Den Danske Reklameskole

Name

Den Danske Reklameskole

Legal name

Den Danske Reklameskole ApS

Website

https://dendanskereklameskole.dk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen, Capital Region of Denmark

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tuition fees for professional education programs: The school generates revenue primarily through tuition fees charged for its evening and part-time professional education programs. Students pay per program (e.g., Filmlinjen physical 27,500 DKK, online 16,500 DKK; Idé og Koncept physical 37,500 DKK, online 19,500 DKK; Content Marketing physical 27,500 DKK, online 16,500 DKK). Fees are exclusive of VAT. Installment payment plans are available (monthly fee + admin charge). The school also benefits from employer-sponsored enrollment and bruttoløn (gross salary) arrangements which effectively reduce the cost to employees while maintaining revenue from employers.
2. Corporate training and sponsored enrollment: Employers pay for their employees' enrollment, representing a B2B revenue stream alongside the direct-to-consumer model. The school actively markets this option to employers, framing it as talent development investment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Den Danske Reklameskole is a private Danish educational institution that sells evening and part-time professional development programs in creative communication for working professionals and aspiring creatives. Its portfolio consists of five core programs — Idé og Koncept, Content Marketing, ADlinjen, Tekstlinjen, and Filmlinjen — delivered in Copenhagen, Aarhus, and online via Zoom, taught by active award-winning industry practitioners. Programs charge per-enrollment tuition fees ranging from 14,500 DKK to 37,500 DKK depending on format and duration.

Product overview

Den Danske Reklameskole is an educational institution offering evening and part-time programs in creative communication for professionals. The portfolio consists of five core educational programs: Idé og Koncept (9-month creative idea development), Content Marketing (5-month content and storytelling), ADlinjen (Art Direction, 5 months), Tekstlinjen (Copywriting, 5 months), and Filmlinjen (Film Production, 5 months). Programs are available in Copenhagen and Aarhus, with hybrid online/in-person delivery. The school also offers free masterclasses and networking events. Teaching is delivered by working industry professionals using a 'learning by doing' methodology with practical exercises and real client projects.

Differentiator

Problem solved

Functional benefit

Brands

• Idé og Koncept: Creative concept development program teaching creative communication skills
• Content Marketing
• ADlinjen
• Tekstlinjen
• Filmlinjen

Products and services

• Idé og Koncept A 9-month evening education program (approximately 70 sessions, 2 evenings per week) teaching creative idea development and concept creation. Students learn from over 35 award-winning creatives and work on real client briefs. Physical attendance in Copenhagen (37,500 DKK) and online attendance via Zoom (19,500 DKK) are offered, with the proprietary "Den Handlende Idé" (The Action-Driven Idea) philosophy as the framework. Application to physical seats requires submitting a creative self-portrait.
• Content Marketing A 5-month evening program (20 Wednesday sessions, 2.5 hours each, plus an optional Saturday trial assignment) focused on storytelling, content creation, and AI tools for marketing professionals. Includes instruction on generative AI for text, images, video, and rapid prototyping (Vibe Coding). Physical attendance in Copenhagen (27,500 DKK) and online attendance (16,500 DKK) are available; online two-for-one bundle at 27,500 DKK.
• ADlinjen (Art Direction) Evening education program in visual communication and art direction available in both Copenhagen and Aarhus. Students learn brand identity, campaign development, visual concept creation, and collaboration with photographers and film professionals. Physical attendance (27,500 DKK) runs 5 months on Wednesday evenings 17:30–20:30, capped at 25 participants per cohort.
• Tekstlinjen (Text/Copywriting) Evening program teaching copywriting and text skills for marketing and communication professionals. Available in Copenhagen and Aarhus, focused on strategic communication, brand voice, and human insight that AI cannot replicate. Physical attendance (24,500 DKK) runs 20 Tuesday evenings, capped at 23 participants; online attendance is offered at 14,500 DKK.
• Filmlinjen (Film Line) A 5-month evening program (20 Tuesday sessions, 3 hours each) teaching creative advertising film production. Students learn the complete process from ideation and scriptwriting through production and distribution across classic advertising, branded content, and social formats. Physical attendance in Copenhagen (27,500 DKK) and online attendance (16,500 DKK) are available, with online two-for-one bundle at 24,500 DKK; physical cohorts capped at 25 and online at 12.
• Masterclasses (free industry sessions) Free masterclasses featuring industry professionals sharing knowledge on current topics in creative communication, held both in-person in Copenhagen and Aarhus and online via Zoom. Past sessions have featured speakers from &Co., Apple, Zite, and by The Network including John Mescall. Used as top-of-funnel acquisition.

