Demon Slayer Corps

What Demon Slayer Corps does

Demon Slayer Corps refers to the Demon Slayer: Kimetsu no Yaiba anime intellectual property, a Japanese media franchise spanning manga, television, theatrical film, home video, music, and licensed merchandise. The property is built on Koyoharu Gotoge's 23-volume manga serialized by SHUEISHA in Weekly Shonen Jump since 2016, which has surpassed 150 million copies in publication, and has been adapted by animation studio ufotable under the distribution of Aniplex (a Sony Music Entertainment Japan subsidiary) into a continuous TV series beginning April 2019 across the Tanjiro Kamado Unwavering Resolve Arc, Mugen Train Arc, Entertainment District Arc, Swordsmith Village Arc, and Hashira Training Arc, plus the record-breaking 2020 feature film The Movie: Mugen Train (over $500M global box office, the highest-grossing Japanese anime film of all time) and the Infinity Castle theatrical trilogy launching September 2025.

The franchise monetizes through six parallel revenue streams: theatrical distribution via Crunchyroll and Sony Pictures Entertainment, streaming licensing with Crunchyroll as exclusive primary partner plus Netflix and Hulu, physical media (limited-edition Blu-ray sets priced at $130-$170 SRP bundled with soundtrack CDs, plus 4K Ultra HD releases), digital purchase through Apple TV, Prime Video, Google Play, YouTube, and Fandango, merchandise licensing with UNIQLO, Funko, adidas, and Kura Sushi, and music royalties from artists including LiSA, Aimer, MAN WITH A MISSION × milet, and MY FIRST STORY × HYDE. Distribution extends across 140+ countries with operations headquartered in Tokyo (ufotable, SHUEISHA, Aniplex) and Santa Monica (Aniplex of America).

The go-to-market combines a theatrical-first windowing strategy for major films with a multi-platform streaming tail, supported by World Tour premiere events at venues such as Orpheum Theatre LA and Dodger Stadium, convention appearances at Anime Expo and Comic-Con, a live orchestral concert series, and recurring cross-vertical collaborations with mainstream brands including MLB, the Los Angeles Dodgers, and the Texas Rangers. End-customers are anime and manga enthusiasts globally, with a secondary segment of collectors purchasing premium limited-edition Blu-ray sets and branded merchandise, while the partnership stack — ufotable, SHUEISHA, Aniplex, Crunchyroll, Sony Pictures Entertainment — anchors the supply side of the franchise economy.

Name

Demon Slayer Corps

Legal name

Demon Slayer: Kimetsu no Yaiba (Anime Property)

Website

https://demonslayer-anime.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Demon Slayer Corps is the Demon Slayer: Kimetsu no Yaiba anime franchise, monetized through theatrical films (Mugen Train, Infinity Castle trilogy), streaming on Crunchyroll/Netflix/Hulu, limited-edition Blu-rays, and licensed merchandise (UNIQLO, Funko, adidas) for a global fanbase across 140+ countries.

Ownership category

akta.pro rank

Product category

Anime Entertainment and Media Content

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Anime Production (MPADACAF)

akta.pro secondary industry

Manga Publishing (Japanese & Global) (MPAJAGAA)

Keywords

• Anime entertainment
• Theatrical animation films
• Streaming anime content
• Licensed anime merchandise
• Anime franchise IP

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Theatrical Distribution: Major films like Mugen Train and Infinity Castle released theatrically worldwide, generating significant box office revenue. Mugen Train achieved over $500 million globally.
2. Streaming Licensing: Anime series and films licensed to streaming platforms including Crunchyroll, Funimation, Hulu, and Netflix for subscription-based viewing.
3. Physical Media Sales: Blu-ray releases of TV series arcs and films sold at retail. Limited edition sets with bonus content, soundtrack CDs, and special packaging.
4. Digital Purchase: Digital sales through Apple TV, Prime Video, Google Play, YouTube, and Fandango for individual film purchases.
5. Merchandise Licensing: Licensing of Demon Slayer brand for merchandise including UNIQLO clothing, Funko Pop figures, Kura Sushi collaborations, and adidas collaborations.
6. Music Sales: Theme songs and soundtracks by artists like LiSA, Aimer, MAN WITH A MISSION, milet, and MY FIRST STORY × HYDE.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

Demon Slayer Corps operates the Demon Slayer: Kimetsu no Yaiba anime franchise, producing and distributing animated TV series arcs, theatrical feature films, Blu-ray home video, original soundtracks, and licensed merchandise. The franchise monetizes its manga-based IP across theatrical exhibition, subscription streaming, digital purchase, physical retail, and consumer products collaborations.

