Deppa
Deppa is a Russian B2B wholesale manufacturer of phone and portable device accessories—including GaN chargers, Qi2/MagSafe wireless chargers, TWS earbuds, power banks, and cables—serving 200+ wholesale partners and 20,000+ sales points across Russia, with retail distribution through Ozon, Wildberries, and Yandex Market.
- Company typePrivate
- Founded2005
- HeadquartersSaint Petersburg, Russia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Deppa does
Deppa is a Russian manufacturer of accessories for phones and portable electronic devices, headquartered in Saint Petersburg and operating as a privately held limited liability company (LLC "Deppa"). Founded in 2005, the company employs 27 people and has maintained a 20-year presence on the Russian market, reporting 5M+ annual unit sales through 20,000+ sales points and 200+ wholesale partners. The company is led by General Director Andrey A. Vaints and operates without disclosed external funding or institutional investors.
The product portfolio spans 16+ categories, including GaN-based wall chargers, Qi2 and MagSafe-compatible wireless chargers, car chargers, TWS earbuds and over-ear headphones with ANC, Bluetooth speakers, power banks up to 80,000 mAh, data and MFI-certified cables, wireless keyboards and mice, active styluses, USB-C hubs, tablet cases, and automotive accessories such as tire compressors and FM transmitters. A sub-brand called AXXA serves the budget-oriented segment with basic car chargers and entry-level TWS earbuds. Technical differentiators include GaN charging efficiency, Qi2 magnetic alignment, MagSafe ecosystem integration, and compliance with Power Delivery 3.0 and Quick Charge 3.0/4.0+ protocols.
The business model is B2B wholesale of hardware, with orders placed via invoice-based procurement requiring 100% prepayment, volume-tiered discount schedules, and free delivery thresholds ranging from 50,000 to 250,000 RUB depending on region. Customers register in a personal account and are assigned a personal manager. Distribution is dual-channel: direct wholesale to legal entities and individual entrepreneurs, and retail through three major Russian marketplaces (Ozon, Wildberries, Yandex Market). Operations are entirely domestic, with active sales across all major Russian federal regions.
Deppa firmographics
Firmographics- Name
- Deppa
- Legal name
- ООО «Деппа»
- Website
- https://deppa.ru
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Deppa is a Russian B2B wholesale manufacturer of phone and portable device accessories—including GaN chargers, Qi2/MagSafe wireless chargers, TWS earbuds, power banks, and cables—serving 200+ wholesale partners and 20,000+ sales points across Russia, with retail distribution through Ozon, Wildberries, and Yandex Market.
- Ownership category
- akta.pro rank
Deppa industry classification
Industry- Product category
- Mobile Accessories
- NAICS
- Electronics and Appliance Retailers (44921)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Wearables & Personal Electronics Distribution (CRAOACAI)
- akta.pro secondary industries
- Big-Box Electronics Accessories & Consumables Retail (CRACAAAK), Cables, Connectors & Wiring Harnesses Retail (CRACAKAE)
Keywords
Where Deppa is headquartered
LocationHeadquarters
- HQ city
- Saint Petersburg
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
Deppa business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale Hardware Sales: B2B wholesale sales of phone and portable device accessories directly to legal entities and individual entrepreneurs. Products sold in bulk with pricing based on order volume and discount system. 100% prepayment required via invoice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | B2B wholesale pricing with volume-based discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Deppa product offering
Product offeringCore offering
Deppa manufactures and wholesale-distributes phone and portable-device accessories — including wall and wireless chargers, power banks, cables, TWS earbuds, headphones, Bluetooth speakers, keyboards, mice, styluses, cases, and car accessories — to legal entities, individual entrepreneurs (ИП), retailers, and resellers across Russia, the CIS, Belarus, Armenia, and Kazakhstan, alongside a sub-brand line called AXXA. The company operates a wholesale B2B sales motion, with products also offered directly to end consumers via Ozon, Wildberries, and Yandex Market.
Product overview
Deppa is a Russian manufacturer of phone and portable device accessories operating as a wholesale B2B supplier. The product portfolio consists of 16+ distinct product categories spanning charging solutions (wall chargers with GaN technology, wireless Qi/Qi2/MagSafe chargers, car chargers, power banks), audio products (TWS earbuds, over-ear headphones, Bluetooth speakers), mobile mounting solutions (car mounts), data transfer (cables and adapters), input devices (wireless keyboards and mice), Apple Pencil alternatives (active styluses), protective cases, automotive electronics (Bluetooth receivers/transmitters and tire compressors), and lifestyle accessories. The company also operates a sub-brand AXXA for budget-oriented basic accessories. Products are sold exclusively wholesale to business customers through an online ordering system with personal account registration. Deppa maintains certifications and distributes through major Russian marketplaces (Ozon, Wildberries, Yandex Market).
Differentiator
Problem solved
Functional benefit
Products and services
- TWS Earbuds and Headsets Wireless TWS earbuds and Bluetooth headsets sold under the Deppa and AXXA brands, targeting consumers and resellers who need mobile audio accessories.
