DENTAL ON THE BAY PTE LTD

What DENTAL ON THE BAY PTE LTD does

Dental On The Bay Pte Ltd is a Singapore-incorporated private dental practice operating two clinic locations at VivoCity and CityLink Mall. Founded in 2006 by Dr. Gan Theng Wei and Dr. Chin How Hsung, the practice delivers a comprehensive range of dental services spanning general dentistry, paediatric dentistry, orthodontics (Invisalign and conventional braces), dental implants, aesthetic dentistry (whitening, veneers, Digital Smile Design), restorative work (crowns, bridges), and wisdom tooth surgery. The clinic employs seven dentists including specialists in Endodontics and Orthodontics, supported by a total headcount of approximately 10. It serves a horizontal consumer base of families, children, orthodontic patients, and adult aesthetic patients, with documented medical tourism cases from overseas visitors.

The practice is built around a digitally enabled care delivery model using advanced clinical equipment: X-Guide Dynamic 3D Navigation for real-time guided implant surgery, iTero intraoral scanners for 3D treatment simulation, CAD CAM systems for same-day crown fabrication (2-hour turnaround), and Digital Smile Design combining CAD-CAM and 3D printing for pre-procedure smile visualisation. The clinic is a Medisave-accredited provider under Ministry of Health guidelines, allowing eligible Singapore citizens and PRs to claim surgical fees, and holds Invisalign Platinum Elite Provider status for three consecutive years. Patient acquisition is direct-to-consumer via online booking, social media (Facebook, Instagram), a content/blog engine, and high-footfall mall locations; revenue is generated through per-procedure unit pricing with optional 6, 12, or 24-month instalment plans partnered with UOB and OCBC.

The business model is a professional services dental practice with no external funding, no disclosed revenue, and stable ownership among founding partners. Both clinics operate extended weekday hours (10:00-21:30) and Saturday hours, positioning the practice for accessibility in Singapore's retail-dental market. Service pricing spans SGD 70-100 for paediatric preventive care, SGD 900-1,000 per tooth for veneers, SGD 3,500-8,500 for Invisalign, and SGD 3,500-5,000 for implants, with same-day crowns priced at SGD 1,650 per tooth. The technology stack and accreditations suggest a positioning aimed at the mid-to-premium consumer segment rather than budget clinics.

Name

DENTAL ON THE BAY PTE LTD

Legal name

DENTAL ON THE BAY PTE LTD

Website

https://dentalonthebay.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Dental On The Bay Pte Ltd is a Singapore-based multi-location dental practice founded in 2006, operating two clinics at VivoCity and CityLink Mall. It delivers comprehensive general, paediatric, orthodontic, implant, and aesthetic dentistry to families and individual consumers using digitally enabled equipment and Medisave-accredited surgical services.

Ownership category

akta.pro rank

Product category

Dental Care Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Comprehensive Orthodontic Clinics (HLABABAA), Orthodontic Group Practices (HLABAKAC), Periodontic & Implant Group Practices (HLABAKAF)

Keywords

• Dental clinic services
• Orthodontic treatment
• Dental implants
• Cosmetic dentistry
• Paediatric dentistry

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dental Consultation and Treatment Services: Revenue generated from comprehensive dental services including consultations, preventive care, restorative treatments, orthodontic procedures, and surgical interventions. Services include general dentistry, paediatric dentistry, orthodontics (Invisalign, braces), dental implants, aesthetic dentistry, wisdom tooth treatment, and emergency dental care. Payment plans available through 6, 12, or 24-month instalments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Dental On The Bay operates two dental clinics in Singapore (VivoCity and CityLink Mall) delivering comprehensive dental services spanning preventive care, general dentistry, paediatric dentistry, orthodontics (Invisalign, traditional and ceramic braces), restorative procedures (implants, crowns, bridges, veneers), aesthetic dentistry (teeth whitening, Digital Smile Design), wisdom tooth treatment, and emergency dental care. Services are delivered by a team of seven dentists including specialists in endodontics and orthodontics using advanced technology such as X-Guide 3D Navigation, iTero scanners, and CAD CAM same-day crown systems.

Product overview

Dental On The Bay is a multi-location dental clinic network offering comprehensive dental services at VivoCity and CityLink Mall locations. The clinic provides a full spectrum of dental care organized into core service lines: orthodontic treatments (Invisalign aligners, traditional metal braces, ceramic braces), restorative procedures (dental implants, crowns, bridges, veneers), aesthetic dentistry (teeth whitening, Digital Smile Design using CAD-CAM and 3D printing), paediatric dentistry, and wisdom tooth treatment. The practice employs advanced surgical technology including X-Guide Dynamic 3D Navigation for precise implant placement and iTero Intraoral Scanning for treatment planning. As a Platinum Elite Provider for Invisalign for 3 consecutive years and a Medisave-accredited clinic, they offer specialized treatments such as All-on-4 full-arch implants and IV sedation options.

