Kinderboerderij De Oude Hofstede

What Kinderboerderij De Oude Hofstede does

Kinderboerderij De Oude Hofstede is a community-supported nonprofit children's farm (Stichting Kinderboerderij De Oude Hofstede, ANBI status RSIN 009192608) located at Bovenbuurtweg 35, Ede, Netherlands. Founded on 11 May 1987 and opened to the public on 15 October 1988, it operates from a municipally listed heritage farmhouse (rebuilt 1879, on the Gemeentelijke monumentenlijst since March 1989) within the Hofstede Park in the Maandereng district. The farm houses more than 30 animal species — including rare Dutch breeds such as the critically endangered Gelderse Slenk pigeon (for which it holds SZH Fokcentrum status), Walliser Schwarznase sheep, and Thrianta rabbits — and is recognized as an SZH Erkend Educatief centrum for biodiversity and cultural-history education. Day-to-day operations are run by a small paid team led by Beheerder Annemiek van Maarschalkerweerd (25+ years tenure, 2024 Jan Hilgerspenning recipient) and full-time animal caretaker Suzanne Nijkamp, supported by a large volunteer base and a five-member volunteer board.

The organization monetizes a diversified, low-ticket revenue stack on top of a free-admission physical site. Public access is unrestricted; income is generated through donor memberships (suggested €25/year minimum, ANBI tax-deductible), animal adoptions (€25–€250/year by species), activity fees (Peuteruurtje €1.20, Speurtocht €3, Boerderijclub €30 for an 8-session course), school visits (€12.10–€72.60 per group), small-pet boarding (€1.60–€3/day), corporate sponsorship, and on-site retail via the Poekie's snack kiosk and the Boerenkraam farm stand selling regional products. Since 1 April 2024 the foundation is subject to 9% and 21% BTW obligations, which has lifted reported prices. Distribution is entirely on-site, supplemented by a website (deoudehofstede.nl), Facebook, Instagram, a digital donor newsletter, local press (EdeStad), and participation in municipal community programs (Ede Doet, ENVO, Hart voor Ede). There is no e-commerce, no third-party distribution, and no technology platform; the underlying 'product' is free access to animals, an inclusive playground, and rare-breed education delivered through volunteer labor on a single heritage site.

Name

Kinderboerderij De Oude Hofstede

Legal name

Stichting Kinderboerderij De Oude Hofstede

Website

https://deoudehofstede.nl

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Stichting Kinderboerderij De Oude Hofstede operates a free-admission community children's farm and SZH-recognized rare-breed education center in Ede, Netherlands, serving families, school groups, donors, and adopters through volunteer-driven operations and small-ticket activity, boarding, and retail revenue streams.

Ownership category

akta.pro rank

Product category

Children's Farm and Petting Zoo

NAICS

Zoos and Botanical Gardens (712130), Pet Care (except Veterinary) Services (81291)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Animal Shelters & Rescue Operations (AFAEALAB)

Keywords

• Children's petting zoo
• Animal education programs
• Rare breed conservation
• Small animal boarding
• Community farm services

