Oral Health Foundation

What Oral Health Foundation does

The Oral Health Foundation is a UK-registered charity (company limited by guarantee, charity number 263198) headquartered in Rugby, Warwickshire, with a workforce of approximately 45 employees. Founded in the mid-1970s and tracing its public-facing operations to the mid-1990s, it functions as an independent non-profit focused on oral health education, public awareness, and consumer product assurance in the dental category. The organization runs three flagship awareness campaigns — National Smile Month (May–August), Mouth Cancer Action Month (November), and Safe Smiles — and delivers structured educational programming for schools (Dental Buddy, Brush Time), workplaces, carers (CPD-accredited), and health professionals. Its content library centers on 52 "Tell me About" leaflets, with over 500,000 print copies distributed annually and 2.5 million online views, available across an 11-language website footprint.

The foundation's product surface spans an informational hub (dentalhealth.org), an accreditation scheme for oral health consumer products assessed by an independent expert panel (toothbrushes, toothpaste, mouthwash, interdental aids, sugar-free gum, confectionery), an e-commerce shop (dentalhealthshop.org), and resources for dental and non-dental clinicians (guidelines, toolkits, podcasts). The underlying technology stack is conventional web CMS plus a third-party e-commerce platform; the organization explicitly identifies itself as non-technology.

The revenue model is multi-stream and entirely self-funded, combining individual donations (one-off, recurring annual supporters, legacies, personal fundraising pages), corporate partnerships (campaign sponsorship, Charity of the Year, matched donations, payroll giving), educational grants (three-year fixed-contract leaflet sponsorships), product accreditation licensing fees paid by manufacturers, and merchandise/leaflet sales through the online shop. Distribution reaches audiences through digital content, dental practices and hospitals, schools, workplaces, and a public-facing policy and media center.

Name

Oral Health Foundation

Legal name

Oral Health Foundation

Website

https://dentalhealth.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Oral Health Foundation is a UK-registered charity that delivers oral health education, public awareness campaigns, product accreditation, and CPD resources to the public, schools, workplaces, dental professionals, and vulnerable populations globally.

Ownership category

akta.pro rank

Product category

Oral Health Education and Advocacy

NAICS

Voluntary Health Organizations (813212)

SIC

Services-Health Services (8000)

akta.pro primary industry

Oral Hygiene Instruction & Patient Education (HLABAHAG)

akta.pro secondary industry

School/Community-Based Preventive Dental Programs (HLABAHAM)

Keywords

• Oral health education
• Dental charity services
• Product accreditation
• Mouth cancer awareness
• Community oral health

Headquarters

HQ city

Rugby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: The charity is entirely self-funded through donations from supporters. Individuals can make one-time donations, become annual supporters with recurring donations, leave legacies in wills, or create personal fundraising pages for specific appeals. Corporate donations are also accepted through various giving mechanisms.
2. Corporate Partnerships and Sponsorship: Organizations can become corporate supporters, sponsor specific campaigns (particularly Mouth Cancer Action Month), serve as Charity of the Year partners, or provide matched donations. Corporate challenges and cause-related marketing programs are also offered.
3. Educational Grants: Organizations can sponsor oral health information leaflets (Tell me About leaflets) through three-year fixed contracts. Educational grants fund the production and printing of 52 topic leaflets covering dental procedures, treatments, conditions and diseases. Pricing varies based on print sales and online views.
4. Product Accreditation: The charity operates an accreditation scheme for oral health products including toothbrushes, toothpaste, mouthwash, interdental aids, sugar-free chewing gum, and sugar-free confectionery. Manufacturers pay fees for product assessment and the right to use the accreditation logo.
5. Online Shop Sales: Products are sold through the dentalhealthshop.org e-commerce platform including brushing packs, dental practice products, resources for groups and schools, information leaflets, and toothbrushing supplies.
6. Payroll Giving: Employees can donate regularly through payroll giving, which is tax-efficient as donations are taken from pay before tax. This provides a reliable recurring income stream for the charity.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

The Oral Health Foundation is a UK-registered charity that provides independent oral health education, public awareness campaigns (including National Smile Month, Mouth Cancer Action Month, and Safe Smiles), and a library of "Tell me About" patient leaflets covering 52 topics. It runs school-based educational programmes (Dental Buddy, Brush Time), an independent product accreditation scheme used by consumer oral care brands, and operates an online retail shop at dentalhealthshop.org alongside a fundraising and Payroll Giving programme.

Product overview

The Oral Health Foundation operates a unified platform centered on its primary website (dentalhealth.org) which serves as both an informational resource and gateway to its services. The organization provides product accreditation for oral health products (toothbrushes, toothpaste, mouthwash, interdental aids, chewing gum), distributes 52 educational 'Tell me About' leaflets covering dental topics, and runs three major campaigns: National Smile Month, Mouth Cancer Action Month, and Safe Smiles. Educational programs include Dental Buddy and Brush Time for schools, plus resources for health professionals. The portfolio is complemented by an e-commerce shop (dentalhealthshop.org), online fundraising capabilities, and a corporate partnership program. The organization does not offer a software product or technology platform with modules.

