De Nieuwe Liefde
De Nieuwe Liefde is a Dutch non-profit cultural foundation operating a historic Amsterdam venue for poetry, spoken word, literature, and debate programming, serving literary enthusiasts and the cultural public under the Amerpodia network alongside Rode Hoed and Felix Meritis.
- Company typePrivate
- Founded2011
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What De Nieuwe Liefde does
De Nieuwe Liefde is a Dutch cultural foundation (Stichting De Nieuwe Liefde) operating a historic cultural venue at Da Costakade 102 in Amsterdam since its official opening by Queen Beatrix in February 2011. Founded by theologian and poet Huub Oosterhuis with support from Alex Mulder, the organization was repositioned in September 2019 as 'het huis voor taal in de ruimste zin van het woord' (the house for language in the broadest sense of the word). Programming centers on poetry, spoken word, literary readings, debates on societal issues, and theater productions, targeting literary enthusiasts, poets, writers, and the broader cultural public in Amsterdam. The venue comprises three halls (Grote Zaal capacity 250, Kleine Zaal 80, Koorzaal 70) plus foyer, library, and greenhouse spaces, housed in a 1904 former wine warehouse with neo-renaissance and art deco architectural features.
The organization operates with no paid staff (0 FTE employees per ANBI filing) and an uncompensated five-member board, with Pepijn Kuyper serving as director since March 2023 across De Nieuwe Liefde and sister venues Rode Hoed and Felix Meritis under the Amerpodia network. Revenue is generated through five streams: ticket sales (online via Ticketmatic and at the box office), government subsidies, partner contributions from cultural and societal organizations, individual donations, and venue rental for corporate events, weddings, and conferences. Selected programs are live-streamed and archived on a dedicated YouTube channel. Distribution occurs through self-serve online ticketing, physical box office, social media (Instagram, Facebook, Twitter), email newsletters, website content, and a centralized Amerpodia sales team for venue rentals. The foundation holds ANBI (Algemeen Nut Beogende Instelling) public-benefit status, providing tax advantages to donors and formalizing its standing within the Dutch cultural-funding ecosystem.
FY2025 total income was €262,012 (down from €309,826 in FY2024), with fundraising revenue accounting for 95.6% of the total and direct ticket sales contributing only €11,434. Spent on objectives (direct programming delivery) totaled €204,700, and the organization ended the year with a small surplus of €2,436 but sharply reduced total assets of €64,241 (versus €116,080 in FY2024), reflecting a contraction in financial scale across the most recent reporting period.
De Nieuwe Liefde firmographics
Firmographics- Name
- De Nieuwe Liefde
- Legal name
- Stichting De Nieuwe Liefde
- Website
- https://denieuweliefde.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- De Nieuwe Liefde is a Dutch non-profit cultural foundation operating a historic Amsterdam venue for poetry, spoken word, literature, and debate programming, serving literary enthusiasts and the cultural public under the Amerpodia network alongside Rode Hoed and Felix Meritis.
- Ownership category
- akta.pro rank
Where De Nieuwe Liefde is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
De Nieuwe Liefde business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Kaartverkoop (Ticket Sales): Revenue from ticket sales for programs, events, and performances held at the venue.
- Subsidies: Government subsidies supporting cultural programming and operations.
- Partnerbijdragen (Partner Contributions): Contributions from cultural and societal partners supporting programming.
- Giften (Donations/Gifts): Donations from individuals and supporters of the cultural mission.
- Zaalverhuur (Venue Rental): Revenue from renting out venue spaces (Grote Zaal, Kleine Zaal, Koorzaal) for external events, weddings, and corporate functions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Ticket purchases |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
De Nieuwe Liefde product offering
Product offeringCore offering
De Nieuwe Liefde is a Dutch cultural foundation (Stichting with ANBI status) that operates a heritage venue in Amsterdam programming and hosting events centered on language, literature, poetry, spoken word, debates, and theater. In parallel, it rents out its three halls (Grote Zaal, Kleine Zaal, Koorzaal) to external organizations for cultural, corporate, and private events, and operates as part of the Amerpodia group alongside De Rode Hoed and Felix Meritis.
Product overview
De Nieuwe Liefde is a cultural venue and programming house for language and literature in Amsterdam, not a technology product company. It operates as a physical cultural institution offering event programming (poetry, spoken word, literature, theater, and debates) and venue rental services. The organization does not offer a software product, platform, or technology service.
Differentiator
Problem solved
Functional benefit
Products and services
- Cultural event programming (language, literature, poetry, spoken word, debates, theater) A curated program of live events (poetry, spoken word, debates, theater, literature) held at the foundation's Amsterdam venue, targeted at individual cultural audiences and visiting writers, poets, and performers.
- Venue rental (Grote Zaal, Kleine Zaal, Koorzaal) Rental of three on-site halls (Grote Zaal, Kleine Zaal, Koorzaal) to external event organizers, cultural producers, and corporate or private hosts for their own events.
