Amplifi USA
- Company typePrivate
- Founded2013
- HeadquartersNew York, NY, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Amplifi USA firmographics
Firmographics- Name
- Amplifi USA
- Legal name
- Dentsu Inc.
- Website
- https://dentsuaegisnetwork.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Amplifi USA industry classification
Industry- Product category
- Marketing & Advertising Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)
- akta.pro primary industry
- Influencer Media Buying & Paid Amplification (BPAFABAK)
Keywords
Where Amplifi USA is headquartered
LocationHeadquarters
- HQ city
- New York, NY
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Amplifi USA business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Integrated Marketing Services: Dentsu generates revenue through integrated marketing solutions encompassing Media services, Customer Experience Management (CXM), and Creative services delivered through its network of agency brands to enterprise clients globally.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Amplifi USA product offering
Product offeringCore offering
Amplifi USA operates as dentsu's media investment arm within the Dentsu Aegis Network, providing integrated media planning, buying, and investment services for enterprise clients. It delivers end-to-end experience transformation across Media, Customer Experience Management (CXM), and Creative services, leveraging the proprietary Merkury person-based identity and data platform.
Differentiator
Problem solved
Functional benefit
Companies that use Amplifi USA
Customer profileSegments1 record
Amplifi USA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Amplifi USA partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- AdobecoreStrategic partnership to transform customer experiences through digital innovation, including Adobe Experience Manager Cloud Migration, Marketing Cloud, and Commerce solutions
- SalesforcecoreComprehensive Salesforce practice offering Enterprise Solutions, Marketing Cloud, Commerce Cloud, and Loyalty solutions including single view of customer, journey management, and analytics
- MicrosoftcoreAI-powered innovation partnership leveraging Microsoft technologies for client solutions
- Snap Inc.minorPerformance and measurement partnership for advertising solutions
- GooglecoreGoogle Marketing Platform Partner providing comprehensive digital marketing and advertising solutions
- Sports Innovation LabminorStrategic partnership bringing clients access to sports-related audience insights
- Ad CouncilminorPartnership during Bullying Prevention Month and COVID-19 vaccine education campaigns
- RokuminorResearch partnership revealing secrets to successful shoppable TV ads
- Feeding AmericaminorPartnership to support food bank initiatives and community programs
- NAF (National Association of Fashion)minorNew partnership to support career and educational initiatives
- Genesys WorksminorFirst partnership to create equity in advertising through workforce development
- SeeHerminorPartnership to champion gender equality in advertising
- World Economic ForumminorCoalition to tackle racism in the workplace
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Amplifi USA competitors and assessment
Company assessmentDirect peers
- Publicis Media: Publicis Groupe's media network including Starcom, Zenith, and Spark Foundry. Directly comparable as a global media agency network competing for the same enterprise RFPs and offering integrated planning, buying, and content capabilities.
- Havas Media Group: Havas's global media network providing planning, buying, and integrated marketing services. Comparable as a network-level competitor pursuing enterprise clients with converged creative-media propositions, though smaller in scale than the 'big four' holding companies.
- GroupM (WPP): Largest media investment arm within WPP, comprising Wavemaker, Mindshare, MediaCom, and EssenceMediacom. Directly comparable as a global media planning/buying network housed in a major holding company, with overlapping enterprise clients and similar digital transformation mandates.
- Omnicom Media Group: Omnicom's media holdings including OMD, PHD, and Hearts & Science. Directly comparable as a centralized media planning and buying group offering enterprise clients global scale, data-driven planning, and integrated commerce/creative capabilities.
- IPG Mediabrands: Interpublic Group's media investment arm housing UM, Initiative, and Mediabrands Precision. Comparable as a holding-company-affiliated media network delivering data-driven planning, buying, and content for global enterprise brands.
Others
- The Trade Desk: Independent demand-side platform for programmatic advertising. Comparable as an adjacent ecosystem player; Amplifi/dentsu leverages The Trade Desk for end-to-end measurement, and the two are both vying for a share of the same addressable media budget with enterprise clients.
- Adobe Advertising (Adobe Experience Cloud): Technology partner of Amplifi/dentsu and a leading martech platform. Comparable as an adjacent enabling player whose products (Adobe Advertising Cloud, Analytics, Real-Time CDP) underpin much of Amplifi's enterprise delivery, with overlapping enterprise client relationships.
Regional players
- Mediahub (MullenLowe Group): IPG-owned media agency with strong U.S. footprint. Comparable as a competing media-buying network targeting enterprise clients with data-led planning, though its international reach is narrower than Amplifi's 145-country parent network.
Emerging players
- Horizon Media: Largest independent media agency in the U.S. Comparable as a media planning/buying competitor that has scaled outside the holding-company model, with growing investments in data, identity, and analytics to compete for enterprise mandates.
Broad incumbents
- Merkle: Dentsu's data and identity-led performance marketing brand. Although part of the same parent, Merkle is a comparable peer given its focus on people-based marketing, CRM, analytics, and identity resolution—directly overlapping with Amplifi's Merkury-based value proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Amplifi USA social profiles
Digital presenceAmplifi USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amplifi USA leadership team
Management profileNumber of profiles
Amplifi USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amplifi USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amplifi USA
What does Amplifi USA do?
Amplifi USA operates as dentsu's media investment arm within the Dentsu Aegis Network, providing integrated media planning, buying, and investment services for enterprise clients. It delivers end-to-end experience transformation across Media, Customer Experience Management (CXM), and Creative services, leveraging the proprietary Merkury person-based identity and data platform.
Is Amplifi USA a public or private company?
Amplifi USA is a private company. It is currently operating.
When was Amplifi USA founded?
Amplifi USA was founded in 2013. It employs 1 to 10 people.
Where is Amplifi USA based?
Amplifi USA is headquartered in New York, NY, United States, in the North America region.
How does Amplifi USA make money?
One revenue line is on record: integrated Marketing Services.
Who are Amplifi USA's main competitors?
Direct peers on record are Publicis Media, Havas Media Group, GroupM (WPP), Omnicom Media Group and IPG Mediabrands. Others are The Trade Desk and Adobe Advertising (Adobe Experience Cloud). Mediahub (MullenLowe Group) is listed as a regional player. Horizon Media is listed as an emerging player. Merkle is listed as a broad incumbent.
Does Amplifi USA have an API?
No public API is recorded for Amplifi USA.
What industry is Amplifi USA in?
Amplifi USA's product category is Marketing & Advertising Services. Its primary akta.pro industry code is BPAFABAK, Influencer Media Buying & Paid Amplification. Its NAICS code is 54183.