Denver Integrative Massage & Esthetics School

What Denver Integrative Massage & Esthetics School does

Denver Integrative Massage School (DIMS) is a privately held, state-approved occupational school founded in 2010 by Hillary Hilliard, operating from a single facility at 1221 Galapago Street in Denver, Colorado. The school delivers a 650-hour Certified Massage Therapist (CMT) licensure program designed to meet Colorado's minimum hour requirement and prepare graduates for the MBLEx exam and state licensure. DIMS is the flagship entity within a three-school wellness education group under common ownership that also includes the School of Botanical & Medical Aesthetics (founded 2012) and Herbalism Roots (founded 2014).

The program's core differentiator is an integrative curriculum that combines Western massage modalities (Swedish, deep tissue, myofascial release, trigger point, sports, prenatal, hot/cold stones, reflexology, aromatherapy) with Eastern bodywork traditions (Traditional Thai Massage, Table Thai, acupressure, Sen Sib energy lines, breathwork, cupping, Gua Sha, Thai Element Theory). The proprietary Sen Sib Thai Energy Lines framework, which maps Thai energy lines to anatomical structures and Chinese meridian systems, is described by the school as not commonly taught elsewhere. The founder also coined the Myofascial Acupressure technique. Delivery is hybrid: 280 hours of online live Zoom or recorded classes, 70 hours of in-person hands-on clinic trades, and 300 hours of practicum (clinic, internships, or at-home), with students able to complete the program in 6–18 months. Four start dates per year (January, April, July, October) and out-of-state enrollment (up to 480 hours online) are offered. Supporting infrastructure includes an internship network of 40+ Colorado businesses (Life Time Fitness, OMNI Hotels, Tallgrass Spa, Devils Thumb Ranch, CU Boulder Health Center, Holt Health and Fitness), weekly small-group MBLEx tutoring, and training with six professional product lines.

DIMS generates revenue almost entirely from program tuition at a base price of $9,800, with four pricing tiers: pay-in-full by check ($8,330, 15% discount), pay-in-full by card ($8,624, 12% discount), 12-month interest-free plan ($9,310, $755/month), and 18-month interest-free plan ($9,800, $530.56/month). The school does not accept federal financial aid, military benefits, or offer scholarships. Customer acquisition is direct-to-consumer through the school website, blog content, Facebook, Instagram, and word-of-mouth from a small administration and instructor team. The school reports an 87% MBLEx pass rate that exceeds the Colorado state average and maintains a 15-year partnership with ABMP for student liability insurance and graduate professional membership.

Name

Denver Integrative Massage & Esthetics School

Legal name

Denver Integrative Massage School, Inc.

Website

https://denverintegrativemassageschool.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Denver Integrative Massage School is a state-approved, privately held occupational school in Denver, Colorado, founded in 2010, delivering a 650-hour Certified Massage Therapist program that integrates Eastern and Western massage modalities for individual students pursuing Colorado licensure.

Ownership category

akta.pro rank

Product category

Massage Therapy Education

NAICS

Cosmetology and Barber Schools (611511), Technical and Trade Schools (61151)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Massage Therapy & Bodywork (EDAOALAH)

akta.pro secondary industry

Massage Therapy Schools & Certification Programs (HSALANAJ)

Keywords

• Massage therapy education
• Licensed massage training
• CMT certification program
• Eastern Western modalities
• MBLEx exam preparation

Headquarters

HQ city

Denver, Colorado

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. CMT Program Tuition: Primary revenue stream from 650-hour Certified Massage Therapist program tuition. Base tuition is $9,800 with discounts for upfront payment (15% for check, 12% for card) and interest-free payment plans (5% discount for 12-month plan).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Denver Integrative Massage School delivers a state-approved 650-hour Certified Massage Therapist (CMT) licensure program combining 280 hours of online classes (live Zoom or recorded) with 70 hours of in-person clinic training and 300 hours of practicum. The curriculum integrates Eastern modalities (Traditional Thai Massage, acupressure, Sen Sib energy lines, cupping, breathwork) with Western modalities (Swedish, deep tissue, myofascial, sports, prenatal). Supporting offerings include MBLEx exam tutoring, a 40+ internship partner network across Colorado, and hands-on professional product line training.

Product overview

Denver Integrative Massage School (DIMS) offers a single unified 650-Hour Certified Massage Therapist (CMT) Program that serves as its core educational product. This hybrid program combines 280 hours of online live zoom classes covering massage theory and anatomy & physiology, 70 hours of hands-on in-class trades at the student clinic, and 300 hours of practicum (including clinic hours, internships, and at-home components). The curriculum is distinctive in integrating both Eastern and Western massage traditions within one program—Western techniques include Swedish, deep tissue, myofascial release, sports massage, prenatal massage, and hot/cold stones; Eastern techniques include Traditional Thai Massage, acupressure, energy line work, cupping, and breathwork. Supporting offerings include an extensive internship partnership network across Colorado, MBLEx exam preparation tutoring, and professional product line training with six skincare and aromatherapy brands.