Differentiator

Problem solved

Functional benefit

Brands

• National Smile Month: Annual campaign promoting healthy smiles and oral health awareness
• Mouth Cancer Action Month
• Safe Smiles
• Dental Buddy
• Brush Time
• Tell me About leaflets
• dentalhealthshop.org

Products and services

• National Smile Month

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Corporate PartnerscoreGTM or Marketing PartnerOrganizations partner with the Oral Health Foundation to improve oral health and wellbeing, reduce inequalities, and raise awareness. Partners can sponsor campaigns, become corporate supporters, serve as Charity of the Year, or participate in employee engagement programs. Partnerships provide brand visibility, CSR benefits, and cause marketing opportunities.
• Educational Grant ProviderscoreGTM or Marketing PartnerOrganizations sponsor the production of oral health information leaflets through three-year fixed contracts. Grant providers receive brand recognition, exclusivity, and visibility to the public and dental professionals through over 500,000 annual leaflet distributions and 2.5 million online views.
• Schools and Educational InstitutionscoreStrategic or Co-development PartnerSchools receive comprehensive oral health education programs including Dental Buddy for all key stages, Brush Time supervised toothbrushing, and age-appropriate learning resources. Programs are designed collaboratively to meet educational needs.
• Workplaces and EmployersminorStrategic or Co-development PartnerEmployers partner to support employee oral health and wellbeing through workplace programs, educational resources, and corporate challenges. Benefits include improved staff wellbeing and reduced absenteeism.
• Health ProfessionalscoreStrategic or Co-development PartnerDental professionals, GPs, pharmacists, and other health workers receive and distribute educational resources. Guidelines, toolkits, and research summaries support clinical practice and patient education.
• Carers and Social Care OrganizationsminorStrategic or Co-development PartnerCarers supporting elderly, disabled, or vulnerable individuals receive oral health training and resources. Programs address daily mouth care, denture cleaning, and supporting dental visits for those with additional needs.
• Community Organizations and NGOsminorStrategic or Co-development PartnerSpecial project grants support community organizations helping elderly, young children, homeless or vulnerable people with oral health. Projects address specific community needs through collaborative initiatives.
• Mouth Cancer Action Corporate SupporterscoreGTM or Marketing PartnerBusinesses supporting Mouth Cancer Action Month through sponsorship, fundraising activities, volunteer time, or donations. Options include campaign sponsorship, becoming a Corporate Supporter, Charity of the Year partnerships, and matched donations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dentaid: UK dental charity working on oral-health education and access for vulnerable groups, sharing the Foundation's combination of public-facing campaigns, professional volunteer networks, and UK-centric donation model.
• Dental Wellness Trust: UK-registered charity focused on children's oral-health education and supervised toothbrushing programmes in schools, directly comparable to the Foundation's Dental Buddy and Brush Time offerings.
• FDI World Dental Federation: International membership organization promoting oral health worldwide through awareness campaigns and policy advocacy, mirroring the Foundation's global-ambition, education-led positioning.
• America's ToothFairy (National Children's Oral Health Foundation): US nonprofit dedicated to children's oral health through education, prevention, and access programmes — a near-direct functional analogue to the Foundation's mission and audience.
• Bridge2Aid: UK-based oral-health charity running education and training programmes, comparable to the Foundation in scope of public-facing dental-health awareness activities.
• Oral Health America: US nonprofit historically focused on oral-health education, advocacy and public awareness — a structurally similar independent charity running campaigns and educational programmes for the general public.

Broad incumbents

• American Dental Association: Large US dental professional association with consumer-education content (MouthHealthy) and public campaigns — a broader, professionally anchored version of the Foundation's awareness and education remit.
• British Dental Association: UK-wide professional association for dentists that also produces public oral-health guidance and policy advocacy; overlaps with the Foundation's professional-resources and policy functions but from a membership/trade body rather than charity standpoint.

Others

• Cancer Research UK: Large UK health charity with a comparable donation, legacy, and corporate-partnership fundraising model; useful as a structural comparator on charity income mechanics rather than as a direct oral-health competitor.
• Colgate Bright Smiles, Bright Futures: Global corporate oral-health education programme operating in schools and communities worldwide, competing for the same CSR, school, and workplace-awareness channels that the Foundation serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dentalhealthorg
• YouTubeyoutube.com/@OralHealthFoundation
• Facebookfacebook.com/dentalhealthorg
• LinkedInlinkedin.com/company/oral-health-foundation
• Instagraminstagram.com/oralhealthfoundation
• TikToktiktok.com/@dentalhealthorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oral Health Foundation