（株）電通オペレーション・パートナーズ

What （株）電通オペレーション・パートナーズ does

株式会社電通オペレーション・パートナーズ (Dentsu Operation Partners, DOP) is a Business Process Outsourcing (BPO) subsidiary of Dentsu Group, established on January 4, 2016, and headquartered within the Dentsu Headquarters Building in Shiodome, Tokyo. The company delivers what it calls 'Business Growth Type BPO' (事業成長型BPO) across four service domains: front/middle office operations (presentation preparation, social listening reports, native translation, data verification, concierge services), back office operations (order/receiving registration, invoice processing, payroll, general affairs), media operations (TV-CM and radio publicity program management, script verification, CM slot allocation, audience rating reporting), and digital advertising operations (digital marketing consulting, media planning, ad operations, and reporting across Google, Yahoo!, LINE, Instagram).

The operating model combines a Tokyo headquarters for irregular operations and final quality checks with an Okinawa Operations Center (Naha, 135 staff) for process design and execution, and a Vietnam Operations Center (Hanoi, 79 staff) for standardized processing at lower cost, with all Vietnamese staff certified in Japanese language proficiency (日本語検定). The technology stack is built on rule-based automation — RPA, Excel macros, Power Query, batch file processing — and the company has developed custom processing tools that, by its own case studies, reduce RPA maintenance costs by 57% annually and achieve error rates of 0.005% on roughly 38,400 annual transactions. DOP holds JICDAQ certification in Brand Safety and Invalid Traffic Measures for digital advertising quality, and Eruboshi 3-star certification (highest tier) from Japan's Ministry of Health, Labour and Welfare as a women-empowerment-promoting company.

The business model is managed services / BPO contract-based, with revenue generated through negotiated, quote-based per-engagement pricing rather than disclosed rates. Customer acquisition leans heavily on Dentsu Group's enterprise network and referrals, with case studies spanning TV media, program research, and sports/event marketing. The company is privately held, has 100M yen in registered capital, and is led by President and Representative Director Iwai Takayoshi (岩井 隆宜). Combined headcount as of February 2025 was 376 staff across three locations, including 162 at Shiodome HQ.

Name

（株）電通オペレーション・パートナーズ

Legal name

株式会社電通オペレーション・パートナーズ

Website

https://dentsu-op.co.jp

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Dentsu Operation Partners is a Japan-based BPO subsidiary of Dentsu Group providing front/middle office, back office, media operations, and digital advertising outsourcing services to enterprise clients via a hybrid Tokyo-Okinawa-Vietnam delivery model.

Ownership category

akta.pro rank

Product category

Business Process Outsourcing (BPO)

NAICS

Office Administrative Services (5611), Office Administrative Services (561110)

SIC

Services-Management Services (8741), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAAAGAD

Billing & Revenue Operations (Subscription/Usage Billing, Rating, Order-to-Cash Support)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Finance & Accounting Outsourcing (AP/AR, GL, Billing)

SECONDARYBPAAAAAE

Order Management & Customer Fulfillment Support

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Customer Contact Centers (Inbound/Outbound, Voice)

Keywords

• Business process outsourcing
• Media operations services
• Digital advertising operations
• Back office outsourcing
• Front office BPO

Headquarters

HQ city

Tokyo (Minato-ku, Higashishimbashi)

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Business Process Outsourcing (BPO) Services: Full-service BPO offerings covering front/middle office, back office, media operations, and digital advertising operations. Revenue is generated through long-term outsourcing contracts with enterprise clients, managed service arrangements, and consulting engagements. The company operates on a per-project or recurring service contract basis with clients across diverse industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Dentsu Operation Partners provides "Business Growth Type BPO" (事業成長型BPO) services spanning four domains: Front/Middle Office operations (presentation preparation, social listening reports, native translation, concierge desk), Back Office operations (order registration, invoice processing, expense processing, payroll, general affairs), Media Operations (TV/radio publicity program production management, CM slot allocation, audience rating reporting), and Digital Advertising Operations (digital marketing consulting, media planning, ad operations and reporting). Services are delivered through a hybrid Japan-Vietnam operating model combining human expertise with RPA, macros, Power Query, and batch processing automation.