Differentiator

Problem solved

Functional benefit

Products and services

• 650-Hour Certified Massage Therapist (CMT) Program State-approved 650-hour Certified Massage Therapist licensure program combining 280 hours of online classes (live Zoom or recorded), 70 hours of in-person clinic hands-on training, and 300 hours of practicum. The curriculum integrates Eastern modalities (Traditional Thai Massage, acupressure, Sen Sib energy lines, cupping, breathwork) with Western modalities (Swedish, deep tissue, myofascial, sports, prenatal). Upon graduation, students are eligible to take the MBLEx exam and apply for Colorado massage therapy licensure. Designed for flexible self-paced completion in 6 to 18 months with four annual start dates (January, April, July, October) and tuition starting at $9,800.
• Student Clinic In-person hands-on training facility at the Denver campus where enrolled students practice massage techniques on each other under instructor supervision. Available Monday through Friday with AM and PM shifts. Serves as a required component of the CMT program's 70 hours of in-class clinic hours.

Quantifiable outcome

• 87% MBLEx pass rate, exceeding state average
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, major and support.

• Holt Health and FitnesscoreStrategic or Co-development PartnerFounded by Jarrod Holt in 2022, serves an active 55+ golf course community through massage therapy, mobility work, personal training, golf performance training, and group fitness. Provides internship opportunities for DIMS students to gain hands-on experience in wellness practice.
• CU Boulder Health CentermajorStrategic or Co-development PartnerUniversity health center offering massage therapy services to students and staff. Provides internship site for DIMS students.
• Life Time Fitness WestminstermajorStrategic or Co-development PartnerLarge fitness and wellness facility with spa services. Partners with DIMS for student internships.
• Life Time Fitness Parker AuroramajorStrategic or Co-development PartnerFitness and wellness center providing massage internship opportunities for DIMS students.
• Tallgrass SpamajorStrategic or Co-development PartnerLuxury spa partner offering internship experience for massage students.
• OMNI Hotels Denver InterlockenmajorStrategic or Co-development PartnerLuxury hotel spa providing internship opportunities for massage students.
• Devils Thumb RanchmajorStrategic or Co-development PartnerRanch wellness destination with spa services offering student internships.
• School of Botanical & Medical Aesthetics (SBMA)coreStrategic or Co-development PartnerSister school founded 2012 by Hillary Hilliard. Shares philosophy of hands-on, personalized training in natural and integrative wellness. Cross-promotes programs and allows graduates to continue education in esthetics.
• Herbalism RootscoreStrategic or Co-development PartnerSister school founded 2014 by Hillary Hilliard. Focuses on herbal medicine education. Shares integrative wellness philosophy; massage therapy and herbalism are natural complements for practitioners.
• ABMP (Associated Bodywork and Massage Professionals)supportOthersNational organization based in Golden, Colorado offering professional liability insurance for massage therapists. DIMS has worked with ABMP for 15 years; students have access to student liability insurance and can upgrade to professional membership upon graduation.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cortiva Institute: Multi-state massage therapy and skin care school chain offering state-approved programs comparable in scope to DIMS, including hybrid learning and MBLEx preparation. Closest direct competitor by product offering and target student.
• National Holistic Institute: Specialized holistic health and massage therapy training school with multiple campuses, offering 600-800 hour CMT programs that combine Eastern and Western modalities similar to DIMS's integrative approach.
• Universal Spa Training Academy: Specialty spa, skincare, and massage therapy training center that emphasizes Eastern/Western technique integration and licensure preparation; comparable in modality depth and small-class delivery.
• Center for Massage Therapy (CO and NM): Regionally focused state-approved massage therapy school in the Mountain West offering 600+ hour CMT programs with similar licensure preparation; directly comparable in geography and program scope.
• Healing Hands School of Holistic Health: Holistic health and massage therapy school in California offering Western and Eastern bodywork training; comparable in modality breadth, integrative philosophy, and program structure to DIMS.

Broad incumbents

• Bryan College of Health Sciences (massage therapy): Larger health-sciences college that includes massage therapy among broader allied-health programs; competes for similar career-changer students but offers a wider portfolio of credentials and accepts federal financial aid.
• Steiner Education Group (Aveda Institutes): Operates branded cosmetology, esthiology, and massage training schools nationally; overlaps with DIMS on personal-care training and brand-driven curriculum positioning but serves a broader beauty student base.

Others

• ABMP (Associated Bodywork and Massage Professionals): National professional association that already partners with DIMS; adjacent ecosystem player providing liability insurance, CE, and career support to massage therapists and shaping the broader professional environment in which DIMS graduates operate.
• Herbalism Roots (sister school): Founder-owned herbal medicine school that shares ownership, marketing, and student cross-promotion with DIMS; relevant for evaluating multi-school ecosystem economics rather than direct competition.

Regional players

• ASHA School of Massage (Austin School of Massage): Texas-based state-approved massage therapy school with comparable 500-650 hour programs and integrative curriculum; comparable in pedagogy but does not overlap geographically with DIMS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dimassageschool
• Instagraminstagram.com/denvermassageschool
• LinkedInlinkedin.com/company/denver-integrative-massage-&-esthetics-school

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Denver Integrative Massage & Esthetics School