De Niro's
De Niro's is a privately-operated single-location fish and chips takeaway in Dundee, UK, serving traditional fish suppers, munchie boxes, burgers, kebabs and kids meals to local walk-in customers and Just Eat delivery orders across Dundee postcodes DD1-DD3.
- Company typePrivate
- Founded-
- HeadquartersDundee, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What De Niro's does
De Niro's is a privately-operated fish and chips takeaway located at 75 Macalpine Road, Dundee (DD3 8), in Scotland, United Kingdom. The single-site business serves walk-in and collection customers at the counter and also fulfills delivery orders through its own operation and the Just Eat platform, restricted to Dundee postcodes DD1, DD2 and DD3. Opening hours are Tuesday-Sunday evenings; the shop is closed on Mondays. Headcount is reported at approximately 5 employees, and there is no parent company, investor backing, or disclosed ownership structure on record.
The core menu is built around traditional fish and chips (e.g., Fish Supper from £10.90, Small Fish Supper with free peas at £6.50) and is widened into adjacent takeaway categories: Munchie Boxes (£14.00-£15.50), Pies & Puddings sourced from Scott Bros (Steak Pie Single £4.50), New York Burgers on toasted sesame buns (£3.00-£8.40), Kebabs, Jacket Potatoes with multiple toppings, Kids Meal Boxes (£5.50, including a drink, toy and lolly), sundries (chips, onion rings, sauces), and drinks (Coca-Cola, Irn Bru, Fanta). Pricing follows a per-item "Single" or larger "Supper" model with no subscription or contracted terms; customers pay at counter or through Just Eat.
Revenue is generated primarily via over-the-counter sales and per-transaction fees on Just Eat orders, with no advertising, subscription, or licensing layer. The business has no proprietary technology stack, no mobile app, no disclosed AI usage, no certifications, and no awards. Distribution is concentrated in one physical location plus its Just Eat microsite listing, and marketing is effectively limited to the Just Eat channel and minimal on-site presence.
De Niro's firmographics
Firmographics- Name
- De Niro's
- Legal name
- De Niro's
- Website
- https://denirosonline.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- De Niro's is a privately-operated single-location fish and chips takeaway in Dundee, UK, serving traditional fish suppers, munchie boxes, burgers, kebabs and kids meals to local walk-in customers and Just Eat delivery orders across Dundee postcodes DD1-DD3.
- Ownership category
- akta.pro rank
Where De Niro's is headquartered
LocationHeadquarters
- HQ city
- Dundee
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
De Niro's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Over-the-counter sales: Direct counter sales of food items to walk-in and collection customers at the takeaway location.
- Delivery and collection orders via Just Eat: Orders processed through the Just Eat online food delivery platform, serving delivery and collection customers who order digitally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Munchie Boxes |
| Unit Pricing | Pay-as-you-go | Traditional fish and chips items |
| Unit Pricing | Pay-as-you-go | Pies and puddings |
| Unit Pricing | Pay-as-you-go | Burgers |
| Unit Pricing | Pay-as-you-go | Kids Meals |
| Unit Pricing | Pay-as-you-go | Sundries and sides |
| Unit Pricing | Pay-as-you-go | Drinks |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
De Niro's product offering
Product offeringCore offering
De Niro's is a traditional British fish and chips takeaway in Dundee that prepares and sells hot fried-food meals for counter collection, in-house delivery to local postcodes, and orders placed through the Just Eat platform. The menu covers traditional fish suppers, pies and puddings, munchie boxes, burgers, kebabs, jacket potatoes, kids meals, sides, and soft drinks, with most items available in Single and Supper portion sizes.
Product overview
De Niro's is a traditional Fish & Chips takeaway restaurant in Dundee offering a single unified menu of food products. The core offering consists of traditional fish and chips dishes alongside diversified categories including Munchie Boxes (sharing platters), Pies & Puddings, Kids Meal Boxes, New York Burgers, Kebabs, and Jacket Potatoes. Supporting product lines include Sundries (sides and extras like chips, onion rings, and sauces) and Drinks. The menu features items available in 'Single' and 'Supper' portion sizes, with the Munchie Boxes representing a combined offering of multiple food items.