- Over-ear Wireless Headphones
- Wireless Chargers (Qi, Qi2, MagSafe)
- GaN Wall Chargers
- Car Chargers
- Car Mounts
- Power Banks
- Data and AUX Cables
- Mice and Keyboards
- Styluses
- Adapters
- Bluetooth Speakers
- Cases and Keyboard Cases
- Bluetooth Receivers and Transmitters
- Car Compressors
- Lifestyle Accessories
- AXXA Sub-brand / OEM Private-label Line
- Travel Adapters and Multi-port Charging Stations
Companies that use Deppa
Customer profileSegments2 records
Ideal customer profiles1 record
Deppa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Deppa partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- OzoncoreMajor Russian online marketplace where Deppa products are sold to retail consumers. Products available for purchase on Ozon platform with direct links from Deppa website product pages.
- WildberriescoreLeading Russian online retailer/marketplace where Deppa products are distributed and sold to end consumers. Direct links to product pages provided from Deppa website.
- Yandex MarketcoreRussian e-commerce marketplace platform for retail distribution of Deppa products. Products linked directly from Deppa's product pages.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Deppa competitors and assessment
Company assessmentEmerging players
- JBL: Audio brand with overlapping Bluetooth speakers and headphone lines. Comparable as a competitor within Deppa's audio category (TWS earbuds, headphones, Bluetooth speakers) though broader in audio and narrower in charging/accessories.
Direct peers
- Baseus: Chinese maker of phone accessories including GaN chargers, car mounts, cables and TWS earbuds. Comparable product portfolio and go-to-market model through retail and online channels, including active presence in Russia via marketplaces.
- Belkin: Established accessories maker with strong MagSafe/Qi2 wireless charging and cable portfolio. Comparable in premium charging and Apple-ecosystem accessories, though with global rather than Russia-only distribution.
- Anker: Global Chinese manufacturer of charging solutions, power banks, cables and audio accessories. Directly comparable to Deppa across wall chargers (GaN), wireless chargers, power banks, and TWS earbuds, targeting the same consumer/retail channel.
- Rombica: Russian brand specializing in power banks, chargers, cables, audio and mobile accessories. Similar B2B/Russia-focused distribution model and overlapping product mix in charging and portable power.
- Ugreen: Manufacturer of chargers, cables, hubs, adapters and audio accessories. Overlaps directly with Deppa's wall chargers, Qi/MagSafe wireless chargers, data cables, and adapter lines.
- Defender: Russian manufacturer and distributor of computer and mobile peripherals, audio devices, and accessories. Directly comparable as a domestic Russian accessories vendor competing for the same wholesale and retail channels.
- Hoco: Chinese accessories brand offering chargers, cables, audio, power banks and car mounts at value price points. Competes in the same budget-to-mid segment of the Russian accessory market, particularly on marketplaces.
- Aukey: Global accessory maker best known for GaN wall chargers, power banks, and wireless charging. Direct overlap with Deppa's charging-centric offering and similar technology positioning.
Broad incumbents
- Xiaomi: Global smartphone and consumer electronics company with an extensive first-party accessories portfolio (chargers, power banks, TWS earbuds, cables). Competes broadly in the same Russian accessory market, including parallel-imported inventory on marketplaces.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Deppa social profiles
Digital presenceDeppa compliance and trust
Trust signalCompliance1 record
Deppa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deppa leadership team
Management profileNumber of profiles
Profiles1 record
Deppa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deppa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deppa
What does Deppa do?
Deppa manufactures and wholesale-distributes phone and portable-device accessories — including wall and wireless chargers, power banks, cables, TWS earbuds, headphones, Bluetooth speakers, keyboards, mice, styluses, cases, and car accessories — to legal entities, individual entrepreneurs (ИП), retailers, and resellers across Russia, the CIS, Belarus, Armenia, and Kazakhstan, alongside a sub-brand line called AXXA. The company operates a wholesale B2B sales motion, with products also offered directly to end consumers via Ozon, Wildberries, and Yandex Market.
Is Deppa a public or private company?
Deppa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Deppa founded?
Deppa was founded in 2005. It employs 11 to 50 people.
Where is Deppa based?
Deppa is headquartered in Saint Petersburg, Russia, in the Europe region.
How does Deppa make money?
One revenue line is on record: wholesale Hardware Sales.
Who are Deppa's main competitors?
JBL is listed as an emerging player. Direct peers are Baseus, Belkin, Anker, Rombica, Ugreen, Defender, Hoco and Aukey. Xiaomi is listed as a broad incumbent.
Does Deppa have an API?
No public API is recorded for Deppa.
What industry is Deppa in?
Deppa's product category is Mobile Accessories. Its primary akta.pro industry code is CRAOACAI, Wearables & Personal Electronics Distribution, with a secondary code of CRACAAAK, Big-Box Electronics Accessories & Consumables Retail. Its NAICS code is 44921 and its SIC code is 5045.