Quantifiable outcome
- Programming includes events on contemporary literature, poetry, Iranian culture, social issues, and artistic performances
Companies that use De Nieuwe Liefde
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
De Nieuwe Liefde technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Nieuwe Liefde partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- AmerpodiacoreAmerpodia is the parent organization overseeing three Amsterdam cultural venues: De Nieuwe Liefde, Rode Hoed, and Felix Meritis. Together they form a collective providing both inspiring public programming and event services.
- Nederlands Letterenfonds (Dutch Literature Fund)coreGovernmental fund supporting literature and cultural programming. Listed as a supporter of Stichting De Nieuwe Liefde.
- Amsterdams Fonds voor de Kunst (Amsterdam Arts Fund)coreMunicipal arts fund supporting Amsterdam-based cultural organizations. Listed as a supporter of Stichting De Nieuwe Liefde.
- We are PublicminorMembership program that provides access to cultural venues. Members can use their membership for selected programs at De Nieuwe Liefde.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
De Nieuwe Liefde competitors and assessment
Company assessmentDirect peers
- Tolhuistuin: Amsterdam North cultural venue hosting literary events, debates and community programming in a similar mixed ticketed-event + venue-rental model serving comparable audiences.
- De Balie: Amsterdam cultural venue hosting debates, literature, spoken word and theater on a comparable programming-and-events model targeting literary and societal-discourse audiences in the same city.
- De Rode Hoed: Third Amsterdam cultural venue in the Amerpodia group; hosts debates, talks and literary programming and shares directorship, sales operations ([email protected]) and venue-rental model with De Nieuwe Liefde.
- Felix Meritis: Sibling Amsterdam cultural venue operated under the same Amerpodia parent as De Nieuwe Liefde; both share the director, back-office and public programming/events model with comparable subsidy and ticket-sale revenue mix.
- Pakhuis de Zwijger: Amsterdam cultural venue focused on societal debate, ideas and storytelling programming, with comparable ticketed events, talks and venue-rental streams targeting intellectually engaged audiences.
- Paradiso Amsterdam: Iconic Amsterdam cultural venue programming spoken word, poetry and literary events alongside music; competes for the same local literary audience and event-rental clients.
Broad incumbents
- Stadsschouwburg Amsterdam: Larger established Amsterdam theater venue with broader performing-arts programming; competes for the same event-rental and literary-stage audiences but operates at significantly greater scale and with municipal backing.
- 92nd Street Y: New York literary and cultural venue known for talks, poetry and author events; comparable operating model (literary programming + ticketed events + venue rentals) but at much larger scale and with broader paid programming.
- Internationaal Theater Amsterdam (ITA): Major Amsterdam theater institution with resident company and broader dramatic programming; overlaps with De Nieuwe Liefde on literary-adjacent theater and text-based performance.
- Southbank Centre: Large London arts center whose literature, poetry and spoken-word programming is the closest international analog to De Nieuwe Liefde's 'house for language' positioning at significantly greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
De Nieuwe Liefde social profiles
Digital presenceDe Nieuwe Liefde financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Nieuwe Liefde leadership team
Management profileNumber of profiles
Profiles6 records
De Nieuwe Liefde funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Nieuwe Liefde M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Nieuwe Liefde
What does De Nieuwe Liefde do?
De Nieuwe Liefde is a Dutch cultural foundation (Stichting with ANBI status) that operates a heritage venue in Amsterdam programming and hosting events centered on language, literature, poetry, spoken word, debates, and theater. In parallel, it rents out its three halls (Grote Zaal, Kleine Zaal, Koorzaal) to external organizations for cultural, corporate, and private events, and operates as part of the Amerpodia group alongside De Rode Hoed and Felix Meritis.
Is De Nieuwe Liefde a public or private company?
De Nieuwe Liefde is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was De Nieuwe Liefde founded?
De Nieuwe Liefde was founded in 2011. It employs 1 to 10 people.
Where is De Nieuwe Liefde based?
De Nieuwe Liefde is headquartered in Amsterdam, Netherlands, in the Europe region.
How does De Nieuwe Liefde make money?
Five revenue lines are on record. Kaartverkoop (Ticket Sales) is the primary driver. The others are subsidies, partnerbijdragen (Partner Contributions), giften (Donations/Gifts) and zaalverhuur (Venue Rental).
Who are De Nieuwe Liefde's main competitors?
Direct peers on record are Tolhuistuin, De Balie, De Rode Hoed, Felix Meritis, Pakhuis de Zwijger and Paradiso Amsterdam. Broad incumbents are Stadsschouwburg Amsterdam, 92nd Street Y, Internationaal Theater Amsterdam (ITA) and Southbank Centre.
Does De Nieuwe Liefde have an API?
No public API is recorded for De Nieuwe Liefde.