Differentiator
Problem solved
Functional benefit
Products and services
- Traditional Fish & Chips Classic British fish and chips meals available in Single and Supper portion sizes, including Chilli, Chip Steak, Small Fish Supper, Breaded Special Fish, Mock Chop, Chilli with Cheese, Fish, and Scampi variants, as well as De Niro's Famous Macaroni Cheese. Targeted at walk-in, collection, and delivery customers seeking a traditional takeaway supper.
- Munchie Boxes Sharing platters combining multiple fried items in one box. The De Niro's Munchie Box (£15.50) includes fishcakes, white pudding, chicken nuggets, fritters, onion rings, chips, mushy peas, and curry sauce; the Spicy Munchie Box (£14.00) includes spicy chicken goujons, spicy potato fritters, donner kebab, onion rings, garlic mushrooms, chips, pitta bread, sauce, and garlic dip. Aimed at groups and families sharing a meal.
- Pies & Puddings Selection of British pies and puddings including Smoked Sausage, Jumbo Sausage, Spam Fritter, White Pudding, Half Pizza Crunch, Polony Fritter, Spicy Haggis Pudding, Battered Smoked Sausage, Black Pudding, Deep Fried Pizza Crunch, Half Deep Fried Pizza, Red Pudding, Fish Cakes, Mince Pie, and Steak Pie (from Scott Bros). Available in Single and Supper sizes. Targeted at customers seeking traditional Scottish and British fried-pudding takeaway items.
- Kids Meal Box Child-sized meal box at £5.50 with a choice of Sausage, Fishcakes, Nuggets, or Fish Goujons; each box includes a drink, toy, and lolly. Designed for families with young children ordering takeaway meals.
- New York Burgers Burgers served on toasted sesame seed buns with salad and relish, including Double Chicken Burger, Double Quarter Pounder Beefburger, Double Quarter Pounder Cheeseburger, Quarter Pounder Beefburger, Quarter Pounder Cheeseburger, Chilli Cheese Burger, and Chicken Burger. Available in Single and Supper sizes. Targeted at customers seeking an American-style burger takeaway option.
- Kebabs Donner kebab dishes served with salad and sauce, including Donner & Chips (£7.20), Donner Roll (£4.00), and Donner Kebab (£5.00). Targeted at customers seeking a kebab takeaway option.
- Jacket Potatoes Baked jacket potatoes with customisable toppings including Cheese, Tuna Mayo, Chicken Mayo, Coleslaw, Beans, Spicy Chicken Mayo, Salad (peppers, onions, lettuce, tomato), and Sweetcorn, with an "Any 2 Toppings" option at £4.50. Targeted at customers seeking a lighter or non-fried takeaway option.
- Sundries (Sides & Extras) Side items and extras to complement main dishes, including Pea Buster, Gravy, Mushy Peas, Chips (Regular and Large), Chips Cheese & Curry, Potato Fritter, Squeeze Me Sauces, Bean Buster, Pickled Egg, Onion Rings, Chips Cheese & Coleslaw, Chips & Cheese, Plain Roll, Beans, Garlic Mayo, Fritter Roll, BBQ Sauce, Chips & Curry Sauce, Chip Roll, Garlic Mushrooms, Pickled Onion, Coleslaw, Mayo, Chips & Gravy, Chips & Coleslaw, Curry Sauce, and Mozzarella Sticks (6). Targeted as accompaniments to main menu items.
- Drinks Beverage selection including Diet Coke Cola (500ml and 2L), Sprite Lemon Lime 2L, Coca-Cola Original Taste (1.75L and smaller), Irn Bru (500ml and 2L), Fanta Orange (330ml and 2L), and Fanta Pineapple & Grapefruit 2L. Targeted at customers wanting a soft drink to accompany their takeaway meal.