Product overview

Demon Slayer Corps represents the Demon Slayer: Kimetsu no Yaiba anime franchise, a multi-platform media property consisting of TV anime series with multiple story arcs, theatrical films including the record-breaking Mugen Train movie and the Infinity Castle trilogy, home video Blu-ray releases, and soundtrack albums. The franchise operates as a unified content portfolio where each TV arc builds the story toward the theatrical films, with Blu-rays and soundtracks serving as complementary physical media and merchandise extending the brand. Distribution spans theatrical releases, streaming platforms (Crunchyroll, Hulu, Netflix), digital storefronts (Apple TV, Prime Video, Google Play, YouTube, Fandango), and physical merchandise through Aniplex of America.

Differentiator

Problem solved

Functional benefit

Brands

• Demon Slayer Corps (Fictional Organization): The fictional organization within the anime/manga series consisting of demon slayers who fight demons.

Products and services

• Demon Slayer: Kimetsu no Yaiba TV Anime Series The main television anime series based on Koyoharu Gotoge's manga, distributed through multiple streaming platforms with seasonal story arcs.
• Demon Slayer: Kimetsu no Yaiba The Movie: Mugen Train Feature theatrical film following Tanjiro and comrades investigating demon attacks aboard the Mugen Train with Flame Hashira Kyojuro Rengoku.
• Demon Slayer: Kimetsu no Yaiba Infinity Castle Trilogy Three-part cinematic film trilogy covering the final arc of the Demon Slayer story, with the first film released theatrically in 2025.
• Demon Slayer Blu-ray Home Video Releases Limited and standard Blu-ray box sets for each story arc, including soundtrack CDs and special packaging, sold at retail through Amazon, Walmart, Best Buy, and RightStuf.
• Demon Slayer Original Soundtracks and Concert Recordings Original soundtracks by Go Shiina and Yuki Kajiura, theme songs by LiSA, Aimer, MAN WITH A MISSION x milet, and MY FIRST STORY x HYDE, plus orchestral concert recordings.
• Demon Slayer Licensed Merchandise Licensed consumer products including apparel, figures, and accessories through collaborations with UNIQLO, Funko, adidas, and Kura Sushi, plus Aniplex of America online store.

Quantifiable outcome

• Mugen Train achieved $500M+ globally, making it the highest-grossing Japanese anime film of all time
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

20 partnerships are on record, tiered core, minor and major.

