Laboratorios Dentaid S.A.

What Laboratorios Dentaid S.A. does

Dentaid is a Spanish oral healthcare company founded in 1980 and headquartered in Cerdanyola del Vallès (Barcelona), operating in more than 60 countries through 11 wholly-owned country subsidiaries across Europe (Spain, Germany, Benelux, Italy) and Latin America (Mexico, Colombia, Chile, Peru, Ecuador). It employs more than 700 professionals of 19 nationalities and runs the Dentaid Research Center, which it positions as Europe's largest private oral health research facility. The company manufactures and markets a portfolio of 12+ registered consumer oral care brands including VITIS, Interprox, PERIO·AID, Desensin, PHB, Dentaid Xeros, HALITA, Waterpik, Fluor·aid, Plac·control, and Fittydent, reaching 35+ million end consumers annually.

The technology backbone centers on proprietary formulation platforms: Haprepair (active hydroxyapatite for enamel repair), Hyaluronrepair (hyaluronic acid for tissue regeneration in PERIO·AID Bioadhesive Gel), and clinically-validated antiseptic systems combining chlorhexidine (CHX) with cetylpyridinium chloride (CPC). The Interprox interdental brush line is engineered to a PHD (Passing Height Dimension) standardization system endorsed by the University of Heidelberg and verified through 360-degree machine-vision QA. In-house clinical research includes an in vitro collaboration with IrsiCaixa demonstrating CPC reduces herpes simplex virus type 1 infectivity by up to 100 times, and work with the University of Regensburg showing CHX+CPC reduces oral viral load in COVID-19 patients. Research is amplified by formal partnerships with SEPA, EFP, the World Heart Federation, 25+ universities, and 10+ national and international expert bodies.

Revenue is generated by selling branded consumer products through retail chains, pharmacies, dental professional channels, and direct-to-consumer e-commerce (dentaid.com plus brand-specific storefronts). A parallel professional-to-consumer loop is built through Aula Dentaid, which trains more than 6,000 dental professionals annually who subsequently recommend Dentaid products to patients. Distribution combines owned subsidiaries in core markets with distributors across the broader 60+ country reach, supported by a central warehouse in Llinars del Vallès using intermodal logistics via DSV to reduce landed cost and emissions.

Name

Laboratorios Dentaid S.A.

Legal name

Dentaid, S.L.

Website

https://dentaid.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Spanish-founded oral healthcare company (since 1980) operating in 60+ countries through 11 country subsidiaries, manufacturing 12+ specialized oral care brands including VITIS, Interprox, and PERIO·AID, supported by an in-house research center and a professional training platform reaching 35+ million consumers.

Ownership category

akta.pro rank

Product category

Consumer Oral Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

akta.pro secondary industries

Dental Floss, Picks & Interdental Cleaners (CRABAFAE), Toothbrushes (Manual) (CRABAFAB), Mouthwash & Rinses (CRABAFAD), Denture Care (Adhesives, Cleansers, Reliners) (CRABAFAG)

Keywords

• Oral care products
• Dental hygiene manufacturing
• Periodontal treatment products
• Interdental cleaning devices
• Consumer oral health

Headquarters

HQ city

Cerdanyola del Vallès

HQ country

Spain

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Consumer Oral Care Products: Dentaid generates revenue through the manufacture and sale of branded consumer oral care products including toothpastes, mouthwashes, interdental brushes, dental gels, and specialized treatments. Products are sold through retail channels, pharmacies, dental professionals, and direct-to-consumer e-commerce. Brands include Vitis, Interprox, Perio·Aid, Desensin, PHB, Dentaid Xeros, Halita, Waterpik, Fluor·aid, Plac·control, and Fittydent.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Dentaid develops, manufactures, and commercializes a portfolio of branded oral care products including toothpastes, mouthwashes, interdental brushes, dental gels, oral irrigators, denture care items, and specialized treatments for sensitivity, dry mouth, halitosis, cavity prevention, plaque detection, and periodontal care. The company operates its own research center (the most significant private oral health research center in Europe) and reaches more than 35 million consumers across 60+ countries through 12+ consumer brands and a dental professional recommendation channel.

Product overview

Laboratorios Dentaid S.A. is an oral health company that develops and manufactures a portfolio of branded consumer oral care products through its Dentaid Research Center. The product portfolio consists of multiple sub-brands addressing specific oral health conditions: VITIS® for daily oral care, Interprox® for interdental cleaning, PERIO·AID® for gum care with antiseptic formulations, Desensin® for tooth sensitivity, PHB® and PHB Time to Care for life-stage-specific oral care, Dentaid Xeros® for dry mouth, HALITA® for halitosis, Waterpik® for oral irrigation, Fluor·aid® for cavity prevention, Plac·control® for plaque detection, and Fittydent® for denture care. These products are supported by proprietary technologies including Haprepair® (hydroxyapatite for enamel repair), Hyaluronrepair (hyaluronic acid for tissue regeneration), and active ingredients CPC and Chlorhexidine. The company also operates the Dentaid Research Center for in-house R&D and the Aula Dentaid training platform for professional education.