Headquarters

HQ city

Ede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Memberships: The foundation relies on individual donors (donateurs) contributing annually (recommended minimum EUR 25/year) and one-time gifts. Donors receive a digital newsletter, a discount on animal boarding, and a QR code is available for one-time contributions. ANBI status makes donations tax-deductible in the Netherlands.
2. Animal Adoption: Individuals, companies, and schools can adopt animals for an annual fee (e.g., pony/ pig EUR 250, goat/sheep EUR 100, cat EUR 75, rabbit/chicken/duck/guinea pig/duif EUR 25, axolotl EUR 30, etc.). Adoptants receive a certificate, listing on the adoption board, and email updates. Adoptants boarding their own animals receive a discount.
3. Activity Fees: Fees charged for specific activities and programs: Peuteruurtje (EUR 1.20 per child), Speurtocht (EUR 3.00 per person from group 3/4), Boerderijclub (EUR 30.00 per 8-session course), school visits (EUR 12.10–72.60 depending on group size), and special events (Lentefeest, kinderdierendag).
4. Animal Boarding (Dierenpension): Knagers, konijnen (rabbits), and hamsters can stay overnight year-round. Rates: rabbit/guinea pig EUR 3.00/day, hamster EUR 1.60/hutch/day, cage rental EUR 1.20/day, surcharges for special care instructions EUR 0.60/day. Donateurs receive EUR 0.50/day discount. All rates include 21% BTW.
5. Retail Sales — Boerenkraam: Regional products (streekproducten) sold from the farm stand, sourced from Vleesboerderij het Binnenveld and Agrarische Natuurvereniging Het Binnenveld. Products include frozen meat (beef, pork, chicken), eggs, jams, honey, juices, and baked goods. Open Wednesday, Friday, and Saturday 14:00–17:00.
6. Retail Sales — Poekie's: A kiosk and shop selling snacks and refreshments aimed primarily at children, including drinks, candy, cookies, ice cream, cola, fanta, coffee, and tea. Small price points are maintained for affordability.
7. Sponsorship: Local businesses and organizations sponsor the farm through financial contributions or in-kind support, negotiated on a case-by-case basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Kinderboerderij De Oude Hofstede operates a free-admission children's farm (petting zoo) housing more than 30 animal species, including rare Dutch breeds. It sells paid educational programs (Peuteruurtje, Boerderijclub, school visits), on-site retail through Poekie's kiosk and the Boerenkraam regional products stand, small-animal boarding (Dierenpension), and runs an animal adoption and donor program. The farm is also an SZH-recognized Educational Center and Breeding Center for rare companion animals.

Product overview

Kinderboerderij De Oude Hofstede operates as a children's farm and educational center in Ede, Netherlands. The core offering is free admission to the farm where visitors can interact with animals on the petting zoo. The organization supplements this with several revenue-generating services: Poekie's snack shop selling refreshments to children; the Boerenkraam farm shop selling regional products; school visit programs with educational activities; the Boerderijclub for older children; Peuteruurtje toddler sessions; a Speurtocht treasure hunt; animal boarding services; and an animal adoption sponsorship program. The farm also maintains flower and vegetable gardens and a playground for visitors.

Differentiator

Problem solved

Functional benefit

Brands

• Poekie's: Point of sale for snacks and refreshments at the children's farm, named after the former farm cat Poekie who lived from 2005 to 2021.
• Boerenkraam
• Dierenpension

Products and services

• Kinderboerderij De Oude Hofstede (Farm Visit) Free daily walk-in access to a children's petting zoo in Ede housing over 30 animal species, including rare Dutch breeds. Open to families, children, and the general public for animal interaction, nature education, and leisure.
• Peuteruurtje Monthly toddler hour for children aged 2 to 4 years featuring songs, stories, games, and animal cuddling. Held on the first Thursday of each month (except January, May, August) from 10:30 to 11:30 at EUR 1.20 per child.
• Boerderijclub
• Schoolbezoek (School Visits)
• Speurtocht (Treasure Hunt)
• Dierenpension (Animal Boarding)
• Adopteer een dier (Animal Adoption Program)
• Donateur Membership
• Poekie's (Snack Kiosk)