Differentiator

Problem solved

Functional benefit

Products and services

• Invisalign Clear plastic aligner orthodontic treatment for teeth straightening. Dental On The Bay is an Invisalign Platinum Elite Provider for three consecutive years, treating simple cases in as little as six months with pricing from SGD $3,500 to $8,500 and instalment plans starting at $145/month.
• Orthodontics (Braces) Orthodontic treatment for diagnosis, prevention, and correction of misaligned teeth and jaws, including removable appliances ($600-$1,200), traditional metal braces ($4,500-$5,500), and ceramic braces ($5,500-$6,500).
• Dental Implants Surgical placement of artificial tooth roots into the jawbone to support replacement teeth. Types include endosteal, subperiosteal, and zygomatic implants. The practice reports a 95% success rate and 98% long-term survival rate. Pricing ranges from $3,500 to $5,000 with Medisave-claimable eligibility for suitable patients.
• Dental Crowns Custom-made prosthetic restorations placed over damaged or decayed teeth, including porcelain-fused-to-metal, all-ceramic, metal, and zirconia crowns. Single-day CAD CAM crown installation available at $1,650 per tooth.
• Dental Bridges Dental restorations replacing one or more missing teeth by spanning the gap between remaining natural teeth or implants. Types include conventional, Maryland, cantilever, implant-supported, and hybrid bridges. Pricing from $1,000 to $1,650 per tooth depending on material.
• Porcelain Veneers Thin ceramic shells bonded to the front teeth to alter colour, size, and shape for cosmetic enhancement. Pricing $900-$1,000 per tooth.
• Aesthetic Dentistry Comprehensive aesthetic dental treatments including teeth whitening (Philips Zoom chairside at $980 for up to 8 shades in 1 hour; home kits at $650 for up to 6 shades in 1-2 weeks), porcelain veneers, and Digital Smile Design using CAD-CAM and 3D printing.
• Paediatric Dentistry Child-friendly dental care including preventive treatment ($70-$100 covering dietary counselling, fluoride treatment, fissure sealants), restorative treatment (tooth-coloured fillings $80-$150, dental crowns $300-$400, extractions $70-$120), and emergency consultations ($80-$100).
• Wisdom Tooth Treatment Consultation, extraction, and surgical removal of wisdom teeth depending on tooth position and angulation. Pricing ranges from $300 to $1,500 depending on severity and treatment required. Medisave-claimable for eligible Singaporean citizens and Permanent Residents.

Quantifiable outcome

• 95-98% implant success rate
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• TP Dental Surgeons: Long-established Singapore dental group practice with multiple clinics offering comprehensive dental services. Comparable as a multi-location, multi-dentist Singapore practice targeting similar family and aesthetic patient segments.
• Nuffield Dental: Singapore-based dental chain (originally UK brand) with multiple clinics offering comprehensive dental services including implants, orthodontics, and aesthetic dentistry. Comparable as a multi-location Singapore dental group with similar service offerings.
• T32 Dental Centre: Singapore dental group with multiple specialist clinics providing comprehensive dental services including implants, orthodontics, and aesthetic dentistry. Comparable as a multi-specialty Singapore group practice targeting similar patient demographics.
• Q&M Dental Group: Singapore's largest dental group with 80+ clinics across the island, offering general dentistry, orthodontics, implants, and aesthetic dentistry. Directly comparable as a multi-location Singapore dental group practice competing in the same patient segments and services.
• i.Dental (Invisalign Diamond Provider): Singapore dental group specializing in Invisalign and aesthetic dentistry with multiple locations. Comparable as a competing Invisalign provider at the top tier and a Singapore-based group practice with similar aesthetic focus.
• Pure NZ Dental / Dental Designs: Singapore dental practices offering aesthetic and general dentistry services. Comparable as a Singapore-based group practice competing in cosmetic and restorative dental services.
• MyDentalCare (Singapore): Multi-location Singapore dental practice offering general dentistry, orthodontics, implants, and cosmetic services. Directly comparable in scale (multiple Singapore clinics), service breadth, and patient segment.

Broad incumbents

• Aspen Dental: One of the largest US DSOs with 1,000+ locations. Comparable as a large dental group practice operator demonstrating the scale-up pathway and competitive model that Dental On The Bay may face from regional consolidators.
• Bupa Dental (Singapore): International health insurer operating dental clinics in Singapore as part of broader healthcare portfolio. Comparable as a Singapore dental service provider with corporate backing and broader brand recognition.

Others

• Guardian Health & Beauty (Dental Services): Major Singapore health retailer with adjacent dental offerings and partnership models. Comparable as a Singapore healthcare distribution and brand channel that influences patient acquisition in the local dental market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dentalonthebaySG
• Instagraminstagram.com/dentalonthebay/?hl=en
• LinkedInlinkedin.com/company/dental-on-the-bay-pte-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DENTAL ON THE BAY PTE LTD