Differentiator

Problem solved

Functional benefit

Brands

• VITIS®: Oral healthcare brand offering toothbrushes, toothpaste, mouthwashes and other oral hygiene products
• Interprox®
• PERIO·AID®
• Desensin®
• Dentaid Xeros®
• HALITA®
• PHB®
• PHB Time to Care
• Waterpik®
• Fluor·aid®
• Plac·control®
• Fittydent®

Products and services

• VITIS Daily oral care brand offering toothbrushes, toothpastes, and mouthwashes for daily hygiene and specific oral health needs; includes the new Anti-stain variant.
• Interprox Specialized interdental brushes and gels engineered with PHD (Passing Height Dimension) standardization and Tynex filaments for plaque removal from spaces between teeth; endorsed by the University of Heidelberg.
• PERIO·AID Antiseptic gum care line featuring the combination of chlorhexidine (CHX) and cetylpyridinium chloride (CPC) in mouthwash and bioadhesive gel formats with hyaluronic acid for tissue regeneration.
• Desensin Tooth sensitivity treatment products (toothpaste, gels, mouthwash) leveraging Haprepair active hydroxyapatite technology for enamel repair and hypersensitivity reduction.
• PHB Time to Care Life-stage-specific oral care range with variants So-Confident (whitening), So-Calm (gum soothing with chamomile and lavender), So-Balanced (pH balance with aloe vera), So-Young Forever (antioxidant), and So-Eco (sustainable toothbrushes).
• PHB Complete daily oral care brand offering manual and electric toothbrushes, toothpaste, mouthwash, interdental brushes, and floss for adults and children, including PHB Essentials, PHB Petit (from age 2), and PHB Junior (from age 6).
• Dentaid Xeros Xerostomia (dry mouth) management line with moisturizing toothpaste, mouthwash with betaine/allantoin/xylitol/fluoride, gels with aloe vera, and saliva-stimulating tablets and sprays with malic acid.
• HALITA Halitosis treatment and prevention range, the first scientifically proven line for bad breath, including toothpaste, mouthwash, and spray with CPC plus an exclusive tongue cleaner.
• Waterpik Oral irrigator range using pulsating water or mouthwash streams to remove 99.9% of ex vivo biofilm; products include Ultra WP-100, Traveler WP-300, Classic WP-70, Plus Cordless WP-490, and Cordless Express WP-02.
• Fluor·aid High-fluoride cavity prevention line with toothpaste and two mouthwashes designed to strengthen and remineralize enamel and reduce cavity onset.
• Plac·control Plaque revealing products in chewable tablet and 15ml liquid formats that stain transparent bacterial biofilm red for easier identification and removal, particularly suitable for orthodontic patients and children.
• Fittydent Denture care line for removable dental prostheses, including Super Denture Adhesive with patented formula, cleansing tablets, and adhesive cushions resistant to hot and cold liquids.

Quantifiable outcome

• Waterpik oral irrigators remove 99.9% of ex vivo biofilm and achieve up to 93% greater efficacy in improving gum health compared to manual brushing alone
• +6 more outcomes

