway, from diagnosis support through end-of-life care, and includes prevention education via the Boost Your Brain sub-brand.

The charity delivers a multi-track service portfolio. Core support services include a Dementia Support Line (01534 723519), one-to-one advice and counselling, holistic needs assessments, weekly carer support groups at multiple Jersey venues, and a broad therapeutic activities programme (Musical Memories, Art Exploration, Splashchat, Petanque, Walk 'n' Talk, Gardening Club, Coffee & Connect, Saturday Sing Along). Education services comprise Dementia Awareness Talks, Boost Your Brain Talks, training for family and professional carers, the Dementia Friendly Business Scheme, and a schools programme. It publishes the quarterly Dementia Matters magazine, operates an online shop for branded merchandise (t-shirts, pin badges, Tea and Talk DIY bags and recipe books), and runs an annual portfolio of fundraising events (Albania Trek, Corbiere Lighthouse Abseil, Viva Vegas gala, Afternoon Tea Party at Government House) and an annual professional conference.

Revenue is generated entirely through non-commercial channels: individual donations, regular and payroll giving, gifts in wills, the Jersey Gift Support scheme, ticket and merchandise sales, conference and training fees, and corporate partnerships (e.g., Prosperity 24/7, Viberts/Walkers, Vertical Edge, Royal Yacht Hotel, Pomme d'Or, Government House Jersey, Snap, Aurum Beauty, Aurum Home Care, Jersey Heritage, ArtHouse Jersey, Seymour Hotels). Most direct services are provided free of charge, with donations welcomed. The organisation publishes annual impact reports and a formal 2026–2028 Strategic Direction that supersedes its 2023–2025 plan, and operates exclusively within the Jersey market.

Name

Dementia Jersey

Legal name

Dementia Jersey

Website

https://dementia.je

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Dementia Jersey is the only island-specific registered charity (No. 42, est. 2010) supporting people living with dementia and their carers across Jersey, delivering advice, counselling, therapeutic activities, education, and awareness programmes funded by donations, events, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Dementia Support Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Dementia Companion & Engagement Care (HSABAEAA), Dementia Care Coordination & Care Planning (HSABAEAJ), Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• Dementia support services
• Carer support groups
• Dementia awareness education
• Charitable fundraising events
• Community health charity

Headquarters

HQ city

St Helier

HQ country

Jersey

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Primary revenue stream includes individual donations, regular giving programs, payroll giving, gifts in wills, and Jersey Gift Support scheme. Fundraising events generate significant contributions from participants and sponsors.
2. Event-Based Fundraising: Revenue from ticketed events including treks, abseils, gala dinners, and challenge events. Participants pay registration fees and commit to minimum fundraising targets.
3. Merchandise Sales: Online shop selling branded merchandise including t-shirts, pin badges, and informational products like Tea and Talk recipe books and DIY bags.
4. Education and Training Services: Training programs for family carers and professional carers, dementia awareness talks for businesses and schools, and conference attendance fees.
5. Corporate Partnerships: Sponsorship and partnership revenue from businesses including event sponsors, charity of the year partnerships, and corporate volunteering programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Dementia Jersey is the only local charity dedicated to people with dementia and their carers in Jersey, delivering free advice, counselling, carers support groups, therapeutic activities, and dementia-awareness education. It supplements these services with fundraising events, branded merchandise, and an annual professional conference to fund its mission of making Jersey a dementia-friendly island.

Product overview

Dementia Jersey is a charity organization providing a comprehensive suite of dementia support services for the Jersey community. The organization operates a Dementia Support Line (01534 723519) as the primary access point, supported by in-person Advice Services and Counselling. Their Support services include Carer's Support Groups, a diverse Activities Programme (Musical Memories, Art Exploration, Splashchat, Saturday Sing Along, and more), Holistic Needs Assessments, and The Meeting Place Project. Their Education division delivers Dementia Awareness Talks, Boost Your Brain Talks and Programme, Training for Carers (family and professional), Dementia Friendly Business Scheme, Dementia Awareness for Schools, Reframing Dementia exhibition, and an annual Conference. They publish the quarterly Dementia Matters Magazine and operate an Online Shop selling merchandise (Doing it for Dementia T-shirts, Boost your Brain T-shirts, Pin Badges, Tea and Talk DIY Bags, Tea and Talk Recipe Books). Fundraising Events include treks, abseils, and gala evenings. The organization focuses on providing practical support, education, and community engagement for people with dementia and their carers.