Quantifiable outcome

• 44 of 50 Creative Circle Awards (2023) were won by the school's guest teachers or former students
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Creative CirclecoreStrategic or Co-development PartnerCreative Circle is Denmark's primary creative industry association. The school collaborates with Creative Circle on industry events including Creative Circle Talks/Works (livestreamed by the school), the Cannes Lions 2025 Wrap-up event, and the Our Sustainable Future youth competition. The school provides its facilities and streaming equipment for Creative Circle events, while Creative Circle provides industry content and network access.
• KreaKom (Kreativitet og Kommunikation)coreStrategic or Co-development PartnerKreaKom is Denmark's trade association for creative companies. The school co-hosted events with KreaKom including a workshop on visual communication with the organization's members and participated in the Cannes Lions Wrap-up collaboration.
• Defining Brands Co.minorStrategic or Co-development PartnerDefining Brands Co. co-hosts 'Den Sidste Fredagsbar' (The Last Friday Bar) — a monthly networking event held at the school's Copenhagen premises that brings together current students, alumni, instructors, and industry professionals.
• by The NetworkminorStrategic or Co-development Partnerby The Network is a global network of independent creative agencies. They partnered with the school to host a masterclass with John Mescall (Creative Chair, formerly of McCann Worldgroup) titled 'Subvert or Die' — an English-language session for Danish creative professionals.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Domestika: Global online creative learning marketplace offering affordable on-demand courses in design, advertising, and content creation. Competes on convenience and price, though lacks the live, industry-taught cohort model of Den Danske Reklameskole.

Direct peers

• Hyper Island: Nordic school offering creative, digital, and business education through immersive programs, often cited by Den Danske Reklameskole as a downstream educational pathway. Comparable in industry-led teaching model and Nordic market focus.
• Berghs School of Communication: Sweden's leading school for creative communication, offering part-time and full-time programs in art direction, copywriting, and strategy taught by industry professionals. Berghs is the closest Nordic equivalent to Den Danske Reklameskole in mission, format, and instructor model.
• School of Communication Arts (London): London-based creative school mentioned as a destination pathway for Danish Reklameskole students. Highly comparable in its focus on idea development, copywriting, and art direction taught by working industry leaders.
• Miami Ad School: Global creative advertising school referenced by Den Danske Reklameskole as a target institution for graduates. Comparable in advertising/creative focus and industry-professional teaching model, though it offers full-time immersive programs.

Broad incumbents

• General Assembly: Global provider of professional training in digital marketing, content, and creative skills, serving working professionals seeking career pivots and upskilling. Overlaps in audience (working professionals) and format (part-time evening/weekend courses), though broader in scope.
• DMJX (Danish School of Media and Journalism): Denmark's formal accredited institution for media, journalism, and communication, serving as both a competitor for creative talent and a downstream feeder destination for Den Danske Reklameskole graduates. Provides formal degrees that complement the school's evening certificate programs.

Regional players

• Berlin School of Business and Innovation: Germany-based provider of professional and management training programs including creative and marketing tracks. Comparable in offering part-time professional development to working adults in a European market context.
• School of Advertising (Stockholm): Swedish advertising/creative education provider focused on professional development, comparable in mission and Nordic audience. Cross-border peer rather than direct Denmark competitor.
• Kaospilot: Denmark-based 'creative business school' offering alternative education in entrepreneurship, leadership, and creative process. Overlaps with Den Danske Reklameskole's audience of career changers seeking creative professional development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@DenDanskeReklameskole
• Facebookfacebook.com/dendanskereklameskole
• Instagraminstagram.com/dendanskereklameskole
• LinkedInlinkedin.com/company/dendanskereklameskole

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Den Danske Reklameskole