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• SEPA (Spanish Society of Periodontology and Osteointegration)coreStrategic or Co-development PartnerDentaid partners with SEPA as an official sponsor and scientific collaborator, hosting events like the Dentaid Research Center Hall at SEPA Barcelona 2025 congress which attracted over 600 dental professionals. The partnership supports high-quality scientific dissemination and the advancement of periodontics in Spain.
• EFP (European Federation of Periodontology)coreStrategic or Co-development PartnerDentaid collaborates with EFP on campaigns including 'Oral Health Throughout Life' and the 'PerioCardio' initiative promoting interdental hygiene for heart health. The partnership positions Dentaid as a key contributor to European oral health awareness and professional education.
• DSVminorStrategic or Co-development PartnerDSV serves as Dentaid's logistics partner for sustainable intermodal transport combining road and rail. This partnership enables Dentaid to reduce CO2 emissions by 62% compared to road-only transport, achieving 122 fewer tonnes of CO2 annually.
• UIC Barcelona (International University of Catalonia)coreStrategic or Co-development PartnerDentaid Research Center collaborated with UIC Barcelona's Bioengineering Institute of Technology and School of Dentistry on a study analyzing the effectiveness of TESPSA molecule coatings on dental implants for preventing peri-implant diseases. The partnership combines clinical and biomaterials expertise.
• Complutense University of Madrid (UCM)coreStrategic or Co-development PartnerDentaid collaborates with UCM's ETEP Research Group on diabetes and periodontal disease studies. The partnership contributed to research published in the Journal of Clinical Periodontology demonstrating the fourfold increased risk of diabetes in patients with severe periodontitis.
• IrsiCaixa AIDS Research InstitutecoreStrategic or Co-development PartnerIrsiCaixa and Dentaid Research Center conducted an in vitro study showing that mouthwashes containing cetylpyridinium chloride (CPC) can reduce herpes simplex virus type 1 (HSV-1) infectivity by up to 100 times. Published in the journal Viruses.
• 25+ UniversitiescoreStrategic or Co-development PartnerDentaid maintains collaboration agreements with over 25 universities for research, innovation, and knowledge sharing in oral health sciences. Partnerships support both research output and professional education through clinical collaborations and student training.
• 10+ National and International Expert OrganizationscoreStrategic or Co-development PartnerDentaid partners with over 10 national and international expert organizations in oral health to maximize social impact through collaborative research, awareness campaigns, and professional education initiatives.
• University of Regensburg / Dr. Fabian CieplikminorStrategic or Co-development PartnerDr. Fabian Cieplik, associate professor at Regensburg University Hospital, led a study published in the Journal of Dental Research showing that mouthwashes containing CHX and CPC can significantly reduce viral infectivity in the oral cavity of COVID-19 patients for up to 30 minutes after rinsing.
• University of HeidelbergcoreStrategic or Co-development PartnerInterprox interdental brushes are developed according to recommendations from experts at the University of Heidelberg, a global reference in interdental hygiene. This endorsement validates the PHD standardization system used for brush sizing.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Church & Dwight: U.S. consumer products company with oral care offerings including Arm & Hammer dental products and Orajel. Competes with Dentaid in OTC oral hygiene segments, particularly in North America where Dentaid is underrepresented.
• Procter & Gamble (Oral-B, Crest): Owns Oral-B and Crest, the dominant global oral care brands in toothbrushes, toothpaste, and mouthwash. Competes head-on with Dentaid across consumer and professional dental channels through dentist-recommended positioning.
• Colgate-Palmolive: Global oral care leader with flagship Colgate toothpaste, mouthwash, and toothbrush lines. Directly comparable as a broad CPG incumbent competing with Dentaid's VITIS range across retail and professional channels worldwide.
• Johnson & Johnson (Listerine): Owns Listerine, the global mouthwash benchmark, plus other oral care lines. Direct overlap with Dentaid's mouthwash portfolio (PERIO·AID, HALITA, Xeros) in antiseptic and specialty rinse categories.
• Haleon (Sensodyne, Aquafresh, parodontax): Spun out of GSK, Haleon specializes in consumer healthcare including oral care with Sensodyne (sensitivity — directly comparable to Dentaid's Desensin brand), Aquafresh, and parodontax. Closest peer in the sensitivity and gum-health specialty segments.
• Unilever (Signal, Mentadent, Pepsodent): Operates major oral care brands (Signal, Mentadent, Pepsodent) across Europe, Latin America, and Asia. Head-to-head competitor with Dentaid in retail toothpaste and mouthwash in the European and Latin American geographies where Dentaid's subsidiaries operate.

Regional players

• Lion Corporation: Japanese consumer goods company with a leading oral care portfolio (CLINICA, Etiquette, etc.) primarily serving Japan and select Asian markets. Comparable as an oral care specialist with a multi-brand, science-backed strategy, but focused on Asia rather than Dentaid's Europe/LATAM footprint.

Direct peers

• Dr. Wolff Group: German family-owned maker of dental care brands including Kukident (denture care — comparable to Dentaid's Fittydent) and various medicinal oral care lines. Similar privately held specialty oral-care competitor in the European market.
• Sunstar (GUM): Sunstar's GUM brand offers a specialized oral care portfolio (toothpaste, interdental brushes, mouthwash) sold through dental professionals worldwide — closely mirroring Dentaid's professional-channel, multi-condition oral care strategy.

Others

• Water Pik Inc. (Waterpik branded product): Original maker of Waterpik water flossers; Dentaid distributes the Waterpik brand across its European markets. Not a head-to-head competitor but an upstream brand partner whose product line overlaps with Dentaid's interdental cleaning portfolio (Interprox).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/dentaidtube
• Facebookfacebook.com/DentaidSaludBucal
• LinkedInlinkedin.com/company/laboratorios-dentaid-s.a.
• Instagraminstagram.com/dentaidglobal

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laboratorios Dentaid S.A.