C.D. Guadalajara

What C.D. Guadalajara does

Club Deportivo Guadalajara S.A.D. is a Spanish semi-professional football club headquartered in Guadalajara, Castilla-La Mancha, competing in the lower national tiers of Spanish football (Primera Federación / Segunda Federación level). Founded in 1944, the club plays home matches at Estadio Pedro Escartín and operates a full football vertical from first team (Primer Equipo) through reserve side (CD Guadalajara Promesas) and a youth development academy (Cantera) that runs open enrolment trials and registration. Commercial operations are organized around five revenue streams: matchday ticket sales via a third-party ticketing platform (compralaentrada.com), recurring season subscriptions (Abonos), commercial sponsorship from regional brands (BigMat, Hercesa, Kappa as technical kit supplier, Sird Auto, Scientiffic Nutrition, Fundación Nordestada), a direct-to-consumer online merchandise store (Tienda), and institutional funding from municipal, provincial, and regional government bodies (Ayuntamiento de Guadalajara, Diputación de Guadalajara, Junta de Comunidades de Castilla-La Mancha, and Ayuntamiento de Marchamalo for training facilities). The club also runs a charitable Foundation for community engagement.

The club's customer base consists of local and regional football supporters purchasing season tickets and match tickets, families enrolling children in the youth academy, and a portfolio of regional business sponsors. Distribution is entirely domestic Spanish, executed through the club's own website, an authorized third-party ticketing portal, an online merchandise store, and direct enrolment for academy programmes. Supporting services include an integrated physiotherapy and sports medicine model delivered in partnership with Marcos Iglesias Osteopatía y Fisioterapia, and a publicly released weekly training plan used as fan-engagement content.

Organizationally, the club is constituted as a Sociedad Anónima Deportiva (S.A.D.), the Spanish legal form for professional sports corporations, and is privately held with no public ticker. Headcount is reported at 11–50. There is no disclosed technology platform beyond standard e-commerce and ticketing front-ends, no public API, and no AI or data-product offerings. Strategic activity through 2026 has centred on stadium pitch renewal (Bermuda grass re-seeding), facility-use renewal with Marchamalo, sponsorship continuity (Scientiffic Nutrition for 2026/27), a new sports-medicine partnership, and a series of summer 2026 first-team signings (Pedro Fernández, Javi Robles, Juancho, Isaac González) ahead of the 2026/27 season-ticket campaign.

Name

C.D. Guadalajara

Legal name

Club Deportivo Guadalajara S.A.D.

Website

https://deportivoguadalajara.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

C.D. Guadalajara is a Spanish semi-professional football club founded in 1944, based in Guadalajara, Castilla-La Mancha, competing in the Primera/Segunda Federación tiers and serving local fans, regional sponsors, youth academy families, and institutional government partners.

Ownership category

akta.pro rank

Product category

Professional Sports Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industry

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

Keywords

• Semi-professional football
• Season ticket subscriptions
• Match ticketing services
• Youth football academy
• Club merchandise retail

Headquarters

HQ city

Guadalajara

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Matchday Revenue: Revenue generated from ticket sales for home matches and season ticket (abono) subscriptions for the 2026/27 season. The club operates a ticketing platform at deportivoguadalajara.compralaentrada.com.
2. Sponsorship & Commercial Partnerships: The club earns revenue from official sponsors including BigMat, Hercesa, Kappa (kit supplier), Sird Auto, and others. Additional nutritional support from Scientiffic Nutrition renewed for 2026/27 season.
3. Merchandise & Online Store: The club operates an online store (Tienda) selling club merchandise including apparel and accessories.
4. Youth Academy (Cantera): Revenue from youth academy enrollment fees for tryouts and registration programs, including open enrollment periods for the 2026 season.
5. Institutional Subsidies: The club receives support from the Ayuntamiento de Guadalajara, Diputacion de Guadalajara, and Junta de Comunidades de Castilla-La Mancha (JCCM) as institutional partners, contributing to operational funding.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

C.D. Guadalajara operates a semi-professional Spanish football club, delivering live competitive football entertainment through matchday attendance at Estadio Pedro Escartín, season ticket subscriptions (Abonos), an official online merchandise store, and a youth development academy (Cantera) with open trials and the reserve team CD Guadalajara Promesas. The club also maintains a community-focused Foundation and secures sponsorship income from commercial partners including BigMat, Hercesa, and Kappa.

Product overview

C.D. Guadalajara operates as a traditional football club offering a unified portfolio of products and services centered on live football entertainment. The core offerings include match tickets and season subscriptions (Abonos/Entradas) for matches at Estadio Pedro Escartín, an online merchandise store with Kappa as technical sponsor, a youth academy and development program (Cantera) with the CD Guadalajara Promesas team, and a charitable foundation. The club also provides supplementary content such as weekly training plans for fan engagement. All ticketing is managed through an external third-party platform (compralaentrada.com), while merchandise sales are handled through the club's own online store.

Differentiator

Problem solved

Functional benefit

Brands

• CD Guadalajara Promesas: The club's reserve team (equipo filial) operating as part of the youth development structure.