Differentiator

Problem solved

Functional benefit

Brands

• Boost Your Brain: A brain health awareness program that educates the public about reducing dementia risk through lifestyle factors such as heart health, mental sharpness, and social connections.
• Dementia Friendly Business Scheme
• The Meeting Place Project

Products and services

• Dementia Support Line

Quantifiable outcome

• Up to 40% of dementia cases could be modified through risk factor reduction according to Boost Your Brain program research

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Prosperity 24/7coreGTM or Marketing PartnerCorporate partner that selected Dementia Jersey as one of two charities to benefit from their annual Prosperity Day event. The event brought together local businesses in competitive challenges and raised £20,470 total (£10,235 for Dementia Jersey).
• Viberts (Walkers)coreGTM or Marketing PartnerViberts sponsored the 2025 Viva Vegas event and the 2026 Shaping the Future of Dementia conference. Walkers sponsored the annual Afternoon Tea Party at Government House. Zoe Blomfield from Viberts spoke at the conference about capacity.
• Vertical Edge JerseycoreStrategic or Co-development PartnerPartnership for the annual abseil challenge at Corbiere Lighthouse. Vertical Edge provides professional instructors and safety expertise for the 36-metre lighthouse abseil events, which are a major fundraising activity.
• Jersey HeritageminorStrategic or Co-development PartnerCollaborated with Art Exploration groups for participation in Jersey's Bayeux Tapestry project, demonstrating creative engagement opportunities for people with dementia.
• SnapminorGTM or Marketing PartnerEvent sponsor for the Viva Vegas 2026 fundraising gala evening.
• Aurum BeautyminorGTM or Marketing PartnerEvent sponsor for the Viva Vegas 2026 fundraising gala evening.
• Aurum Home CareminorGTM or Marketing PartnerEvent sponsor for the Viva Vegas 2026 fundraising gala evening.
• Seymour HotelsminorGTM or Marketing PartnerDonated three raffle prizes for the annual Afternoon Tea Party at Government House event.
• Royal Yacht HotelminorGTM or Marketing PartnerVenue partner for the Viva Vegas 2026 gala evening event.
• Pomme d'Or HotelminorGTM or Marketing PartnerVenue partner for the Shaping the Future of Dementia conference, providing event space for the annual professional education event.
• Government House JerseyminorGTM or Marketing PartnerHosted the annual Afternoon Tea Party event for Dementia Jersey, demonstrating governmental support for the charity's mission.
• ArtHouse JerseyminorStrategic or Co-development PartnerCollaborated on the Reframing Dementia exhibition featuring photographic portraits of real people living with dementia, challenging perceptions and celebrating lives beyond diagnosis.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dementia UK: UK charity that provides specialist dementia nursing through its Admiral Nurse service, plus support groups, resources, and helpline advice for families affected by dementia. Highly comparable to Dementia Jersey's advice line, family carer support, and counselling services, with a similar specialist-support positioning.
• Alzheimer's Society (UK): The UK's largest dementia charity, providing support services, information, advice, and campaigning for people affected by dementia. Directly comparable to Dementia Jersey in mission and service categories (advice lines, support groups, training, awareness), but operating at national scale across England, Wales, and Northern Ireland rather than as a single-island charity.
• Carers UK: National UK charity offering information, advice, and advocacy for the UK's unpaid carers, including those supporting people with dementia. Comparable mission alignment with Dementia Jersey's carer-facing services and corporate training offerings, though operating at policy and national scale rather than local delivery.
• Alzheimer Scotland: Scotland's national dementia charity providing advice, support groups, day services, and campaigning on dementia policy. Highly comparable service mix to Dementia Jersey — including helpline-style advice, local support groups, training, and awareness work — but operating across Scotland's regional network rather than a single island.
• Carers Trust: UK charity providing support to unpaid carers, including those caring for people with dementia, through a network of local carer centres. Closely comparable to Dementia Jersey's Carer's Support Groups and Training for Carers (family and professional), with similar group facilitation, training, and peer-support models.
• Alzheimer's Research UK: UK dementia charity focused on research funding, prevention awareness, and public health messaging around modifiable risk factors. Overlaps with Dementia Jersey's Boost Your Brain prevention programme and broader awareness-raising work, though oriented more toward research funding than direct service delivery.

Regional players

• Mind Jersey: Local Jersey mental health charity providing counselling, support, and wellbeing services. Comparable in operating model (local Jersey charity, donation-funded, free-to-user counselling, fundraising events) and overlaps with Dementia Jersey on counselling provision and mental health support for carers and people living with dementia.
• Jersey Hospice Care: Major Jersey-based charity providing specialist palliative and end-of-life care, with a comparable charity structure, community fundraising model, and reliance on donations and volunteer support. Overlaps with Dementia Jersey in end-of-life care discussions for advanced dementia patients and shares the Jersey charity ecosystem.
• Age UK Jersey: Local Jersey charity providing support and services for older adults across the island, including advice, activities, and wellbeing programmes. Operates on the same island as Dementia Jersey with overlapping beneficiary populations (older residents and family carers) and occasionally cross-referring service users.

Broad incumbents

• Alzheimer's Association (US): The largest US-based voluntary health organization dedicated to Alzheimer's care, support, and research. Comparable in its full-spectrum approach (helpline, support groups, education programmes, professional training, advocacy), though operating at national scale with substantially greater resources than a single-island charity.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCYe_X3_VLvfj5BO8EyDGD9w
• Facebookfacebook.com/Dementiajersey
• LinkedInlinkedin.com/company/dementiajersey
• Instagraminstagram.com/dementia_jersey

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dementia Jersey