Product overview

株式会社電通オペレーション・パートナーズは、「事業成長型BPO」サービスを提供する企業で、4つの主要サービス領域で構成されています。フロント・ミドルオフィス領域（資料作成、翻訳、SNS分析等）、バックオフィス領域（経理、人事、総務業務等）、メディアオペレーション領域（TV・ラジオ広告進行管理等）、デジタル運用型広告オペレーション領域（Web広告代理業務）の各領域で、専門團隊による業務委託・代行サービスを提供しています。

Differentiator

Problem solved

Functional benefit

Products and services

• Front/Middle Office Operations (フロント・ミドルオフィス領域) Outsourced front and middle office operations including PowerPoint document creation, email distribution, social listening report creation, native translation, data verification, Excel transcription/processing, document masking, web article information gathering, and concierge desk services. Designed for enterprise clients seeking to offload non-core administrative and presentation work from sales and marketing teams.
• Back Office Operations (バックオフィス領域) Outsourced back office operations covering accounting (order/receiving registration, invoice processing, expense processing), human resources (training support), general affairs (business expense processing, housing administration, payroll calculation), and specialized system data entry. Targets enterprise clients with high-volume transaction processing needs and seasonal capacity constraints.
• Media Operations (メディアオペレーション領域) Specialized TV and radio media operations including TVCM publicity program production management, script checking, program information input, CM slot allocation, audience rating report creation, and radio program information input and recording management. Built for TV stations, advertising agencies, and media companies that need specialized media operations expertise.
• Digital Advertising Operations (デジタル運用型広告オペレーション領域) End-to-end digital advertising operations including digital marketing consulting, digital media planning, in-house digital advertising support, ad posting, operations, and performance reporting across Google, Yahoo!, LINE, Instagram, and other social platforms. JICDAQ certified in Brand Safety and Invalid Traffic Measures. Aimed at enterprise advertisers seeking to optimize digital ad spend and free up internal marketing teams.

Quantifiable outcome

• Labor cost reduction of approximately 15% (受発注登録) and 14% (請求処理) through Tokyo-Vietnam hybrid model
• +6 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Dentsu Group (電通グループ)coreStrategic or Co-development PartnerDOP is a member of the Dentsu Group, operating within the Dentsu Group Code of Conduct (電通グループ行動憲章) and following Dentsu Japan procurement guidelines. The company leverages Dentsu's client relationships, brand credibility, and industry expertise to acquire and serve BPO clients in advertising, media, and digital marketing sectors.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Transcosmos: Major Japanese BPO/contact-center provider with back-office, digital marketing, and ad-operations offerings, directly comparable to DOP's front/middle/back-office and digital ad services model for Japanese enterprise clients.
• BellSystem24: Large Japanese BPO and contact-center operator offering back-office outsourcing and customer support services, comparable in service mix (back-office, customer operations) and enterprise-client focus to DOP.
• Persol Holdings: Japanese staffing and BPO group covering temporary staffing, HR outsourcing, and back-office operations, overlapping with DOP's back-office and BPO consulting offerings for enterprise customers.
• Will Group / Outsourcing Inc. Japanese BPO and HR services group with back-office, sales-support, and offshore delivery operations — comparable in operating model and customer base to DOP's Japan-Vietnam delivery structure.

Broad incumbents

• Foundever (formerly Sitel Group): Global BPO and customer-experience provider with strong APAC and offshore delivery, comparable in managed services and CX/back-office BPO model — a relevant global benchmark for DOP's hybrid Japan-Vietnam approach.
• Concentrix: Global customer-experience and BPO provider with significant APAC delivery; comparable in managed-services model and offshore delivery, though much larger and broader in scope than DOP.
• Teleperformance: Global leader in outsourced customer experience and digital business services, including APAC and Japan delivery — a scaled analogue for DOP's omnichannel and back-office BPO motion.
• Recruit Holdings: Japanese diversified services conglomerate with HR staffing, BPO, and marketing-services arms; broader than DOP but provides a relevant benchmark for Japan-based BPO scale and enterprise sales motion.

Regional players

• ADK Holdings: Major Japanese advertising holding company with content, digital, and media-operations arms — a regional peer to DOP in serving Japanese advertising and media clients, including operational support work.
• Hakuhodo: Japanese advertising agency group and Dentsu Group affiliate; comparable as a sibling advertising-services organization that shares industry expertise and potential client-overlap dynamics with DOP.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/%EF%BC%88%E6%A0%AA%EF%BC%89%E9%9B%BB%E9%80%9A%E3%82%AA%E3%83%9A%E3%83%AC%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%BB%E3%83%91%E3%83%BC%E3%83%88%E3%83%8A%E3%83%BC%E3%82%BA

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about （株）電通オペレーション・パートナーズ