Products and services

• Season Subscriptions (Abonos) 2026/27 Annual subscription-based season ticket packages that grant fans access to all home first team matches during the season. Targeted at individual supporters, families, and Peñas (supporter clubs) in the Guadalajara region.
• Match Tickets (Entradas) Individual match ticket sales for home games of the first team at Estadio Pedro Escartín, distributed through an external third-party ticketing platform. Targeted at matchday attendees and individual supporters.
• Online Merchandise Store (Tienda) Official club merchandise store selling Kappa-branded apparel, accessories, and fan gear direct to consumers.
• Youth Academy (Cantera) Youth football development program providing structured training, open trials, and a competitive pathway from youth categories through the reserve team CD Guadalajara Promesas to the first team. Targeted at children, adolescents, and their families in the Guadalajara region.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor, core and major.

• Scientiffic NutritionminorGTM or Marketing PartnerC.D. Guadalajara extended its partnership with Scientiffic Nutrition for the 2026/27 season. The nutritional supplement brand supports the club's first team and youth athletes through product provision, reinforcing the club's sports science and player welfare program.
• Ayuntamiento de GuadalajaracoreOthersThe City of Guadalajara is a key institutional partner of C.D. Guadalajara, providing municipal support and facility alignment. The city logo appears on the club's official website footer.
• Diputacion de GuadalajaracoreOthersThe Provincial Government of Guadalajara is an institutional partner supporting the club's operations and representing the province's sporting interests.
• Junta de Comunidades de Castilla-La Mancha (JCCM)coreOthersThe regional government of Castilla-La Mancha is an institutional partner. The JCCM logo appears on the club website and the club participates in the Trofeo JCCM pre-season competition organized by the regional federation.
• Real Federacion Española de Futbol (RFEF)coreOthersThe Spanish Football Federation is the governing body with which C.D. Guadalajara is affiliated. The club participates in RFEF-organized cup competitions such as the Copa RFEF.
• BigMatmajorGTM or Marketing PartnerBigMat is an official sponsor of C.D. Guadalajara, appearing as a sponsor logo on the club website alongside other commercial partners.
• HercesamajorGTM or Marketing PartnerHercesa is an official commercial sponsor of the club, featured in the sponsor section of the club website.
• KappamajorGTM or Marketing PartnerKappa is the official kit supplier (technical sponsor) for C.D. Guadalajara, providing match kits and training apparel for the first team and youth sides.
• Sird AutominorGTM or Marketing PartnerSird Auto is listed as an official sponsor of C.D. Guadalajara in the sponsor section of the club website.
• Fundacion NordestadaminorGTM or Marketing PartnerFundacion Nordestada is listed as a club sponsor and supporter, appearing in the sponsor logos on the club website.
• Ayuntamiento de MarchamalominorOthersC.D. Guadalajara renewed its facility use agreement (convenio de cesion) with the town of Marchamalo for the use of local sports installations for training and youth development purposes, announced July 2026.
• Marcos Iglesias Osteopatia y FisioterapiaminorStrategic or Co-development PartnerThe club partnered with Marcos Iglesias Osteopatia y Fisioterapia to implement an integrated physiotherapy and sports medicine model for its first team and youth players, enhancing sports science and injury prevention capabilities.
• ProligacoreOthersProliga is the regional football league organization with which C.D. Guadalajara is affiliated. The club participates in Proliga-organized competitions at the regional level.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• UB Conquense: Cuenca-based Spanish football club in similar lower-tier competition; scheduled as a pre-season friendly opponent for C.D. Guadalajara. Operates with similar semi-professional scale and regional identity.
• CD Marchamalo: Local Guadalajara-province club sharing training facilities through the Ayuntamiento de Marchamalo agreement; C.D. Guadalajara faced Marchamalo in the Trofeo Campiña. Closest geographic peer.
• SD Ponferradina: Castilla y León-based football club that has historically competed in Spain's second and third tiers. Comparable semi-professional scale and lower-tier Spanish football profile.
• Real Jaén CF: Andalusian football club from which C.D. Guadalajara acquired Pedro Fernández on loan for the 2026/27 season. Operates at a similar lower-tier level with comparable semi-professional scale.
• CD Toledo: Another Castilla-La Mancha-based football club competing in similar lower national tiers; referenced directly as a Copa RFEF and Trofeo JCCM opponent. Operates in the same regional market and competitive tier.
• Cultural y Deportiva Leonesa: Historical Spanish lower-tier football club from León competing in similar national divisions. Comparable in legacy brand depth, regional footprint, and semi-professional operational structure.
• CD Quintanar del Rey: Castilla-La Mancha-based lower-tier club; faced C.D. Guadalajara in the Copa RFEF semifinal. Comparable in scale and competitive tier within the regional pyramid.
• CD Cacereño: Extremadura-based Spanish football club; faced C.D. Guadalajara in the Trofeo Ciudad de Cáceres pre-season fixture. Operates at a similar semi-professional scale in a comparable regional market.
• CD Talavera de la Reina: C.D. Guadalajara faced Talavera in the Copa RFEF Final Autonómica. Another Castilla-La Mancha club competing in the same regional pyramid with comparable scale, stadium size, and fan-base dynamics.

Regional players

• CD Leganés B: Reserve team of LaLiga-side CD Leganés; scheduled as a pre-season friendly opponent. While based in the Madrid region, its B-team structure makes it a structural peer in player development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/deporguada
• YouTubeyoutube.com/c/ClubDeportivoGuadalajaraSAD
• Facebookfacebook.com/DeportivoGuadalajara
• LinkedInlinkedin.com/company/c-d-guadalajara
• Instagraminstagram.com/deporguadaoficial
• TikToktiktok.com/@deporguada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C.D. Guadalajara