Dementia Pathfinders

What Dementia Pathfinders does

Dementia Pathfinders CIC is a UK not-for-profit Community Interest Company (social enterprise) headquartered in Ryde, Isle of Wight, with a West Midlands office in Oldbury and a registered London address. It delivers accredited training, community programmes, and an e-commerce marketplace targeting people living with dementia, family carers, and the health and care workforce. The training portfolio comprises OCNLR Level 2 and Level 3 'Award in Awareness of Dementia' qualifications (nationally recognised, co-developed with Skills for Care), Cognitive Stimulation Therapy (CST) training delivered in partnership with University College London under Professor Aimee Spector, Circle Dance for People Living with Dementia (transferred into the company in October 2013), At Home with the Seasons workshops, and Life Story Workshops. Community services include the weekly Dementia Suffragettes carers support group and monthly Dementia Conversations sessions.

The business is not a technology company; its core 'platform' is a curated methodology portfolio combined with a Wix-hosted e-commerce marketplace selling dementia-specific books, arts and crafts, sensory and reminiscence resources, the Life Story Book (£10), Ladybird Vintage Range Mugs, and Digital Gift Cards (£1-£50). Pricing on training is low and per-delegate: £75 (Circle Dance), £120 online / £145 in-person (CST), £495 (OCNLR Level 3, 11 credits), with family-carer discounts and commissioned enterprise delivery available. Many community activities are offered free, supported by National Lottery 'Awards for All' grants, GoFundMe, PayPal donations, and easyfundraising.

Revenue mechanics are diversified across four streams: fee-based training and workshops (professional services), one-time marketplace product sales, recurring donations and fundraising, and grant funding (National Lottery). Go-to-market is community-led (workshops, newsletters, social media, partnership referrals) combined with sales-led direct booking to healthcare organisations and Local Authorities. The customer base is fragmented across individual carers, individual healthcare professionals, care homes/day centres, NHS bodies, Local Authorities, and community organisations (e.g., Sandwell Community Dementia Service, Dementia Friendly Havant Borough). Geographic scope is England only, with marketplace shipping restricted to UK addresses. There are no disclosed funding rounds, no headcount figure, and no disclosed revenue, consistent with a small operating CIC.

Name

Dementia Pathfinders

Legal name

Dementia Pathfinders CIC

Website

https://dementiapathfinders.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dementia Pathfinders CIC is a UK not-for-profit social enterprise that delivers accredited dementia training (OCNLR, CST, Circle Dance), community support groups, and a dementia-specific e-commerce marketplace for people with dementia, family carers, and care professionals.

Ownership category

akta.pro rank

Product category

Dementia Care Services

NAICS

Professional and Management Development Training (611430), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYHSABAEAH

Cognitive Stimulation & Reminiscence Therapy (Non-Clinical)

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

SECONDARYHSABAEAI

Family Caregiver Training & Dementia Coaching

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

SECONDARYHSABAEAA

Dementia Companion & Engagement Care

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

Keywords

• Dementia care training
• Accredited health qualifications
• Community support services
• Social enterprise healthcare
• Therapeutic workshops

Headquarters

HQ city

Ryde

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Training and Workshop Fees: Revenue from fee-based training programs including Cognitive Stimulation Therapy (£120 online, £145 in-person), Circle Dance training (£75 per delegate), and OCNLR qualifications (£495).
2. Marketplace Product Sales: Sale of books, arts and crafts, colouring books, games, sensory activities, and reminiscence resources through their e-commerce marketplace.
3. Donations and Fundraising: Charitable donations through GoFundMe, National Lottery funding, and individual donations to support free community activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Dementia Pathfinders CIC delivers fee-based accredited training and therapeutic workshops (Cognitive Stimulation Therapy, Circle Dance, OCNLR Level 2/3 Awards in Awareness of Dementia) to healthcare professionals, care homes, NHS bodies, and Local Authorities. It complements these with free community activities for people with dementia and family carers (Dementia Suffragettes, Dementia Conversations, At Home with the Seasons, Life Story workshops) and a curated dementia-focused e-commerce marketplace selling books, sensory tools, and reminiscence products.

Product overview

Dementia Pathfinders CIC is a not-for-profit social enterprise providing a unified offering of accredited training qualifications, workshops, community activities, and an e-commerce marketplace for dementia care. The core training services include OCNLR Level 2 and Level 3 Awards in Awareness of Dementia (accredited qualifications), Cognitive Stimulation Therapy (CST) Training, Circle Dance for People Living with Dementia, At Home with the Seasons, and Life Story Workshops. These training programs are complemented by community support services including Dementia Suffragettes (carers support group) and Dementia Conversations. The company operates a marketplace selling therapeutic and recreational products including the At Home with the Seasons resources, Life Story Books, colouring books, jigsaw puzzles, sensory activities, and reminiscence materials. The Digital Gift Card enables flexible gifting for recipients to select products suited to their needs.