• CrunchyrollcoreChannel Partner/ Reseller/ Distributor · 12 September 2025Crunchyroll serves as the primary streaming partner and theatrical distributor for Demon Slayer films. Distributed Infinity Castle in over 140 countries on September 12, 2025, in IMAX and premium large formats. Also provides digital purchase options through their platform.
• Los Angeles DodgersminorGTM or Marketing Partner · 22 July 2025Themed promotional night at Dodger Stadium on August 15. Includes co-branded hats giveaway, drone show, and ceremonial first pitch.
• Major League BaseballminorGTM or Marketing Partner · 5 March 2025Tokyo Series partnership releasing a Demon Slayer short depicting the evolution of Japanese baseball through generational storytelling.
• Texas RangersminorGTM or Marketing Partner · 5 March 2025Demon Slayer themed promotional night at Texas Rangers stadium on September 9.
• GEA Live and RoadCo EntertainmentminorStrategic or Co-development Partner · 21 May 2024Concert production partners for Demon Slayer: Kimetsu no Yaiba In Concert series. Produced live orchestral performances in San Francisco and New York.
• adidasminorGTM or Marketing Partner · 5 March 2024Footwear and apparel collaboration featuring Demon Slayer: Kimetsu no Yaiba branding.
• Kura SushiminorGTM or Marketing Partner · 1 July 2022Bikkura Pon promotional collaboration at Kura Revolving Sushi Bar locations. Includes themed prizes and merchandise.
• UNIQLOminorGTM or Marketing Partner · 30 August 2021UT T-shirt collaboration featuring Demon Slayer characters. Products available at UNIQLO stores and online in the U.S.
• FunkominorGTM or Marketing Partner · 25 May 2021Funko Pop! figure line featuring Demon Slayer characters including Tanjiro, Nezuko, Zenitsu, Inosuke, Giyu, and Muzan.
• Sony Pictures EntertainmentcoreChannel Partner/ Reseller/ DistributorCo-distributor with Crunchyroll for theatrical releases worldwide (excluding Japan). Handles Infinity Castle distribution in North America and international territories.
• ufotablecoreStrategic or Co-development PartnerAnimation studio responsible for all Demon Slayer anime productions. Known for high-quality CGI integration and exceptional action sequences characteristic of the franchise.
• SHUEISHAcoreStrategic or Co-development PartnerPublisher of the original manga series by Koyoharu Gotoge under JUMP COMICS. The manga consists of 23 volumes with over 150 million copies in publication.
• Aniplex of AmericacoreChannel Partner/ Reseller/ DistributorSubsidiary handling North American distribution and marketing of Demon Slayer anime. Organizes Anime Expo events, anniversary celebrations, and Blu-ray releases.
• FunimationmajorChannel Partner/ Reseller/ DistributorStreaming platform and English dub production partner for Demon Slayer series. Previously distributed theatrical films in U.S. and Canada.
• NetflixmajorChannel Partner/ Reseller/ DistributorStreaming platform offering Demon Slayer series on demand to subscribers.
• HulumajorChannel Partner/ Reseller/ DistributorStreaming platform for Demon Slayer TV series and arcs.
• LiSAmajorStrategic or Co-development PartnerPerforming artist for Demon Slayer theme songs including 'Akeboshi' (Mugen Train Arc), 'Zankyosanka' (Entertainment District Arc), and 'Shine in the Cruel Night' (Infinity Castle).
• AimermajorStrategic or Co-development PartnerPerforming artist for Demon Slayer theme songs including 'Asa ga Kuru' (Entertainment District Arc) and 'A World Where the Sun Never Rises' (Infinity Castle).
• MAN WITH A MISSION × miletmajorStrategic or Co-development PartnerPerformed opening theme 'Kizuna no Kiseki' for Swordsmith Village Arc. Rock band MAN WITH A MISSION collaborated with singer milet for the track.
• MY FIRST STORY × HYDEmajorStrategic or Co-development PartnerPerformed opening theme 'MUGEN' for Hashira Training Arc. Collaboration between rock band MY FIRST STORY and L'Arc-en-Ciel vocalist HYDE.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Studio Ghibli: Established Japanese animation studio producing theatrical feature films (Spirited Away, The Boy and the Heron) with global theatrical distribution and Golden Globe / Academy Award-level prestige. Comparable as a Japanese animation brand with theatrical-first economics and global Western recognition.
• Pokémon: The Pokémon Company anime franchise (OLM, TPC) with theatrical films, streaming, and the largest anime-adjacent global merchandise and games ecosystem. Comparable as a multi-platform Japanese IP at a meaningfully larger scale, demonstrating the upside ceiling for anime franchises with strong IP extensions.
• Dragon Ball Super / Dragon Ball franchise: Toei Animation's flagship long-running shonen anime franchise with multi-decade catalog, theatrical films, and a massive global merchandise business (Bandai, Funko, Uniqlo). Comparable as an established, larger-scale anime IP ecosystem with broader merchandising reach but more dated narrative cadence.

Direct peers

• Jujutsu Kaisen: MAPPA-produced anime adaptation of a SHUEISHA Weekly Shonen Jump manga series with theatrical films (Jujutsu Kaisen 0), global Crunchyroll distribution, and a comparable target demographic of young action-anime fans. Closest contemporary peer in terms of source publisher, studio tier, and theatrical ambition.
• Chainsaw Man: MAPPA-produced anime adaptation of a SHUEISHA Shonen Jump manga with theatrical film (Reze Arc) and Crunchyroll streaming. Comparable as a recent shonen hit from the same publisher with similar action demographic and theatrical-first film strategy.
• Spy x Family: WIT Studio / CloverWorks anime adaptation of a SHUEISHA manga (Jump+) with strong merchandising performance and global Crunchyroll streaming. Comparable as a contemporary SHUEISHA IP with active multi-format monetization.
• My Hero Academia: Bones studio anime based on a SHUEISHA Shonen Jump manga with multiple theatrical releases (Two Heroes, Heroes Rising), licensed merchandise, and global streaming on Crunchyroll. Comparable in genre, source publisher, and theatrical-to-home-video release model.
• Naruto / Boruto: Studio Pierrot long-running SHUEISHA Shonen Jump anime franchise spanning multiple series and theatrical films. Comparable as a multi-generational shonen franchise with global fanbase, Blu-ray catalog sales, and theatrical releases distributed via Crunchyroll/Viz partnerships.
• Attack on Titan: MAPPA/Wit Studio anime adaptation of a Kodansha manga, with globally successful final-season theatrical-style releases and Blu-ray collector editions. Comparable as a manga-driven action franchise with similar theatrical distribution partnerships and mature Western fanbase.
• One Piece: Toei Animation anime adaptation of SHUEISHA's flagship Shonen Jump manga with continuous long-running TV arcs, theatrical films (FILM RED), and a globally dominant fanbase. Comparable in terms of source publisher, serialized TV-to-film cadence, and multi-format merchandising at global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/demonslayerusa
• YouTubeyoutube.com/@demonslayerSMEJ
• Facebookfacebook.com/DemonSlayer.anime
• LinkedInlinkedin.com/company/demon-slayer-corps

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Demon Slayer Corps