Quantifiable outcome

• Annual Lentefeest attracts over 700 visitors in a single day
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• De Klomp DierenartsenminorStrategic or Co-development Partner · 27 March 2025De Klomp Dierenartsen collaborates with the Kinderboerderij to host an annual rabbit vaccination evening at the farm premises (April), offering strongly reduced prices (EUR 50 instead of EUR 75) for rabbit vaccinations.
• Nederlands GebarencentrumminorStrategic or Co-development Partner · 1 September 2024In a collaborative project with the Nederlands Gebarencentrum, illustrator Alex Stuifbergen, and Kinderboerderijen Actief, the farm installed sign boards at picnic tables depicting animals with sign language gestures for their names, including QR codes linking to video demonstrations. A card game (kwartet) featuring animal signs was also produced.
• Ede DoetcoreGTM or Marketing Partner · 1 March 2024Ede Doet is a community donation scheme in which value cheques of EUR 7.50 are distributed to residents of Ede, who can donate them to local charitable initiatives. The Kinderboerderij has participated in multiple rounds, using cheques for garden accessibility improvements, signage, building maintenance, and painting materials.
• Vleesboerderij het BinnenveldminorOthersA small-scale, sustainable livestock farm that supplies regional products (frozen meat, eggs, jams, honey, juices, baked goods) sold at the Kinderboerderij's Boerenkraam. Described as a farm with love for animals and pure, natural products.
• Agrarische Natuurvereniging Het BinnenveldminorOthersMember farmers of the Agrarische Natuurvereniging Het Binnenveld supply regional agricultural products sold at the Boerenkraam.
• Stichting Zeldzame Huisdierrassen (SZH)coreStrategic or Co-development PartnerSZH is the Dutch foundation for rare companion animals. It recognizes De Oude Hofstede as both an Educatief centrum and Fokcentrum (specifically for the Gelderse Slenk pigeon). The farm participates in SZH activities and represents the foundation as an ambassador for rare breeds.
• Samenwerkingsorganisatie Beroepsonderwijs Bedrijfsleven (SBB)minorOthersSBB is the Dutch collaboration organization for vocational education and business. It designates De Oude Hofstede as an Erkend Leerbedrijf (recognized training company) for students in the green sector.
• Gezondheidsdienst voor Dieren (GD Deventer)minorOthersThe Animal Health Service grants the farm the Zoönosen-verantwoord Bedrijf (zoonosis-responsible business) certification, indicating compliance with animal health and zoonosis prevention standards.
• Vereniging Stads-en Kinderboerderijen Nederland (VSKBN)minorOthersThe farm is a member of the Dutch national association of city and children's farms, providing network support and best practices.
• ENVO (Edes Netwerk Vrijwillige Ondersteuning) and Hart voor EdeminorOthersENVO and Hart voor Ede are municipal networks providing support for residents' help requests. The Kinderboerderij is affiliated with these networks, which also provide an additional pathway for individuals to access the farm's vertrouwenspersoon (confidential advisor) for reporting inappropriate behavior.
• Kinderboerderij Jeugddorp de GlindminorOthersPartner farm listed on the Keumerken en samenwerkingsverbanden page, indicating a collaborative relationship among Dutch children's farms.
• Aeres VMBO EdeminorOthersAeres VMBO Ede is a vocational school in Ede. A section of the leefpark flower garden was made available by Aeres. The school and the farm collaborate on educational activities.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Others

• Stichting Dierenlot: Dutch charitable foundation supporting animal welfare projects through donations and emergency funding. Comparable to De Oude Hofstede as a donation-funded ANBI entity serving animal welfare, but operates as a grant-maker rather than a direct animal-care provider.
• Stichting de Dierenbescherming: Largest Dutch animal welfare organization. Adjacent in mission (animal welfare, public education on animal care) but operates animal shelters and lobbies rather than children's farm visiting experiences. Comparable for funding and partnership overlap.
• Stichting Zeldzame Huisdierrassen (SZH): Dutch foundation for rare domestic breeds that grants De Oude Hofstede its Educatief Centrum and Fokcentrum recognition. Directly comparable through shared rare-breed preservation and education mission, though SZH operates as a national breed registry rather than a physical farm.
• Vereniging Stads-en Kinderboerderijen Nederland (VSKBN): National Dutch association of city and children's farms; De Oude Hofstede is a member. Comparable in that it serves the same category of municipal petting zoos and helps set standards, but is a network/advocacy body rather than a directly competing operating farm.

Regional players

• Stadsboerderij Presikhaaf (Arnhem): Children's farm in Arnhem, in the same Gelderland province as De Oude Hofstede. Operates a similar community-petting-zoo model with school programs and animal adoptions, but serves a different municipality, so no direct competition.

Direct peers

• Kinderboerderij Jeugddorp de Glind: Partner Dutch children's farm explicitly listed on De Oude Hofstede's Keurmerken page and provides the foundation's vertrouwenspersoon. Operates the same kind of community children's farm with animal adoptions, school visits, and similar volunteer-led non-profit model.
• Stadsboerderij De Weidemolen (Amsterdam): Amsterdam municipal petting zoo with a similar profile: free admission, educational programs for schools, mixed animal collection, and volunteer support. Directly comparable as a Dutch urban children's farm with educational mission and ANBI-eligible donation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kinderboerderij-de-oude-hofstede

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Kinderboerderij De Oude Hofstede