Differentiator

Problem solved

Functional benefit

Brands

• Cognitive Stimulation Therapy (CST): An evidence-based group treatment for people with mild to moderate dementia involving 14 or more sessions of stimulating, themed activities
• Circle Dance for People Living with Dementia
• At Home with the Seasons
• Life Story Workshop
• OCNLR Award in Awareness of Dementia

Products and services

• Cognitive Stimulation Therapy (CST) Training

Quantifiable outcome

• CST training delivered to over 2000 people worldwide
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Sandwell Community Dementia Service (SCDS)coreStrategic or Co-development Partner · 1 January 2025Collaborative of Murry Hall Community Trust offering advice, information and support to people worried about their memory and those with dementia in Sandwell. Partnership works together to provide support along the dementia pathway and facilitate Dementia Friendly Communities.
• Murry Hall Community TrustcoreStrategic or Co-development PartnerPartner in Sandwell Community Dementia Service collaborative providing community-based dementia support services.
• AgewellcoreStrategic or Co-development PartnerPartnership in West Midlands to deliver 'Thinking Differently About Dementia' (TDAD) project, establishing Meeting Centres and DEEP Dreamers support group in Sandwell. Initially funded for three years by National Lottery.
• Dementia Friendly Havant Borough CIOminorStrategic or Co-development PartnerCharity partner working on Meeting Centre initiative to provide local expert support to people and families affected by dementia from ordinary community buildings.
• Dementia Friendly HampshireminorStrategic or Co-development PartnerRegional partner supporting dementia-friendly communities and information days in Havant Borough area.
• University College LondoncoreStrategic or Co-development PartnerCST training delivered in partnership with UCL. Professor Aimee Spector from UCL developed CST as her PhD and leads CST training as Director of the International CST Centre. UCL hosts additional CST training dates.
• Journal of Dementia CareminorGTM or Marketing PartnerProud partner of The Journal of Dementia Care; involved in promoting UK Dementia Congress and National Dementia Care Awards.
• Story Chaplain (Charlotte Evans)minorStrategic or Co-development PartnerSocial enterprise partner running bibliotherapy workshops since 2017 and commissioned to develop 'At Home with the Seasons' resource and Life Story Workshops for Dementia Pathfinders.
• Open College Network London Region (OCNLR)coreStrategic or Co-development PartnerAccreditation partner for Level 2 and Level 3 'Award in Awareness of Dementia' qualifications. Dementia Pathfinders is an OCNLR approved centre providing nationally recognised qualifications.
• Skills for CarecoreStrategic or Co-development PartnerDeveloped OCNLR Level 3 Award in Awareness of Dementia in partnership with Skills for Care as part of suite of qualifications supporting National Dementia Strategy.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Training 2 Care: UK commercial training provider specializing in dementia and virtual reality-enabled care training for health and social care professionals. Closely comparable offering and buyer base (care homes, NHS, Local Authorities).
• Alzheimer's Society: The UK's leading dementia charity, offering training programs for care professionals, resources for families, and community-based support services. Highly comparable product and audience overlap with Dementia Pathfinders' training-plus-community model.
• Carers UK: National UK charity supporting family carers including those affected by dementia through information, training, and policy advocacy. Comparable audience and policy-adjacent mission.
• Carers Trust: UK charity network supporting unpaid carers, including those caring for people with dementia, with training resources, support groups, and advocacy. Comparable on the family carer and community services axis.
• Dementia UK: UK charity providing dementia specialist support through Admiral Nurses and a range of training and family-facing services. Closely comparable as another UK-based dementia charity combining professional training with family carer support.

Broad incumbents

• The ExtraCare Charitable Trust: UK charity operating retirement villages and integrated dementia support including staff training and community activities. Comparable on community-based dementia engagement but anchored in housing rather than training.
• Home Instead Senior Care: Large UK home care franchise network providing dementia care services and staff training programs. Overlaps on dementia training for care staff but operates a fundamentally different delivery model (home care services).
• Age UK: UK's largest charity for older people offering dementia training, advice, and community services within a much broader elderly portfolio. Overlaps with Dementia Pathfinders' offerings but operates at substantially greater scale and breadth.
• Jewish Care: UK charity providing dementia care, residential services, and community programs for older people. Comparable on integrated dementia service delivery though with a different community anchor.

Others

• Skills for Care: UK sector skills organization for adult social care that co-developed Dementia Pathfinders' OCNLR Level 3 Award. Comparable as a training-content partner and policy-aligned body rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/DPCIC
• Facebookfacebook.com/dementiapathfinders
• LinkedInlinkedin.com/company/dementia-pathfinders
• Instagraminstagram.com/dementiapathfinders

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dementia Pathfinders