Companies that use De Niro's
Customer profileSegments2 records
Ideal customer profiles2 records
De Niro's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Niro's partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Just EatcoreJust Eat is a third-party food delivery platform that lists De Niro's menu and handles online orders for both delivery and collection. The partnership enables De Niro's to reach customers who prefer digital ordering through the Just Eat website and mobile app.
Scale indicators1 record
Recent moves4 records
De Niro's competitors and assessment
Company assessmentDirect peers
- Mother Hubbard's: Fish and chips franchise operating across Ireland and the UK. Comparable on category (fish & chips), product mix (traditional fried fish, chips, burgers, kids meals) and direct-to-consumer takeaway format.
- Towngate Fisheries: UK fish and chips takeaway chain with traditional fried fish and side menu. Comparable on category, takeaway format and direct-to-consumer order model in the UK fish & chips segment.
- Sutton & Sons: Independent London-based fish and chips shops offering traditional fried fish, chips and sides. Direct comparable on category and menu structure, though based in a different UK region.
- Harry Ramsden's: Iconic British fish and chips chain operating dine-in and takeaway sites across the UK. Highly comparable on category (UK fish & chips), product mix (traditional fried fish, chips, burgers, kids meals) and customer base (local and visiting consumers).
- Anstruther Fish Bar: Award-winning fish and chips shop in Fife, Scotland, serving a traditional British fish & chips menu to local and tourist customers. Closely comparable Scottish fish & chips operator with a similar single-site high-street model.
- Scotts Fish & Chips: Multi-site UK fish and chips operator offering a broad traditional takeaway menu. Direct comparable in terms of fish & chips category, traditional menu structure and high-street/takeaway positioning.
Broad incumbents
- KFC UK: Major UK quick-service restaurant chain selling fried chicken and accompaniments through dine-in, takeaway and delivery. Overlaps with De Niro's on fried-food takeaway category and Just Eat distribution.
- Greggs: UK's largest food-on-the-go chain, offering breakfast, lunch and snack hot food via high-street locations and delivery platforms. Overlaps with De Niro's as a UK hot-food takeaway competitor, though broader in scope and category.
- Domino's Pizza UK: UK's leading pizza delivery chain with an established delivery operating model and heavy reliance on digital ordering. Overlaps with De Niro's on the takeaway/delivery dynamic and demand for hot food delivered to home.
Others
- Just Eat: UK online food delivery marketplace that is both De Niro's core channel partner and a broader ecosystem enabler for UK takeaways. Indirect comparator given the platform dependency in De Niro's distribution model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
De Niro's social profiles
Digital presenceDe Niro's financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Niro's leadership team
Management profileNumber of profiles
De Niro's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Niro's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Niro's
What does De Niro's do?
De Niro's is a traditional British fish and chips takeaway in Dundee that prepares and sells hot fried-food meals for counter collection, in-house delivery to local postcodes, and orders placed through the Just Eat platform. The menu covers traditional fish suppers, pies and puddings, munchie boxes, burgers, kebabs, jacket potatoes, kids meals, sides, and soft drinks, with most items available in Single and Supper portion sizes.
Is De Niro's a public or private company?
De Niro's is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was De Niro's founded?
De Niro's was founded in -1. It employs 1 to 10 people.
Where is De Niro's based?
De Niro's is headquartered in Dundee, United Kingdom, in the Europe region.
How does De Niro's make money?
Two revenue lines are on record. Over-the-counter sales are the primary driver. The others are delivery and collection orders via Just Eat.
Who are De Niro's's main competitors?
Direct peers on record are Mother Hubbard's, Towngate Fisheries, Sutton & Sons, Harry Ramsden's, Anstruther Fish Bar and Scotts Fish & Chips. Broad incumbents are KFC UK, Greggs and Domino's Pizza UK. Just Eat is listed as an others.
Does De Niro's have an API?
No public API is recorded for De Niro's.